Whatever your height, whatever your age, everyone loves a great pair of slippers to pad about in at home on winter evenings. If you’ve looked around, you’ll know that there isn’t much of a slipper selection out there above a [more…]
The Southport lifeboat crew who feature in the Co-op Christmas ad.
Every time its members buy Co-op products they earn money for causes local to them.
This is encapsulated in the phrase: “Something for you, something for your community”, which demonstrates Christmas #TheCoopWay.
TV and cinema ads, created by agency Leo Burnett, remind us of the joys of Christmas, highlighting the role food, family and friends play in making it a wonderful time of year. But we are asked to imagine, too, whether buying food that also helps the community would make us feel even more Christmassy.
Car giant Fiat is supporting the launch of its Fiat 500X and recently released Fiat Tipo Hatchback models with an experiential push through Initials.
The two-day roadshow, aimed at driving awareness and consideration of the vehicles, sees Fiat launch an interactive installation at one of London’s busiest train stations, London King’s Cross, this Thursday and Friday (01-02 December).
The ‘See Things Differently’ campaign challenges existing consumer perceptions of the cars, and encourages them to see them in a new light. Activity highlights that while the new Fiat 500X may belong to a family of smaller vehicles, it offers the state-of-the-art technology of a compact SUV, while retaining the iconic Fiat 500 style. The Fiat Tipo is highlighted for its vast range of features yet competitive price tag, challenging perceptions that low price doesn’t have to mean low specification.