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Name of Thrones, PETA, Giant iTab, Internet Retailing, Cadbury, SMX London 2015, Hotcow, Just Eat – theMarketingblog

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Women for Women : What a woman wears can be blamed for her attack – yes or no?

Women for Women - New anti-rape campaign around women's clothes

The #thisdoesntmeanyes campaign took photos of 200 women across London in a range of outfits with the aim of stamping out the myth that what a woman wears can be blamed for her attack.

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Events : Internet Retailing and eDelivery events for July to December 2015

INTERNET RETAILING AND EDELIVERY EVENTS

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Keywords are dead — Long live concepts, entities & audiences / SMX London 2015

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Fire the chocolate cannons! Cadbury is unleashing a new bar of Dairy Milk joy and it looks flipping incredible.

Holy guacamole!

Posted by HuffPost UK Lifestyle on Thursday, 23 April 2015

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Spotlight on the Giant iTab / The first big 50 article special from theMarketingblog

It's simple : Click on this graphic for the 50 news stories

New : The Giant iTab / A big 50 article special

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“We are increasingly looking for authentic ‘experiences’ when we dine” / Sally Durcan, Hotcow

Advertising campaigns are about more than just advertising lines. Shopping centre Westfield has created an immersive culinary pop-up brand experience to mark the launch of its 2015 dining campaign, The Food Sensation.

Over two weekends in February, visitors to The Tongue Twister were able to experience how their sense of sight, smell and sound influences our perception of taste.

The campaign focused on the fact that we are increasingly looking for authentic ‘experiences’ when we dine – which is evident from the popularity of immersive, sensory restaurants such as Dans le Noir and the Rainforest Cafe.

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Women for Women : What a woman wears can be blamed for her attack – yes or no?

Women for Women - New anti-rape campaign around women's clothes

The #thisdoesntmeanyes campaign took photos of 200 women across London in a range of outfits with the aim of stamping out the myth that what a woman wears can be blamed for her attack.

[more…]

Spotlight on the Giant iTab / The first big 50 article special from theMarketingblog

April 23, 2015

It's simple : Click on this graphic for the 50 news stories

New : The Giant iTab / A big 50 article special

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“The secret recipe for growth” – Mike Colling, Founder and Chief Executive, MC&C

April 16, 2015

With the backdrop of a lingering recession, negative interest rates and rising living costs, output is being increasingly scrutinised and marketers must work harder than ever to demonstrate their value.

Without any need for additional budget, Mike Colling, founder and chief executive of the performance media agency MC&C, explains the secret recipe for business growth...

http://www.mcand.co.uk/

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Events : Internet Retailing and eDelivery events for July to December 2015

INTERNET RETAILING AND EDELIVERY EVENTS

Please click on the graphic for the full story

You can subscribe to the best Research, News, Editorials, Case Studies, Videos and Presentations

[more…]

Name of Thrones…An new heir is coming to the House of Windsor

Creative agency Space has devised an irreverent, three-part campaign for Coral to celebrate the imminent arrival of the royal baby and build awareness of the company’s special, regal bets.

With the Duke and Duchess of Cambridge expecting their second child, Coral is aiming for a greater share of voice as betting operators gear up for a surge of bets on the baby’s sex, name, weight, and other key aspects of the birth. [more…]