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3 essential ways to use content marketing for generating leads – exclusive download

Download this eBook HERE >>>>

It’s all about the leads. It’s true. B2B marketers spend their day focused on generating enough of them to fill their sales funnel. But that’s not always an easy task.

So how do today’s marketers fill the funnel? They use content marketing.

Learn essential ways to use content to generate top-of-funnel leads, including:

  • 6 steps to get started with content marketing
  • Types of content to use in top-of-funnel lead generation programs
  • Key tactics to fill the funnel: search, social media, and email marketing

[more…]

Gocompare.com launches with Affiliate Window

Comparison site Gocompare.com has launched with global performance marketing network Affiliate Window. Launched by a team of insurance experts in November 2006, Gocompare.com is one of Britain’s most popular comparison sites.

With the move to Affiliate Window, the brand plans to diversify and automate their affiliate programme. Gocompare.com will use Affiliate Window’s market-leading reporting and automation to help grow the channel.

[more…]

Giant iTab displays Giant Android Smartphone solution

[more…]

InSkin Media & Moat partner globally to tackle viewability of non-standard ads

Following their study in which two-thirds of senior agency and publisher execs said viewability guidelines were inadequate for non-standard ad formats (such as skins and wallpapers), InSkin Media has partnered globally with Moat to address the issue.

[more…]

Carling launches £5,000 Holiday Getaway promotion

Carling launches £5,000 Holiday Getaway promotion

Three million packs with ten £5,000 holiday prizes on offer

Carling today announced the launch of its latest on-pack promotion, offering consumers the chance to win one of ten £5,000 holiday prizes.

The £5,000 Holiday Getaways promotion was designed by Carling to encourage consumers to make the most of their extended bank holiday weekend. The ten £5,000 holiday voucher prizes offer winners the choice to book holidays worldwide. The prizes offer great flexibility with each winner able to bring friends and family on their holiday, and even use the voucher across multiple holidays.

[more…]

Ray-Ban, Cloggs and Coach choose Rakuten Marketing

[more…]

Capture and Mothercare partner to offer in-house customer marketing service to brands

Capture and Mothercare partner to offer in-house customer marketing service to brands

Capture, the UK’s leading specialist retail media agency, today announced it has partnered with leading global retailer for parents and young children, Mothercare.

Appointed to offer an in-house customer marketing service to supplier brands, Capture will be working to build joint campaigns that deliver mutual value for both brands and the retailer.

[more…]

3 essential ways to use content marketing for generating leads – exclusive download

Download this eBook HERE >>>>

It’s all about the leads. It’s true. B2B marketers spend their day focused on generating enough of them to fill their sales funnel. But that’s not always an easy task.

So how do today’s marketers fill the funnel? They use content marketing.

Learn essential ways to use content to generate top-of-funnel leads, including:

  • 6 steps to get started with content marketing
  • Types of content to use in top-of-funnel lead generation programs
  • Key tactics to fill the funnel: search, social media, and email marketing

[more…]

Gocompare.com launches with Affiliate Window

Comparison site Gocompare.com has launched with global performance marketing network Affiliate Window. Launched by a team of insurance experts in November 2006, Gocompare.com is one of Britain’s most popular comparison sites.

With the move to Affiliate Window, the brand plans to diversify and automate their affiliate programme. Gocompare.com will use Affiliate Window’s market-leading reporting and automation to help grow the channel.

[more…]

Giant iTab displays Giant Android Smartphone solution

[more…]

Carling launches £5,000 Holiday Getaway promotion

Three million packs with ten £5,000 holiday prizes on offer

Carling today announced the launch of its latest on-pack promotion, offering consumers the chance to win one of ten £5,000 holiday prizes.

The £5,000 Holiday Getaways promotion was designed by Carling to encourage consumers to make the most of their extended bank holiday weekend. The ten £5,000 holiday voucher prizes offer winners the choice to book holidays worldwide. The prizes offer great flexibility with each winner able to bring friends and family on their holiday, and even use the voucher across multiple holidays.

[more…]

Women for Women : UK pin-up Iskra Lawrence is the new #AerieReal role model

US lingerie and loungewear brand Aerie has named longtime #AerieReal girl and UK pin-up Iskra Lawrence as its new #AerieReal Role Model.

The plus-sized model and National Eating Disorder Association (NEDA) advocate has been modelling with the US brand for one year, starring in its famously unretouched campaigns. She is known for championing body positivity and acceptance.

[more…]

InSkin Media & Moat partner globally to tackle viewability of non-standard ads

February 12, 2016

Following their study in which two-thirds of senior agency and publisher execs said viewability guidelines were inadequate for non-standard ad formats (such as skins and wallpapers), InSkin Media has partnered globally with Moat to address the issue.

[more…]

Sky launches “fluid viewing” Sky Q with visually spectacular campaign

Sky launches “fluid viewing” Sky Q with visually spectacular campaign

February 11, 2016

Sky will break new ground with a visually spectacular advertising campaign for the launch of Sky Q, the next generation home entertainment system.

The campaign is the biggest and most ambitious in Sky’s 27 year history and will roll out in the UK and Ireland from 12 February 2016.

[more…]

Giant iTab displays Giant Android Smartphone solution

[more…]

Better connectivity at events: Free superfast internet as standard

London Co-working provider, The Brew, launches a new blank canvas event space three minutes’ walk from Old Street Tube (163 City Road) in their fifth membership-based workspace.

Within the setting of The Brew Eagle House entrepreneurial hub, the 150 capacity venue is kitted out, not only with all-inclusive hire of its AV system and PA system, but it also features 12 broadband ports and up/down superfast internet at 200mpbs, wired and WiFi, available at no extra cost to organisers.

[more…]