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It’s time to smile – and have a ‘magic’ long weekend … Shopitize

Shopitize Get cashback on exclusive grocery offers with our free app.

iPhone - http://j.mp/ShopitizeiOS

Android -http://j.mp/ShopitizeGP [more…]

Google and Virgin Media explore ‘The Future of Commerce’ with Weapon7

This week, Weapon7 - the digital-focused creative agency – hosted ‘The Future of Commerce’ debate, including speakers from Google, Virgin Media, Internet Retailing and The Knowledge Engineers.

The debate looked at the future of commerce and touched on themes such as the experience of shopping, use of mobile devices, location based marketing, new forms of currency and brands providing a personalised service to customers.Watch the video. [more…]

Have you heard of ‘upmarket socialising?’ / Mitchells & Butlers

"We’re interested in expanding something like All Bar One. It sits very squarely in what we call upmarket socialising."

Alistair Darby, chief executive of pub group Mitchells & Butlers, is targeting a better sort of drinker.

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How Carter’s is using personalization to drive sales

In a session at IBM's Smarter Commerce Global Summit in Nashville yesterday, Michael Lahue , e-commerce project manager, and Lisa Langan , e-commerce marketing analyst, both of Carter's  discussed how the cross-channel retailer of baby and children's apparel is leveraging personalization solutions to drive sales across its organization. [more…]

Are you ready for the biggest tube strike in 30 Years?

more tube strikes London

We’re getting pretty used to them now but yesterday the Tube Union warned of the biggest strikes that London has seen in 30 years if City Hall took away any of it’s working condition and workplace rights.

http://whosjack.org/biggest-tube-strike-in-30-years/

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Yes, sex can sell – but it’s down to luck / Deborah Bates, Red Rocket Media

It may be a cliché, but yes, sex (or in this case, adult-orientated content) does have the potential to sell -- but in my opinion, it's all down to luck. Let's look at a few examples including Wonderbra's "Hello Boys"

Although it was almost 20 years ago when Eva Herzigova appeared on billboards around the U.K. in nothing but her underwear, the impact of this now iconic piece of visual content remains fierce. Labeled "the poster image of the 90s" by the campaign's editor, Stefano Hatfield, the photograph's eye-catching nature allegedly caused car accidents throughout the U.K. [more…]

“The Giant iTab worked really well, was truly eye-catching and attracted lots of attention” Dr Peter Greengross

An App that can actually save lives / Giant iTab

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New App : Ben and Holly’s Little Kingdom is set to cast its spell this summer

Ben and Holly’s Little Kingdom is set to cast its spell this summer, when brand new app Magic School launches on the app store courtesy of leading kid’s interactive publisher, P2 Games.

Available to download from the App Store for £2.99 and playable with iPad, iPad Mini, iPhone and iPod touch, Ben and Holly’s Little Kingdom - Magic School is packed with more content than ever before and offers seven magically themed games inspired by the hit TV show.

Magic School is the second app launch based on the BAFTA award-winning preschool TV series currently airing on Channel Five’s Milkshake! and Nick Jr. and follows the success of the first ever Ben and Holly’s Little Kingdom app, Big Star Fun which debuted last year.

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PR from Ocado, Morrisons & Waitrose, Hotcow, Smirnoff Video, Shopitize, Specsavers, Levis …

TheMarketingblog : PR from Ocado, Morrisons & Waitrose, Hotcow, Smirnoff Video, Shopitize, Specsavers, Levis ...May 23rd 2013  banner

TheMarketingblog : PR from Ocado, Morrisons & Waitrose, Hotcow, Smirnoff Video, Shopitize, Specsavers, Levis ...

Are you happy with your marketing so far this year? 

If not - you should seriously consider the 'View from the Top' plan from theMarketingblog. “Influential brand profiling and positioning from targeted social media journalism”. Contact Will Corry, the UK Brand Journalist 01784 434 412 . Call today your time will be very well spent.

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New white paper / Do you understand the mathematics of social marketing? / Jason Falls

New white paper explains how to work backwards from financial goals

By Jason Falls One of the advantages of having exposure to a large e-commerce company and the incredible talent within its walls is that you learn from some of the top minds in the industry. It was just a few months into my tenure at CafePress that I started to dive deep into learning from the team that runs one of the largest Internet retail operations in the world. And boy, have I learned.

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Checklist for planning your campaign: 10 steps for ‘Inbound Success’ / Carolyn Edgecomb

Carolyn Edgecomb in Checklists writes...

You wouldn’t just jump on a plane and start your holiday on the fly, would you?

Your holiday may come together if you take this approach, but it certainly would not be enjoyable. In fact, it would probably be a mess and lead to quite a few headaches.

The key to success in any large process is starting with a solid plan.

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“Is your problem that you feel you are like a well kept secret, that not enough people know you exist?” / Jon Davey

Have you got the most amazing product or service? Is your problem that you feel you are like a well kept secret, that not enough people know you exist? Are you ready to be more famous?

TheMarketingblog sends out regular emails to its 25,000+ readers, the website getting hundreds of thousands of page views every month coming from the great organic SEO it has earned from 10+ years of fresh content being added every day. [more…]

Women for Women : The cult of youth: Mothers who share clothes with their daughters

Mothers who share clothes with their teenage daughters generate emotional mother-daughter links and project the ideal image of a woman on their daughters.

These are some of the conclusions made by researchers from SKEMA Business School in France which they think will enable fashion professionals to better understand consumption of women’s clothing.

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Beauty Makeup / Click on the image to see interactivity at its best

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VW Commercial Vehicles mark strategy shift with brand promise campaign

Volkswagen Commercial Vehicles today launches a new partnership-focused brand promise designed to reflect its customer-centric marketing strategy.

Marking a first within the light commercial vehicle market, the new brand promise is designed to position Volkswagen Commercial Vehicles as a business partner that supports its customers’ needs. [more…]

The best times to post on social media

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