Staging the London 2012 Games - one of the most complex projects ever undertaken in the UK
London 2012 : Success is in the detail
http://www.deloittelondon2012.co.uk/
To put on the most complex event ever staged in the UK demands attention to detail.
As the official professional services provider to London 2012, Deloitte is trusted to help take care of these details and support the London Organising Committee of the Olympic and Paralympic Games (LOCOG) in delivering an inspirational Games - a Games that will leave a lasting sporting, economic and cultural legacy well beyond the summer of 2012.
Some of the projects that Deloitte are delivering at LOCOG
Deloitte Disability Sport
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“If you have a good writer, keep them and give them a raise"
"If you do not? Find one and hold on to them, you’ll need them”
http://marketinguk.posterous.com/if-your-website-w...
by Will Corry, theMarketingblog
Google, Yahoo, Ask et al. have changed the rules: they are looking for recent, fresh information and they are looking for it in places traditional company websites do not inhabit.
First …. Offer great content. Offer ‘recent, fresh information’ to your readers on a regular basis.
This is a lot of work, (however – we at theMarketingblog can take care of it for you) And more to the point your readers will appreciate it. So much that is written online is just fluff - and fluff doesn't produce loyalty. But if you offer solid content time after time, your followers will continue to read your newsletter or blog each time you post a new issue.You will also keep in the frame as regards Google etc.
If this challenge has caught your attention please call me Will Corry 01784 434 412 for a chinwag.
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The power of the Games : Real insight on benefits, branding, sales, traffic
International jeweller Birks and Mayor at Opportunities for Retailers from London 2012
http://www.retail-knowledge.com/2012Olympic/index....
International jeweller Birks and Mayor knows how to be a winner when comes to creating business opportunities during the Games. This presentation will look at:
* Sponsorship and licensing * Distribution channels: Retail, Wholesale, Corporate Sales and Ecommerce * Benefits and challenges
Green Games : Birks and Mayor was so inspired by the Vancouver Games sustainability purchasing plan that it has permanently invoked its own ethical sourcing program
Niccolo Rossi will deliver an overview of Birks involvement with the Olympic Games at Opportunities for Retailers from London 2012.
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Make people stop and look at my ad
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Who cares if they are not real?
Give us more arresting headlines
http://www.garybembridge.com/2010/02/making-boob-o...
by Gary Bembridge
Gary Bembridge in his blog says...
Give us more provocative print ads. Give us more arresting headlines.
Make people stop and look at my ad.
These are things we are always saying to our agency about advertising. Then (of course) we then proceed to work the idea and headline down bit-by-bit into the copy strategy wording with a picture.
More provocative ads Tom Ford — A Single Man –brings the controversial and provocative as usual in his ad for his Tom Ford Eyewear S/S 2010 campaign with supermodel Carolyn Murphy combing the hair of English actor Nicholas Hoult, who by mere coincidence, just happened to be in Tom’s picture.
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