Market Research and Insight specialist Trinity McQueen reveals consumers will tolerate relevant online advertising but adblocking attitudes surge
Research released today highlights the drastically changing way UK adults consume traditional and digital media, warning advertisers to maintain relevance above all.
The ‘Audiences Unbound’ study of 1,000 UK adults was carried out by Market Research and Insight specialist Trinity McQueen, analyses the growing audience that is moving away from traditional content consumption and towards new digital and on-demand platforms and how that is shifting consumer behaviour.
A man was in his front yard mowing grass, when his attractive blonde female neighbor, Judy, came out of her house and went straight to the mailbox. She opened it, then slammed it shut, and stormed back into the house.
A little later she came out of her house again, went to the mail box, and again opened it, and slammed it shut again. Angrily, back into the house she went
As the man was getting ready to edge the lawn, she came out again, marched to the mail box, opened it, and then slammed it closed harder than ever. [more…]
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