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Match of the Day magazine launches free fantasy football game and football league ladders chart

Match of the Day magazine launches free fantasy football game and football league ladders chart

Match of the Day Magazine has launched their free online Fantasy Football game and League Ladders issue as the start of the new football season approaches.

Football fans can keep track of the positions of their favourite teams with the wall chart and team tabs. The 2016-17 chart comes with moveable team kits and scarves, allowing readers to update the tables for the Premier League, Championship, League One, League Two and the Scottish Premiership.

[more…]

Research Study : “Bricks and mortar shopping under threat”

Research Study : “Bricks and mortar shopping under threat”

A global research study conducted by brand experience agency Momentum Worldwide and their shopper marketing design consultancy ChaseDesign has found that 84% of the UK now use mobile apps to purchase goods.

However, the results highlight a large gap in the customer’s retail journey with only 1% of UK shoppers using a shop’s mobile app whilst in store.  The WE KNOW MODERN SHOPPERS study found that 90% of the UK believes that mobile apps enhance their shopping experience and the main benefits of using a store’s app is for time saving (88%) and cost saving (80%). These figures show that consumers want to purchase items quickly and for the best possible price, but the in-store experience isn’t allowing them to do so.

[more…]

Brands with active social presence ‘more human’, Trustpilot research reveals

Brands with active social presence ‘more human’, Trustpilot research reveals

Social media platforms provide businesses with a huge opportunity to improve consumer trust, according to new research by Trustpilot, the global online reviews platform.

Over a quarter of respondents (29%) say brands that are active on social media are more “human”, meaning they appear more approachable and helpful by having real conversations with customers online. Additionally, 31% of people trust brands more when the company has conversations with people on social media, and 20% check a brand’s social media presence when they are thinking about making their first purchase with the company. [more…]

How many inbound leads are needed to reach your financial targets?

How many inbound leads are needed to reach your financial targets?

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3 very successful Snapchat promotions … H&M, Burger King, Mondelez / PromoVeritas

[From PromoVeritas] .The rise of social networks such as Facebook, Twitter and Instagram has revolutionised the way promotions are run. They enable campaigns to be launched quickly, cheaply and easily in just about any country of the world.

Until recently Snapchat, with its reliance on now you see it, now you don’t images, and lack of database facilities, has not been a suitable platform for running promotional campaigns. But with over 200 million users and 1 billion views per day there is a large opportunity that is yet to be tapped!

[more…]

Research : “When it comes to accents the Queen’s English is regarded as being the UK’s sexiest accent, winning with 22 percent”

Research : “When it comes to accents the Queen’s English is regarded as being the UK’s sexiest accent, winning with 22 percent”

In a time when more seems to be dividing the UK than bringing it together, SurveyMonkey has today announced the much needed results of its recent nationwide poll on what unites everyone and makes them truly British!

Over 12,000 Brits took part in The Big Ask survey, answering the top crowdsourced questions from their fellow countrymen and women.

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Cheil London launches healthcare division Cheil Health with wethepeople London

Cheil London has launched Cheil Health, a joint venture with the specialist healthcare agency wethepeople London. It will be dedicated to servicing global and local healthcare and pharmaceutical clients.

Cheil Health will be headed up by Cat Davis, Cheil’s Chief Growth Officer for the UK and Europe, and John Perkins, wethepeople London’s Managing Partner. They will run the operation alongside their current roles at their respective agencies.

The venture launches with the start-up Map My Gut as its first client. It will also service pharmaceutical giant Abbott, a Cheil Worldwide client.

[more…]

Match of the Day magazine launches free fantasy football game and football league ladders chart

Match of the Day Magazine has launched their free online Fantasy Football game and League Ladders issue as the start of the new football season approaches.

Football fans can keep track of the positions of their favourite teams with the wall chart and team tabs. The 2016-17 chart comes with moveable team kits and scarves, allowing readers to update the tables for the Premier League, Championship, League One, League Two and the Scottish Premiership.

[more…]

Research Study : “Bricks and mortar shopping under threat”

A global research study conducted by brand experience agency Momentum Worldwide and their shopper marketing design consultancy ChaseDesign has found that 84% of the UK now use mobile apps to purchase goods.

However, the results highlight a large gap in the customer’s retail journey with only 1% of UK shoppers using a shop’s mobile app whilst in store.  The WE KNOW MODERN SHOPPERS study found that 90% of the UK believes that mobile apps enhance their shopping experience and the main benefits of using a store’s app is for time saving (88%) and cost saving (80%). These figures show that consumers want to purchase items quickly and for the best possible price, but the in-store experience isn’t allowing them to do so.

[more…]

Brands with active social presence ‘more human’, Trustpilot research reveals

Social media platforms provide businesses with a huge opportunity to improve consumer trust, according to new research by Trustpilot, the global online reviews platform.

Over a quarter of respondents (29%) say brands that are active on social media are more “human”, meaning they appear more approachable and helpful by having real conversations with customers online. Additionally, 31% of people trust brands more when the company has conversations with people on social media, and 20% check a brand’s social media presence when they are thinking about making their first purchase with the company. [more…]

3 very successful Snapchat promotions … H&M, Burger King, Mondelez / PromoVeritas

[From PromoVeritas] .The rise of social networks such as Facebook, Twitter and Instagram has revolutionised the way promotions are run. They enable campaigns to be launched quickly, cheaply and easily in just about any country of the world.

Until recently Snapchat, with its reliance on now you see it, now you don’t images, and lack of database facilities, has not been a suitable platform for running promotional campaigns. But with over 200 million users and 1 billion views per day there is a large opportunity that is yet to be tapped!

[more…]

Women for Women : Do women make better marketers than men?

Women for Women : Do women make better marketers than men?

Gender equality in the workplace is certainly a hot topic in the media these days, and some women are playing as big a role as men in shaping the way we progress. In marketing, advertising and the media, there are lots of women filling all of the roles, and performing very well.

However, some people suggest that it is actually the generalised differences between women and men that make women strong marketers, rather than their equality with their male peers.

[more…]

Match of the Day magazine launches free fantasy football game and football league ladders chart

Match of the Day magazine launches free fantasy football game and football league ladders chart

July 27, 2016

Match of the Day Magazine has launched their free online Fantasy Football game and League Ladders issue as the start of the new football season approaches.

Football fans can keep track of the positions of their favourite teams with the wall chart and team tabs. The 2016-17 chart comes with moveable team kits and scarves, allowing readers to update the tables for the Premier League, Championship, League One, League Two and the Scottish Premiership.

[more…]

Research Study : “Bricks and mortar shopping under threat”

Research Study : “Bricks and mortar shopping under threat”

July 27, 2016

A global research study conducted by brand experience agency Momentum Worldwide and their shopper marketing design consultancy ChaseDesign has found that 84% of the UK now use mobile apps to purchase goods.

However, the results highlight a large gap in the customer’s retail journey with only 1% of UK shoppers using a shop’s mobile app whilst in store.  The WE KNOW MODERN SHOPPERS study found that 90% of the UK believes that mobile apps enhance their shopping experience and the main benefits of using a store’s app is for time saving (88%) and cost saving (80%). These figures show that consumers want to purchase items quickly and for the best possible price, but the in-store experience isn’t allowing them to do so.

[more…]

Channel 5 announces My5, a free-to-air TV channel bringing catch up and box sets to broadcast

Channel 5 have announced My5, a free-to-air TV channel set to go live in early August, broadcasting the best content from the breadth of the Channel 5 family.

The My5 channel will replace Channel 5+24, taking content from Channel 5’s hugely popular video-on-demand service of the same name, as well as broadcasting programming from across the Channel 5 portfolio, which includes Spike, 5STAR and 5USA, as well as Channel 5. [more…]

Want the low down on pop-up shops? | Hotcow Experiential Marketing

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