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Movers and Groovers : Mullen Lowe Profero Perth will be headed up by Michael Corry

General manager of the Perth office Michael Corry (L) and Profero MD Hamilton Jones ...

Mullen Lowe Group’s digital experience agency, Mullen Lowe Profero, is set to launch a new office in Perth. The move involves a partnership with the group’s creative brand 303 Mullen Lowe and media brand Mediahub.

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What is data science? A beginner’s guide

Data is the oil in today’s world of business.

Regardless of the industry you’re in, you can’t afford to overlook the importance of data, especially now that literally every prospective consumer of products and services uses the internet or their tech gadgets to find information that’s relevant to them when they’re not on social media or shopping online.

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10 things you need to consider in hiring security guards

When you’re in need for a security guard, obviously something needs protecting.

Whether it’s a company, home, school or a museum, there’s a reason why your premises need protecting, but how can you ensure that the security guard who has that responsibility is even worthy of it?

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Finding ways to deal with declining sales and how to fund marketing in a bad economy

When sales are declining, this is the time when the Managing Director usually requests the marketing team to dial back on their promotions to rein in spending.

Depending on whether it’s the marketing approach or the product/service that’s the cause of the sales decline or a broader economic problem, this may hamper the marketing team’s ability to drum up new sales.

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The software every marketing company needs

Successful marketing companies all have one aspect in common, aside from a quality pool of talent, and that is their ability to adapt and utilise good technology.

Marketing software is an excellent tool and resource, and reports show that the best-in-class marketers all use at least one kind of software to help them excel.

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Lingerie : A new bold and ‘sexy’ Victoria’s Secret catwalk style ad campaign

Lingerie : A new bold and ‘sexy’ Victoria’s Secret catwalk style ad campaign

TENA has launched its new Silhouette Noir product with a ground-breaking catwalk shot in the style of Victoria’s Secret that has taken over London’s Oxford Street. 

This is the first campaign from TENA Women’s new platform “I Will Be Me” developed with AMV BBDO, with the key objective of breaking taboos around incontinence.

The campaign re-imagines the Victoria’s Secret ‘Angels’ catwalk image, using the highly recognisable wings iconography on a 48-sheet billboard and digital 6-sheets in major London locations renowned for their fashion credentials, featuring age 40+ models wearing the Silhouette Noir all-black pant.

TENA Silhouette Noir is the UK’s first black incontinence product, offering incredible discretion and features a low waist, making it look, feel and fit far more like traditional underwear than standard incontinence pants, the company said.

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Marketing Nuggets – Glastonbury, Working Mums, Jo Stroud of Fabulous, 10.000 Email Sends/month

Marketing Nuggets – Glastonbury, Working Mums, Jo Stroud of Fabulous, 10.000 Email Sends/month

Introducing a brand new feature in theMarketingblog - Marketing Nuggets – Glastonbury, Working Mums, Jo Stroud of Fabulous, 10.000 Email Sends/month

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Get your story featured in this blog – big time

Get your story featured in this blog – big time

September 11, 2019

New : Got a great success story?

Load your own story into theMarketingblog sites.

Read MORE >>>>>>

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Small Business : A guide to social media marketing

September 10, 2019

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New : SSAFA has just unveiled its new, user-led website….WPNC

New : SSAFA has just unveiled its new, user-led website….WPNC

August 21, 2019

SSAFA, the Armed Forces charity which has been supporting serving personnel, veterans and their families since 1885, has just unveiled its new, user-led website.

The site, at www.ssafa.org.uk, has been built by strategic creative agency WPNC, as the charity seeks to boost its online presence through an ambitious digital transformation programme.

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Why you need to have a supplier list before moving office

Why you need to have a supplier list before moving office

August 19, 2019

Moving office can be extremely stressful, from removing all your furniture and possessions from your original office to setting up all of the equipment that you need in your new premises.

If you need help in creating a supplier list, this article will discuss why these can be useful to you and where to start in finding the contacts that you need to create one.

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Business Talk: 4 creative Corporate event ideas

Business Talk: 4 creative Corporate event ideas

When it comes to a business, it’s not all just absolute work.

There are out-of-office events that a business should incorporate into its yearly schedule to not only ensure that the employees have a great time, but to be used as a marketing tool or even for the sake of team-building.

Whatever reason your company is looking to hold an event, here are a few creative ideas for your next business event: 

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Event marketing jobs: 9 jobs every event marketer should aim for

Event marketing jobs: 9 jobs every event marketer should aim for

Looking to expand upon the list of event marketing jobs you've worked? Here are nine of the most prestigious event marketing jobs you should aim for!

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