by Paul Skeldon in eSeller
We’ve seen how important email is to your marketing mix and email is not going away anytime soon, but to keep shoppers opening your messages in the midst of an increasingly crowded inbox, they must have a good experience with your emails and find value in opening them.
If your emails aren’t attractive they may eventually stop opening them, or worse, unsubscribe from your list altogether.
So what can you do to make your email marketing look good? Here are the key things to focus on getting right from the get go.
New research from Workfront shows that 40% of today’s marketers are having to rely on using ‘Frankenstein’ methods of working – a combination of different methodologies to manage work.
Marketers are aware of the need for structured processes for managing work but struggle to implement them.
Channel 5 have announced My5, a free-to-air TV channel set to go live in early August, broadcasting the best content from the breadth of the Channel 5 family.
The My5 channel will replace Channel 5+24, taking content from Channel 5’s hugely popular video-on-demand service of the same name, as well as broadcasting programming from across the Channel 5 portfolio, which includes Spike, 5STAR and 5USA, as well as Channel 5. [more…]
Established in the late '80s, Figleaves was a very early adopter of eCommerce technology. Using dotcom money spent on developing its own systems and infrastructure, the founders created a pureplay lingerie retailer. But pushing 30 years later, the in-house systems which enabled the retailer to trade in 100 countries across the globe have become dated in a mobile-first retailing industry.
Tom Fitzgibbons, head of web and IT at Figleaves, describes to Essential Retail how up until recently, all the e-tailer's systems, platforms and applications were custom built in-house, supported by an IT team of 16 in its Hertfordshire HQ.
The story began on 19 July 2016 when the Los Angeles-based designer Tuesday Bassen uploaded an astounding image on Instagram that compared her designs to nearly identical Zara products, stating that the major fashion label Zara had been stealing her designs “over the past year”.
Included in the image is a snippet of a letter from Zara’s parent organization Inditex that dismissed her claims, citing that the “lack of distinctiveness of [Bassen]’s purported designs makes it very hard to see how a significant part of the population anywhere in the world would associate the signs with Tuesday Bassen”. [more…]