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4 reasons you should regularly refresh your on-page content

For years Google has explored a variety of ways to use "freshness" as a ranking factor in terms of SEO. Back in 2003, Google engineers filed a patent which shook the SEO world.

It offered an insight into the mind of Google engineers at the time, but also seemed to provide a picture of Google’s algorithm for years to come. The reality is, Google measures all of your documents for freshness, then in return, scores each page according to the type of query that has been searched. [more…]

Discovering that your mum is the model for your drawing class .. Mars Bar

A Mars a day used to help you work, rest and play. In 2016, Mars became the bar to put some play in your day.

Now, Clemenger BBDO Melbourne has found a new way to remind people of a Mars Bar’s appeal, Enough Chocolate to Deal With Anything.

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Why a car can be the ultimate offline marketing tool .. exclusive

Company cars can serve many purposes and in addition to allowing you and your reps to move around, they can also be used as a marketing tool. Branded cars are so common that we often fail to realize we’re surrounded by them.

However, so many businesses wouldn’t be using them if they weren’t efficient. In this article, we’re going to explore some of the reasons why a car can be the ultimate offline marketing tool regardless of the type of business you are in.

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The state of affiliate marketing, and what it means for marketers – exclusive article

As a business model, affiliate marketing has been around for some time now. It offers merchants an opportunity to defer aspects of product promotion once wholly dependent on how effective their display advertising campaigns were.

For the publishers or marketers signing up to their affiliate programs, it represents a way of tapping into potentially lucrative income streams.

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Laughter Spot : The one about the traffic camera ..

A man was driving when a traffic camera flashed. He thought his picture was taken for exceeding the speed limit, even though he knew he was not speeding.

Just to be sure, he went around the block and passed the same spot, driving even more slowly, but again the camera flashed. He thought this was quite funny, so he slowed down even further as he drove past the area, but the traffic camera flashed yet again. He tried a fourth time with the same result.

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Officials trying to stop Kathrine Switzer running the Boston Marathon because, y’know, women can’t run marathons… Well, she ran the London Marathon today, aged 71

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Women for Women : The future role of women in hospitality now on the H&C EXPO conference agenda

Women for Women : The future role of women in hospitality now on the H&C EXPO conference agenda

The role women play in the hospitality industry now and in the future will be one of the hot topics discussed at this year’s H&C EXPO.

The EXPO, @HandCEXPO which takes place at Celtic Manor in Wales on 17th and 18th July, will include a number of panel debates and round-table discussions with Women in Hospitality one of the first to be revealed.

https://www.handcexpo.com/

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Customer loyalty programs earn companies 30% higher revenue

Customer loyalty programs earn companies 30% higher revenue

August 11, 2018

As per Forbes, loyalty programs lead to around 30% increase in customer lifetime value, by increasing number of visits, spend per visit and getting back the lost customers.

We have seen that a lot of businesses raise their products or services’ prices when they seek for the ways to increase their revenue. This practice is no longer valid as today’s customers are more aware than ever before, more price-savvy and more efficient in their spending.

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New Research : Which company branding has stood the test of time?

New Research : Which company branding has stood the test of time?

August 11, 2018

Britain’s favourite logo is Coca-Cola’s, according to a new poll. The iconic red and white symbol was first revealed in the late 1800s and has remained largely unchanged ever since.

It’s so popular the logo can commonly be found on fashionable clothing items, homeware and other desirables - while vintage items featuring the logo can sell for thousands of pounds. Second spot was secured by US fast-food chain, McDonald’s - ahead of Disney’s Mickey Mouse silhouette logo in third and Cadbury’s logo in fourth.

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#Leads … The best lead generation tips

#Leads … The best lead generation tips

August 10, 2018

You might have tried to Google “lead generation tips” and a couple hundred million results turned up.

Great. But saying it’s like looking for a needle in a haystack is an understatement. It’s more like looking for that needle in a haystack in all of Texas. Good luck finding the best tips  you need for your business without getting confused along the way.

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72 easy ways to make money online by Dale Rodgers

July 30, 2018

1. Make money blogging.

Thanks to Dale Rodgers how to make money online

Blogging is without doubt one of my top recommendations for anybody looking to make money online and if you don’t already have a blog then you’re getting left behind.

Whilst blogging might not be the answer to overnight riches it’s certainly something that can provide you with a real, sustainable & scale-able income online. Thousands of people all over the world blog “full-time” and it’s actually really easy to get started. Click here to learn how you can start your own blog today.

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Exclusive : Automobile industry: the internet and new marketing strategies

Exclusive : Automobile industry: the internet and new marketing strategies

July 30, 2018

The business of trading cars is going through a massive transformation. This will inevitably lead to new rules and a shift in power. Companies able to easily adapt to the recent developments will find their enterprise expanding further.

However, those who are slow or prefer to remain in the status quo will lose substantially. The current revolution is redefining the sale, marketing, and distribution of vehicles. This is not only limited to whole car sales.

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Events : Delegates to be swept off their feet at IMEX in Frankfurt

Events : Delegates to be swept off their feet at IMEX in Frankfurt

C2 International, the ground-breaking leader in business conferences, to bring innovative Sky Labs to Europe for the first time

A brainstorm session in mid-air is what delegates to IMEX in Frankfurt, taking place 15 – 17 May, will experience. The worldwide show for meeting and event planners has partnered with C2 International to bring their Sky Labs to the show – the first time they have appeared in Europe. [more…]

Sun, sea and surprises — three memorable holiday ads

Sun, sea and surprises — three memorable holiday ads

Most of us don’t need much convincing to spend some downtime in an exciting location away from school, university or work.

 So in theory, holidays should sell themselves.

But with so many new destinations opening up annually and different segments of the public developing niche preferences, marketers and tourist boards must think outside the box to beat the competition. [more…]