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Laughter Spot : “I promise I won’t laugh said the nurse”

Another great laughter spot from theMarketingblog. Enjoy ....

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Saint Laurent : This 43 year old is still going strong .. [watch]

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‘The Apprentice’ : “Fired candidate stands by that terrible TV ad”

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Breaking : Leaked document reveals that Britain will be forced to accept a Canada-style post-Brexit trade deal

Britain will be forced to accept a Canada-style post-Brexit trade deal with the EU that is vastly inferior to the current arrangement and which imposes new tariffs on imports and exports of food, a leaked document reveals. [more…]

Laughter Spot : “Paddy and Murphy are working on a building site”

Paddy and Murphy are working on a building site. Paddy says to Murphy "I'm gonna have the day off, I'm gonna pretend I'm mad!" [more…]

Women for Women : Ignoring marketing to women is costing financial services firms £113bn per year

Women for Women : Ignoring marketing to women is costing financial services firms £113bn per year

Banks and insurers are losing money by not tailoring their communications.

Financial services firms miss out on £113bn per year by ignoring the wants and needs of female customers, research by Kantar has suggested.[1] This disregard for tailoring communications for women is symptomatic of a wider problem in customer engagement in the sector, says Optimove

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Women for Women : How can we work together to break down the barriers of gender stereotyping?

Women for Women : How can we work together to break down the barriers of gender stereotyping?

Comment from Josh Krichefski, CEO at MediaCom on Kantar’s latest ‘Winning over Women’ research.

In order to shatter gender stereotypes, brands of all kinds should be engaging women through advertisements based on age, regions, life stages, career aspirations and culture; just like they would with any other audience. [more…]

Laughter Spot : “Paddy and Murphy are working on a building site”

November 17, 2017

Paddy and Murphy are working on a building site. Paddy says to Murphy "I'm gonna have the day off, I'm gonna pretend I'm mad!" [more…]

The Trade Desk implements Ads.txt to further ensure marketplace quality

The Trade Desk implements Ads.txt to further ensure marketplace quality

November 9, 2017

Latest : The Trade Desk, Inc. (Nasdaq: TTD), a global technology platform for buyers of advertising, will begin implementing the Interactive Advertising Bureau’s (IAB) ads.txt initiative next week.

As of 15th November, The Trade Desk will begin blocking unauthorized impressions, or impressions served through non-certified suppliers, from publisher sites that have tested, verified and finalized their ads.txt files. [more…]

A very, very saucy charity calendar

November 9, 2017

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Allianz appoints Delete for Digital Strategy & Online Overhaul

Allianz appoints Delete for Digital Strategy & Online Overhaul

November 8, 2017

Following a competitive pitch, Allianz UK has appointed digital agency Delete.

Delete will act as Allianz’ digital consultancy, advising on how their digital channels can be better optimised to support brokers, drive engagement and increase sales across their product portfolio.

Delete’s strategic programme will focus on understanding Allianz’s business needs and customer behaviour, using the insights to redefine the role their digital channels will play in their sales process. [more…]

Can TV sponsorship solve the problem of ad blocking? : VCCP’s Media Simon White

November 8, 2017

VCCP Media's Simon White wonders whether TV sponsorship can solve the problems of ad-blocking, brand safety, visibility and ad avoidance all in one neat package.
Today, the world of media has found itself at a strange crossroad. While technology has allowed us to monitor and analyse consumers better, it has also brought with it a cloud of doubt that surrounds debates on measurability, accountability and brand safety.

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bigdog launches Aviva Community Fund’s 2017 campaign

bigdog launches Aviva Community Fund’s 2017 campaign

The Aviva Community Fund is an initiative that lends a helping hand to local communities by offering support and funding for inspirational local causes.

Projects could receive funding of from up to £1,000 up to £25,000. To get involved visit www.aviva.co.uk/community-fund

Full-service, integrated advertising and marketing agency, bigdog, today announces details of its latest creative work for the Aviva Community Fund, a core part of Aviva’s corporate responsibility programme.

The campaign seeks to inspire local community groups to submit applications for support, and funding of between £1k and £25k, for causes and projects that make a real difference in their local communities.

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Bringing great art to the masses … Rise Art & Tin Man

Latest : Rise Art, an online marketplace that sells and rents affordable, contemporary art from around the world, has appointed Tin Man following a three-way pitch.

The agency was tasked with devising a year-long PR programme that changes perceptions of the art industry as elitist and inaccessible, to engage new audiences and bring great art to the masses. [more…]