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Body image: Victoria’s Secret “The Perfect ‘Body’” campaign sparks #iamperfect movement

Does Victoria's Secret have an obligation to send what some deem "the right message" to young girls? They are now under fire for a new ad campaign that features the slogan "The Perfect 'Body.'"

The slogan, which refers to the retailer's "Body" lingerie line, appears with images of Victoria's Secret angels on the company's website and in stores in the UK. The ads have prompted a widespread backlash online and inspired the hashtag #iamperfect on Twitter.

One comment .. Look who the message is coming from and give your heads a shake. They are a corporation trying to sell product any way they can. Don't like the message, don't buy it.

[more…]

Video / ‘Samsung Zombie Switch’ Halloween Prank by Cheil UK

This Halloween, Cheil UK is showing Samsung in-store customers just how immersive and life-like the brand’s Curved UHD TVs are by giving them the fright of their life.

The agency rigged the Westfield Samsung Experience Store with the latest range of Curved Ultra HD Televisions and a series of hidden cameras to film the content for the prank for Samsung UK. [more…]

Mick and Paddy Laughter Spot : A Bic lighter 10 inches long

Mick and  Paddy were fishing on the Irish shoreline when Mick pulled out a  cigar. Finding he had no matches, he asked Paddy for a light. 'Ya,  sure, I tink I haff a lighter,' Paddy replied and then reaching into his  tackle box, he pulled out a Bic lighter 10 inches long.

'My God, man!' exclaimed Mick,  taking the huge Bic lighter in his hands.  'Where'd yew git dat  monster?'

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Great for a Christmas bake! – Standeazy with the iPad mini

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Improving conversions through useful content marketing / Presentation from Conversion Conference London late October 2014

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The world’s first city-wide contactless payment giving scheme – ‘Penny for London’

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Aperol hits record sales at Waitrose

Following recent activity in the UK, Italian aperitif brand Aperol has seen sales at Waitrose soar by 800% in one year, according to the annual Waitrose Food & Drink Report 2014.

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Body image: Victoria’s Secret “The Perfect ‘Body’” campaign sparks #iamperfect movement

Does Victoria's Secret have an obligation to send what some deem "the right message" to young girls? They are now under fire for a new ad campaign that features the slogan "The Perfect 'Body.'"

The slogan, which refers to the retailer's "Body" lingerie line, appears with images of Victoria's Secret angels on the company's website and in stores in the UK. The ads have prompted a widespread backlash online and inspired the hashtag #iamperfect on Twitter.

One comment .. Look who the message is coming from and give your heads a shake. They are a corporation trying to sell product any way they can. Don't like the message, don't buy it.

[more…]

iZettle opens up heart of London to six small businesses with 12 Hour Store campaign

Mobile payments company iZettle, is today launching a marketing campaign with Forsman & Bodenfors (F&B), one of the best advertising agencies in the world.

iZettle is the first mobile payments company in this space to do a big marketing push. Together with F&B it has created a campaign that centres on the notion that ‘big things start small’.

The campaign showcases that iZettle empowers small businesses to be the best they can be and highlights that SMEs can run their business and take card payments on a smartphone or tablet anywhere in the world using iZettle. These messages will be conveyed via TV, radio, print and digital adverts.

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Body image: Victoria’s Secret “The Perfect ‘Body’” campaign sparks #iamperfect movement

Does Victoria's Secret have an obligation to send what some deem "the right message" to young girls? They are now under fire for a new ad campaign that features the slogan "The Perfect 'Body.'"

The slogan, which refers to the retailer's "Body" lingerie line, appears with images of Victoria's Secret angels on the company's website and in stores in the UK. The ads have prompted a widespread backlash online and inspired the hashtag #iamperfect on Twitter.

One comment .. Look who the message is coming from and give your heads a shake. They are a corporation trying to sell product any way they can. Don't like the message, don't buy it.

[more…]

Laughter Spot : “Magic beer. You want one?”

October 31, 2014

A pretty blonde walks into a bar and asks the handsome fellow at the bar what he's drinking.  He says, "Magic beer. You want one?" [more…]

MC&C celebrates success at the IPA effectiveness awards

October 31, 2014

MC&C has taken home Silver at the IPA Effectiveness Awards for its work with The Salvation Army.

The campaign was launched in 2007 following a brief from The Salvation Army to recruit vital donors during the Christmas period and widen its [more…]

Video / ‘Samsung Zombie Switch’ Halloween Prank by Cheil UK

This Halloween, Cheil UK is showing Samsung in-store customers just how immersive and life-like the brand’s Curved UHD TVs are by giving them the fright of their life.

The agency rigged the Westfield Samsung Experience Store with the latest range of Curved Ultra HD Televisions and a series of hidden cameras to film the content for the prank for Samsung UK. [more…]

Improving conversions through useful content marketing / Presentation from Conversion Conference London late October 2014

[more…]