Get in Touch

More leads : How to get your own bespoke newsletter – call Will Corry 01784 434 412

Ford first to take advantage of Primesight & RadiumOne tie-up

Ford is the first brand to take advantage of a combined offering between Primesight and RadiumOne that integrates out-of-home and mobile advertising so that advertisers can target people based on both their location and their content sharing behaviour.

[more…]

Acxiom launches Connected Spaces

 

 

 

Today, Acxiom® (Nasdaq: ACXM), in collaboration with Adobe, announced the launch of Connected Spaces, a global solution aimed at delivering more relevant omnichannel experiences to customers.

Connected Spaces is designed to revolutionise customer experience and business returns for retail, travel and leisure locations such as airports, malls, sports stadiums, concert arenas and resorts.  A pioneering example is Heathrow airport. Heathrow is able to deliver more relevant communications to customers in real-time as part of its overall engagement strategy and is already generating exceptional results including an increase in spend of 20-25 percent for engaged customers.

To learn more, download the Connected Spaces eBook here https://www.acxiom.co.uk/resources/connected-spaces

[more…]

NewVoiceMedia wins 2017 Best in Biz Award for Enterprise Product of the Year

Latest : NewVoiceMedia today announced that its ContactWorld solution has been named an Enterprise Product of the Year in the Best in Biz Awards 2017 International, the only independent global business awards programme judged each year by prominent editors and reporters from top-tier publications around the world.

Almost. 300 public and private companies hailing from all sectors of the global economy from more than 30 countries competed in Best in Biz Awards’ fifth annual international programme. Winners were determined based on scoring from an independent panel of judges from a wide spectrum of media outlets based in 15 countries

For a full list of winners in Best in Biz Awards 2017 International, visit: www.intl.bestinbizawards.com/intl-2017-winners. [more…]

Research : Now – the 10 most irritating office buzzwords in the UK

A survey of 2,000 UK employees has revealed which pieces of ambiguous corporate jargon are the most annoying. If you've ever worked in an office, you'll likely be familiar with at least some of the vacuous phrases on this list.

None of them are game-changers, and few convey much optimism about journeys, missions or future blue skies.

[more…]

Irish Laughter Spot : “The one about the two stuffed dogs”

Paddy took two stuffed dogs to the Antiques Roadshow in Dublin.“Ooh”, said the presenter enthusiastically, “This is a  very rare set produced by the celebrated Johns Brothers taxidermists who operated in London at the turn of the last century.

[more…]

Women for Women .. Ten women presenters set to sue the BBC over pay

[more…]

Matt Williams: Women buyers do agree with Cannes Lions judges – some of the time

Posted by: Matt Williams via MAA

The Cannes Lions festival really is the most remarkable showpiece. It provides headlines, controversy, jealousy and a healthy bout of scepticism that reached peak levels this year.

Whether the week is a flagbearer for inspiration and creativity or an excuse for a piss-up and an ego-trip I’ll leave up to you. Though when you do, maybe note that Helen Kimber’s ‘a headhunter’s guide to boost your career at the Cannes Lions’ was consistently one of More About Advertising’s most popular posts during the event.

[more…]

Confused.com appoints Delete to deliver customer experience innovation

Confused.com appoints Delete to deliver customer experience innovation

July 24, 2017

Latest: Following a four-month competitive pitch focused on demonstrating digital innovation, car savings site Confused.com has appointed digital agency Delete to transform the customer experience (CX) of the brand’s digital platform.

The project comes as part of a wider initiative by the organisation to focus the brand towards its core motoring offering and strengthen its position as a leader in the UK market.

[more…]

Worst in the World! : If you are a PR at Sky how do you handle this headache?

July 14, 2017

If you are a PR at Sky how do you handle this headache? Your answer would be appreciated. Send it to the Editor  01784 434 412  will@themarketingblog.co.uk .. Thanks

[more…]

Executive Health : Three in four people fear being overwhelmed by care bills

July 13, 2017

[more…]

Launch event announces UK Hospitality and Catering Exhibition

Launch event announces UK Hospitality and Catering Exhibition

July 13, 2017

H&C EXPO launch attracts guests from all over the UK

The H&C EXPO officially launched Monday 10th July at The Celtic Manor Resort, where more than seventy guests heard about the event, dubbed ‘the first of a kind for the UK hospitality and catering industry taking place in Wales.’

Guests travelled from Scotland to take part and many other parts of the UK, London and the North West of England were particularly well represented. [more…]

Growth of personal assistant apps ‘spotty and sluggish’

Growth of personal assistant apps ‘spotty and sluggish’

July 13, 2017

Latest : The use of personal assistant apps on mobiles is stagnating / even decreasing, partly as people start to use standalone home devices such as Amazon’s Echo.

It shows people are still exploring how to use AI-driven services as replacements for regular online activities and it’s not going to be clear for a while the best way for companies to exploit this area.

The report, “Rise of the Machines: How AI-Driven Personal Assistant Apps Are Shaping Digital Consumer Habits” is available here.

[more…]

Launch event announces UK Hospitality and Catering Exhibition

Launch event announces UK Hospitality and Catering Exhibition

H&C EXPO launch attracts guests from all over the UK

The H&C EXPO officially launched Monday 10th July at The Celtic Manor Resort, where more than seventy guests heard about the event, dubbed ‘the first of a kind for the UK hospitality and catering industry taking place in Wales.’

Guests travelled from Scotland to take part and many other parts of the UK, London and the North West of England were particularly well represented. [more…]

September Events : Search Elite Manchester

[more…]