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“Marketing effectively in a digital world” – theMarketingblog

Ex-F1 boss Eddie Jordan 'is set to be named as a Top Gear host

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Laughter Spot : “It doesn’t come cheap. It’s £1,000 an inch”

A man wakes up in the hospital, bandaged from head to foot. The doctor comes in and says, "Ah, I see you've regained consciousness.

Now, you probably won't remember, but you were in a pile-up on the motorway. You're going to be okay, you'll walk again and everything, but...

[more…]

In 2016, students lay bare … for a good cause

At the end of 2015, many students have posed nude in calendars of their composition for causes as diverse as the fight against suicide, AIDS, eating disorders, drought ...

Future doctors Caen veterinary apprentices Sydney, rugby players of Oxford and Liverpool, Birmingham basketball players, rowers Warwick students Dublin and Cardiff ... All these young men yet come from radically different backgrounds have the same idea at the end of 2015: undress in calendars will be sold for a good cause. Focus on four of those shifted initiatives. Read MORE >>>>

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Movers and Groovers : Exponential hires VisualDNA exec to drive programmatic growth

Jon Hewson has been appointed as UK Sales Director at digital ad solutions company, Exponential Interactive, to strengthen its sales infrastructure as it rolls out its new programmatic offerings in 2016.

Hewson joins from VisualDNA where he developed their commercial proposition into a market-leading programmatic data source. He will run Exponential’s sales team and report into UK Managing Director Jason Trout.

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The first three decisions to make when you’ve decided to implement ecommerce

Have you decided ecommerce is a good logical move for your business? Or are you thinking of launching a brand new enterprise ecommerce project? Whether you are addressing ecommerce as a new route to market for an existing business, or starting a project that is geared towards ecommerce from the outset, it can appear from a lot of the material out there that getting started is easy.

There are countless blogs out there that will tell you that you can get a good ecommerce site set up and live in an afternoon using the right platform, and then it is implied that just because your site exists, you’ll be running an ecommerce business. [more…]

Is this a media first? : “48 hour turn around sees TV ad airing in London, Meridian and Granada ITV region”

VCCP Media Uses Real-time Google Data for New Sambucol Campaign

Last night, people watching the ad break between the ITV News and Emmerdale in the London, Meridian and Granada ITV region will have seen the Sambucol (an immunity booster used to combat the common cold and part of the Pharmacare product range) TV ad.
Why? -  because VCCP Media knew they needed a boost to their immune system more than any other regions in the UK right now.

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Executive Health : Drink water at the correct time to stay healthy

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Ex-F1 boss Eddie Jordan 'is set to be named as a Top Gear host

[more…]

Laughter Spot : “It doesn’t come cheap. It’s £1,000 an inch”

A man wakes up in the hospital, bandaged from head to foot. The doctor comes in and says, "Ah, I see you've regained consciousness.

Now, you probably won't remember, but you were in a pile-up on the motorway. You're going to be okay, you'll walk again and everything, but...

[more…]

In 2016, students lay bare … for a good cause

At the end of 2015, many students have posed nude in calendars of their composition for causes as diverse as the fight against suicide, AIDS, eating disorders, drought ...

Future doctors Caen veterinary apprentices Sydney, rugby players of Oxford and Liverpool, Birmingham basketball players, rowers Warwick students Dublin and Cardiff ... All these young men yet come from radically different backgrounds have the same idea at the end of 2015: undress in calendars will be sold for a good cause. Focus on four of those shifted initiatives. Read MORE >>>>

[more…]

Movers and Groovers : Exponential hires VisualDNA exec to drive programmatic growth

Jon Hewson has been appointed as UK Sales Director at digital ad solutions company, Exponential Interactive, to strengthen its sales infrastructure as it rolls out its new programmatic offerings in 2016.

Hewson joins from VisualDNA where he developed their commercial proposition into a market-leading programmatic data source. He will run Exponential’s sales team and report into UK Managing Director Jason Trout.

[more…]

Women for Women : Finding it difficult to buy bras online?

Of the many categories of products that are hard to buy online, one of the most challenging is underwear — and specifically bras.

Even at the best of times — when you are physically in a store with a veritable sea of bras at your disposal to try on — the process can be painfully unrewarding, with two bras purportedly made for the same proportions fitting completely differently, and neither very comfortable.

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B2B Marketers : Get your own bespoke newsletter for your business – only £95 per weekly issue / £135 per month until end of February

January 31, 2016

Q Are you getting your message out there in the right way.

A. I can dramatically add to your results by creating a top quality bespoke newsletter for you

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Event: Top tips on transforming data driven communications – Guy Milsom,Occam

January 29, 2016

Guy Milsom, Business Development Manager, Occam  writes ...

Change happens whether you like it or not. So how do you control it? Well you can’t. The main thing that businesses need to do is to understand and encourage change, foster it and embrace the inevitable. Even when you have achieved what you set out for, you are in constant change.

When considering transforming your data driven marketing the first question is, why do we need to change? Is this a reaction to consumer demand or your competitors? Being left behind or enhancing the brand? It is really important that the business is clear before embarking on the journey. Even if it is a combination.

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Four steps to choosing the perfect event venue

If you are planning an event, one of the most important factors to take into consideration is the venue where your event will be hosted.

Choosing the right venue can make or break your event, and it’s important to consider all of your different needs and requirements when venue hunting. One of the reasons that many event planners fail to secure the right venue is that they don’t know the right questions to ask.

We’ve put together a checklist of questions which you should definitely consider asking when searching for your perfect event venue.

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SMX London – Get an extra 15% discount – special code WEBMARKETINGBLOGSMX

Register by 2nd February to secure the best pricing.

Big Extra Bonus  ...A Marketingblog Exclusive. Get an extra 15% discount – use this special code WEBMARKETINGBLOGSMX

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