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The Ethical Marketer – not a contradiction in terms Lizzie Carver, client services director at mcm Creative Group, states her case…

It was some years ago when I first reflected on how much responsibility I have as marketer.

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Research : We can’t seem to dress or prepare properly for the elements, especially when on holiday

Research released today by Joules shows that one in five women feel that they must sacrifice fashion for function when on holiday

  • -       More than 1 in 10 (15%) find that having to choose functionality over fashion because of the weather is their biggest holiday weather woe
  • -       Just under half (46%) of British adults estimate that they typically talk about the weather once a day
  • -       The most common holiday weather woe is not taking enough layers, leaving you feeling cold and uncomfortable (35%)

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Jackpot PR stunt by Sony Pictures … Sally Durcan, Hotcow

Sally Durcan from Hotcow writes ... For this post, we thought we’d look at a hugely successful PR stunt by Sony Pictures, which demonstrates how powerful PR can be – not only to a brand, but to the wider economy.

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B2B Marketers : Get a 100% discounted bespoke newsletter for your business – special trial offer

I will show you how to get the right newsletter, with the right content designed to get you that all important new business.

Sign up for your bespoke newsletter here or click find out more

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Is this the coolest office in the UK?

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PR Inside Track : “I am going to boycott your product unless you dump FIFA”

 

FIFA has been thrown into chaos after the arrest of officials over claims of corruption in football. But former Visa global sponsorship head Andrew Woodward argues while change is needed sponsors would be mad to dump the organisation now.

Around the world today, PR folks in places like San Francisco, Seoul , Chicago, Nuremberg, St Louis and Atlanta are fielding calls from breathless journalists asking if they will continue their sponsorship of the FIFA World Cup.
Meanwhile, marketing is on the phone as social media is turning over at pace as people say things like “I am going to boycott your product unless you dump FIFA”.
Pic is Sepp Blatter ...

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The Ethical Marketer – not a contradiction in terms Lizzie Carver, client services director at mcm Creative Group, states her case…

It was some years ago when I first reflected on how much responsibility I have as marketer.

[more…]

Research : We can’t seem to dress or prepare properly for the elements, especially when on holiday

Research released today by Joules shows that one in five women feel that they must sacrifice fashion for function when on holiday

  • -       More than 1 in 10 (15%) find that having to choose functionality over fashion because of the weather is their biggest holiday weather woe
  • -       Just under half (46%) of British adults estimate that they typically talk about the weather once a day
  • -       The most common holiday weather woe is not taking enough layers, leaving you feeling cold and uncomfortable (35%)

[more…]

Digital Marketing : Complicated requirements? We can handle them

May 23, 2015


Successful digital marketing is effortlessly smooth on the surface – not to mention attractive and engaging – but this expertly conceals a complex machine underneath.

By Liane Baddeley (CE content project manager) 

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Watch : Take me for granted. At 2am in the morning, at minus two in the morning. Use me. Abuse me

May 18, 2015

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Jackpot PR stunt by Sony Pictures … Sally Durcan, Hotcow

Sally Durcan from Hotcow writes ... For this post, we thought we’d look at a hugely successful PR stunt by Sony Pictures, which demonstrates how powerful PR can be – not only to a brand, but to the wider economy.

[more…]