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Maximizing conversions through cross-device retargeting / Conversion Conference London

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Is this the future of airline travel? According to Airbus, it is. And it’s horrifying

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Shakira takes top spot, A gyrating Jude Law, New M&S marketing idea

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Executive Health : Run just 5 minutes a day (at any pace) to live longer

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Video : Never before in the history of bar bets did one end with a gyrating Jude Law

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A music video that is also a commercial for yogurt brand Activia becomes the most-shared ad

Shakira's Activia-sponsored music video vanquishes 'The Force' as most-shared ad | Enjoy - Really Fresh 'Social Business' News | Scoop.it

Shakira's Activia-sponsored music video vanquishes 'The Force' as most-shared ad

From adage.com Music video for Shakira sponsored by Activia tops Volkswagens "The Force" as most shared of all time.

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Outdoor grows 6.4% to £258.8m in Q2

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Women for Women : “There’s still a lingering perception that technology is mainly for men” / Carla Eid, Global Head of Engagement at Microsoft Mobile

By Carla Eid, @CarlaEid Global Head of Engagement at Microsoft Mobile

Love it or hate it, there’s no escaping technology in today’s world. But despite tech playing a vital and constantly evolving role in so many parts of our everyday lives, there’s still a lingering perception in many parts of the world that technology is mainly for men.

At Microsoft Mobile, formerly Nokia, we work hard to shift this perception. In part, this is done by creating innovative devices and solutions designed to make life easier and more fun for a range of people, regardless of gender.

Connects can be followed on Twitter at @Connects and the Thomson Reuters Foundation’s website is http://www.trust.org/.

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AudienceScience launches ASI Inventory API, giving advertisers faster integrations

July 30, 2014

AudienceScience® today announced the launch of the ASI Inventory API, an integration initiative that rapidly expands the available inventory to advertisers using AudienceScience’s Gateway SaaS enterprise ad management system.

Through the API, AudienceScience integrates directly with inventory suppliers so that buyers can quickly and easily access ad impressions programmatically. Initial supply partners at launch include LiveRail, MARKETPLACE (AOL Platforms’ SSP) and sovrn.

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Richard Dawkins’ tweets on rape and paedophilia have sent Twitter into meltdown

July 29, 2014

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Upscaling your event / “We found Giant iTab on site”

We found Giant iTab on site and of course found a home for it at Tech Fest! / Gallus Events | Enjoy - Really Fresh 'Social Business' News | Scoop.it

Take advantage of the venue size. With large purpose built venues you just never know what they have lying around.

They have so much space that they just might have in house what you are looking for. We found Giant iTab on site and of course found a home for it at Tech Fest! The venue will are of course still charge for things that you use but there is a good bet they will have more than your normal hotel.

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Kew Gardens – “It’s a tranquil oasis where people can experience a different side of London”

Arena Celebrates ‘London’s Most Beautiful World Heritage Site’ with DOOH Campaign

London. 28 July 2014. Media planning and buying agency, @ArenaMediaUK has unveiled Kew Gardens’ first ever DOOH campaign, celebrating the beauty of the London attraction and encouraging tourists to visit this summer.

The 4 week campaign – launching on Monday 28 July – will showcase the activities on offer at Kew Gardens, including the Xstrata Treetop Walkway.

Targeting overseas visitors, the 20” video will be displayed on screens at key tourist Tube stations across London during consumer hours, as well as at Westfield White City. The short film highlights the unique experiences on offer at Kew, as well as its tranquillity, encouraging tourists to visit ‘London’s Most Beautiful World Heritage Site’. [more…]