Friday, March 12, 2010 Next week : Opportunities for Retailers
from London 2012  
Staging the London 2012 Games - one of the most complex projects ever undertaken in the UK
London 2012 : Success is in the detail
http://www.deloittelondon2012.co.uk/

London 2012 : Success is in the detail To put on the most complex event ever staged in the UK demands attention to detail.

As the official professional services provider to London 2012, Deloitte is trusted to help take care of these details and support the London Organising Committee of the Olympic and Paralympic Games (LOCOG) in delivering an inspirational Games - a Games that will leave a lasting sporting, economic and cultural legacy well beyond the summer of 2012.

Some of the projects that Deloitte are delivering at LOCOG

Deloitte Disability Sport

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“If you have a good writer, keep them and
give them a raise"

"If you do not? Find one and hold on to them, you’ll need them”
http://marketinguk.posterous.com/if-your-website-w...
by Will Corry, theMarketingblog

Offer ‘recent, fresh information’ to your readers on a regular basis Google, Yahoo, Ask et al. have changed the rules: they are looking for recent, fresh information and they are looking for it in places traditional company websites do not inhabit.

First …. Offer great content. Offer ‘recent, fresh information’ to your readers on a regular basis.

This is a lot of work, (however – we at theMarketingblog can take care of it for you) And more to the point your readers will appreciate it. So much that is written online is just fluff - and fluff doesn't produce loyalty. But if you offer solid content time after time, your followers will continue to read your newsletter or blog each time you post a new issue.You will also keep in the frame as regards Google etc.

If this challenge has caught your attention please call me Will Corry 01784 434 412 for a chinwag.
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The power of the Games : Real insight on benefits, branding, sales, traffic
International jeweller Birks and Mayor at Opportunities for Retailers
from London 2012

http://www.retail-knowledge.com/2012Olympic/index....

The Vancouver 2010 Olympic Torch Replica from Birks and Mayor

International jeweller Birks and Mayor knows how to be a winner when comes to creating business opportunities during the Games. This presentation will look at:

* Sponsorship and licensing
* Distribution channels: Retail, Wholesale, Corporate Sales and Ecommerce
* Benefits and challenges

Green Games : Birks and Mayor was so inspired by the Vancouver Games sustainability purchasing plan that it has permanently invoked its own ethical sourcing program

Niccolo Rossi will deliver an overview of Birks involvement with the Olympic Games at Opportunities for Retailers from London 2012.
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Good going Paris!
Paris Hilton's sexy ad for a new Brazilian beer has people in Brazilian gawking
http://www.youtube.com/watch?v=Sk5ZLPf_8ks

It features Hilton, in a tight black dress and indeed looking very blond, taking a beer from the fridge and running the cold can down her body Watch the offending ad

Brazil, home of topless beaches and wax, may have finally found something that offends its sexual sensibilities: Paris Hilton.

Brazil's in-house advertising regulatory agency Conar is conducting three separate inquiries into whether Hilton's ad for a new Brazilian beer, Grupo Schincariol's Devassa Bem Loura, violates the country's advertising codes by using sex to sell an alcoholic beverage and treating Hilton as a sex object.
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Planning a website re-design, updates or changes?
If your website was created eight months ago it is unlikely to be effective: because Google has deemed it to be out of date
Warning : If you do not update content frequently, your visibility to search engines will suffer.
http://marketinguk.posterous.com/warning-if-you-do...
by Mark J Grey

By autumn last year,Google’s Real Time Web Search had started to deliver results based upon timeliness and relevance. Warning : If you do not update content frequently, your visibility to search engines will suffer. Is this an issue?

The fact is companies spend thousands on designing, building and populating their websites with compelling (search engine friendly) content. Building these sites takes time, plenty of late night discussions and heaps of intellectual, psychological and emotional energy. Renewing or replacing your website isn’t something most companies want to repeat on a regular basis.

Mark J Grey, APM Digital Limited
01252 620206
www.apmdigital.co.uk
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'Dear green place.' logo unveiled
Glasgow Commonwealth Games logo unveiled
"An iconic symbol celebrating a very special moment in time"
http://news.stv.tv/scotland/west-central/162112-gl...

An iconic symbol celebrating a very special moment in time

The logo for Glasgow's 2014 Commonwealth Games has been unveiled at an event in the city.

Organisers say the concept behind the logo is derived from time, data and measurement, with four distinctive parts.
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Make people stop and look at my ad
Who cares if they are not real?
Give us more arresting headlines
http://www.garybembridge.com/2010/02/making-boob-o...
by Gary Bembridge

It works!

Gary Bembridge in his blog says...

Give us more provocative print ads. Give us more arresting headlines.

Make people stop and look at my ad.

These are things we are always saying to our agency about advertising. Then (of course) we then proceed to work the idea and headline down bit-by-bit into the copy strategy wording with a picture.

More provocative ads  Tom Ford — A Single Man –brings the controversial and provocative as usual in his ad for his Tom Ford Eyewear S/S 2010 campaign with supermodel Carolyn Murphy combing the hair of English actor Nicholas Hoult, who by mere coincidence, just happened to be in Tom’s picture.
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London 2012 – There’s gold in them there malls
Are you going to let the opportunities of London 2012 pass you by?
Staggeringly the typical sales uplift during the Olympics is around 60%
http://www.theretailblogger.com/london-2012-theres...

Opportunities for Retailers from London 2012 conference chair Jo Ankier   Are you going to let the opportunities
of London 2012 pass you by?

•270,000 staff will be employed at 35 venues throughout the UK
•There will be an Olympic broadcast audience of over 5 billion
•The UK will be visited by around 20,000 press and media personnel
•9 millions tickets will go on sale for the Olympic events

Staggeringly the typical sales uplift during the Olympics is around 60%. For retailers, the opportunities are unparalleled, however to fully reap the benefits of this event, planning, for those not already off the line, needs to start now.


Understanding the largest event ever staged in the UK
Opportunities for Retailers from London 2012.
London Marriott, Mayfair
17 March 2010 
  Book now

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We can create a ‘non fluff' article for you
Does this sound familiar : "I must remember to put together a fresh article / story for our website"
http://marketinguk.posterous.com/i-must-remember-t...

Out of date news section in your website?   If you have this headache there is a solution. Get this communications problem put to bed now!

A regular article created by purple penguin for your company in www.themarketingblog.co.uk and www.marketinguk.co.uk requires no development team, no ad buys and no deep pockets. It just needs your go ahead.

Call Will Corry 01784 434 412
 

Kodak CMO shares his experiences with MeetTheBoss.TV on the future of Social Media
http://www.meettheboss.tv/broadcast/?contributorFu...
by MeetTheBoss.TV

Jeff Hayzlett CMO for Kodak

In another exclusive interview for MeetTheBoss TV,Jeff Hayzlett CMO for Kodak, shares his vision on the future of social media and how Kodak are utilizing Facebook and Twitter as saleable technology resources.

Jeff Hayzlett is not like your regular Chief Marketing Officer. From creating innovative marketing strategies to appearing on NBC's hit television show, Celebrity Apprentice, Hayzlett knows what it means to think outside the box.

He also recognizes the importance of social media and the very real power that channels such as Facebook and Twitter can harness when it comes to getting your message about a product across to consumers.
 

Social Network Marketing to be regulated
Social networks will now be subject to ASA scrutiny, as they are in TV, print, and other forms of online advertising
http://www.clickz.com/3639734

Sanctions for breaching the code have not yet been confirmed, but the revised codes are expected to be published this month and will come into effect in the autumn, the Advertising Association said Marketers and brands using social networks will soon find their activities in those spaces regulated by the U.K.'s Advertising Standards Authority, following recommendations submitted by the Advertising Association this week.

The proposed amendment to the Committee of Advertising Practice (CAP) Code - expected to be in force by September - will extend the regulatory framework currently in place for paid online ads to all other online marketing communications.
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Logorama -It features LOTS of logos
It features LOTS of logos

The Oscar for the Best Animated Short film has been achieved by Nicolas Schmerkin. He won the Oscar for his flick Logorama.
 


Book now

Opportunities for Retailers from London 2012
17 March 2010
London Marriott, Mayfair
 

Heather Hancock

Heather Hancock is the Partner responsible for Deloitte’s Olympic and Paralympic relationships and services, and the Managing Partner for Innovation & Brand.

Heather is one of the speakers at Opportunities for Retailers from London 2012

All the speakers.
 



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Charles van Commenee and his clash with Sebastian Coe
Coach Charles Van Commenee

Coach Charles Van Commenee makes stand over London 2012 preparation
 

Conference chair Jo Ankier in action.
http://joankier.com/

Jo Ankier

Opportunities for Retailers from London 2012 
Understanding the largest event ever staged in the UK
London Marriott, Mayfair
17 March 2010 Book now

Conference chair Jo Ankier

 
Outrage at plans for Tesco superstore at
Lark Rise


Following a mounting campaign by indignant viewers and residents, the BBC have ‘strenuously denied’ that they were allowing big business to compromise the artistic integrity.
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Marketing stunt
for KLM



Watch the video
.

A guy sitting in the Amsterdam Airport got quite a bit of attention because people didn't see his chair. The marketing stunt for KLM's Economy Comfort puzzled passersby as they wondered how it was done.
 

Laughter Spot
The 5 toughest questions
for men


1 What are you thinking about?
2. Do you love me?
3. Do I look fat?
4. Do you think she is prettier than me?
5. What would you do if I died?

As a public service, we analyze each question and provide the possible answers....
 

'Living up to her promise'
Many thanks to Brian Lowry in NI for this one


A very pretty young speech therapist was getting nowhere with her .....
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Irish Traffic Lights

With the big day rapidly aproaching for the Irish we thought it would be amiss of us not to acknowledge it. Enjoy
 

A perfect shot

A guy stood over his tee shot for what seemed an eternity, looking up, looking down, measuring .......

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