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Bright Giant
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Organisations can no longer afford to “throw mud at the wall” and hope that some of it sticks
Bright Giant - Internet campaigns have to be carefully targeted with traffic flows and responses accurately recorded
Bright Giant : People like adverts (really, they do!)
Times they are a-changing so fast that it is almost impossible for manufacturing and service companies to fully comprehend and exploit the voracious appetite that is the Internet. The licence to "print money" through advertising that made television executives and press barons rich in the post-war years are long gone.
http://www.brightgiant.com/
Embracing the online world is one aspect of the new today, but so is cost. Return on investment is one of the key issues brought about by the current financial crisis. Organisations can no longer afford to “throw mud at the wall” and hope that some of it sticks. Internet campaigns have to be carefully targeted with traffic flows and responses accurately recorded.
The flexibility that online campaigns offer also brings choice and it is the incredible scope of the choices afforded by the Internet that makes working with a company such as Bright Giant so essential for any organisation, whether blue chip or a start-up carving a niche.
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Find out more about Google and Murdoch
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Murdoch's News Corp is looking to remove its proprietory news and content from Google and offer it to Bing
Corporate suicide or earth-shattering money making scheme?
http://www.thefirstpost.co.uk/56446,business,micro...
Has Rupert Murdoch finally found a way to get the internet to value his news content - and save the newspaper industry? It's possible, though negotiations still have a long way to go.
Corporate suicide or earth-shattering money making scheme?
Pushing ahead with plans that could ultimately force Google to contribute to the costs of producing the news content found on its pages, Murdoch's News Corp is looking to remove, or de-index, its proprietory news and content from Google and offer it through an exclusive alliance with Microsoft's rival Bing search engine.
Sky News - Interview with Rupert Murdoch.
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Getting the attention of key marketing decision makers - and keeping it
http://marketinguk.posterous.com/social-media-is-t...
Why Social Media Marketing is essential for success in 2010
Social media is the most potent tool to influence people on the web nowadays. Platforms such as Facebook, Twitter, YouTube, Flickr, etc. allow you to get directly in touch with potential marketing decision makers and influencers.
There is no limit to the number of ways you can promote your site or business through some of the social media channels.
Only social media has the reach that can get online attention and huge traffic to your site / stories at virtually no extra cost.
Call me Will Corry 01784 434 412 today for a full breakdown of how you can harness the power of social media marketing and link it to a strong email marketing campaign.
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