This week, Weapon7 - the digital-focused creative agency – hosted ‘The Future of Commerce’ debate, including speakers from Google, Virgin Media, Internet Retailing and The Knowledge Engineers.
The debate looked at the future of commerce and touched on themes such as the experience of shopping, use of mobile devices, location based marketing, new forms of currency and brands providing a personalised service to customers.Watch the video.
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"We’re interested in expanding something like All Bar One. It sits very squarely in what we call upmarket socialising."
Alistair Darby, chief executive of pub group Mitchells & Butlers, is targeting a better sort of drinker.
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In a session at IBM's Smarter Commerce Global Summit in Nashville yesterday, Michael Lahue , e-commerce project manager, and Lisa Langan , e-commerce marketing analyst, both of Carter's discussed how the cross-channel retailer of baby and children's apparel is leveraging personalization solutions to drive sales across its organization. [more…]
It may be a cliché, but yes, sex (or in this case, adult-orientated content) does have the potential to sell -- but in my opinion, it's all down to luck. Let's look at a few examples including Wonderbra's "Hello Boys"
Although it was almost 20 years ago when Eva Herzigova appeared on billboards around the U.K. in nothing but her underwear, the impact of this now iconic piece of visual content remains fierce. Labeled "the poster image of the 90s" by the campaign's editor, Stefano Hatfield, the photograph's eye-catching nature allegedly caused car accidents throughout the U.K. [more…]
Ben and Holly’s Little Kingdom is set to cast its spell this summer, when brand new app Magic School launches on the app store courtesy of leading kid’s interactive publisher, P2 Games.
Available to download from the App Store for £2.99 and playable with iPad, iPad Mini, iPhone and iPod touch, Ben and Holly’s Little Kingdom - Magic School is packed with more content than ever before and offers seven magically themed games inspired by the hit TV show.
Magic School is the second app launch based on the BAFTA award-winning preschool TV series currently airing on Channel Five’s Milkshake! and Nick Jr. and follows the success of the first ever Ben and Holly’s Little Kingdom app, Big Star Fun which debuted last year.
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TheMarketingblog : PR from Ocado, Morrisons & Waitrose, Hotcow, Smirnoff Video, Shopitize, Specsavers, Levis ...
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New white paper explains how to work backwards from financial goals
By Jason Falls One of the advantages of having exposure to a large e-commerce company and the incredible talent within its walls is that you learn from some of the top minds in the industry. It was just a few months into my tenure at CafePress that I started to dive deep into learning from the team that runs one of the largest Internet retail operations in the world. And boy, have I learned.
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You wouldn’t just jump on a plane and start your holiday on the fly, would you?
Your holiday may come together if you take this approach, but it certainly would not be enjoyable. In fact, it would probably be a mess and lead to quite a few headaches.
The key to success in any large process is starting with a solid plan.
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Have you got the most amazing product or service? Is your problem that you feel you are like a well kept secret, that not enough people know you exist? Are you ready to be more famous?
TheMarketingblog sends out regular emails to its 25,000+ readers, the website getting hundreds of thousands of page views every month coming from the great organic SEO it has earned from 10+ years of fresh content being added every day. [more…]
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