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Distilled consultant Jono Alderson talks about analytics – Search Elite

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Research : 56% of consumers use ad-blocking software on laptops but 46% don’t mind targeted online advertising

Market Research and Insight specialist Trinity McQueen reveals consumers will tolerate relevant online advertising but adblocking attitudes surge

Research released today highlights the drastically changing way UK adults consume traditional and digital media, warning advertisers to maintain relevance above all.

The ‘Audiences Unbound’ study of 1,000 UK adults was carried out by Market Research and Insight specialist Trinity McQueen, analyses the growing audience that is moving away from traditional content consumption and towards new digital and on-demand platforms and how that is shifting consumer behaviour.

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Laughter Spot : “About an attractive blonde female neighbour – Judy”

A man was in his front yard mowing grass, when his attractive blonde female neighbor, Judy, came out of her house and went straight to the mailbox. She opened it, then slammed it shut, and stormed back into the house.

A little later she came out of her house again, went to the mail box, and again opened it, and slammed it shut again. Angrily, back into the house she went

As the man was getting ready to edge the lawn, she came out again, marched to the mail box, opened it, and then slammed it closed harder than ever. [more…]

Paysafe enhances productivity and customer experience with NewVoiceMedia

Latest  :  NewVoiceMedia, a leading provider of cloud contact centre and inside sales technology that enables businesses to have more successful conversations, today announced that the global payments company Paysafe increased its customer support centre productivity by 20 percent over the last year using NewVoiceMedia’s ContactWorld for Service platform.

The technology has delivered dramatic improvements to both customer and agent satisfaction.

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Prolific North articles … Reckless, BBC, Creative Race, The Lead Agency, MediaCity UK

Glasgow’s BiP to open Manchester office

CreativeRace hires new Strategy Director from Jaywing [more…]

Women for Women : Natural hair care line Shea Moisture apologises after ‘hair hate’ ad mishap

Natural hair care line Shea Moisture has been a staple for many black women throughout the years. But last Thursday, a new video from the company surfaced, which had many wondering who exactly their target audience really is.

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A new campaign for the early detection of breast cancer and against censorship.

MACMA present its new campaign: “Everybody Loves Boobs”, created by DAVID and produced by LANDIA

The agency creatively led by Ferioli and Cubría, present a new campaign for the early detection of breast cancer and against censorship. After the successful campaign “#ManBoobs4Boobs”, which in 2016 explained how to self-exam and observe breasts for signs of cancer featuring a male model to avoid censorship on social media, the Breast Cancer Help Movement (MACMA) introduces a new initiative created by Buenos Aires based agency, David.

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New Research  :  Two thirds of big brands committed to increase online ad spend despite growing concerns around viewability, fraud and basic metrics

New Research : Two thirds of big brands committed to increase online ad spend despite growing concerns around viewability, fraud and basic metrics

April 26, 2017

Two thirds of big brands committed to increase online ad spend despite growing concerns around viewability, fraud and basic metrics. Half of advertisers plan to increase spend by up to 20%, while a third plan to maintain existing or reduce online spend

The majority of the world’s largest advertisers are committed to increased investment in online advertising in 2017-18, some by as much as 40%. This comes despite increasing questions about its effectiveness and transparency, according to a study conducted by the World Federation of Advertisers and Ebiquity into the intentions and concerns of the world’s largest advertisers.

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Events : David Iwanow gives a sneak peak into his Automate or Die Presentation

April 23, 2017

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Laughter Spot : “In order to get into Hollywood, you are going to have to change your name”

April 20, 2017

A good looking man walked into an agent's office in Hollywood and said "I want to be a movie star." Tall, handsome and with experience on Broadway, he had the right credentials.

The agent asked, "What's your name?"

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Marketing research paper writing – tips and tricks

Marketing research paper writing – tips and tricks

April 19, 2017

Conducting market research is often a long and laborious task. Creating the process and method of collecting data, then analyzing it requires a significant amount of time and investment in resources. When all is said and done the researcher is left with valuable pieces of information, figures, values, statements, feedbacks, reviews, and data, that if left unattended or presented will all be for nothing.

That’s correct, if all that information is not translating into a straightforward and attention-grabbing document, then the benefits of the research will never be realized.

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Big brands face customer outrage .. Tesco, Cadburys, Australian supermarket giant Coles

April 18, 2017

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Distilled consultant Jono Alderson talks about analytics – Search Elite

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How to write an award-winning entry

How to write an award-winning entry

By Belinda Barker, Director, World Media Group

I should first come clean – I have never actually been an awards judge; however, I have been lucky enough to help organise the judging process for the 2016 and 2017 World Media Awards.

It is rather a privileged position to be in – you are exposed to loads of brilliant work, you get to meet amazing judges and listen to them deliberate, but without any of the responsibility!

And it is a responsibility, as anyone who has entered an award will have put time, effort and love into their campaign, and that should be respected. [more…]