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Research : Online display ads programmatic’s share has risen from 28% to 45% in a year and is now worth almost £1bn

The IAB UK's second annual study on how online display ads are bought, reveals that programmatic's share has risen from 28% to 45% in a year and is now worth almost £1bn.

"...the general perception among media owners is that online retailers, telecoms and finance brands are allocating the highest proportion of display spend to programmatic."

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“The Royal Class of Online Marketing – Conversion Conference London 28-29 October 2015

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“I Dough, I Dough” – celebrating the legalisation of same-sex marriage – Ben & Jerry’s

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Kim Kardashian – This ‘purity’ claim is the ultimate in publicity / adconnection

adconnection is the leading performance media planning and buying agency, and our new blog series shows how media, advertising and marketing learnings can be found in the great (or very poor) performances we see in the news every day...by Catherine Becker, adconnection

Much of the talk at Cannes this week was about Kim Kardashian's claim that although she undeniably sells out on many things, she nonetheless insists that all her contracts with brands include provisions to prevent them from influencing her social media output.

With over 27 million followers she has her own brand to protect - and she doesn't want to devalue her personal product by coming across as over-promoting someone else's products. [more…]

Laughter Spot : “Jeff loves me to wear this love dress! It makes him happy”

A mother-in-law stopped by unexpectedly at the recently married couple's house. She knocks on the door, then immediately walks in. She is shocked to see her daughter-in-law lying on the couch, totally naked.

"What are you doing?" she asked.

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adconnection CEO Catherine Becker – asks if the Greek debt crisis provides the ultimate lesson in media negotiation and handling multiple opposing interests…

"What makes the situation so interesting is that the new Greek leader Alexis Tsipras is having to negotiate when he has previously promised so much to his country, while simultaneously having to stave off bankruptcy"

adconnection is the leading performance media planning and buying agency, and our new blog series shows how media, advertising and marketing learnings can be found in the news every day, if you know where to look. CEO Catherine Becker, asks if the Greek debt crisis provides the ultimate lesson in media negotiation and handling multiple opposing interests...

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How you can get leads for your sales teams so that they can convert them into new business

Reaching the right decision maker in the right company with the right message - theMarketingblog

Here are just some of the companies who checked theMarketingblog in one day in June this year ..

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“The Royal Class of Online Marketing – Conversion Conference London 28-29 October 2015

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Kim Kardashian – This ‘purity’ claim is the ultimate in publicity / adconnection

adconnection is the leading performance media planning and buying agency, and our new blog series shows how media, advertising and marketing learnings can be found in the great (or very poor) performances we see in the news every day...by Catherine Becker, adconnection

Much of the talk at Cannes this week was about Kim Kardashian's claim that although she undeniably sells out on many things, she nonetheless insists that all her contracts with brands include provisions to prevent them from influencing her social media output.

With over 27 million followers she has her own brand to protect - and she doesn't want to devalue her personal product by coming across as over-promoting someone else's products. [more…]

Women for Women : ‘Breast Cancer Now’ is launching with a proper film from RKCR/Y&R

There’s a new player on the crowded charity scene, Breast Cancer Now, the result of a merger between Breast Cancer Campaign and Breakthrough Breast Cancer.

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Teradata Connect: How to harness your data to power effective marketing

Over 1000 senior marketers and CMOs from over 30 countries around the world, descended on Wembley Stadium at last month's Teradata Connect.The annual event, now in its tenth year, saw a high-profile set of speakers from brands such as Puma, Standard Life, John Lewis and Runtastic share insights on the future of digital marketing.Teradata Corporation, [more…]

Showcasing the highlights of the Internet Retailing Conference 2015 – now in its tenth year … by Chloe Rigby

In the run-up to Internet Retailing Conference 2015 we’re running a series of pieces showcasing the highlights of the event, now in its tenth year. Today our focus is on Stream 1, The Customer. By Chloe Rigby

Just as the customer is at the heart of today’s ecommerce and multichannel retailing, so too the customer is at the heart of Internet Retailing Conference 2015 (IRC ’15).

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