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Who is the cute SA ad girl, ‘Jess’, in the Coca Cola “Share A Coke This Summer” commercial?

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POSSIBLE selected to participate in LinkedIn’s Certified Custom Apps Partner Program

Global digital creative agency POSSIBLE has been selected as one of 9 companies to participate in LinkedIn’s new Certified Custom Apps Partner program.

The program enables brands to expand their LinkedIn marketing strategy by connecting them with select participants that specialize in utilizing LinkedIn data and API’s (application programming interface) to create custom applications, campaigns, and integrated marketing solutions. [more…]

Research : Healthy eating trumps dieting / Jeff Deighton, insight engineers

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Video : How Equinix’s Ad-IX ecosystem enables BrightRoll

Watch how BrightRoll leveraged the digital video to build the industry’s fastest real-time bidding (RTB) solution for digital video advertising. When milliseconds make the difference between a completed transaction and a lost opportunity, one can’t rely on the public Internet. - Equinix's Ad-IX ecosystem [more…]

Sanjay Dholakia, CMO at Marketo talks Gen Z, engagement marketing, content marketing, Swipe Generation and Screenagers

Exclusive : Here is another big ‘brand ideas’ interview article from theMarketingblog. Enjoy.

This time round Sanjay Dholakia, CMO at Marketo talks Gen Z, engagement marketing, content marketing, Swipe Generation and Screenagers.

Sanjay is responsible for extending @marketo Marketo’s product leadership, developing business segments, and establishing a new solution ecosystem to increase the company’s reach.

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“Embracing technology that improves process, rather than restricting it”

Daniel Weisbeck, Netbiscuits writes  ..  If you are a CEO or a chief of something reporting into the CEO, then you've probably been hired based on your extensive industry experience. That usually equates to having been there, seen it and bought the t-shirt in many different sizes and colors.

Driving a company vision, strategy and execution is hard work, even harder when the ground underneath you suddenly starts to shift.

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Laughter Spot : Inviting an elderly minister for Sunday dinner

The young couple invited their elderly minister for Sunday dinner.

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Mozu Business Tip – The Connected Consumer: Where content and commerce meet

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Starbucks account : The Kitcatt Nohr loyalty club curse appears to have struck again

The Kitcatt Nohr loyalty club curse appears to have struck again after it was revealed that its Starbucks client is talking to rival agencies about its direct marketing and CRM account.

Publicis-owned Kitcatt Nohr has held the coffee chain’s business since 2011, when it beat off Havas EHS to become Starbucks’ first dedicated UK direct agency. It went on to devise the My Starbucks Rewards card, which allows customers to collect “stars” each time they buy a drink, and is also available as a mobile app.

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Women for Women : The Future of News: Olivia Solon talks to Tanya Cordrey of The Guardian

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Laughter Spot : The one about the lantern

September 30, 2014

In the back woods of a rural Kansas town, Mrs. Brown went into labour in the middle of the night, and the doctor was called out to assist in the delivery…

To keep the nervous father-to-be busy, the doctor handed him a lantern and said, “Here, you hold this high so I can see what I’m doing.” Soon, a baby boy was brought into the world.

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Who is the hot ad girl in the Amazon Fire Phone commercial?

September 29, 2014

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‘iTab’ interactive tablets with the ‘Smartzer’ video-tagging software

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Service Graphics collaborates with Yoni Alter to drive East London dotty

St Ives Group-owned large format print specialist Service Graphics has combined with artist Yoni Alter to display a unique work of art that plays with the perceptions of passers-by.

The 25 metre-long piece will appear at the Boxpark site in the heart of London's Shoreditch community, displayed in the manner of a 'magic eye' puzzle. The banner, stretched above 10 shops in Bethnal Green Road, comprises colourful dots which turns into popular nostalgic figures when viewed from a distance.

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