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Employees as brand advocates: First impressions count

Making your business stand out from the crowd is the goal of every organisation’s marketing campaign.

In a world where competition comes from beyond your geographical location, hitting the right chord with your customers is essential.

Every aspect of your business should be geared towards adding value to your brand, and one area that you should consider is how your employees represent your brand.

[more…]

5 ways to boost your digital marketing success

Economic and political landscapes adapt and change over time, and so your marketing strategy should be agile and responsive to cope with evolving scenarios.

What was applicable several years ago may not be best suited to drive your business forward now. In the worst-case scenario, your strategy could even be redundant and irrelevant.

To maintain your business success, you must adapt your marketing strategy to incorporate innovations and changes to public behaviours. Here are five ways to boost your digital marketing success. [more…]

How long will it be before robots replace customer service agents?

Ashley Unitt, NewVoiceMedia

From ordering pizza and online banking to checking-in for flights, robotic customer service agents are everywhere.

For customers, bots provide speed, efficiency and round-the-clock service; for businesses, they offer scalability and cost-efficiency.

https://www.newvoicemedia.com/

[more…]

5 Property management marketing trends companies should try in 2018

property searchAt www.factotum.co.uk/We like to keep our finger on the pulse of what is going on in the property management sector. This is an ever shifting business where management and marketing strategies can seem to change from year to year.

Property management goals hardly ever change, but the way your present and market your business and the techniques you use can shift quite frequently. The main aim is to attract the attention of customers looking to buy a property and encouraging them to buy from you.

Without getting the attention of your customers, you may as well give up. This is why to keep your business going you need to keep your marketing fresh and appeal to investors, buyers and potential tenants alike.

www.factotum.co.uk/

[more…]

Sexual objectification of women in sport – is it ever OK?

motorsport grid girlsThe sexual objectification of women in sport is at the forefront of news again with the debate continuing over the issue. "It is wrong to objectify women in sport" says boxer and anti-sexism campaigner Stacey Copeland, after world champion Lewis Hamilton welcomed the return of "beautiful" women to the F1 grid.

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Officials trying to stop Kathrine Switzer running the Boston Marathon because, y’know, women can’t run marathons… Well, she ran the London Marathon today, aged 71

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Women for Women : The future role of women in hospitality now on the H&C EXPO conference agenda

Women for Women : The future role of women in hospitality now on the H&C EXPO conference agenda

The role women play in the hospitality industry now and in the future will be one of the hot topics discussed at this year’s H&C EXPO.

The EXPO, @HandCEXPO which takes place at Celtic Manor in Wales on 17th and 18th July, will include a number of panel debates and round-table discussions with Women in Hospitality one of the first to be revealed.

https://www.handcexpo.com/

[more…]

How long will it be before robots replace customer service agents?

How long will it be before robots replace customer service agents?

June 15, 2018

Ashley Unitt, NewVoiceMedia

From ordering pizza and online banking to checking-in for flights, robotic customer service agents are everywhere.

For customers, bots provide speed, efficiency and round-the-clock service; for businesses, they offer scalability and cost-efficiency.

https://www.newvoicemedia.com/

[more…]

5  Property management marketing trends companies should try in 2018

5 Property management marketing trends companies should try in 2018

May 28, 2018

property searchAt www.factotum.co.uk/We like to keep our finger on the pulse of what is going on in the property management sector. This is an ever shifting business where management and marketing strategies can seem to change from year to year.

Property management goals hardly ever change, but the way your present and market your business and the techniques you use can shift quite frequently. The main aim is to attract the attention of customers looking to buy a property and encouraging them to buy from you.

Without getting the attention of your customers, you may as well give up. This is why to keep your business going you need to keep your marketing fresh and appeal to investors, buyers and potential tenants alike.

www.factotum.co.uk/

[more…]

How to market your business online

How to market your business online

May 25, 2018

women shopping on phone market your business onlineNowadays, businesses are going online to take advantage of the ever-growing internet users, who make a good customer base.

Almost over 80% of the world’s population has access to the internet, which means they consume online content on a daily basis.

[more…]

Easy ways to further your workplace qualifications … Exclusive to theMarketingblog

Easy ways to further your workplace qualifications … Exclusive to theMarketingblog

May 24, 2018

The most valuable employee is one that continues to improve.

The most invaluable employee is one that knows the changes that are occurring in the industry and has kept pace with the world. They are people who always strive to do better and to be better.

[more…]

Reboot your business: Raising finance is essential to scaling up

Reboot your business: Raising finance is essential to scaling up

May 16, 2018

Navigating the funding landscape for entrepreneurs is undeniably tricky, and many growing businesses face the same challenges.

Time and time again we hear of businesses failing because their efforts to grow organically are just not sustainable or competitive enough in today’s crowded market.

[more…]

Events : Delegates to be swept off their feet at IMEX in Frankfurt

Events : Delegates to be swept off their feet at IMEX in Frankfurt

C2 International, the ground-breaking leader in business conferences, to bring innovative Sky Labs to Europe for the first time

A brainstorm session in mid-air is what delegates to IMEX in Frankfurt, taking place 15 – 17 May, will experience. The worldwide show for meeting and event planners has partnered with C2 International to bring their Sky Labs to the show – the first time they have appeared in Europe. [more…]

Sun, sea and surprises — three memorable holiday ads

Sun, sea and surprises — three memorable holiday ads

Most of us don’t need much convincing to spend some downtime in an exciting location away from school, university or work.

 So in theory, holidays should sell themselves.

But with so many new destinations opening up annually and different segments of the public developing niche preferences, marketers and tourist boards must think outside the box to beat the competition. [more…]