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Hey, Coca-Cola, is this the right way to sell milk?

Fairlife Milk A Little Too...Milky

Fairlife’s new milk adverts are unoriginal & tediously . There is what's pretty overtly wrong with this and then there's the underlying symbolism, which is even more disturbing. You don't need to be a radical feminist to see some pretty shocking commodification and objectification of ladies going on in this ad, which is only one in a series. Not to mention that one of the models is now suing.

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Press blunders : Failure to remove story costs The Times £60,000 in damages

The Court of Appeal has rejected a bid by The Times to overturn an award of £60,000 in damages given to a police officer it said was investigated over corruption.

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48% of our 2014 expo visitors had the entire purchasing responsibility. Can you afford to miss meeting them at our 5th expo in Birmingham 25-26 March 2015?

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Icegram is one of the most popular opt-in and visitor engagement plugins out there for WordPress – and for good reason!

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14 brilliant outdoor ads from 2014

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“We wanted to inspire people who may not have considered Wyevale Garden Centres as a Christmas shopping destination before” / Sarah Fuller, Marketing Director, Wyevale Garden Centres

Just in - Wyevale Garden Centres has launched a Christmas campaign to create awareness of the breadth of their Christmas product offering. From gifts to real trees, decorations and foodie delights - everything for an enchanting Christmas.

The campaign proposition and creative, which has been developed by direct response and relationship marketing agency WDMP, features just under 5 million door drop brochures being distributed within a 30 minute driving distance of the 45 best performing garden centres, accompanied by direct mail packs sent to all members of its loyalty programme,@GardeningClub ‘Gardening Club'. [more…]

Women for Women : Vogue explores the “plus-size division”

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Guildhall Galleries first to roll out Mobikats Beura iBeacon Platform

Award-winning app and iBeacon developer Mobikats Enterprise (www.mobikatsenterprise.com) today announces the successful roll-out of its Beura iBeacon Platform at Guildhall Galleries in London.

The installation is one of the first consumer-facing iBeacon installations in Britain and is destined to pave the way for other iBeacon installations across retail, malls, hotels, museums, airports and any other public site.

Check the Mobikats blog

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Yummi expands its cinime media platform into Western Europe with WerbeWeischer partnership

cinime screen

Yummi Media Group,@YummiMediaGroup the British company specialising in second screen interactivity, has today announced a commercial partnership with WerbeWeischer  - the influential market leader in German cinema advertising.

Yummi’s partnership with WerbeWeischer secures distribution of its interactive mobile app cinime through WerbeWeischer’s network of theatres, which equates to 80 per cent of the German cinema market. The collaboration represents a significant opportunity for advertisers to use smartphone technology to engage directly with German consumers before, during and after a cinema visit.

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Research : Labour three points behind Tories in new Ipsos Mori poll

December 18, 2014

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Laughter Spot : The fridge and the unfaithful wife story

December 17, 2014

He suspects his wife of cheating but when he gets home early this happens.

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Do you have a topic you’d like to see covered in a session at SMX London 2015 on May 20-21, 2015?

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Guildhall Galleries first to roll out Mobikats Beura iBeacon Platform

Award-winning app and iBeacon developer Mobikats Enterprise (www.mobikatsenterprise.com) today announces the successful roll-out of its Beura iBeacon Platform at Guildhall Galleries in London.

The installation is one of the first consumer-facing iBeacon installations in Britain and is destined to pave the way for other iBeacon installations across retail, malls, hotels, museums, airports and any other public site.

Check the Mobikats blog

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