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Video : CEO Toni Petersson sings a song he wrote entirely by himself to explain exactly what Oatly is all about

Oatly, the oat drink alternative to cow's milk, has launched a new YouTube channel featuring a series of films starring its reluctant chief executive.In a one of a kind performance, multi-talented CEO Toni Petersson sings a song he wrote entirely by himself to explain exactly what Oatly is all about.

Oatly has released a campaign titled ‘Wow No Cow’ in which they have teamed up with the legendary Forsman & Bodenfors. Oatly makes oat drinks and only drinks. They don’t know anything about almonds or soy or rice or low-fat cows. All they know is oats. How to grow them, harvest them, choose them and turn them into liquid goodness. [more…]

Martini and ‘Begin Desire, CBS Outdoor UK, Liveposter, Movember, Core Spreads, Avalon Funeral Plans

Fresh news from theMarketingblog : Martini and 'Begin Desire, CBS Outdoor UK,  Liveposter, Movember, Core Spreads, Avalon Funeral Plans,  banner

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Research : 47 percent of holiday shoppers have been frustrated that in-store impressions are different from online impressions

Ninety Percent of Holiday Shoppers Expect Consistent Brand Experiences Across Channels and Devices According to SDL Survey

Global survey results demonstrate importance of consistent, omni-channel customer experiences this holiday shopping season

Ninety percent of consumers said they expect the customer experience to be consistent across channels and devices used to interact with brands this holiday shopping season, according to a new global study of more than 3,000 consumers by SDL (LSE: SDL). This is a growing expectation from shoppers, representing a 17 percent increase from what consumers reported last year.

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Over half (55%) of consumers are put off buying products or services if they see the same ad online multiple times

Retargeted ads put more than half of people off buying

If same ad seen 10+ times, consumer irritation turns to anger
However, type of website where ad appears makes a difference
Surfing behaviour considered almost as personal as home address

Over half (55%) of consumers are put off buying products or services if they see the same ad online multiple times, according to a study published today by ad technology company,InSkin Media, and RAPP Media, the media planning and buying agency.

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Teradata announces enhancements to Teradata Integrated Marketing Cloud

Teradata today announced the availability of four new product enhancements within the Teradata Integrated Marketing Cloud.  The new offerings will help businesses improve the overall brand experience for their customers through both digital and traditional marketing methods.

Teradata’s new capabilities include enhancements in multiple areas critical for marketers, such as:

  • Digital asset management and asset performance tracking.
  • Real-Time Interaction Management for both known and anonymous sources.

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Tulip Ltd appoints agencies ahead of Danepak relaunch : isobel and 1HQ

Tulip Ltd has announced the appointment of London-based advertising agency isobel @isobelcreative and Windsor-based strategic design agency 1HQ @1HQbrandagency to support the relaunch of its iconic Danepak brand, planned for early 2015.

The Danepak brand, a firm favourite with the retail and food service sectors for over 40 years, has a long history of innovative marketing campaigns, the most recent of which, ‘Mornings made better', aired on national TV during 2011-13 and featured the fictional village of Morning.

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One Two Four, Dynamic Yield and Playtech, Flock, City Index, AdStage

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iZettle opens up heart of London to six small businesses with 12 Hour Store campaign

Mobile payments company iZettle, is today launching a marketing campaign with Forsman & Bodenfors (F&B), one of the best advertising agencies in the world.

iZettle is the first mobile payments company in this space to do a big marketing push. Together with F&B it has created a campaign that centres on the notion that ‘big things start small’.

The campaign showcases that iZettle empowers small businesses to be the best they can be and highlights that SMEs can run their business and take card payments on a smartphone or tablet anywhere in the world using iZettle. These messages will be conveyed via TV, radio, print and digital adverts.

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A very useful corporate gift – there is still time to order Standeazy for Christmas / Free design for the backing cards

Sending a gift to clients and prospects works every time for building your brand

Special Offer - there is still time to order Standeazy for Christmas. Orders must be received by the end of October for early December delivery and there is free design for the backing cards. Buy Now

http://www.standeazy.co.uk/ Email – info@standeazy.com

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Saatchi & Saatchi X MD Rachelle Headland explains how retailers can win with mum

Earlier this year, research by Saatchi & Saatchi in partnership with Mumsnet, found that less than 20% of mums can relate to the advertising targeted towards them.

That’s obviously a concerning find for an industry which spends £1.9bn every year trying to win the hearts and minds of the 18 million mums in the UK. Inspired by these revelations, Saatchi & Saatchi X, delved deeper.

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Who is the hot ad girl in the Football Playoff commercial?

October 24, 2014

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Tesco, ASDA, Nationwide, Barclaycard and Dignity Caring Funeral Services are re-introduced to the prestigious Top 50 circle

October 24, 2014

The Top 50 companies for Customer Service have been announced, which sees Tesco, ASDA, Nationwide, Barclaycard and Dignity Caring Funeral Services being re-introduced to the prestigious Top 50 circle. Odeon, First Rate, American Express, Molson Coors and Screwfix are all new entrants for this year.

To view the rankings in full, please visit:  http://bit.ly/12o9QRV [more…]

From the show floor: Recapping the biggest trends from Brand Licensing Europe

By Lisa Reiner, Managing Director, Europe & Asia Pacific, Beanstalk

It’s that time of the year again – Brand Licensing Europe (BLE), the largest licensing show in Europe, has been and gone. It is the premier event for the European licensing industry, bringing together licensors, licensees, retailers, and promoters to see the latest trends while seeking new partnerships and connecting with industry leaders.

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iZettle opens up heart of London to six small businesses with 12 Hour Store campaign

Mobile payments company iZettle, is today launching a marketing campaign with Forsman & Bodenfors (F&B), one of the best advertising agencies in the world.

iZettle is the first mobile payments company in this space to do a big marketing push. Together with F&B it has created a campaign that centres on the notion that ‘big things start small’.

The campaign showcases that iZettle empowers small businesses to be the best they can be and highlights that SMEs can run their business and take card payments on a smartphone or tablet anywhere in the world using iZettle. These messages will be conveyed via TV, radio, print and digital adverts.

[more…]