A new study released today from Outsmart, the marketing body for Out of Home (OOH), reveals that OOH activity drives +17% uplift in smartphone brand actions.
‘OutPerform’ is its first major study since opening doors in September 2015. Outsmart joined forces with leading market researchers, Ipsos and OOH industry measurement body, Route, to explore how the medium performs in today’s connected world, especially with the proliferation of the smartphone.
The groundbreaking study, believed to be the biggest of its kind, investigated how public journeys can become personal stories among 16-44 year olds in the UK. [more…]
94 per cent of digitally mature businesses plan to address the threat of digital disruption by transforming systems and processes, but 43 per cent of companies see competing departments wanting [more…]
OLIVER Group, the in-house agency specialist, has designed and launched The OLIVER Marketing Gateway (OMG), a new end-to-end marketing resource management platform. Designed to streamline the entire marketing communications process, [more…]
Clarkson, May and Hammond release new video showing they're still struggling to come up with a name for their new show (although it could be 'Acebiscuits') and Amazon boss Jeff Bezos isn't pleased
- Clarkson, May and Hammond shown in an office trying to think up a name
- But trio quickly gets distracted with talk of custard creams and Ray-Bans
- New show on Amazon Prime will be a direct rival to the BBC's Top Gear
- Among suggestions since dismissed were 'Skid Marks' and 'Autonation'