Friday, May 9, 2008 Special Quantum Issue  
..Here's how Quantum can help your business
http://www.quantumorg.co.uk

Here's how Quantum can help your business ..This is a special Guest Issue of the Marketingblog for
The Quantum Organisation.


Throughout the years Quantum have established a strong reputation for helping many businesses reach their potential and develop into highly successful enterprises. The core principles and methodology that have led us to so many successes have rarely changed in those years...

Here's How Quantum Can Help Your Business.

[inside]
 
Dumb business decisions
Of course, the Beatles still beats them all….
11 of the dumbest business decisions ever
http://www.bspcn.com/2008/04/22/11-of-the-dumbest-...

The group made the trip to London and spent two hours playing 15 different songs at the Decca studios. Then they went home and waited for an answer

We’ve all made mistakes … but probably not big mistakes like making snot beer, saying no to The Beatles, or turning down the patent for the telephone.

In fact, here are some of the biggest business blunders in history.

On December 13, 1961, Mike Smith traveled to Liverpool to watch a local rock ‘n’ roll band perform. He decided they had talent, and invited them to audition on New Year’s Day 1962. The group made the trip to London and spent two hours playing 15 different songs at the Decca studios. Then they went home and waited for an answer. They waited for weeks.
[inside]
 

Smaller businesses and start-ups
Two-thirds of smaller businesses think the survival of their business could be under threat from increased red tape
http://www.croner.co.uk/croner/jsp/Editorial.do?ca...

A survey by the insurer found firms struggling to comply with increasingly complex and uncertain UK company law With a fresh wave of regulation at the start of the new financial year, business insurer Hiscox said this week that nearly two-thirds of smaller businesses think the survival of their business could be under threat from increased red tape

A survey by the insurer found firms struggling to comply with increasingly complex and uncertain UK company law.
[inside]
 

Email Marketing Pointers
Warning...a misstep will lose you customers for life
10 e-mail marketing do's and dont's
http://www.pcworld.com/businesscenter/article/1452...

Don't assume that message recipients will see included images--some e-mail programs won't display them. Provide text descriptions for all graphics, and make sure your message is clear without the images. Never send attachments

E-mail marketing can help your business grow, but a misstep can cause you to lose customers for life. Avoid the pitfalls with these dos and don'ts.

Do: Create a snappy subject line that doesn't sound like an ad. People are more likely to open e-mail that has a simple, newsy, and direct header.
[more pointers inside]
 

The new face of marketing
The slow art of customer seduction
"The marketplace can no longer be driven by simple, traditional advertising"
http://www.marketingprofs.com/news/marketing-inspi...

In a post at MarketingProfs' Daily Fix blog, Cam Beck says the days of the traditional publishing model—attracting an audience through compelling content and selling advertising to those who want to reach them—are effectively over.

The problem, he argues, is that readers were overwhelmed and stopped paying attention. To compensate, companies became increasingly intrusive with even more ads than before. The audience fled to innovative content providers—especially online—where they could ignore the advertising, and content seemed "free.
[inside]
 

Talk to me
The blogging bottom line....“Stick to your guidelines, be consistent and, above all, listen to your customers.”
"You talking to me?" Getting value from corporate blogs
http://www.mycustomer.com/cgi-bin/item.cgi?id=1336...

Stand out from the competition

The humble blog has quickly become part of the tech zeitgeist, rooting itself firmly in the modern marketing mix. Yet, while they are a great way to wax lyrical about the issues affecting an organisation, they can offer so much more.

Despite widespread popularity, many people still retain a simplistic view of blogging as merely another marketing tool.
But they are missing the potential to combine it with other online customer service activities to provide a means of gathering consumer data and allow brands to engage with customers. They give a personality to an otherwise faceless organisation.
[inside]
 

Virgin Holidays & Charlotte Church
Question : Is this Charlotte Church in the new Virgin ad?
"I think it’s that girl Charlotte Church. We weren’t quite sure, but it certainly looks like her"
http://www.youtube.com/watch?v=T9DYyBfT3JU

Note the unfortunate position of the hand in this shot Mrs E Rigby, the voice of common sense says in visit4views .....
 
I think it’s that girl Charlotte Church. We weren’t quite sure, but it certainly looks like her.

I heard that she’d been getting into trouble recently, what with going out with that rugby player Gavin Henderson and staying out all night binge drinking. But she’s got her own TV show and he plays for Wales and they’ve got a new baby, so she must be sober some of the time.

Personally I think she’s a lovely girl, and she sings like an angel, so I say let her have a bit of fun. I expect she’s been paid quite a lot to do this advert for Virgin Holidays, and it is very entertaining.

[inside]
 
News you can use


Here's how
Quantum can help your business.

[more...]
 


Quantum Key No. 1 


Bring in more leads
'Filling the funnel'
[more...]
 



Quantum Key No. 2

Improve conversion rate
How to turn your prospects into customers.
 

It is a winner!

... Create a unique, very different 'Talk to the Experts' Guest Blog like this one for your company

Do not wait ...Call or email Will Corry  of theMarketingblog today on 01784 434 412.
 



Quantum Key No. 3


Increase transaction value
How to get customers to spend more.
[more...]
 



Top 10 most
controversial ads
.

Here are the top 10 adverts of last year, measured by volume of complaints.
 

Search Articles
Search for articles containing:
Laughter Spot
The Star Wars Kid, without any of that fancy editing

Ghyslain Raza decided to make a video of himself playing the character of Darth Maul. The tape was found and shared as a prank. Within two weeks Raza was an internet star.
 

First check the goods!


Research....
First check the goods!
 

Contact the Quantum Organisation
Contact Quantum

About Quantum.
Let us help you ...

Quantum is a dynamic and expanding international network of experienced and seasoned professionals, assisting large and small businesses to generate more customers, expand sales and massively boost profits.

UK and Ireland:
+44(0) 1306 646898

Australia and New Zealand: +61(0)2 8456 0400

Portugal: +351 253 277428
 

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