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CMO Research : The World of Marketing has changed

According to Forrester, 30% of CMOs will be let go for not mastering the blended skill set of design and analytics.
Download this complimentary white paper to learn more

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New media research by GlobalWebIndex reveals valuable untapped TV audience

New media research by the International Television Research Group (inTV) and GlobalWebIndex has identified an untapped TV audience of 112.5 million consumers.

They are frequent consumers of international TV channels, but who fall outside of the top income segment that advertisers usually target through ad campaigns on international TV channels.

The full report can be found at: http://www.intvgroup.org/frequency-and-scale/. [more…]

Experiential : Green and Black’s brings decadence to the nation in new experiential campaign

Behavioural communications agency HeyHuman is launching a nationwide sampling campaign for Green and Black's to promote the brand’s recently introduced range of luxury, bite-sized chocolates, ‘Velvet Fruit’.

The sampling campaign will invite consumers across the country to taste the smooth and fruity dark chocolates from the comfort of a velvet tasting chair, where they will have the opportunity to capture a cinemagraph of their experience.

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Startups and small businesses – learn how you can rapidly grow your business

Digital marketing for small businesses and startups. Learn where it's best for you to focus to help you rapidly grow your business

Have you noticed how most advice and case studies of marketing in books and blogs, focuses on the Big Brands with their Big Budgets.

Yes, every business can learn from the heritage of these brands, but it’s a very different world from that for small businesses where budget is limited and every cent and penny of investment matter.

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Women for Women : “Do not help your children with their homework”

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Women for Women : “Do not help your children with their homework”

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Officials trying to stop Kathrine Switzer running the Boston Marathon because, y’know, women can’t run marathons… Well, she ran the London Marathon today, aged 71

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What is the best app for Instagram followers?

What is the best app for Instagram followers?

September 6, 2018

Are you looking for the best Apps to get maximum followers on Instagram? Are you tired of loots and fraudulent apps? Don't worry we are here to provide basic information regarding those Instagram apps that are totally free and help you to Buy Instagram Followers UK within a few seconds.

All you need to do is to simply install any of the following 10 apps and wait for the blast of followers. Can't wait to share precious information so let's move on…

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Allied Dispatch Solutions drives customer service experience and productivity with NewVoiceMedia

Allied Dispatch Solutions drives customer service experience and productivity with NewVoiceMedia

August 23, 2018

Latest

NewVoiceMedia, a leading global provider of cloud contact centre and inside sales solutions, today announced that roadside assistance company Allied Dispatch Solutions, LLC (ADS) has observed “significant increases” in productivity since implementing the NVM Platform in 2017.

ADS also reports optimised data management, reliability, and customer experiences in its contact centres. [more…]

Customer loyalty programs earn companies 30% higher revenue

Customer loyalty programs earn companies 30% higher revenue

August 11, 2018

As per Forbes, loyalty programs lead to around 30% increase in customer lifetime value, by increasing number of visits, spend per visit and getting back the lost customers.

We have seen that a lot of businesses raise their products or services’ prices when they seek for the ways to increase their revenue. This practice is no longer valid as today’s customers are more aware than ever before, more price-savvy and more efficient in their spending.

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New Research : Which company branding has stood the test of time?

New Research : Which company branding has stood the test of time?

August 11, 2018

Britain’s favourite logo is Coca-Cola’s, according to a new poll. The iconic red and white symbol was first revealed in the late 1800s and has remained largely unchanged ever since.

It’s so popular the logo can commonly be found on fashionable clothing items, homeware and other desirables - while vintage items featuring the logo can sell for thousands of pounds. Second spot was secured by US fast-food chain, McDonald’s - ahead of Disney’s Mickey Mouse silhouette logo in third and Cadbury’s logo in fourth.

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#Leads … The best lead generation tips

#Leads … The best lead generation tips

August 10, 2018

You might have tried to Google “lead generation tips” and a couple hundred million results turned up.

Great. But saying it’s like looking for a needle in a haystack is an understatement. It’s more like looking for that needle in a haystack in all of Texas. Good luck finding the best tips  you need for your business without getting confused along the way.

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PR : Deliveroo recreates iconic photograph

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Events : Delegates to be swept off their feet at IMEX in Frankfurt

Events : Delegates to be swept off their feet at IMEX in Frankfurt

C2 International, the ground-breaking leader in business conferences, to bring innovative Sky Labs to Europe for the first time

A brainstorm session in mid-air is what delegates to IMEX in Frankfurt, taking place 15 – 17 May, will experience. The worldwide show for meeting and event planners has partnered with C2 International to bring their Sky Labs to the show – the first time they have appeared in Europe. [more…]