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Movers and Groovers : AudienceScience adds experienced software executives to fuel growth of its ‘Advertising Automation Platform’

AudienceScience, the maker of AudienceScience® Helios, the advertising automation software global brands use to plan, activate, and acquire consumers via addressable media, has announced the addition of three executives to lead the company as it expands its global footprint while helping advertisers effectively acquire and grow new customers.

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Fact : Interruptive marketing is being increasingly ignored by B2B consumers, so Marketing Directors must adapt their strategies if they are to succeed

Fact : Interruptive marketing is being increasingly ignored by B2B consumers, so Marketing Directors must adapt their strategies if they are to succeed

A Step by Step Guide to Planning an Effective Inbound Marketing Strategy

  • Today, traditional interruptive marketing is being increasingly ignored by B2B consumers, so Marketing Directors must adapt their strategies if they are to succeed.
  • Inbound Marketing works to earn relevant visibility by helping target buyers learn more about the solutions they want - without interrupting.
  • But before an Inbound campaign can begin, considered planning is required to ensure performance, the best lead quality possible and definite ROI.

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New ‘just add Chambord’ campaign launches exclusively at Imbibe Live

Chambord, the premium French black raspberry liqueur from Bacardi Brown-Forman Brands, is set to launch its new brand campaign for the trade at this year’s Imbibe Live exhibition – Europe’s largest drinks trade event.

Taking place on 4 – 5 July at the London Olympia, Chambord will be exhibiting on both days, where it will reveal its new below the line campaign platform. Aptly named ‘Just Add Chambord’, this latest platform looks to cement Chambord’s key messaging around elevating every day experiences, and will run from 1 July – 30 September 2016.

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Effects of Brexit being felt across UK ecommerce and multichannel retailing / Via Internet Retailing .. By Chloe Rigby

Effects of Brexit being felt across UK ecommerce and multichannel retailing / Via Internet Retailing .. By Chloe Rigby

Via Internet Retailing .. By 

The effects of last week’s UK vote to leave the European Union are being felt across ecommerce. While negative effects are being seen as share prices fall, opportunities are opening up as the pound falls against currencies from the euro to the dollar – making the UK prices a bargain for overseas shoppers buying online.

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MEC Wavemaker and evian get fans talking with the daily return of #wimblewatch

MEC Wavemaker and evian get fans talking with the daily return of #wimblewatch

MEC Wavemaker and evian are appealing to the inquisitive streak in Wimbledon fans’ with the return of the award winning #wimblewatch campaign, which this year watches people reacting to the action and packages the results into a daily three-minute film.

Featuring celebrities and sports personalities -- including Lee Mack, Laura Whitmore, Russell Kane, Rebecca Adlington, David Haye, Pat Cash and Greg Rusedski -- each #wimblewatch episode will capture evian’s Live Young spirit by showcasing those spontaneous moments that create the most gripping on- and off-court drama each day.

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Consumer control and “common sense” are key to tackling mobile ad blocking: IAB UK study

Consumer control and “common sense” are key to tackling mobile ad blocking: IAB UK study

  • 10% of Brits are blocking mobile ads
  • Consumers specify what they want from ads to be deemed acceptable
  • Study assigns superhero “personas” to 6 ad types to help marketers choose which to use

Giving consumers more control and using “common sense” are the main ways to improve mobile advertising and make it more acceptable to consumers, according to a major study by the Internet Advertising Bureau UK.

Click here to see the issue and how to solve it in a film trailer format.

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New ‘just add Chambord’ campaign launches exclusively at Imbibe Live

Chambord, the premium French black raspberry liqueur from Bacardi Brown-Forman Brands, is set to launch its new brand campaign for the trade at this year’s Imbibe Live exhibition – Europe’s largest drinks trade event.

Taking place on 4 – 5 July at the London Olympia, Chambord will be exhibiting on both days, where it will reveal its new below the line campaign platform. Aptly named ‘Just Add Chambord’, this latest platform looks to cement Chambord’s key messaging around elevating every day experiences, and will run from 1 July – 30 September 2016.

[more…]

Effects of Brexit being felt across UK ecommerce and multichannel retailing / Via Internet Retailing .. By Chloe Rigby

Via Internet Retailing .. By 

The effects of last week’s UK vote to leave the European Union are being felt across ecommerce. While negative effects are being seen as share prices fall, opportunities are opening up as the pound falls against currencies from the euro to the dollar – making the UK prices a bargain for overseas shoppers buying online.

[more…]

MEC Wavemaker and evian get fans talking with the daily return of #wimblewatch

MEC Wavemaker and evian are appealing to the inquisitive streak in Wimbledon fans’ with the return of the award winning #wimblewatch campaign, which this year watches people reacting to the action and packages the results into a daily three-minute film.

Featuring celebrities and sports personalities -- including Lee Mack, Laura Whitmore, Russell Kane, Rebecca Adlington, David Haye, Pat Cash and Greg Rusedski -- each #wimblewatch episode will capture evian’s Live Young spirit by showcasing those spontaneous moments that create the most gripping on- and off-court drama each day.

[more…]

Giant iTab latest tweets / #contentstrategy #growthhacking #smartphone #solutions #eventprofs #engagement

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Women for Women :  “How to really get into the pants and drawers of consumers” Avril Breen, Pragma Consulting

Women for Women : “How to really get into the pants and drawers of consumers” Avril Breen, Pragma Consulting

The UK lingerie market is up for grabs.  During the 1980s the market was dominated by Marks & Spencer, which held approximately 50% market share. However, this share has fallen to just 26% as the market place has become more fragmented and consumers’ preferences have changed.

Avril Breen, Pragma Consulting writes ...Recently, we had the privilege of speaking to Janie Schaffer, former Chief Creative Officer at Victoria’s Secret, founder of Knickerbox and renowned 'Knicker Queen' about how she thinks the market has changed and what retailers could do to gain share in this increasingly saturated space.

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New ‘just add Chambord’ campaign launches exclusively at Imbibe Live

June 29, 2016

Chambord, the premium French black raspberry liqueur from Bacardi Brown-Forman Brands, is set to launch its new brand campaign for the trade at this year’s Imbibe Live exhibition – Europe’s largest drinks trade event.

Taking place on 4 – 5 July at the London Olympia, Chambord will be exhibiting on both days, where it will reveal its new below the line campaign platform. Aptly named ‘Just Add Chambord’, this latest platform looks to cement Chambord’s key messaging around elevating every day experiences, and will run from 1 July – 30 September 2016.

[more…]

Effects of Brexit being felt across UK ecommerce and multichannel retailing / Via Internet Retailing .. By Chloe Rigby

Effects of Brexit being felt across UK ecommerce and multichannel retailing / Via Internet Retailing .. By Chloe Rigby

June 29, 2016

Via Internet Retailing .. By 

The effects of last week’s UK vote to leave the European Union are being felt across ecommerce. While negative effects are being seen as share prices fall, opportunities are opening up as the pound falls against currencies from the euro to the dollar – making the UK prices a bargain for overseas shoppers buying online.

[more…]

Giant iTab latest tweets / #contentstrategy #growthhacking #smartphone #solutions #eventprofs #engagement

Giant iTab latest tweets / #contentstrategy #growthhacking #smartphone #solutions #eventprofs #engagement

[more…]

Day Two of the Cannes Innovation Festival – A second special report by Susan Perolls

Day Two of the Cannes Innovation Festival – A second special report by Susan Perolls

BALANCING SCIENCE AND CREATIVITY – IT’S A CANNES THING

By Susan Perolls, Cannes Correspondent for TheMarketingblog (from a series of events and interviews across Day Two of the Cannes Innovation Festival)

At an event that’s focused on innovation it’s unsurprising how much time and floor space at Cannes has been devoted to technology, with Samsung’s VR booth, for one, attracting big queues. What has been really satisfying, though, has been recognition at the conference of the value of people when it comes to invention and creativity.

Yes, we know marketing is about people in terms of consumer-centricity, but the importance of the talent behind great campaigns was also top of mind of many speakers at Cannes.

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