Friday, July 3, 2009 Mediahawk special issue : Promote your business in a specific location using a trackable
local telephone number  
Promote your business in a specific location using a trackable local telephone number
Mediahawk are pleased to announce the arrival of
trackable local telephone numbers

http://www.mediahawk.co.uk/news_and_views/local-ar...

Market your business more effectively and spread your reach into a new location For more information please contact James Coote on 0845 122 7255
Trackable local numbers are all prefixed with the digits 01 or 02 and relate to a city, town or location within the UK. For example, an 01234 code would represent the Bedford area and 01908 is the local area code for Milton Keynes.

This means that you can now promote your business in the local area of your choice, without having premises in that location. All the calls made to this number can be tracked and will therefore provide you with data you would expect from Mediahawk’s non-geographic number reporting; i.e. the advertisement that prompted the call, the caller’s location and information on the number of calls received.


Trackable local numbers will help you to market your business more effectively and spread your reach into a new location.To establish your business in a new location or simply allocate a trackable local telephone number to your existing marketing material please call James on 01234 430 333.

Find out if we carry your local code.
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Case studies from Mediahawk on response marketing
Harry Bott says ... stop wasting money on marketing that isn’t working
How to improve effectiveness and maximise ROI by finding out what marketing is working and what isn’t for your company
http://www.mediahawk.co.uk/index.php?pageView=resp...

Harry Bott, Director of Mediahawk Response monitoring can provide marketers with the benefit of saving money on marketing. This is a key benefit to marketers wishing to save money on marketing. 

By tracking their telephone response from multi-channel marketing campaigns they can improve effectiveness and maximise ROI by finding out what marketing is working and what isn’t for your company.   

Case studies:  
http://www.mediahawk.co.uk/index.php?pageView=cs_ticket


For more information please contact James Coote on 0845 122 7255 
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Consumers will abandon their shopping baskets
63% of consumers now know the web address of their favourite websites
e-commerce businesses are likely to see diminishing returns from their Search Marketing spend this year
http://www.maxymiser.com/news/44.htm
by Mark Simpson

Mark Simpson, the MD and Founder of Maxymiser Lisa Williams of itpr checks theMarketingblog. How do we know -because she sent us this variation on a story we ran last week. Well spotted Lisa.

Having read the piece, entitled 51% of consumers use a search engine to purchase goods or services online in theMarketingblog  I had to drop you a quick line.

In some recent research by Redshift Research (commissioned by Maxymiser) into consumer response to various e-commerce websites some interesting results were thrown up. Particularly interesting is the fact that whilst everyone is continuing to invest heavily in their search efforts, 63% of consumers now know the web address of their favourite websites, and type this in directly rather than using a Search Engine, meaning that e-commerce businesses are likely to see diminishing returns from their Search Marketing spend this year.
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The funniest video I have seen in a long time
A wild stunt at elimination
"Laurie - I'll talk to you if you put your top on"
http://www.youtube.com/watch?v=GLLjExB3zQ8

She's actually the smartest one there..... get out while you can girl!

The players in a US reality Show participate in their first elimination challenge: a glamorous photo shoot that will prove key to staying in the competition and realizing their ultimate dream.

Tensions mount among some of the women as competitiveness emerges and personalities begin to clash.

The pressure proves to be too much for one model who lets loose in a wild stunt at elimination that guest judge Rachel Hunter calls the most bizarre thing I have ever experienced in my life.
 

Mediahawk
There is a great deal of benefit in targeting your business to specific areas...
http://www.mediahawk.co.uk/news_and_views/local-ar...

Mediahawk, a marketing agency specialising in response monitoring, price comparison, website design and online advertising has just launched call recording software to monitor telephone enquiries.

“Missed opportunities, lack of enthusiasm for the lead and offering too much information to the caller on first contact are all areas that can be improved upon,” says Mediahawk’s Harry Bott.

He added: “The internet allows the consumer to enquire and obtain quotes at a safe distance without the seemingly pushy salesman nailing them to the floor to get a deal. The only sticking point with this method is that the client loves to touch and feel the product and drive it – one thing they can’t do online. This element needs to be maximised as this is the where the opportunity lies to really engage with the client.”
For more information please contact James Coote on 0845 122 7255 
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PESA : centre for economics and business research
Parts of the UK have become so dependent on the state that it is crowding out private enterprise
PESA : Government spending set to reach almost 70 per cent of GDP in
Northern Ireland and Wales

http://www.cebr.com/Resources/CEBR/Forecasting%20E...

Analysis of the 2009 release ofa little known report called the Public Expenditure Statistical Analysis (PESA) cebr has repeated its annual analysis of the latest regional spending statistics and has calculated that government expenditure is forecast to rise to nearly 70 per cent of regional output for some countries and regions within the United Kingdom in 2010 and 2011.
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Mediahawk 'Referral reward scheme'
Earn an additional Ł2,000 a month by referring your clients to us
http://www.mediahawk.co.uk/index.php?pageView=refe...

Show your clients the way to save money on marketing by measuring their response rates and recording enquiries

Refer your clients to us and enjoy the benefits of 10% commission on a monthly, quarterly or annual basis.

All you have to do is demonstrate the product benefits of our response monitoring product and once set up we will pay you 10% of every invoice we send out to your client.

Show your clients the way to save money on marketing by measuring their response rates and recording enquiries.

For more information please contact James Coote on 0845 122 7255 
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Great photographs - enjoy
More great photographs from theMarketingblog
http://www.yeeeeee.com/2009/05/24/stunning-photos-...

More great photographs from theMarketingblog

Take some time out to enjoy this great collection of up to date photographs.

If you have shots that would rival these please send them to Will Corry
 

Marketing Story of the Week...Mediahawk
Sell more by listening to your inbound telephone enquiries
Provide excellent customer service and improve client retention
http://www.mediahawk.co.uk/index.php?pageView=call...

By listening to the inbound sales enquiries you can measure the effectiveness of your sales team and make improvements that will have a direct impact on the success of your business

Using call recording as part of a marketing campaign, marketers can listen to the enquiries that come in to the business. Identify areas of weakness with call handling and improve conversion rates.

Find out how many calls have been missed and discover your customers buying processes by listening to the content of all your inbound sales calls.

Case studies:

http://www.mediahawk.co.uk/index.php?pageView=cs_callrec1

For more information please contact James Coote on 0845 122 7255 
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An important 'marketing clout' message
Ever wonder how social media websites like Facebook, YouTube and Twitter can benefit your business?
Combining Social Media & Email Marketing
by Will Corry

If you feel the products and services you offer should be producing more revenue - this month, this quarter, this year - I may be able to help.
Will Corry 01784 434 412

Combining Social Media & Email Marketing.  Ever wonder how social media websites like Facebook, YouTube and Twitter can benefit your business? Look no further- this new 'marketing clout' thrust from theMarketingblog is designed to help you! After all it’s not rocket surgery…it’s just a new social media / email marketing way to drive your business forward - a way that is easy on future lead generation and easy on your bottom line.

If you want to get a consistent 'marketing clout' message into the marketplace consider these 'winning' concepts from theMarketingblog.(see inside)
[go inside for marketing clout ideas]
 

1,200 great marketing ideas live on getmemedia.com
Doordrops provide unlimited creative opportunites whether it be a sample, bulky item or leaflet etc
Getmemedia.com : Opportunity to reach up to 26 million homes in the UK
http://www.tntpost.co.uk/Doordrop_Media/

Opportunity for your message to reach your target audience in the privilege of their own homes any time of year!

Opportunity for your message to reach your target audience in the privilege of their own homes any time of year! Opportunities are weekly and enable you to tailor a campaign to meet your brief and achieve your required objectives.

Doordrops (also known as door drops, door drop marketing, leaflet distribution, leafleting or door to door) are a powerful and impactful way to deliver unaddressed leaflets, coupons, brochures, catelogues and samples.

TNT Post - the door drop distributor.

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Cocktail time...
Though they’re somewhat naked, these beverages aren’t Screwdrivers
http://www.dailycandy.com/london/article/69579/Hea...

Fancy a Slow Screw Against the Wall? Or perhaps a Slippery Nipple and a little Sex on the Beach?

West Eleven Cocktails feels your angst. With its all-natural libations made with real fruit juices and pure grain spirits, the new British brand is giving the common cocktail a stylish makeover.

Available at Tesco, Sainsbury’s and Waitrose stores; online at specialtydrinks.com. To see products, go to westelevencocktails.com
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www.mediahawk.co.uk

For more information please contact
James Coote
on 0845 122 7255 
 


twitter.com/mediahawk
 


Chocolate Dressing
Room Ad
:

Web Exclusive. Its Naughty... but not that naughty.
 


45 incredibly useful web design checklists and questionnaires.
 

Clairol Nice 'n' Easy hair dye ad has been banned by the Advertising Standards Authority.

A TV ad, by Grey London, for Clairol Nice 'n' Easy hair dye has been banned by the Advertising Standards Authority.
 

Mediahawk

go local!

Target your local area
with a trackable local number.

Increase your reach into other areas.


www.mediahawk.co.uk


 
The holiday was ruined as my husband spent all day looking at other women

20 ridiculous complaints made by holidaymakers
"Topless sunbathing on the beach should be banned. The holiday was ruined as my husband spent all day looking at other women."
[more...]
 


Last orders for Carlsberg and Liverpool?
 


Barkers' Scottish arm closed as struggling parent sold.
 

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Worse commercial ever made?
http://snipr.com/kz4jq

Audrina Patridge

Is this one of the worse commercials ever made?

"A stunning female in a film to brainwash you to have the burger/product. It's stupid. Anyone who has a brain would know that's a fail."
 


National Customer Service Awards for 2009

What do Barclays, Visa, ASDA, DELL and Royal Mail have in common?

They have all recognised the successes within their teams and have entered them into the National Customer Service Awards for 2009. Have you?

Find out more....

 
Integrate your email marketing with your social media


Our credentials - we produce this blog and many others. We can give you a definite edge right through the rest of 2009 and into the New Year. Talk with us now..
Will Corry 01784 434 412.

[FULL STORY]
 
Virgin on the ridiculous

In the News of the World, columnist Carole Malone sings the praises of Virgin Atlantic, comparing them favourably to British Airways.
[FULL STORY]
 
Born to be wild

A sucker is born to be wild every day.
 

Uproar as Wimbledon grunter caught miming

Michelle Larcher de Brito, the latest tennis grunting sensation, was booed off the court at Wimbledon yesterday when it was revealed that she was miming.
 

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