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Brand partnerships: unlocking customer loyalty .. Chris Wilson, Ingenuity

Chris Wilson, Head of Brand Partnerships at new business consultancy Ingenuity, examines how the right brand partnerships can help marketers deliver successful loyalty programmes

Loyal customers are few and far between. The fact that consumer spending is currently at its lowest point in three years raises a red flag, especially as attracting a new customer costs five times more than retaining an existing one.

With 70% of consumers on the lookout for better deals, earning and maintaining customer loyalty is at the top of marketers’ list of challenges and priorities.

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How to make your coffee shop more approachable

Coffee is big business. In addition to the hundreds of Starbucks, Costa Coffee, and Caffè Nero locations across the UK, there are thousands of independently-run cafes on high streets, little side roads, shopping centres, and just about any place where coffee is needed.

This is great for consumers, as they have access to this addictive and delicious beverage whenever they please, but what about for the small business owners getting off the ground? How are they coping with all the competition that surrounds them?

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Latest : Revlon has moved its global creative account to Grey

Are big clients getting fed up with creative pitches? They go on for ever, cost some of the parties a fortune and there’s a recent tendency for agencies to challenge the outcome – just what you need after suffering months of “data-based insight.” And, possibly, the realisation that none of them were any good but you haven’t the heart to start again.

This possibly occurred to US beauty giant Revlon which has just moved its global creative account to Grey and consolidated its media into North American incumbent MediaCom. MediaCom received a massive kick up the bum when it lost £2bn VW last year but, since then, has piling on new business.

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Laughter Spot : “What’s orange and sounds like a parrot? A carrot”

Who doesn't love a good joke now and then? Whether you need cheering up on a bad day or you just love to laugh, these Laughter Spot hilarious, short jokes are sure to tickle your funny bone.

1. I told my girlfriend she drew her eyebrows too high. She seemed surprised.

2. Two clowns are eating a cannibal. One turns to the other and says, "I think we got this joke wrong."

3. What's the difference between in-laws and outlaws? Outlaws are wanted.

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This immerse WebVR game puts players in the shoes of a pair of soldiers trying to escape

Warner Brothers has been in the throes of promoting Christopher Nolan's "Dunkirk," which depicts the storied evacuation of Allied soldiers from the eponymous region in the North of France during World War II.

The marketing includes an insanely long trailer that fooled moviegoers into thinking they were in the wrong theater, as well as this immerse WebVR game that puts players in the shoes of a pair of soldiers trying to escape.

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Women for Women .. Ten women presenters set to sue the BBC over pay

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Matt Williams: Women buyers do agree with Cannes Lions judges – some of the time

Posted by: Matt Williams via MAA

The Cannes Lions festival really is the most remarkable showpiece. It provides headlines, controversy, jealousy and a healthy bout of scepticism that reached peak levels this year.

Whether the week is a flagbearer for inspiration and creativity or an excuse for a piss-up and an ego-trip I’ll leave up to you. Though when you do, maybe note that Helen Kimber’s ‘a headhunter’s guide to boost your career at the Cannes Lions’ was consistently one of More About Advertising’s most popular posts during the event.

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Confused.com appoints Delete to deliver customer experience innovation

July 24, 2017

London, 24th July 2017 Following a four-month competitive pitch focused on demonstrating digital innovation, car savings site Confused.com has appointed digital agency Delete to transform the customer experience (CX) of the brand’s digital platform. The project comes as part of [more…]

Worst in the World! : If you are a PR at Sky how do you handle this headache?

July 14, 2017

If you are a PR at Sky how do you handle this headache? Your answer would be appreciated. Send it to the Editor  01784 434 412  will@themarketingblog.co.uk .. Thanks

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Executive Health : Three in four people fear being overwhelmed by care bills

July 13, 2017

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Launch event announces UK Hospitality and Catering Exhibition

Launch event announces UK Hospitality and Catering Exhibition

July 13, 2017

H&C EXPO launch attracts guests from all over the UK

The H&C EXPO officially launched Monday 10th July at The Celtic Manor Resort, where more than seventy guests heard about the event, dubbed ‘the first of a kind for the UK hospitality and catering industry taking place in Wales.’

Guests travelled from Scotland to take part and many other parts of the UK, London and the North West of England were particularly well represented. [more…]

Growth of personal assistant apps ‘spotty and sluggish’

Growth of personal assistant apps ‘spotty and sluggish’

July 13, 2017

Latest : The use of personal assistant apps on mobiles is stagnating / even decreasing, partly as people start to use standalone home devices such as Amazon’s Echo.

It shows people are still exploring how to use AI-driven services as replacements for regular online activities and it’s not going to be clear for a while the best way for companies to exploit this area.

The report, “Rise of the Machines: How AI-Driven Personal Assistant Apps Are Shaping Digital Consumer Habits” is available here.

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Launch event announces UK Hospitality and Catering Exhibition

Launch event announces UK Hospitality and Catering Exhibition

H&C EXPO launch attracts guests from all over the UK

The H&C EXPO officially launched Monday 10th July at The Celtic Manor Resort, where more than seventy guests heard about the event, dubbed ‘the first of a kind for the UK hospitality and catering industry taking place in Wales.’

Guests travelled from Scotland to take part and many other parts of the UK, London and the North West of England were particularly well represented. [more…]

September Events : Search Elite Manchester

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