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[Infographic] : Offer your customers the best unboxing experience possible

With today’s customers shopping online more than ever before, the number of opportunities for consumers to interact with brands continues to decline.

This shift is making each brand interaction an increasingly important opportunity to impress customers. Despite this fact, receiving packages in the mail is too often an impersonal, uninspiring experience. Red Stag Fulfillment

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TribeCX, the global community of customer experience professionals, appoints new Chair

TribeCX, the practitioner-led customer experience community, has appointed Mark Harrison as its new Chair. Harrison will lead TribeCX toward becoming a globally preferred partner for help building customer experience capabilities that deliver business goals.

Mark brings a wealth of understanding in the CX field, having led Shell’s global customer experience initiatives as General Manager, Customer [more…]

Laughter Spot : “The one about it being a government job”

A guy goes into the British postal service to apply for a job. The interviewer asks him, "Are you allergic to anything?"

He replies, "Yes, caffeine. I can't drink coffee."

"OK, have you ever been in the military service?"

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“Who is so mired in her own contradictions that she knows she can’t afford a straight answer?”

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Interactive 360 Virtual Storefront from TV3 Norway

A popular home redecoration show on the TV3 network called Eventyrlig Oppussing creates an interactive virtual storefront TV3 Norway (click to explore live) that allows viewers to purchase and learn more about the products seen in the show.

Learn MORE >>>>>> [more…]

Women for Women : Ignoring marketing to women is costing financial services firms £113bn per year

Women for Women : Ignoring marketing to women is costing financial services firms £113bn per year

Banks and insurers are losing money by not tailoring their communications.

Financial services firms miss out on £113bn per year by ignoring the wants and needs of female customers, research by Kantar has suggested.[1] This disregard for tailoring communications for women is symptomatic of a wider problem in customer engagement in the sector, says Optimove

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Women for Women : How can we work together to break down the barriers of gender stereotyping?

Women for Women : How can we work together to break down the barriers of gender stereotyping?

Comment from Josh Krichefski, CEO at MediaCom on Kantar’s latest ‘Winning over Women’ research.

In order to shatter gender stereotypes, brands of all kinds should be engaging women through advertisements based on age, regions, life stages, career aspirations and culture; just like they would with any other audience. [more…]

bigdog launches ‘Prize Burst’ Facebook Live giveaway for Sky Bingo

bigdog launches ‘Prize Burst’ Facebook Live giveaway for Sky Bingo

December 13, 2017

Full-service, integrated advertising and marketing agency, bigdog, today announces plans for the next Sky Betting and Gaming Facebook Live prize giveaway.

The activity, taking place today – Wednesday  13th December – marks the first time Sky Betting and Gaming has partnered with Amy Nickall – presenter, entertainment journalist, parenting author, children’s entertainer and interviewer. Amy was previously the face of Yahoo omg! and has worked with brands like Tesco and Playstation. [more…]

Just launched : How to get to your most valuable data quickly .. Open Beta ‘Virtual Analyst’ Tool.

Just launched : How to get to your most valuable data quickly .. Open Beta ‘Virtual Analyst’ Tool.

December 12, 2017

Needl Analytics Releases Free Open Beta ‘Virtual Analyst’ Tool. ... Delivering Actionable Business Insight from Google Analytics in Minutes

Users of Google Analytics can sign up to a free trial at: https://needlanalytics.com

In just a few weeks, 700 users including a FORTUNE 500 company and leading global advertising agency have become early beta clients of this new Virtual Analyst web analyst tool for Google Analytics -

In the battle for man v’s machine, Needl has built this ‘Virtual Analyst’ tool to help novice and pro users of Google Analytics get to their most valuable data quickly…..so even if you don’ think you’re an expert, as long as you’re interested in your data then Needl is going to help you. [more…]

Which group are most opposed to the use of emojis in brand marketing?

Which group are most opposed to the use of emojis in brand marketing?

December 11, 2017

Whilst most Brits are happy to send emojis to friends and family, a new study shows less than half of GB consumers wouldn’t engage with a brand that uses them in its digital marketing


Following the arrival of 70 new emojis on devices across the country this month, new research from marketing automation suite Pure360 has highlighted that while the majority of GB consumers are keen to use these graphics in their messages to friends and family, far fewer are amenable to brands using them in their marketing messages. [more…]

NewVoiceMedia wins Frost & Sullivan Excellence Award

NewVoiceMedia wins Frost & Sullivan Excellence Award

December 8, 2017

Latest   NewVoiceMedia, a leading global provider of cloud contact centre and inside sales technology that enables businesses to have more successful conversations, has won a Frost & Sullivan Excellence Award in the Cloud Contact Centre Services Growth Excellence Leadership category.

For further information about NewVoiceMedia, visit www.newvoicemedia.com [more…]

Esker moves to the cloud to transform customer service experience

Esker moves to the cloud to transform customer service experience

December 7, 2017

Latest  NewVoiceMedia, a leading global provider of cloud contact centre and inside sales technology that enables businesses to have more successful conversations, today announced that Esker has transformed its customer service experience and improved operational efficiencies with its ContactWorld for Service platform.

For more information, visit www.newvoicemedia.com or follow NewVoiceMedia on Twitter @NewVoiceMedia.

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Who achieved a big 20% uplift in sales?

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Debunking Gen Z … Joint research by VCCPMedia and The Guardian

Debunking Gen Z … Joint research by VCCPMedia and The Guardian

VCCPMedia  have released research in conjunction with The Guardian called “Debunking Gen Z”.

It was commissioned to better understand how young people think and feel about the world they find themselves in and how they differ to their millennial predecessors.

Aged 16-24, it is important to understand this group as they make critical decisions about their education, their political beliefs and the future they want to build.

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