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Designing the perfect marketing email / eSeller

Designing the perfect marketing email / eSeller

by Paul Skeldon in eSeller

We’ve seen how important email is to your marketing mix and email is not going away anytime soon, but to keep shoppers opening your messages in the midst of an increasingly crowded inbox, they must have a good experience with your emails and find value in opening them.

If your emails aren’t attractive they may eventually stop opening them, or worse, unsubscribe from your list altogether.

So what can you do to make your email marketing look good? Here are the key things to focus on getting right from the get go.

http://eseller.net/

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Research : The horror show of Frankenstein’s Marketer / Workfront

Research : The horror show of Frankenstein’s Marketer / Workfront

New research from Workfront shows that 40% of today’s marketers are having to rely on using ‘Frankenstein’ methods of working – a combination of different methodologies to manage work.

Marketers are aware of the need for structured processes for managing work but struggle to implement them.

[more…]

Channel 5 announces My5, a free-to-air TV channel bringing catch up and box sets to broadcast

Channel 5 have announced My5, a free-to-air TV channel set to go live in early August, broadcasting the best content from the breadth of the Channel 5 family.

The My5 channel will replace Channel 5+24, taking content from Channel 5’s hugely popular video-on-demand service of the same name, as well as broadcasting programming from across the Channel 5 portfolio, which includes Spike, 5STAR and 5USA, as well as Channel 5. [more…]

How to navigate 40,000+ Plugins – Download the eBook

The beauty of WordPress is in its flexibility, made all the more powerful by plugins. There are more than 40,000 free plugins, which have been downloaded more than a billion times, not to mention some great premium plugins with more robust functionality. With that many plugins, deciding which ones to install on your site may seem daunting.

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Figleaves prepares to replatform on to a responsive website

Figleaves prepares to replatform on to a responsive website

Established in the late '80s, Figleaves was a very early adopter of eCommerce technology. Using dotcom money spent on developing its own systems and infrastructure, the founders created a pureplay lingerie retailer. But pushing 30 years later, the in-house systems which enabled the retailer to trade in 100 countries across the globe have become dated in a mobile-first retailing industry.

Tom Fitzgibbons, head of web and IT at Figleaves, describes to Essential Retail how up until recently, all the e-tailer's systems, platforms and applications were custom built in-house, supported by an IT team of 16 in its Hertfordshire HQ.

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Stolen Art Blunder : Major fashion label Zara has been ‘stealing’ these designs

Stolen Art Blunder : Major fashion label Zara has been ‘stealing’ these designs

The story began on 19 July 2016 when the Los Angeles-based designer Tuesday Bassen uploaded an astounding image on Instagram that compared her designs to nearly identical Zara products, stating that the major fashion label Zara had been stealing her designs “over the past year”.

Included in the image is a snippet of a letter from Zara’s parent organization Inditex that dismissed her claims, citing that the “lack of distinctiveness of [Bassen]’s purported designs makes it very hard to see how a significant part of the population anywhere in the world would associate the signs with Tuesday Bassen”.  [more…]

“People do not buy goods & services. They buy relations, stories & magic” – Seth Godin – The History of Marketing

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Designing the perfect marketing email / eSeller

by Paul Skeldon in eSeller

We’ve seen how important email is to your marketing mix and email is not going away anytime soon, but to keep shoppers opening your messages in the midst of an increasingly crowded inbox, they must have a good experience with your emails and find value in opening them.

If your emails aren’t attractive they may eventually stop opening them, or worse, unsubscribe from your list altogether.

So what can you do to make your email marketing look good? Here are the key things to focus on getting right from the get go.

http://eseller.net/

[more…]

Research : The horror show of Frankenstein’s Marketer / Workfront

New research from Workfront shows that 40% of today’s marketers are having to rely on using ‘Frankenstein’ methods of working – a combination of different methodologies to manage work.

Marketers are aware of the need for structured processes for managing work but struggle to implement them.

[more…]

Channel 5 announces My5, a free-to-air TV channel bringing catch up and box sets to broadcast

Channel 5 have announced My5, a free-to-air TV channel set to go live in early August, broadcasting the best content from the breadth of the Channel 5 family.

The My5 channel will replace Channel 5+24, taking content from Channel 5’s hugely popular video-on-demand service of the same name, as well as broadcasting programming from across the Channel 5 portfolio, which includes Spike, 5STAR and 5USA, as well as Channel 5. [more…]

Laughter Spot : “The best of those emergency 911 calls”

BELIEVE it or not , These are REAL 911 Calls!

Dispatcher: 9-1-1 What is your emergency? Caller: I heard what sounded like gunshots coming from the brown house on the corner. Dispatcher: Do you have an address? Caller: No, I have on a blouse and slacks, why?

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Women for Women : Do women make better marketers than men?

Women for Women : Do women make better marketers than men?

Gender equality in the workplace is certainly a hot topic in the media these days, and some women are playing as big a role as men in shaping the way we progress. In marketing, advertising and the media, there are lots of women filling all of the roles, and performing very well.

However, some people suggest that it is actually the generalised differences between women and men that make women strong marketers, rather than their equality with their male peers.

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Designing the perfect marketing email / eSeller

Designing the perfect marketing email / eSeller

July 25, 2016

by Paul Skeldon in eSeller

We’ve seen how important email is to your marketing mix and email is not going away anytime soon, but to keep shoppers opening your messages in the midst of an increasingly crowded inbox, they must have a good experience with your emails and find value in opening them.

If your emails aren’t attractive they may eventually stop opening them, or worse, unsubscribe from your list altogether.

So what can you do to make your email marketing look good? Here are the key things to focus on getting right from the get go.

http://eseller.net/

[more…]

Arena Media scoops A+E Networks UK account

Arena Media scoops A+E Networks UK account

July 22, 2016

Global entertainment media company A+E Networks has appointed Arena Media to handle its UK media account. The agency won the multi-million-pound business after a competitive pitch, following the end of A+E Networks’ contract with Goodstuff Communications.

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Channel 5 announces My5, a free-to-air TV channel bringing catch up and box sets to broadcast

Channel 5 have announced My5, a free-to-air TV channel set to go live in early August, broadcasting the best content from the breadth of the Channel 5 family.

The My5 channel will replace Channel 5+24, taking content from Channel 5’s hugely popular video-on-demand service of the same name, as well as broadcasting programming from across the Channel 5 portfolio, which includes Spike, 5STAR and 5USA, as well as Channel 5. [more…]

Want the low down on pop-up shops? | Hotcow Experiential Marketing

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