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A Kiss Laughter Spot : “The one about the girl about to jump off the Hoover Dam Bridge”

Arizona bikers were riding South on the US-93 when they saw a girl about to jump off the Hoover Dam Bridge.

So they stopped. George, their leader, a big burly man of 53, gets off his Harley, walks through a group of gawkers, past the StateTrooper who was trying to talk her down off the railing, and says, "Hey Baby.....whatcha doin' up there on that railin'?"

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bigdog brings back the Ready brek glow

bigdog, the integrated advertising and marketing agency, has launched a new campaign for iconic Weetabix Food Company breakfast brand Ready bek.

The Central Heating for Everyone campaign launched with a 20’’ TV commercial, running for three weeks, with creative focusing on revitalising the brand’s traditional ‘Ready brek glow’ positioning.

Historically a children’s breakfast cereal, bigdog’s work modernises the brand, shifting its appeal to the masses by promoting Ready brek’s nutritional value as a good source of energy for all ages. The aim is to increase the brand’s category reach, while also augmenting brand awareness online and offline.

To watch the Ready brek TV commercial, click here.

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Research : The worst side of recruitment for market research is like dating in the pre-internet age

Casting a Light on recruitment for research   

By Jhanne Litson. Head of Casting for Flamingo Strategic Insight Agency

It could be said that the worst side of recruitment for market research is like dating in the pre-internet age: lots of fishing in the same murky pools, armed with endless lists of requirements, and ultimately resulting in forced, fruitless conversations. 

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Supermarkets : No more check out tills?

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Environmental : How can I make my business more environmentally friendly?

The world is becoming increasingly aware of the damage that humans have caused to the planet, with environmental debates and new initiatives taking place on a regular basis.

Each and every one of us is responsible for the negative effects our actions have on the environment, which is why we must all strive to do better.

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Entrepreneurs : “One secret sauce that all women have is believing in themselves”

Entrepreneurs : “One secret sauce that all women have is believing in themselves”

Women for Women : What do a groundbreaking choreographer, a leader in the dynamic field of venture capital, and an award-winning author, producer and television writer have in common?

They’re all female entrepreneurs who have achieved considerable success in their respective fields — and on their own terms.

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Marketing Pointers …. “3 tips and tricks for starting a marketing agency”

Marketing Pointers …. “3 tips and tricks for starting a marketing agency”

In the past, it was very difficult to start a marketing agency as there were very few options for marketing business personals.

The physical and traditional media opportunities were very few, so the survival of such marketing agencies was very difficult.

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Ownable : The Clearing creates brand for TI Media’s shopping service

Ownable : The Clearing creates brand for TI Media’s shopping service

October 3, 2018

Brand consultancy The Clearing has created a brand for revolutionary ecommerce shopping service Ownable, launching in September 2018 with TI Media.

The partnership between TI Media and Ownable allows readers to place orders for products they see featured in the pages of magazines, and launched with the October 2018 issue of Livingetc.

It will be available with the November issues of Ideal Home, Style at Home, Homes & Gardens and Country Homes & Interiors.

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“How to effectively market your maritime business” … special article

“How to effectively market your maritime business” … special article

September 25, 2018

The British maritime industry is believed to add over £37bn to the UK economy, and this means that there’s plenty of jostling for position among the businesses that constitute the sector.

In order to get ahead and become a leading name in the maritime industry, though, it’s important to invest in marketing: if you don’t do this, then you’re likely to find yourself falling behind.

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What is the best app for Instagram followers?

What is the best app for Instagram followers?

September 6, 2018

Are you looking for the best Apps to get maximum followers on Instagram? Are you tired of loots and fraudulent apps? Don't worry we are here to provide basic information regarding those Instagram apps that are totally free and help you to Buy Instagram Followers UK within a few seconds.

All you need to do is to simply install any of the following 10 apps and wait for the blast of followers. Can't wait to share precious information so let's move on…

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Allied Dispatch Solutions drives customer service experience and productivity with NewVoiceMedia

Allied Dispatch Solutions drives customer service experience and productivity with NewVoiceMedia

August 23, 2018

Latest

NewVoiceMedia, a leading global provider of cloud contact centre and inside sales solutions, today announced that roadside assistance company Allied Dispatch Solutions, LLC (ADS) has observed “significant increases” in productivity since implementing the NVM Platform in 2017.

ADS also reports optimised data management, reliability, and customer experiences in its contact centres. [more…]

Customer loyalty programs earn companies 30% higher revenue

Customer loyalty programs earn companies 30% higher revenue

August 11, 2018

As per Forbes, loyalty programs lead to around 30% increase in customer lifetime value, by increasing number of visits, spend per visit and getting back the lost customers.

We have seen that a lot of businesses raise their products or services’ prices when they seek for the ways to increase their revenue. This practice is no longer valid as today’s customers are more aware than ever before, more price-savvy and more efficient in their spending.

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World Media Awards 2019 open for entry with new category recognising the best Leader and Innovator in content marketing

World Media Awards 2019 open for entry with new category recognising the best Leader and Innovator in content marketing

Entry for the World Media Awards 2019 – the only awards that celebrate the effectiveness of cross-platform, cross-border, content-driven advertising - has opened today, with the announcement of a brand new category.  

The new “Content Leadership & Innovation Award” will be awarded to the individual recognised by peers for their talent in creating exemplary content-driven campaigns with brand bravery, creativity and innovation. [more…]

PR : Deliveroo recreates iconic photograph

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