Oatly, the oat drink alternative to cow's milk, has launched a new YouTube channel featuring a series of films starring its reluctant chief executive.In a one of a kind performance, multi-talented CEO Toni Petersson sings a song he wrote entirely by himself to explain exactly what Oatly is all about.
Oatly has released a campaign titled ‘Wow No Cow’ in which they have teamed up with the legendary Forsman & Bodenfors. Oatly makes oat drinks and only drinks. They don’t know anything about almonds or soy or rice or low-fat cows. All they know is oats. How to grow them, harvest them, choose them and turn them into liquid goodness. [more…]
Teradata today announced the availability of four new product enhancements within the Teradata Integrated Marketing Cloud. The new offerings will help businesses improve the overall brand experience for their customers through both digital and traditional marketing methods.
Teradata’s new capabilities include enhancements in multiple areas critical for marketers, such as:
- Digital asset management and asset performance tracking.
- Real-Time Interaction Management for both known and anonymous sources.
Tulip Ltd has announced the appointment of London-based advertising agency isobel @isobelcreative and Windsor-based strategic design agency 1HQ @1HQbrandagency to support the relaunch of its iconic Danepak brand, planned for early 2015.
The Danepak brand, a firm favourite with the retail and food service sectors for over 40 years, has a long history of innovative marketing campaigns, the most recent of which, ‘Mornings made better', aired on national TV during 2011-13 and featured the fictional village of Morning.