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Native advertising platform Adyoulike purchase majority share in video ad network Video Natives

Native advertising technology platform and network Adyoulike today [17 September, 2014] reported that it has purchased a majority share in London based global video advertising network Video Natives.

London based Video Natives specialises in scalable video advertising, running global campaigns in territories across Europe, North America, Latin America, Australasia, Asia and the Middle East. The company had a turnover in excess of $1M up to the year ending June 2014 and is on trend to hit $2m this year, 233% Year on Year growth.

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Need candy stripe paper bags or plastic carrier bags? / Unipack has just launched a brand new website

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PETA has been slammed for objectifying women / NSFW

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Events : Voted best UK trade show in its class – Internet Retailing Expo

Mark Pigou writes ... Voted the "Best UK B2B Trade Show larger than 2000 sqms 2014" by the AEO - Internet Retailing Expo continues to expand and provide UK and European multichannel retailers their single best opportunity to gain knowledge from;

  • 8 conferences - offering a total of 1000 seats per day
  • 16 workshops
  • 12 web clinics
  • 250 + exhibitors
  • Show floor "features" like the new "Digital Store & High Street"

Backed by Europe's leading print and digital media title - InternetRetailing magazine and www.internetretailing.net, all the leading multichannel trade bodies plus the largest social media following in the industry, IRX presents the supplier community with its single best opportunity to meet new customers.

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JustEat “mini fist pump” ad by The Red Brick Road

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BBC Blunders : A reporter talks about the potential ‘rising’ of a new Scotland

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Movers and Groovers : Adjust Your Set boosts executive team with the appointment of Clare Nicholls as COO

New Chief Operational Officer offers wealth of financial and advisory expertise -

London 18th September UK: 2014 – Adjust Your Set, @AdjustYourSet one of the UK’s leading digital content agencies, has appointed Clare Nicholls to the role of Chief Operating Officer (COO). Nicholls brings financial excellence and in-depth expertise in broadcasting, digital and media.

Nicholls held leadership positions at a number of prestigious financial communication institutions before launching her own television production company, Splash Media, with former BBC Executives Jane Lush and Fenia Vardanis, in 2006.  [more…]

Gambling: How the UK Tax changes will affect your marketing ROI

  • We investigate the gambling market and the effect of the new tax laws that HMRC has proposed for the gambling industry which come into force 1st December 2014.

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Alzheimer’s Society and LIDA unveil nationwide ‘Staying Connected’ campaign

LIDA launches its first integrated campaign for UK’s leading dementia charity -

LIDA, has launched the ‘Staying Connected’ kit for Alzheimer’s Society (AS), the UK’s leading dementia charity. The integrated campaign aims to increase the acquisition of new supporters and is the first in a series from LIDA following its appointment in April 2014.  [more…]

Women for Women : Flagship store for ‘ignored plus-size shoppers’ opens in Oxford Street

Flagship store for 'ignored plus-size shoppers' opens in Oxford Street | Fresh 'Social Business' News from theMarketingblog | Scoop.it

The owners of a new Oxford Street store for plus-size shoppers which opened today, hours after the end of London Fashion Week, said their customers had felt ignored by the skinny-obsessed fashion industry for too long.

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When is a brand manager not a brand manager?

September 18, 2014

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Amobee have bought Adconion Direct and Kontera Technologies

September 16, 2014

Amobee has today announced the completed acquisition of Adconion Direct and Kontera Technologies, Inc. for a combined $359million.

Operating as one entity under the Amobee brand, the integration of the three firms technologies will see the new Amobee offer the most advanced cross channel digital marketing technology platform and solutions in the advertising and technology industries.

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Events : Voted best UK trade show in its class – Internet Retailing Expo

Mark Pigou writes ... Voted the "Best UK B2B Trade Show larger than 2000 sqms 2014" by the AEO - Internet Retailing Expo continues to expand and provide UK and European multichannel retailers their single best opportunity to gain knowledge from;

  • 8 conferences - offering a total of 1000 seats per day
  • 16 workshops
  • 12 web clinics
  • 250 + exhibitors
  • Show floor "features" like the new "Digital Store & High Street"

Backed by Europe's leading print and digital media title - InternetRetailing magazine and www.internetretailing.net, all the leading multichannel trade bodies plus the largest social media following in the industry, IRX presents the supplier community with its single best opportunity to meet new customers.

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Important news for startups : Unilever offers £30,000 to winner of sustainability hackathon at ad:tech London on 21-22nd October

Startups with a penchant for sustainability are invited to participate in a specially arranged hackathon at ad:tech London for a chance to impress and partner with Unilever. As the headline sponsor of ad:tech London Future Media & Technology Summit, Unilever is set to engage with startups across the conference in a variety of initiatives including the hack.

Established startups are invited to join and tap into Unilever’s knowledge will run as part of the ad:tech London on 21-22nd October, expertise and data sources that will be made available exclusively to participants.

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