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Interactive 360 Virtual Storefront from TV3 Norway

A popular home redecoration show on the TV3 network called Eventyrlig Oppussing creates an interactive virtual storefront TV3 Norway (click to explore live) that allows viewers to purchase and learn more about the products seen in the show.

Learn MORE >>>>>> [more…]

Blunders : Charity accuses UK supermarkets of misleading customers

Tesco faces legal threat over marketing its food with 'fake farm' names

Major UK supermarkets including TescoAldiAsda and Lidl are being urged to stop using controversial “fake farm” branding on own-brand meat products, with a food charity claiming they are misleading shoppers. [more…]

Healthy eating and “big nights in” drive 2017s fastest-growing groceries

There’s a distinctly contrasting nature to the fastest-growing grocery products of the year as fresh fruit and ‘free-from’ led the way, alongside spirits and sparkling wine.

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5 fastest shared web hosting providers

When it comes to web hosting, speed and performance are essential.

Fast load times is great for customers and even better for search engine optimization (SEO). Search engines like Google prefer fast-performing websites and will rank them higher than slower sites.

Research even reveals that for every second viewers spend waiting for a website to load, 20% will leave. That’s quite a loss, especially for businesses trying to make sales or increase viewership. [more…]

Formula One’s ‘outdated’ use of grid girls under ‘strong review’

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Women for Women : Ignoring marketing to women is costing financial services firms £113bn per year

Women for Women : Ignoring marketing to women is costing financial services firms £113bn per year

Banks and insurers are losing money by not tailoring their communications.

Financial services firms miss out on £113bn per year by ignoring the wants and needs of female customers, research by Kantar has suggested.[1] This disregard for tailoring communications for women is symptomatic of a wider problem in customer engagement in the sector, says Optimove

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Women for Women : How can we work together to break down the barriers of gender stereotyping?

Women for Women : How can we work together to break down the barriers of gender stereotyping?

Comment from Josh Krichefski, CEO at MediaCom on Kantar’s latest ‘Winning over Women’ research.

In order to shatter gender stereotypes, brands of all kinds should be engaging women through advertisements based on age, regions, life stages, career aspirations and culture; just like they would with any other audience. [more…]

bigdog launches ‘Prize Burst’ Facebook Live giveaway for Sky Bingo

bigdog launches ‘Prize Burst’ Facebook Live giveaway for Sky Bingo

December 13, 2017

Full-service, integrated advertising and marketing agency, bigdog, today announces plans for the next Sky Betting and Gaming Facebook Live prize giveaway.

The activity, taking place today – Wednesday  13th December – marks the first time Sky Betting and Gaming has partnered with Amy Nickall – presenter, entertainment journalist, parenting author, children’s entertainer and interviewer. Amy was previously the face of Yahoo omg! and has worked with brands like Tesco and Playstation. [more…]

Just launched : How to get to your most valuable data quickly .. Open Beta ‘Virtual Analyst’ Tool.

Just launched : How to get to your most valuable data quickly .. Open Beta ‘Virtual Analyst’ Tool.

December 12, 2017

Needl Analytics Releases Free Open Beta ‘Virtual Analyst’ Tool. ... Delivering Actionable Business Insight from Google Analytics in Minutes

Users of Google Analytics can sign up to a free trial at: https://needlanalytics.com

In just a few weeks, 700 users including a FORTUNE 500 company and leading global advertising agency have become early beta clients of this new Virtual Analyst web analyst tool for Google Analytics -

In the battle for man v’s machine, Needl has built this ‘Virtual Analyst’ tool to help novice and pro users of Google Analytics get to their most valuable data quickly…..so even if you don’ think you’re an expert, as long as you’re interested in your data then Needl is going to help you. [more…]

Which group are most opposed to the use of emojis in brand marketing?

Which group are most opposed to the use of emojis in brand marketing?

December 11, 2017

Whilst most Brits are happy to send emojis to friends and family, a new study shows less than half of GB consumers wouldn’t engage with a brand that uses them in its digital marketing


Following the arrival of 70 new emojis on devices across the country this month, new research from marketing automation suite Pure360 has highlighted that while the majority of GB consumers are keen to use these graphics in their messages to friends and family, far fewer are amenable to brands using them in their marketing messages. [more…]

NewVoiceMedia wins Frost & Sullivan Excellence Award

NewVoiceMedia wins Frost & Sullivan Excellence Award

December 8, 2017

Latest   NewVoiceMedia, a leading global provider of cloud contact centre and inside sales technology that enables businesses to have more successful conversations, has won a Frost & Sullivan Excellence Award in the Cloud Contact Centre Services Growth Excellence Leadership category.

For further information about NewVoiceMedia, visit www.newvoicemedia.com [more…]

Esker moves to the cloud to transform customer service experience

Esker moves to the cloud to transform customer service experience

December 7, 2017

Latest  NewVoiceMedia, a leading global provider of cloud contact centre and inside sales technology that enables businesses to have more successful conversations, today announced that Esker has transformed its customer service experience and improved operational efficiencies with its ContactWorld for Service platform.

For more information, visit www.newvoicemedia.com or follow NewVoiceMedia on Twitter @NewVoiceMedia.

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Who achieved a big 20% uplift in sales?

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Debunking Gen Z … Joint research by VCCPMedia and The Guardian

Debunking Gen Z … Joint research by VCCPMedia and The Guardian

VCCPMedia  have released research in conjunction with The Guardian called “Debunking Gen Z”.

It was commissioned to better understand how young people think and feel about the world they find themselves in and how they differ to their millennial predecessors.

Aged 16-24, it is important to understand this group as they make critical decisions about their education, their political beliefs and the future they want to build.

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