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Data and the rise of a ‘cashless’ mobile economy  .. Richard Harris, Paddy Power at MMS Mobile & mCommerce

Data and the rise of a ‘cashless’ mobile economy .. Richard Harris, Paddy Power at MMS Mobile & mCommerce

MMS Mobile & mCommerce

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Study reveals out of home drives significant uplift in smartphone brand action

Study reveals out of home drives significant uplift in smartphone brand action

A new study released today from Outsmart, the marketing body for Out of Home (OOH), reveals that OOH activity drives +17% uplift in smartphone brand actions.

‘OutPerform’ is its first major study since opening doors in September 2015. Outsmart joined forces with leading market researchers, Ipsos and OOH industry measurement body, Route, to explore how the medium performs in today’s connected world, especially with the proliferation of the smartphone.

The groundbreaking study, believed to be the biggest of its kind, investigated how public journeys can become personal stories among 16-44 year olds in the UK. [more…]

Competition between departments to ‘own digital’ slowing business transformation

94 per cent of digitally mature businesses plan to address the threat of digital disruption by transforming systems and processes, but 43 per cent of companies see competing departments wanting [more…]

OMG! OLIVER unveils new marketing resource tool

OMG! OLIVER unveils new marketing resource tool

OLIVER Group, the in-house agency specialist, has designed and launched The OLIVER Marketing Gateway (OMG), a new end-to-end marketing resource management platform. Designed to streamline the entire marketing communications process, [more…]

Major Labour donor withdraws support amid anti-Semitism scandal – Jewish News

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Watch : Have you got a name for the new show from Clarkson, May and Hammond?

Watch : Have you got a name for the new show from Clarkson, May and Hammond?

Clarkson, May and Hammond release new video showing they're still struggling to come up with a name for their new show (although it could be 'Acebiscuits') and Amazon boss Jeff Bezos isn't pleased

  • Clarkson, May and Hammond shown in an office trying to think up a name
  • But trio quickly gets distracted with talk of custard creams and Ray-Bans
  • New show on Amazon Prime will be a direct rival to the BBC's Top Gear
  • Among suggestions since dismissed were 'Skid Marks' and 'Autonation'

[more…]

Rejected by 35 potential employers. Now, he’s the co-founder of a $1 Billion startup

[more…]

Study reveals out of home drives significant uplift in smartphone brand action

A new study released today from Outsmart, the marketing body for Out of Home (OOH), reveals that OOH activity drives +17% uplift in smartphone brand actions.

‘OutPerform’ is its first major study since opening doors in September 2015. Outsmart joined forces with leading market researchers, Ipsos and OOH industry measurement body, Route, to explore how the medium performs in today’s connected world, especially with the proliferation of the smartphone.

The groundbreaking study, believed to be the biggest of its kind, investigated how public journeys can become personal stories among 16-44 year olds in the UK. [more…]

Competition between departments to ‘own digital’ slowing business transformation

94 per cent of digitally mature businesses plan to address the threat of digital disruption by transforming systems and processes, but 43 per cent of companies see competing departments wanting to own digital as a barrier to effective digital transformation in their organisation, according to a Forrester Consulting study. The March 2016 commissioned Forrester study, [more…]

OMG! OLIVER unveils new marketing resource tool

OLIVER Group, the in-house agency specialist, has designed and launched The OLIVER Marketing Gateway (OMG), a new end-to-end marketing resource management platform. Designed to streamline the entire marketing communications process, OMG is aimed primarily at marketers and has already been adopted by a number of OLIVER’s global clients.Founded on the OLIVER team’s decades of marketing [more…]

Major Labour donor withdraws support amid anti-Semitism scandal – Jewish News

[more…]

Research : Recent stats from International Women’s Day from across the globe

Catherine Becker, CEO of VCCP Media, takes a look at some recent stats from International Women’s Day from across the globe.

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Data and the rise of a ‘cashless’ mobile economy  .. Richard Harris, Paddy Power at MMS Mobile & mCommerce

Data and the rise of a ‘cashless’ mobile economy .. Richard Harris, Paddy Power at MMS Mobile & mCommerce

April 28, 2016

MMS Mobile & mCommerce

[more…]

Study reveals out of home drives significant uplift in smartphone brand action

Study reveals out of home drives significant uplift in smartphone brand action

April 28, 2016

A new study released today from Outsmart, the marketing body for Out of Home (OOH), reveals that OOH activity drives +17% uplift in smartphone brand actions.

‘OutPerform’ is its first major study since opening doors in September 2015. Outsmart joined forces with leading market researchers, Ipsos and OOH industry measurement body, Route, to explore how the medium performs in today’s connected world, especially with the proliferation of the smartphone.

The groundbreaking study, believed to be the biggest of its kind, investigated how public journeys can become personal stories among 16-44 year olds in the UK. [more…]

Data and the rise of a ‘cashless’ mobile economy  .. Richard Harris, Paddy Power at MMS Mobile & mCommerce

Data and the rise of a ‘cashless’ mobile economy .. Richard Harris, Paddy Power at MMS Mobile & mCommerce

MMS Mobile & mCommerce

[more…]

Events : Mobile: villain or scapegoat in the rise of ad blocking? –  MMS Mobile & mCommerce, London, 6 July, 2016

Events : Mobile: villain or scapegoat in the rise of ad blocking? – MMS Mobile & mCommerce, London, 6 July, 2016

MMS Mobile & mCommerce, London, 6 July, 2016 will bring together 350 CMOs, CDOs, CIOs, eCommerce Directors and mobile specialists to network and explore pivotal issues, such as:

  • Mobile: villain or scapegoat in the rise of ad blocking?
  • Using mobile technology to boost creativity
  • Fine-tuning mobile campaigns for transactions
  • Tackling mobile media investment
  • Boosting the value of your mobile data
  • Understanding location-based targeting and its applications

[more…]