Get in Touch

More leads : How to get your own bespoke newsletter – call Will Corry 01784 434 412

Latest : The outsourcing cock-up that has left KFC customers feeling peckish

It’s an upset that far outstrips the Nando’s shortage of 2014, and at a scale that makes last year’s dip in hummus supply seem small fry: KFC is out of chicken.

The $23bn (£16.5bn) company that has one job – to sell us fried chicken – is unable to fulfil its culinary duties, citing issues in its outsourced distribution … wings. [more…]

MediaCom chosen for multi-million UK Brief for dating brand Match

MediaCom chosen due to its data-led approach and audience analytics capabilities – helping Match understand and connect to their audience

Leading online dating services Match, have appointed @MediaComUK to its double-digit million UK media account, ending its relationship with incumbent agency Vizieum. MediaCom UK will work with Match across all their dating propositions.

[more…]

Laughter Spot : “The one about blonde cops”

[more…]

How to get your business noticed in 2018

Even the best products in the world will fail to shift from the shelves if no one ever gets to hear about them.

In an increasingly crowded marketplace, finding ways to make your products and services distinct from those of the competition is becoming increasingly difficult.

Unless your business is truly breaking new ground, the best approach is to leverage existing forms of marketing but to add something of a little twist to help pique the interest of the public at large. [more…]

Laughter Spot : “Don’t get a divorce from this lady”

A man was reading the paper when an ad caught his eye: £500 Porsche! New!

The man thought that it was very unusual to sell a Porsche for £500, and he thought it might be a joke, but thought it was worth a shot.

So he went to the lady’s house and sure enough, she had an almost brand new Porsche. [more…]

“Carrie Gracie blasts BBC bosses” … Women for Women

[more…]

Women for Women : Motherhood in the 21st century workplace

Women for Women : Motherhood in the 21st century workplace

Sandra Wilkin, Creative Services Manager at WONDER London

The conversation around working mothers has always been controversial. While there are many different ways that businesses perceive mothers in the workplace, and attitudes are undeniably changing for the better, all too often their voices are still not being heard.

There remains both men and women responsible for setting up offices and hiring for global corporations who still consider employing working mothers as being detrimental to their business. The ongoing stigma around this needs to change. [more…]

Which lingerie company ads are targeted more at men than women?

Which lingerie company ads are targeted more at men than women?

February 17, 2018

Victoria's Secret has an advertising problem, and it's putting off customers. 

In January, Business Insider reported that mothers of teenage children who shopped at its teen-centric brand, PINK, were revolting online because of the oversexualized ads in Victoria's Secret's stores. 

[more…]

The “discontent brigade” plan a Glastonbury-style festival

February 16, 2018

Remain supporters are plotting a summer-long campaign including a Glastonbury-style festival and a dedicated mobile app to fight against Brexit.

Pro-European groups are coordinating their effort to sow discontent against the Government plan to deliver on the referendum vote. 

[more…]

Avocado toast and Snapchat pics aren’t all millennials are about, and these ten success stories help prove that

February 16, 2018

[more…]

Research : The polls are giving the Conservatives hope, but Jeremy Corbyn’s not worried

Research : The polls are giving the Conservatives hope, but Jeremy Corbyn’s not worried

February 15, 2018

Under Ed Miliband, the Labour Party’s private polling – particularly surveys that reflected poorly on the leader – was restricted to a small circle of intimates who worried about it intensely in private and dismissed it in public.

Under Jeremy Corbyn, the distrust of polling is sincere. The Labour leader has never liked market research or focus groups, and his aversion to both was only bolstered by the general election campaign in 2017, not least because the party’s own pollster, BMG Research, called the result wrong. [more…]

[Exclusive] … Fresh strategies to boost awareness of your business brand

[Exclusive] … Fresh strategies to boost awareness of your business brand

February 9, 2018

The world of business is in a constant state of flux with new innovations and developments coming to the market on a daily basis.

While your company may have become successful with a particular set of strategies, there is no guarantee that such strategies will continue to generate the same returns in the future.

If your sales have started to plateau, it could be time to take a fresh look at your marketing strategy and find new ways to reach out to those customers who are not yet aware of what it is that you have to offer. By focusing your attention on building awareness of your brand, you can ensure that all those who could benefit from your products or services will have your company in mind when the time comes for them to make a purchase. [more…]

The best ways to promote your business at outdoor events

The best ways to promote your business at outdoor events

The weather will soon be improving, and with the sunshine and warmth will come fresh opportunities for outdoor marketing.

Events ranging from trade shows to summer markets could all be brilliant places for your business to promote itself. The trick is simply in finding the best ways to handle your marketing efforts. We’re going to look at some of these, providing inspiration and ideas to help you get ahead at outdoor events.

[more…]

SEARCH ELITE – where the smartest leaders help the industry’s brightest to level up

[more…]