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"We’re interested in expanding something like All Bar One. It sits very squarely in what we call upmarket socialising."
Alistair Darby, chief executive of pub group Mitchells & Butlers, is targeting a better sort of drinker.
In a session at IBM's Smarter Commerce Global Summit in Nashville yesterday, Michael Lahue , e-commerce project manager, and Lisa Langan , e-commerce marketing analyst, both of Carter's discussed how the cross-channel retailer of baby and children's apparel is leveraging personalization solutions to drive sales across its organization. [more…]
It may be a cliché, but yes, sex (or in this case, adult-orientated content) does have the potential to sell -- but in my opinion, it's all down to luck. Let's look at a few examples including Wonderbra's "Hello Boys"
Although it was almost 20 years ago when Eva Herzigova appeared on billboards around the U.K. in nothing but her underwear, the impact of this now iconic piece of visual content remains fierce. Labeled "the poster image of the 90s" by the campaign's editor, Stefano Hatfield, the photograph's eye-catching nature allegedly caused car accidents throughout the U.K. [more…]