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bigdog launches Aviva Community Fund’s 2017 campaign

The Aviva Community Fund is an initiative that lends a helping hand to local communities by offering support and funding for inspirational local causes.

Projects could receive funding of from up to £1,000 up to £25,000. To get involved visit www.aviva.co.uk/community-fund

Full-service, integrated advertising and marketing agency, bigdog, today announces details of its latest creative work for the Aviva Community Fund, a core part of Aviva’s corporate responsibility programme.

The campaign seeks to inspire local community groups to submit applications for support, and funding of between £1k and £25k, for causes and projects that make a real difference in their local communities.

[more…]

Ad viewability hits 18-month high .. Meetrics

For the first time since it started measuring ad viewability, the level in the UK rose for two consecutive quarters – to hit the highest mark for 18 months – according to the latest quarterly benchmark report from ad verification company @Meetrics .

In the third quarter of 2017, the proportion of banner ads served that met minimum viewability guidelines rose from 51% to 52% – the highest level since Q1 2016 (54%). This followed a rise from 47% to 51% in the previous quarter.

[more…]

Laughter Spot : “The one about the doctor and his wife” .. relax and enjoy

Laughter Spot : "You were not so good in bed either"

[more…]

Grow your list : Facebook Lead Ads can now be integrated with E-goi

Read MORE >>>>>>>>

Rule No 1 email of marketing remains the same: never buy an email list for sending your campaigns, as this leads to spamming and will consequently jeopardise your ethics, reputation and your delivery rate.

If you do want your list to grow quickly, however, consider using Facebook Lead Ads.

[more…]

Laughter Spot : “What matters when you are meeting for lunch”

A Group of guys, all turning 40, discussed where they should meet for lunch.

Finally it was agreed that they would meet at Wetherspoons in Uxbridge because the waitresses had big breasts and wore mini-skirts.

[more…]

Women for Women : Ignoring marketing to women is costing financial services firms £113bn per year

Women for Women : Ignoring marketing to women is costing financial services firms £113bn per year

Banks and insurers are losing money by not tailoring their communications.

Financial services firms miss out on £113bn per year by ignoring the wants and needs of female customers, research by Kantar has suggested.[1] This disregard for tailoring communications for women is symptomatic of a wider problem in customer engagement in the sector, says Optimove

[more…]

Women for Women : How can we work together to break down the barriers of gender stereotyping?

Women for Women : How can we work together to break down the barriers of gender stereotyping?

Comment from Josh Krichefski, CEO at MediaCom on Kantar’s latest ‘Winning over Women’ research.

In order to shatter gender stereotypes, brands of all kinds should be engaging women through advertisements based on age, regions, life stages, career aspirations and culture; just like they would with any other audience. [more…]

Ad viewability hits 18-month high .. Meetrics

October 23, 2017

For the first time since it started measuring ad viewability, the level in the UK rose for two consecutive quarters – to hit the highest mark for 18 months – according to the latest quarterly benchmark report from ad verification company @Meetrics .

In the third quarter of 2017, the proportion of banner ads served that met minimum viewability guidelines rose from 51% to 52% – the highest level since Q1 2016 (54%). This followed a rise from 47% to 51% in the previous quarter.

[more…]

Grow your list : Facebook Lead Ads can now be integrated with E-goi

Grow your list : Facebook Lead Ads can now be integrated with E-goi

October 22, 2017

Read MORE >>>>>>>>

Rule No 1 email of marketing remains the same: never buy an email list for sending your campaigns, as this leads to spamming and will consequently jeopardise your ethics, reputation and your delivery rate.

If you do want your list to grow quickly, however, consider using Facebook Lead Ads.

[more…]

SME Marketers : Get more leads.. A straight forward, rewarding route to expand your business

SME Marketers : Get more leads.. A straight forward, rewarding route to expand your business

October 21, 2017

If you want to learn more about combining the power of the newsletter with seven social media sites click here.

Will FA officials resign? .. UK firms freeze marketing spend .. IAB ... NewVoiceMedia .. E-goi ... Online video overtakes banner ad spend

Getting more exposure leading to quality leads. That is the objective of theMarketingblog newsletter which gives SME's etc. a straight forward route to expand their operations .

Learn more ... Will Corry 01784 434 412

will@themarketingblog.co.uk

[more…]

Delete unveils new branded content collaboration with Movember and WeTransfer

Delete unveils new branded content collaboration with Movember and WeTransfer

October 12, 2017

Latest : The Movember Foundation has partnered with digital agency Delete to deliver a branded content campaign to support Movember this autumn.

Following a donation of free ad space from WeTransfer, Delete worked in collaboration with Movember to take advantage of the support the site’s seven million impressions would give the charity’s 2017 campaign. In line with the visual nature of WeTransfer,

Delete has designed a series of digital canvases to bring the campaign to life in an artistic manner, aimed to inspire new ‘Mo Bros’ and ‘Mo Sistas’ to sign up and raise awareness that Movember is much more than just growing a moustache.  http://www.deleteagency.com

[more…]

Laughter Spot : “What did Eve say to Adam after she had her twenty-third child?”

October 7, 2017

Little April was not the best student in Sunday school. Usually she slept through the class. One day the teacher called on her while she was napping: "Tell me, April, who created the universe?"

When April didn't stir, little Johnny, seated in the chair behind her, took a pin and jabbed her in the rear.

[more…]

bigdog launches Aviva Community Fund’s 2017 campaign

bigdog launches Aviva Community Fund’s 2017 campaign

The Aviva Community Fund is an initiative that lends a helping hand to local communities by offering support and funding for inspirational local causes.

Projects could receive funding of from up to £1,000 up to £25,000. To get involved visit www.aviva.co.uk/community-fund

Full-service, integrated advertising and marketing agency, bigdog, today announces details of its latest creative work for the Aviva Community Fund, a core part of Aviva’s corporate responsibility programme.

The campaign seeks to inspire local community groups to submit applications for support, and funding of between £1k and £25k, for causes and projects that make a real difference in their local communities.

[more…]

Bringing great art to the masses … Rise Art & Tin Man

Latest : Rise Art, an online marketplace that sells and rents affordable, contemporary art from around the world, has appointed Tin Man following a three-way pitch.

The agency was tasked with devising a year-long PR programme that changes perceptions of the art industry as elitist and inaccessible, to engage new audiences and bring great art to the masses. [more…]