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6 ways you can use promotional products to increase sales

Should a business use promotional products? Do they work?

The benefits of using promotional products for a company can never be overemphasised because they offer materials that enable the understanding of your products by potential clients. So, how can you use promotional products effectively?

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Question Time : What awkwardness happened between Diane and Isobel?

The very strange case of the London to Derby train incident

Most of the time I am quick to pick up any in jokes when it comes to political chat shows. Last night I did not make the grade as I could not understand why the mention of arriving by train instead of car created such a strong reaction.

However everything was made clear when the strange case of the London to Derby train incident was exposed by Guido Fawkes. No wonder Diane Abbott was so rattled during the show.

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57% of UK consumers would stop watching Netflix if commercials were introduced

According to a new report into Traditional TV, Online Video and Streaming from marketing technology firm,

AudienceProject, 57% of consumers would cancel their Netflix subscription if the company were to add commercials into its streaming service.

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5 reasons why promotional mugs are must have promotional products

Promotional products are helpful, tangible items that are imprinted with the logo, name or message of a brand. They are designed to remind consumers about a particular brand.

Promotional products are a great marketing tool that can help you to increase sales. Consumers may use these items or give them to others. This will give you the opportunity to market your products or services with minimal effort.

[more…]

Movers and Groovers : WPN Chameleon hires Oxfam’s Nick Pride to head fundraising strategy for charity clients

WPN Chameleon (WPNC) has appointed former Oxfam Deputy Director of Fundraising Nick Pride to its senior team, adding to the agency’s strength in charity client strategy.

Pride @pride_nick becomes WPNC’s Fundraising Strategy Director. He spent 18 months at Oxfam on an interim basis, with a remit to sustain and develop the charity’s multiple revenue streams that total tens of millions of pounds annually.

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Women for Women : ‘Dress For Respect’ aimed at shedding light on the harassment of women

Women for Women : ‘Dress For Respect’ aimed at shedding light on the harassment of women

Science gives a broader vision of harassment with the Dress for Respect.

Ever since the beginning of the #MeToo movement in 2017, numerous companies have been trying to jump on the wagon and address sexual harassment and/or feminism in their advertising campaigns.  It’s no surprise that these companies are getting praised for using the publicity for a good cause.

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Entrepreneurs : “One secret sauce that all women have is believing in themselves”

Entrepreneurs : “One secret sauce that all women have is believing in themselves”

Women for Women : What do a groundbreaking choreographer, a leader in the dynamic field of venture capital, and an award-winning author, producer and television writer have in common?

They’re all female entrepreneurs who have achieved considerable success in their respective fields — and on their own terms.

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Consumer Research : UK housebuilders failing to communicate

Consumer Research : UK housebuilders failing to communicate

January 10, 2019

Advertising agency d.fferent launched the results of its latest consumer research to reveal that a shocking 92% of retirees and 81% of empty nesters feel misunderstood by housebuilders.

Astonishingly almost half of empty nesters and pensioners (43% and 48% respectively) state that they see no communications at all. [Strong, very useful research ..editor ]

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New survey shows content campaigns are being measured using wrong KPIs

New survey shows content campaigns are being measured using wrong KPIs

January 9, 2019

A new survey from the World Media Group (a strategic alliance of the world’s leading media brands) into content-led marketing shows that, although marketers are most likely to be using content-driven campaigns for brand engagement, they are not using engagement [more…]

Job cuts : WPP is to axe 3,500 jobs

Job cuts : WPP is to axe 3,500 jobs

December 12, 2018

Job cuts ... WPP shares surged after it unveiled steep job cuts, adding nearly £7million to the fortune of ousted founder Sir Martin Sorrell.

The marketing conglomerate is to axe 3,500 jobs and shut or merge almost 200 offices in a battle to cut costs.

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Startups : Which company raised £3m in its first round of funding?.. hint – viral videos

December 10, 2018

A London-based media startup that creates viral videos which generate billions of views every month has raised £3m in its first round of funding. 

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5 myths about millennials in the workplace … exclusive

5 myths about millennials in the workplace … exclusive

December 7, 2018

Millennials are a generation known for growing up in an era of huge technological advances – ones that have defined the way in which they perceive, and work within, the world.

As they grow up and become more and more involved in the workplace with its various traditional practices, millennials have the potential to develop and create a new innovative workplace space in which technology can be a priority.

This can be achieved by creating new and innovative ways of pushing business developments as well as business success too.

We have collected over 60 articles about millennials. HERE >>

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5 reasons why promotional mugs are must have promotional products

5 reasons why promotional mugs are must have promotional products

Promotional products are helpful, tangible items that are imprinted with the logo, name or message of a brand. They are designed to remind consumers about a particular brand.

Promotional products are a great marketing tool that can help you to increase sales. Consumers may use these items or give them to others. This will give you the opportunity to market your products or services with minimal effort.

[more…]

Branded products – 3 clever ways to leverage their power

Branded products – 3 clever ways to leverage their power

As we are all still welcoming in the new year, it is a great time to begin assessing last year’s marketing campaigns.

While it’s tempting to wait for later in January and its flurry of resolutions and positive mantras to do it, the better time is now.

Take a moment, take stock and think about how you’ll develop your brand in 2019.

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