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Forecast : Theresa May will still be leading this country at the end of this year

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The GDPR (General Data Protection Regulation) deadline is 25 May 2018

Following his talk at the Executive Leaders Network on Wednesday 15 November 2017, which outlined the future data journey that businesses will need to follow to become GDPR compliant, Mike Lenard of Tailored Data Solutions has announced that 80% of the businesses he spoke to at the event are not yet ready for the new GDPR regulations.

Presented to over 100 people, the talk by Mike Lenard was one of 20 at the ExecLN-hosted event last month and attracted over 300 people from a wide range of sectors, including CEOs, data protection officers, company secretaries, lawyers, IT and marketing teams and many more.  [more…]

Only 5% think current digital ad research is adequate

A "seal of approval" by independent industry body seen as best way to improve quality. 
Only 5% of media and advertising professionals believe commercial research studies on digital advertising are of a good enough quality.

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Starbucks wins back right to block rival trade mark … by Tania Clark, Withers & Rogers

Starbucks has won back the right to block a trade mark application, filed by a competitor, on the grounds it is confusingly similar to its own.

In a judgment this week (Tuesday 16th January 2018), the EU General Court annulled an earlier decision of the Board of Appeal at the EU Intellectual Property Office (EUIPO), which had dismissed Starbuck’s opposition to an EU trade mark application in 2014 by a Belgian woman, Hasmik Nersesyan.

By Tania Clark, partner and trade mark attorney at intellectual property firm, Withers & Rogers. [more…]

NewVoiceMedia strengthens leadership team with appointment of Olivier Gachot as Executive Vice President of North America Sales

LatestNewVoiceMedia, a leading global provider of cloud contact centre and inside sales technology that enables businesses to create exceptional, emotive customer experiences to serve better and sell more, has appointed Olivier Gachot as Executive Vice President of North America Sales. [more…]

Women for Women : Ignoring marketing to women is costing financial services firms £113bn per year

Women for Women : Ignoring marketing to women is costing financial services firms £113bn per year

Banks and insurers are losing money by not tailoring their communications.

Financial services firms miss out on £113bn per year by ignoring the wants and needs of female customers, research by Kantar has suggested.[1] This disregard for tailoring communications for women is symptomatic of a wider problem in customer engagement in the sector, says Optimove

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Women for Women : How can we work together to break down the barriers of gender stereotyping?

Women for Women : How can we work together to break down the barriers of gender stereotyping?

Comment from Josh Krichefski, CEO at MediaCom on Kantar’s latest ‘Winning over Women’ research.

In order to shatter gender stereotypes, brands of all kinds should be engaging women through advertisements based on age, regions, life stages, career aspirations and culture; just like they would with any other audience. [more…]

The GDPR (General Data Protection Regulation) deadline is 25 May 2018

The GDPR (General Data Protection Regulation) deadline is 25 May 2018

January 20, 2018

Following his talk at the Executive Leaders Network on Wednesday 15 November 2017, which outlined the future data journey that businesses will need to follow to become GDPR compliant, Mike Lenard of Tailored Data Solutions has announced that 80% of the businesses he spoke to at the event are not yet ready for the new GDPR regulations.

Presented to over 100 people, the talk by Mike Lenard was one of 20 at the ExecLN-hosted event last month and attracted over 300 people from a wide range of sectors, including CEOs, data protection officers, company secretaries, lawyers, IT and marketing teams and many more.  [more…]

Disney, Pixar, Dreamworks, Aardman films: simple animation just got ultra cool

Disney, Pixar, Dreamworks, Aardman films: simple animation just got ultra cool

January 18, 2018

A new film is out this year called ‘The Sketchbook’ featuring a large number of original sketches that have been made into a film about a WW1 soldier and his son who goes in search of him using Simple Animation as its Unique Selling Point (USP).

The film, funded by a GoFundMe crowdfunding site, is a back-to-basics approach to the joys of animation. [more…]

The World Media Group welcomes three new associate members as it celebrates its 20th Anniversary

The World Media Group welcomes three new associate members as it celebrates its 20th Anniversary

January 17, 2018

Ad tech firms Rezonence and Smartology, along with science and technology institute and media owner, The Smithsonian, are to become the first associate members of the World Media Group as it celebrates its 20th anniversary.

To date members of the World Media Group, a strategic alliance of organisations who are committed to promoting award winning journalism and the role of international media, have comprised only global media brands – currently The Washington Post, The Wall Street Journal, Time, The New York Times, National Geographic, Newsweek, Forbes, Fortune, The Economist and Bloomberg Media Group. [more…]

Latest : Limelight and Acceleris merge with immediate effect 

January 17, 2018

Exciting news from Limelight - they have been acquired  by Acceleris, the multi-award winning communications agency, as part of their ongoing bid to continually grow, enhance and evolve their agency for the benefit of their clients and their team.

Limelight and Acceleris merge with immediate effect.  [more…]

Lot of fear – and fearmongering .. Preparing marketing managers for GDPR .. by Ashley Marron

Lot of fear – and fearmongering .. Preparing marketing managers for GDPR .. by Ashley Marron

January 15, 2018

The first unsolicited marketing pitch probably dates back to the middle Palaeolithic period when an enterprising early hominid, clutching swatch pads of rock samples, stuck his foot in a cave door in an attempt to close a sale. 

Things have moved on and in today’s digital world, such pitches are more likely to come in the form of spam – those infuriating junk emails that keep flooding into our inbox, plugging things we’ll never want or need, preventing us from finding that crucial memo from the boss we planned to quote from in a meeting that’s just about to start.

Ashley Marron is CEO of East Kilbride-based Barvas, @barvasapp a management software tool for small and medium sized businesses

https://www.barvas.com/

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Embracing media change  –  could 1998 really shape 2018?

Embracing media change – could 1998 really shape 2018?

Digital technologies have for nearly two decades fundamentally altered the nature and function of media, reinventing age-old practices of communication, challenging traditional media and its privileged role as gatekeepers of news and entertainment.

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Events : How to maximize the ROI of your next event

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