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Which Christmas ad comes out tops? Hint … authenticity and humour are the big themes .. Realeyes

A major facial tracking study proves Coca-Cola’s ad featuring the Gogglebox families is the most engaging Christmas ad, as authenticity and humour are the big themes in winning consumers over this year.

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What can hair product brands do to improve their connection with consumers?

A recent survey by Mintel found that 25% of men find it hard to identify with men as they are portrayed in adverts. With the male hair care industry set to achieve impressive growth over the coming years, it is imperative that hair product brands better connect and engage with their customers. [more…]

EXCLUSIVE: Never mind the data……………it’s all about the people

EXCLUSIVE: Susan Perolls, Director at Loudmouth PR, reports back for TheMarketingblog on the first Audience Analytics & Insights Forum

The world of data and research is, in many ways, unrecognisable from how it looked 20-30 years ago. The sheer volume of data is, in itself, one of the biggest changes we’ve seen. While advertisers talk about data lakes, it might be more appropriate to talk about data oceans! [more…]

Shadow Chancellor John McDonnell refuses to answer questions

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Black Friday flight deals

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Women for Women : Ignoring marketing to women is costing financial services firms £113bn per year

Women for Women : Ignoring marketing to women is costing financial services firms £113bn per year

Banks and insurers are losing money by not tailoring their communications.

Financial services firms miss out on £113bn per year by ignoring the wants and needs of female customers, research by Kantar has suggested.[1] This disregard for tailoring communications for women is symptomatic of a wider problem in customer engagement in the sector, says Optimove

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Women for Women : How can we work together to break down the barriers of gender stereotyping?

Women for Women : How can we work together to break down the barriers of gender stereotyping?

Comment from Josh Krichefski, CEO at MediaCom on Kantar’s latest ‘Winning over Women’ research.

In order to shatter gender stereotypes, brands of all kinds should be engaging women through advertisements based on age, regions, life stages, career aspirations and culture; just like they would with any other audience. [more…]

Wealthy consumers turn to international TV channels in an era of fake news

Wealthy consumers turn to international TV channels in an era of fake news

November 23, 2017

An independent research survey carried out by IPSOS amongst 28,000 Affluent Europeans has identified that these wealthy consumers are turning to international TV channels for their source of trustworthy and impartial news. Eighty-three percent of responders rated international TV channels [more…]

Research : Reader & publisher relationship has ‘catalytic’ effect on ad effectiveness .. Inskin Media

Research : Reader & publisher relationship has ‘catalytic’ effect on ad effectiveness .. Inskin Media

November 22, 2017

Brand safety is considerably more complex than the industry thinks

The relationship a reader has with a publisher has far more impact on the effectiveness of online ads than the surrounding editorial content, which suggests concerns around brand safety may be misunderstood, according to a new study. 
 
The study – by Inskin Media, Research Now and Conquest Research – compared the conscious and subconscious reactions of 4,370 people, who were served ads on websites either with or without publisher branding. It revealed that ads on the publisher-branded sites increased consideration for the advertiser by 60% compared to the ads on the site without publisher branding. [more…]

LiveRamp and Criteo partner to enhance global people-based marketing campaigns for omnichannel engagement

LiveRamp and Criteo partner to enhance global people-based marketing campaigns for omnichannel engagement

November 22, 2017

Latest :  LiveRamp®, an Acxiom® company (Nasdaq: ACXM) and leading provider of omnichannel identity resolution, and Criteo, the commerce marketing technology company, today announced a collaboration between the two companies.

Criteo and LiveRamp will work in tandem to integrate LiveRamp into Criteo’s Commerce Marketing Ecosystem, a network of tens of thousands of retailers, brands, and publishers that enables collaboration and drives measured performance and profits for retailers and brands.  For more information, visit LiveRamp.co.uk

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At last – good news :  A firm of high-kicking lawyers has been named as the UK’s Happiest Workplace.

At last – good news : A firm of high-kicking lawyers has been named as the UK’s Happiest Workplace.

November 20, 2017

A firm of high-kicking lawyers has been named as the UK’s Happiest Workplace. Burges Salmon in Bristol wowed judges at the National Happiness Awards with their commitment to creating a happy workplace and their community fundraising efforts, which have included a Strictly-themed dance contest.

The firm was awarded the title at a ceremony in London on Friday night. Judges commended the company’s staff initiatives, which include an annual wellbeing event and individual development plans for all employees.

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Laughter Spot : “Paddy and Murphy are working on a building site”

November 17, 2017

Paddy and Murphy are working on a building site. Paddy says to Murphy "I'm gonna have the day off, I'm gonna pretend I'm mad!" [more…]

EXCLUSIVE: Never mind the data……………it’s all about the people

EXCLUSIVE: Never mind the data……………it’s all about the people

EXCLUSIVE: Susan Perolls, Director at Loudmouth PR, reports back for TheMarketingblog on the first Audience Analytics & Insights Forum

The world of data and research is, in many ways, unrecognisable from how it looked 20-30 years ago. The sheer volume of data is, in itself, one of the biggest changes we’ve seen. While advertisers talk about data lakes, it might be more appropriate to talk about data oceans! [more…]

At last – good news :  A firm of high-kicking lawyers has been named as the UK’s Happiest Workplace.

At last – good news : A firm of high-kicking lawyers has been named as the UK’s Happiest Workplace.

A firm of high-kicking lawyers has been named as the UK’s Happiest Workplace. Burges Salmon in Bristol wowed judges at the National Happiness Awards with their commitment to creating a happy workplace and their community fundraising efforts, which have included a Strictly-themed dance contest.

The firm was awarded the title at a ceremony in London on Friday night. Judges commended the company’s staff initiatives, which include an annual wellbeing event and individual development plans for all employees.

[more…]