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Marketers ignoring the real value of referrals and word of mouth in customer acquisition

The Data & Marketing Association (DMA) – in partnership with Mention Me – reveals its latest insights into the untapped power of referrals.

According to the ‘Referral Marketing: Are You Creating Customer Advocates?’ report, just one quarter (23%) of organisations currently have referral programmes in place for customer acquisition.

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What car related Google searches can tell us about marketing challenges

Any marketer worth their salt knows the value of good data. That’s why we’re willing to pay for it if necessary. But sometimes you can find valuable data for free.

Most marketers will have at least heard of Google Analytics, if they’re not using it every day, but there’s another source of Google data that can prove equally useful for marketers. Google Autocomplete data.

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Benefits of using a SEO reseller for your marketing needs

If you want to have a successful SEO business, you can hire a SEO reseller specializing in white labels and SEO to other agencies.

In that way, you can get expert services when it comes to web design, content marketing, and other specific SEO services requiring high technical expertise.

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Golfing Laughter Spot : The one about Tiger in Ireland

On a golf tour in Ireland, Tiger Woods drives his BMW into a petrol station in a remote part of the Irish countryside.

The pump attendant obviously knows nothing about golf, greets him in a typical Irish manner completely unaware of who the golfing pro is.

Top of the mornin’ to yer, sir” says the attendant.

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Lingerie : A new bold and ‘sexy’ Victoria’s Secret catwalk style ad campaign

Lingerie : A new bold and ‘sexy’ Victoria’s Secret catwalk style ad campaign

TENA has launched its new Silhouette Noir product with a ground-breaking catwalk shot in the style of Victoria’s Secret that has taken over London’s Oxford Street. 

This is the first campaign from TENA Women’s new platform “I Will Be Me” developed with AMV BBDO, with the key objective of breaking taboos around incontinence.

The campaign re-imagines the Victoria’s Secret ‘Angels’ catwalk image, using the highly recognisable wings iconography on a 48-sheet billboard and digital 6-sheets in major London locations renowned for their fashion credentials, featuring age 40+ models wearing the Silhouette Noir all-black pant.

TENA Silhouette Noir is the UK’s first black incontinence product, offering incredible discretion and features a low waist, making it look, feel and fit far more like traditional underwear than standard incontinence pants, the company said.

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Marketing Nuggets – Glastonbury, Working Mums, Jo Stroud of Fabulous, 10.000 Email Sends/month

Marketing Nuggets – Glastonbury, Working Mums, Jo Stroud of Fabulous, 10.000 Email Sends/month

Introducing a brand new feature in theMarketingblog - Marketing Nuggets – Glastonbury, Working Mums, Jo Stroud of Fabulous, 10.000 Email Sends/month

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Startup success – 4 ways a coworking space in London can benefit your business

Startup success – 4 ways a coworking space in London can benefit your business

July 4, 2019

As a business owner, it’s important that you do everything that you can to ensure that your business operates as efficiently as possible.

For startup businesses, not only do you need to be hyper-productive and efficient as you try to establish yourself in the market but often you are operating with a limited budget. For startups and entrepreneurs, finding the balance between affordability and functionality can be a constant challenge.

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Think like a human : How B2B brands can become better storytellers

Think like a human : How B2B brands can become better storytellers

June 30, 2019

Simon Cliffe, Founder and Director Branch Road writes .... Stories have been used for as long as we can remember.

They’ve framed our cultures, shaped our societies and influenced our behaviour. However, despite storytelling being such an innate human ability, some B2B brands are still getting it wrong.

From lack of authenticity and emotion to too much focus on product features and benefits, many brands still churn out stories that create minimal traction with their audience.

And with increased noise and competition online, good storytelling has now become more critical than ever to create an emotional connection with an audience across a range of channels.

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What you need to know about marketing to Human Resources Officers

What you need to know about marketing to Human Resources Officers

June 26, 2019

Would human resources officers be the ideal customers for your products or services?

This brief guide will introduce you to some of the most important things you need to know about marketing to HR professionals.

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Laughter Spot : ‘Burger and chips please’

Laughter Spot : ‘Burger and chips please’

June 24, 2019

Enjoy this new 'Laughter Spot' brought to you by theMarketingblog.

Want a top marketing tip?  You should consider sponsoring these 'Laughter Spots' for three months.  Great readership leading to new business gains is the main benefit.

There are even more benefits. Call me on 01784 434 412 and let's conjure up a plan that gives you that important extra edge in terms of new business.

Will Corry 01784 434 412 will@themarketingblog.co.uk

 

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Arrest : Suspicion of corruption over the 2022 Qatar World Cup ….. [breaking news]

Arrest : Suspicion of corruption over the 2022 Qatar World Cup ….. [breaking news]

June 18, 2019

Multiple sources say Michel Platini has been arrested in France on suspicion of corruption over the 2022 Qatar World Cup.

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WPNC unveils new DRTV and online fundraising drive for London’s Air Ambulance Charity

WPNC unveils new DRTV and online fundraising drive for London’s Air Ambulance Charity

WPNC has created a new fundraising campaign, Every Second Counts, for London’s Air Ambulance Charity. It features a DRTV ad and supporting online campaign.

The aim is to raise awareness of the charity’s work treating critically injured people at the scene of emergencies across London, uniquely bringing the hospital to the patient. The campaign also tackles the misconception that the organisation is fully funded by public money.


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HBAA : Half of UK events venues and agents have not prepared for ‘no-deal’ Brexit

HBAA : Half of UK events venues and agents have not prepared for ‘no-deal’ Brexit

Half of UK events venues and agents have not prepared for ‘no-deal’ Brexit

The influence of Brexit on business and recruitment has increased substantially ... HBAA

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