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500 writers and editors reveal what they look for in a pitch

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Morrisons, TheEword & T J Hughes, Fast Web Media, Richard Branson, Hotel du Vin, Performance Marketing Insights, Dan Machen and Felix Morgan, URBAN eat, Jonathan Ross

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Laughter Spot : “They are about to be turned into the cold, empty streets”

A big, burly man visited the pastor's home and asked to see the minister's wife, a woman well known for her charitable impulses.

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“Event Marketing: How to bridge the content chasm” / event wallet

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Blunders : They said : Make sure you get the PR balance right in the town of Ferguson

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Netbiscuits launches three-step device routing tool for mobile websites

Netbiscuits @Netbiscuits today launched its cloud-based Device Routing tool, a simple solution which allows businesses of all sizes to route web traffic to the right online experience based on their device type.

Netbiscuits Device Routing is an enterprise-grade tool with built-in device classification that organizes device traffic in to one of four ‘themes’ for the rapid and accurate routing of connecting devices.

The Netbiscuits Device Routing solution is the first on the market to offer preconfigured detection for smartphone, tablet, PC and feature phone in one easy to setup screen interface.

For more information on Netbiscuits Device Routing please visit: http://bit.ly/1vQVvKq

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The big Greggs ‘scum’ blunder : Phil Stelter, MD Unique Digital comments

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“The front page of Google is your shop front, arguably more important for a lot of businesses than the physical store.

“Mistakes do happen, but it’s vital brands care tend to their online presence with the same attentiveness – would graffiti be left on the front of a Greggs shop, or removed as soon as possible? “Brands which plan marketing activities in real time are at a major advantage in this point. If Greggs is really on the ball, it could respond with an agile marketing campaign.”

Phil Stelter, managing director, Unique Digital

Phil - I am happy to report that Greggs' communications team was quick to respond with a good-humoured response to Twitter users who spotted the Google glitch.Not so good however is the news that Greggs' share price has dropped (Editor).

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Women for Women : Always dream’t of starting an online business?

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Four new laughter spots : George Osborne,”The Wolf of Wall Street”, The bedwetter and a man goes into a library

August 20, 2014

George Osborne saw a little old lady struggling with two heavy bags of shopping,

"You shouldn't be struggling with those two bags of shopping, let me help," he said.

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Winning the natural and organic shopper – a US viewpoint

August 19, 2014

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The Mobile Gambling Summit will convene the brightest minds across casino, sportsbook, social, bingo and poker

The gambling industry, like all others, is seeing huge opportunities and challenges created by the mobile revolution. Many gambling companies are experiencing triple-digit growth in mobile revenues, with sales made on smartphones and tablets starting to outpace online and physical stores.

But in this omnichannel world, the same customer will still choose to bet in store, on desktop and then use their tablet.

So how do you deliver a consistent experience, while at the same time ensuring your products are relevant for each channel? How do you offer the simplest on-the-go interactions on smartphones, with longer, richer, more immersive experiences on tablet, all the time knowing your competition is always only a few swipes away?

The Mobile Gambling Summit will convene some of the brightest minds working across casino, sportsbook, social, bingo and poker to give brands the context they need to understand this fast-changing landscape. Hear stories of success – and failure – from your peers so you’re armed with knowledge, ideas and inspiration to take your company further. [more…]

Events : Innovation and investment are key to omnichannel success – Mark Lewis, John Lewis / Internet Retailing Conference

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