Friday, November 27, 2009 15 most offensive, banned and rejected ads  
"A unique fit that flatters a woman's curves"
Yoga Jeans wants to "give real women what they really deserve"
Singing the praises of these "miracle jeans"
http://www.youtube.com/watch?v=RRtL8aAYLzE

According to Art Director, Ahmad Ktaech, Yoga Jeans have a unique fit that flatters a woman's curves like no other denim in the market... so much so that women of all ages and sizes are singing the praises of these "miracle jeans" and passing the happy news onto friends.

No, really. It's true. Just watch the commercial. But watch it with the sound down if people near you are offended by women oozing sounds of orgasmic pleasure.

 
An inside track into a new music streaming service
Sweden's biggest contribution to the music business since Abba - is Spotify's success all rosy?
Spotify : Lady Gaga was recently paid approximately only $167 in Spotify-generated royalties by the Swedish Performing Rights Society
http://econsultancy.com/blog/5003-lady-gaga-cashes...

Lady Gaga was recently paid approximately only $167 in Spotify-generated royalties by the Swedish Performing Rights Society

Stopify

Swedish startup Spotify has taken Europe by storm.
The ad-supported music streaming service, which also offers an ad-free and mobile-enabled paid offering, has more than 6m registered users across Europe, with more than 2.5m in the UK. Expansion into the US is planned for 2010.

Spotify's popularity has attracted investment from major record labels and recent reports suggest that Spotify may be Sweden's biggest contribution to the music business since Abba.

But is Spotify's success all rosy?
[inside]
 

Swirl time - only £5000 for the adventure
It's “idiosyncratic swirl” time folks
http://snipr.com/tf934

A town with a dire teen pregnancy record has rebranded itself using a logo that looks like a human sperm.

Designer Tessa Martin came up with the “idiosyncratic swirl” as part of a campaign which cost council taxpayers £5,000.
[inside]
 

Richard Reed from Innocent Drinks
How to continue to grow during the recession - for SME's
Richard Reed from Innocent Drinks
http://www.youtube.com/watch?v=utejf1EHfOc

Richard Reed from Innocent Drinks Watch Richard Reed of Innocent Drinks talking about survival.

One of the key concerns of business development for many SMEs is how to continue to grow during the recession. As Richard Reed from Innocent Drinks explains – it might be that your business doesn’t grow at all, but if you focus on the fundamental goals of your business – you will survive; and that’s the most important thing.

It’s often said that economic downturns and recessions make sound companies stronger, eliminating weaker competition. In the last 12 months, how has your business scaled back? And do you think that the business as a whole is better for it?
[inside]
 

Bright Giant
Organisations can no longer afford to “throw mud at the wall” and hope that some of it sticks
Bright Giant - Internet campaigns have to be carefully targeted with traffic flows and responses accurately recorded

Bright Giant : People like adverts
(really, they do!)


Times they are a-changing so fast that it is almost impossible for manufacturing and service companies to fully comprehend and exploit the voracious appetite that is the Internet. The licence to "print money" through advertising that made television executives and press barons rich in the post-war years are long gone.

http://www.brightgiant.com/

Embracing the online world is one aspect of the new today, but so is cost. Return on investment is one of the key issues brought about by the current financial crisis. Organisations can no longer afford to “throw mud at the wall” and hope that some of it sticks. Internet campaigns have to be carefully targeted with traffic flows and responses accurately recorded.

The flexibility that online campaigns offer also brings choice and it is the incredible scope of the choices afforded by the Internet that makes working with a company such as Bright Giant so essential for any organisation, whether blue chip or a start-up carving a niche.
[inside]
 

The secret of winning in the future?
A big trend to watch out for ... Is simplicity the way of the future?
http://www.garybembridge.com/2009/11/secret-of-win...
by Gary Bembridge

Gary Bembridge gives his unleashed thoughts on this world

Is simplicity the way of the future? I think it could well be. I do think it is a big trend to watch out for an embrace.

After years of excess and conspicuous consumption, the economic crisis has forced a rethink in so many areas. And one theme for me seems to be that simplicity is the thing that is emerging. It is a natural reaction to excess, complexity and concerns about what we eat, use and do to our bodies and the environment we live in.

There was a really interesting article recently in USA Today about the emergence of the simple trend and how it is having an impact and resonating across many other categories that is well worth reading called How many ingredients in this scoop? The answer may be surprisingly simple”
[inside]
 

Find out more about Google and Murdoch
Murdoch's News Corp is looking to remove its proprietory news and content from Google and offer it to Bing
Corporate suicide or earth-shattering money making scheme?
http://www.thefirstpost.co.uk/56446,business,micro...

Rupert Murdoch

Has Rupert Murdoch finally found a way to get the internet to value his news content - and save the newspaper industry? It's possible, though negotiations still have a long way to go.

Corporate suicide or earth-shattering money making scheme?

Pushing ahead with plans that could ultimately force Google to contribute to the costs of producing the news content found on its pages, Murdoch's News Corp is looking to remove, or de-index, its proprietory news and content from Google and offer it through an exclusive alliance with Microsoft's rival Bing search engine.

Sky News - Interview with Rupert Murdoch.
[inside]
 

Getting the attention of key marketing decision makers - and keeping it
http://marketinguk.posterous.com/social-media-is-t...

Why Social Media Marketing is essential for success in 2010

Social media is the most potent tool to influence people on the web nowadays. Platforms such as Facebook, Twitter, YouTube, Flickr, etc. allow you to get directly in touch with potential marketing decision makers and influencers.

There is no limit to the number of ways you can promote your site or business through some of the social media channels.

Only social media has the reach that can get online attention and huge traffic to your site / stories at virtually no extra cost.

Call me Will Corry 01784 434 412 today for a full breakdown of how you can harness the power of social media marketing and link it to a strong email marketing campaign.
 

Callcredit Information Group, Marketing Solutions
How to make sure marketing communications contain the correct name and address details
Worrying trends in terms of the types of consumers who would be ‘turned off’ by a company’s poor data maintenance programme:
http://www.callcreditmarketing.com/pages/research-...

Caroline Worboys, Managing Director of Callcredit Information Group, Marketing Solutions

Research released recently shows that 88% of UK consumers would change their attitude to a company if they were mailed with incorrect contact details.

The research carried out by Callcredit Information Group, Marketing Solutions identified that:

• 33% would lose confidence in the brand
• 15% would never buy from the company again
• 40% would never respond to any of their marketing communications

The research identifies some worrying trends in terms of the types of consumers who would be ‘turned off’ by a company’s poor data maintenance programme.
[inside]
 

Jason Brooks
Basic SEO Rules

"This is a sweet little table to have handy when tidying up the onsite SEO stuff. Getting these basics right will go towards supporting that 15 or 20% that Google takes into account when ranking you for relevant keyword phrases"

Jason Brooks has a search engine optimisation and
web site design consultancy

He is now writing for theMarketingblog.

 
An image from easyJet's inflight magazine's fashion shoot
EasyJet is withdrawing all copies of its in-flight magazine easyJet Traveller which featured a fashion spread shot at the Holocaust Memorial in Berlin.
[more...]
 




More Social =
More Search =
More Customers
= More Business

Call Will Corry 01784 434 412 today for an inside track on Social Media Marketing.

[more...]
 

Jordans has launched its own social network dedicated to fans of its ‘Country Crisp’ cereal brand.

The CCAS – the Country Crisp Appreciation Society will be dedicated to all things Country Crisp and supports Jordans Country Crisp Appreciation group on Facebook.
[more...]
 


London’s 2012 Olympic logo Did The New Logo For The Sochi 2014 Winter Olympics Leak?can’t catch a break.

Debuted to a collective groan two years ago and likened to a Nazi swastika, the embattled hot pink logo is now the bane of existence to the firm hired to market the summer games.

“For us, it is irrelevant whether we like it or not,” said Brett Gosper, chief executive of McCann Worldgroup in Europe.


London 2012 Olympics
- Opportunities for Retailers.

London's Olympic legacy
up in the air

 
Cheers!

Toasting a huge success 
E Commerce Expo 2009.
 

Interested in a newsletter or business blog like this one for your company?

Call or email Will Corry 01784 434 412 now for a chinwag, Your time will be very well spent.

 

Tesco managed to pay a supplier almost £1m for six bikes. Someone's getting a rocket in accounts...
[more...]
 


Search Articles
Search for articles containing:
ARCHIVE
Double bust up : Ireland v France
November 17, 2009
Vol. 1 Issue 320
Cancel all your appointments and book a trip to Italy
November 8, 2009
Vol. 1 Issue 319

more issues...
Let down by ‘mediocre’ lunch
When is next time
by the way?


The real problems

Roger Allan, a 55-year-old systems analyst, has filed an official complaint against ...
[inside...]
 

Laughter Spot
Your wife called

Thanks to this cell phone and a nosy coworker, the next company function might be a little awkward.
[inside]
 

"I'm about to hose down Felicity"

Mother London adds live-action arms and hands (and smutty humor) to classic 1950s Christmas illustrations.
 

Published by Purple Penguin
Copyright © 2009 purple penguin online. All rights reserved.
FORWARD TO A COLLEAGUE
RSS Feed
Created with Newsweaver