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The Prolific North Top 50 Integrated Agencies 2014

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Movers and Groovers : Thomas Cook chief executive stands down with immediate effect

Harriet Green @harrietgreen1 has unexpectedly quit as chief executive of Thomas Cook after just two years in charge of the tour operator.

Ms Green has been widely hailed for her turnaround of Thomas Cook, which was in turmoil and battling for survival when she became chief executive two years ago.

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Video : Shoptility, a brand new retail search engine launches with an ambition to change the way consumers shop online

Multi-million pound integrated campaign propels new retail platform Shoptility into UK market.

Supporting the website’s roll-out will be a heavyweight marketing campaign that will focus on PR and digital media activities.

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Using retail channel history to predict the future

By Aakash Patel, Analyst, Pragma - a St Ives Group company

To understand how businesses will be affected by trends in omnichannel retailing, it is important to know the developments that have contributed to its evolution. How have key breakthroughs in retail concepts, technologies, services and media tied this shift together, and how could they continue to change the retail landscape? I think there have been three key phases of development: [more…]

Five things organisations should consider when adopting new marketing technology

Achieving a high level of understanding about your customers, as well as being able to automate marketing communications and decision making, even if it means just keeping up with your rivals in terms of customer engagement, is becoming increasingly important to enable you to stay ahead.

If the advance of new marketing technology showed no sign of slowing during the recession, it’d be wise to assume the pace of change may increase as we enter economic recovery.

The growth in marketing technology is exponential. The challenge with investing in marketing technology is ensuring that it is matched to business needs, is well implemented and then fully adopted within the business once it has gone live. [more…]

eDelivery Expo – the only UK event serving the multichannel logistics and operations professional

There is a brand new expo co-located with the annual Internet Retailing Expo 2015: it's the new kid on the block eDelivery Expo http://edeliveryexpo.com/home/

When : 25-26 March NEC Birmingham. Register Now!

eDelivery Expo @edeliveryexpo is the only UK event looking at serving the multichannel logistics and operations professional 

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Grant Thornton brings in POSSIBLE

- Global accountancy and business advisory organisation appoints POSSIBLE for worldwide digital roll-out -

Global digital agency POSSIBLE today announced its appointment by Grant Thornton, one of the world's leading accountancy and advisory organisations, as its global digital agency. POSSIBLE @POSSIBLE has been brought on board to design and build a new web platform to support global brand consistency and to help Grant Thornton member firms attract clients and talent.

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Movers and Groovers : Thomas Cook chief executive stands down with immediate effect

Harriet Green @harrietgreen1 has unexpectedly quit as chief executive of Thomas Cook after just two years in charge of the tour operator.

Ms Green has been widely hailed for her turnaround of Thomas Cook, which was in turmoil and battling for survival when she became chief executive two years ago.

[more…]

Launch of AudienceScience Helios will provide brands with revolutionary control and transparency across digital advertising

Launch of AudienceScience Helios will provide brands with revolutionary control and transparency across digital advertising

November 25, 2014

Investment in programmatic buying is growing steadily among global advertisers, especially as brands look to make all of their advertising addressable. However, brands continue to lack control and transparency of their online spend and they stand to lose millions of [more…]

How Valamar Hotels capitalised on Croatia’s remarkable rise in tourism

November 25, 2014

Valamar Hotels & Resorts’ Introduction To Performance Marketing Results In A Triple Figure Increase In Sales For Croatia’s Largest Tourism Brand

Valamar Hotels and Resorts is the Croatian hospitality management company, operating 39 properties in the most popular tourist regions in Croatia. Valamar is the leading Croatian hotel brand with the country’s largest tourism portfolio.

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eDelivery Expo – the only UK event serving the multichannel logistics and operations professional

There is a brand new expo co-located with the annual Internet Retailing Expo 2015: it's the new kid on the block eDelivery Expo http://edeliveryexpo.com/home/

When : 25-26 March NEC Birmingham. Register Now!

eDelivery Expo @edeliveryexpo is the only UK event looking at serving the multichannel logistics and operations professional 

[more…]

Video captures reactions of traders from the 12 Hour Store / iZettle

During six days in October, iZettle helped six of Britain’s smallest businesses to open up their own flagship store on Britain’s greatest shopping street - for 12 hours each. This is what happened.To view the video, please click here 

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