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DMA becomes the Data & Marketing Association

Today the DMA launches its new brand, incorporating learning, talent and membership divisions under a single entity and a new name - the Data & Marketing Association.

The rebrand is part of the DMA’s ongoing mission to be the most customer-focused business community and the leading voice for intelligent marketing. The DMA will integrate DMA Learning, powered by the Institute of Data & Marketing (IDM) and DMA Talent into its proposition.

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What it’s like to be British

Saying hello to a friend in the supermarket, then creeping around like a burglar to avoid seeing them again.

Looking away so violently as someone nearby enters their PIN that you accidentally dislocate your neck.

Thanks to Fiona for this one

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Vonage wins 2019 Internet Telephony Product of the Year Award

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Vonage (NYSE:VG), a global business cloud communications leader, announced today that integrated media company TMC, has awarded the Company a 2019 INTERNET TELEPHONY Product of the Year Award for two of its leading services - cloud-native unified communications solution, Vonage Business Cloud (VBC), and Conversation Analyzer on Vonage’s NewVoiceMedia solution.

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Determining what content is appropriate to your website

Providing quality content is one of the cornerstones of online ecommerce.

Links, images and CTAs (call-to-actions) are all housed within the content you provide. Whether you run a blog or an online store, it is important to offer great content for your readers. It is almost effortless to get quality content these days, thanks to outsourcing services and content marketplaces.

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William Hill’s Tinder ad banned in UK

A William Hill advertisement that appeared as a message to users of the dating app Tinder was banned this week by the UK’s Advertising Standards Authority.

The ad read, “Stuck in the friend zone? You won’t be much longer if you use this Cheltenham free bet offer.” It then proceeded to spell out details of [more…]

Lingerie : A new bold and ‘sexy’ Victoria’s Secret catwalk style ad campaign

Lingerie : A new bold and ‘sexy’ Victoria’s Secret catwalk style ad campaign

TENA has launched its new Silhouette Noir product with a ground-breaking catwalk shot in the style of Victoria’s Secret that has taken over London’s Oxford Street. 

This is the first campaign from TENA Women’s new platform “I Will Be Me” developed with AMV BBDO, with the key objective of breaking taboos around incontinence.

The campaign re-imagines the Victoria’s Secret ‘Angels’ catwalk image, using the highly recognisable wings iconography on a 48-sheet billboard and digital 6-sheets in major London locations renowned for their fashion credentials, featuring age 40+ models wearing the Silhouette Noir all-black pant.

TENA Silhouette Noir is the UK’s first black incontinence product, offering incredible discretion and features a low waist, making it look, feel and fit far more like traditional underwear than standard incontinence pants, the company said.

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Marketing Nuggets – Glastonbury, Working Mums, Jo Stroud of Fabulous, 10.000 Email Sends/month

Marketing Nuggets – Glastonbury, Working Mums, Jo Stroud of Fabulous, 10.000 Email Sends/month

Introducing a brand new feature in theMarketingblog - Marketing Nuggets – Glastonbury, Working Mums, Jo Stroud of Fabulous, 10.000 Email Sends/month

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Missing out : why influencer marketing is all too often overlooked

Missing out : why influencer marketing is all too often overlooked

April 24, 2019

It's hard to argue with many of the impressive statistics regarding the potential of influencer marketing.

This very modern form of marketing has been deemed effective by 94% of marketers who have tried it, while it can spur up to eleven times more ROI than traditional marketing.

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Award-winning digital marketing agency opens new London premises

Award-winning digital marketing agency opens new London premises

April 4, 2019

Bird Marketing are an award-winning digital marketing agency.

They’ve worked tirelessly for the last five years from their Billericay, Essex base and are now seeing the fruits of their labour in the form of a second office opening. This new opening however, takes place in the heart of the capital, London.

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Printed tote bags for your event or group

Printed tote bags for your event or group

March 27, 2019

You’re in charge, and you want to make sure that your big event comes off as the best of the best, and one that your guests will remember forever.

Whether it’s a wedding, a family reunion, a bachelorette party or girls’ weekend away, printed tote bags are useful at the time and a long-lasting reminder of a time that everyone will want to keep.

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Discover the benefits of using promotional mugs & printed mugs

Discover the benefits of using promotional mugs & printed mugs

March 21, 2019

Coffee drinking is a societal trend these days. There has been a significant increase in the number of gourmet coffee shops serving hot coffee drinks like lattes and iced coffee drinks.

Bakeries and fast food restaurants also serve coffee.

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How to use free mugs to attract clients at your next trade show

How to use free mugs to attract clients at your next trade show

March 20, 2019

Mugs are an old trick that still work because it’s a great trick.

The use of promotional items when dealing with clients in direct contact is important because it works in more than one way to favour your marketing interests.

You get to give a great first impression and second, you leave behind a mark that ensures they don’t forget your brand easily. There are several ways that you can use promotional mugs and printed mugs to make a great first impression.

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Ingenuity London launches acclaimed new business event in Amsterdam

Ingenuity London launches acclaimed new business event in Amsterdam

Events : Ingenuity London, the UK’s leading business development consultancy, today announces the launch of its first ever European new business event in Amsterdam on 5th June.

Following success in the UK, the event will focus on video content, aiming to facilitate opportunities for brands and agencies in this area.

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Grooveyard expands its award winning activations team to 23

Grooveyard expands its award winning activations team to 23

Grooveyard, one of Ireland’s leading live experience agencies, has recently expanded their workforce to 23 employees. With offices in Dublin and Galway, Grooveyard continue to raise the bar in brand experiences through activations, music, live sporting events and so much more.

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