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William Hill’s Tinder ad banned in UK

A William Hill advertisement that appeared as a message to users of the dating app Tinder was banned this week by the UK’s Advertising Standards Authority.

The ad read, “Stuck in the friend zone? You won’t be much longer if you use this Cheltenham free bet offer.” It then proceeded to spell out details of [more…]

Laughter Spot : “The one about the older woman in the bar”

Enjoy this new 'Laughter Spot' brought to you by theMarketingblog. Warning.. there is a twist at the end.

Want a good marketing tip?

You should consider sponsoring these 'Laughter Spots' for three months.

Great readership leading to new business gains is the main benefit.

There are more. Call me on 01784 434 412 and let's conjure up a plan that gives you that important extra edge in terms of new business.

Will Corry 01784 434 412 will@themarketingblog.co.uk

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Movers & Groovers : Lotame promotes APAC data veteran Evgeny Popov

Lotame Data Exchange has grown 50% YOY every year since 2011

Lotame (www.lotame.com), the world’s leading unstacked data solutions company that helps publishers, marketers and agencies find new customers, increase engagement, and grow revenue through audience data, today announced the promotion of Evgeny Popov to Head of Global Data Solutions.

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What kind of images should you be putting on your social media page

You can say a lot with images. They can even help to improve your marketing strategy.

But finding the right kind of images to post can often be challenging, especially if you’re posting social content on a daily basis.

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CI Group on target for £20m turnover with the acquisition of Rozovest Business Analytics to create Pearl Analytics

The expansion of the CI Group has taken a further major step forward with its acquisition of leading analytics consultancy Rozovest Business Analytics.

The business is being rebranded as Pearl Analytics and will have offices in London’s Soho, Amsterdam and Oxfordshire.

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Lingerie : A new bold and ‘sexy’ Victoria’s Secret catwalk style ad campaign

Lingerie : A new bold and ‘sexy’ Victoria’s Secret catwalk style ad campaign

TENA has launched its new Silhouette Noir product with a ground-breaking catwalk shot in the style of Victoria’s Secret that has taken over London’s Oxford Street. 

This is the first campaign from TENA Women’s new platform “I Will Be Me” developed with AMV BBDO, with the key objective of breaking taboos around incontinence.

The campaign re-imagines the Victoria’s Secret ‘Angels’ catwalk image, using the highly recognisable wings iconography on a 48-sheet billboard and digital 6-sheets in major London locations renowned for their fashion credentials, featuring age 40+ models wearing the Silhouette Noir all-black pant.

TENA Silhouette Noir is the UK’s first black incontinence product, offering incredible discretion and features a low waist, making it look, feel and fit far more like traditional underwear than standard incontinence pants, the company said.

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Marketing Nuggets – Glastonbury, Working Mums, Jo Stroud of Fabulous, 10.000 Email Sends/month

Marketing Nuggets – Glastonbury, Working Mums, Jo Stroud of Fabulous, 10.000 Email Sends/month

Introducing a brand new feature in theMarketingblog - Marketing Nuggets – Glastonbury, Working Mums, Jo Stroud of Fabulous, 10.000 Email Sends/month

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Missing out : why influencer marketing is all too often overlooked

Missing out : why influencer marketing is all too often overlooked

April 24, 2019

It's hard to argue with many of the impressive statistics regarding the potential of influencer marketing.

This very modern form of marketing has been deemed effective by 94% of marketers who have tried it, while it can spur up to eleven times more ROI than traditional marketing.

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Award-winning digital marketing agency opens new London premises

Award-winning digital marketing agency opens new London premises

April 4, 2019

Bird Marketing are an award-winning digital marketing agency.

They’ve worked tirelessly for the last five years from their Billericay, Essex base and are now seeing the fruits of their labour in the form of a second office opening. This new opening however, takes place in the heart of the capital, London.

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Printed tote bags for your event or group

Printed tote bags for your event or group

March 27, 2019

You’re in charge, and you want to make sure that your big event comes off as the best of the best, and one that your guests will remember forever.

Whether it’s a wedding, a family reunion, a bachelorette party or girls’ weekend away, printed tote bags are useful at the time and a long-lasting reminder of a time that everyone will want to keep.

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Discover the benefits of using promotional mugs & printed mugs

Discover the benefits of using promotional mugs & printed mugs

March 21, 2019

Coffee drinking is a societal trend these days. There has been a significant increase in the number of gourmet coffee shops serving hot coffee drinks like lattes and iced coffee drinks.

Bakeries and fast food restaurants also serve coffee.

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How to use free mugs to attract clients at your next trade show

How to use free mugs to attract clients at your next trade show

March 20, 2019

Mugs are an old trick that still work because it’s a great trick.

The use of promotional items when dealing with clients in direct contact is important because it works in more than one way to favour your marketing interests.

You get to give a great first impression and second, you leave behind a mark that ensures they don’t forget your brand easily. There are several ways that you can use promotional mugs and printed mugs to make a great first impression.

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Ingenuity London launches acclaimed new business event in Amsterdam

Ingenuity London launches acclaimed new business event in Amsterdam

Events : Ingenuity London, the UK’s leading business development consultancy, today announces the launch of its first ever European new business event in Amsterdam on 5th June.

Following success in the UK, the event will focus on video content, aiming to facilitate opportunities for brands and agencies in this area.

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Grooveyard expands its award winning activations team to 23

Grooveyard expands its award winning activations team to 23

Grooveyard, one of Ireland’s leading live experience agencies, has recently expanded their workforce to 23 employees. With offices in Dublin and Galway, Grooveyard continue to raise the bar in brand experiences through activations, music, live sporting events and so much more.

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