Could film 'Social Network' affect Facebook's brand? At UK Cinemas 15 October 2010
Brad Berens of ad:tech comments on 'Social Network'
http://www.usatoday.com/tech/news/2010-08-25-Faceb...
The Social Network red band trailer - At UK Cinemas 15 October 2010
Of course, Facebook's rip-roaring success as a new American institution could lend to the new movie's box-office appeal, says Brad Berens, head of programming for the Ad:Tech and iMedia conferences and senior research fellow at the University of Southern California Annenberg Center for the Digital Future.
"Facebook is still compelling — even addictive," he says. "The site has survived and thrived and will continue to do so until somebody comes up with something better
Register for ad:tech London 21-22 September 2010.
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How the BBC, Saab and Just-Eat communicate their brand values in innovative ways
ad:tech Conference 14:00 - 15:00 (21 September 2010) London
http://www.ad-techlondon.co.uk/adtech2010/conferen...
ad:tech London Conference
Hear from three distinctive brands that have used a diverse range of social media tactics and platforms to communicate their brand values in innovative ways.
The results? Quantifiable uplift in engagement and sales
How marketing personalisation helps BBC to rise to the challenges in the world of media abundance Mark Kelleher, Head of Technology, Marketing & Audiences, BBC Saab: A brand that went through it all in 2009. Johan Grundin, Manager, Global Interactive Marketing, Saab. How Just-Eat integrated eCRM with social networking Mat Braddy, CMO, Just-Eat
ad:tech London 2010
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ad:tech London Mobile apps : An inside track
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Not having an app will soon be like not having a webpage: unthinkable
Meet some smiley, appy people
Despite apps being the most exciting of mobile innovations since Smartphones crawled out of the primordial soup, the Apps Zone is actually a chilled-out area on the show floor where visitors can come and gain valuable insight into the development and distribution of mobile applications.
Introducing your hosts ... Grapple will be co-hosting the App Zone, where visitors can have their questions answered on any aspect of app creation from design and development, to distribution and download.
Ovi Store staff will be on hand at the App Zone to show visitors the Ovi app wizard, and allow them to see how the Ovi Store works on our devices and also some of the popular apps that have been published by brands and media publishers. Feel free to ask about any aspect of creating apps, publishing, and marketing apps on Ovi Store.
Samsung really, really wants to sell web-connected TVs with apps this year
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The Mobile Marketing and Apps Theatre
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“Start experimenting with mobile, test, refine, repeat,” Sir Martin Sorrell, Chief Executive, WPP
At ad:tech London there will be a dedicated Mobile Marketing Theatre and Apps Zone
http://www.ad-techlondon.co.uk/adtech2010/seminars...
Innovative ways to connect and retain contact with audiences using mobile Mark Johnson, Creative Director, Sequence
The call of mobile marketing is one you can't afford to miss - with clickthrough rates now surpassing email and smartphone sales reaching an all-time high, learning more about mobile is essential to keep you connected with a massive digital market.
At ad:tech London, there will be a dedicated Mobile Marketing Theatre and Apps Zone, where you can find out the easiest and best ways to engage with your market and how to prepare for future innovations.
ad:tech London 2010 Newsletter 6
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Laughter Spot
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The Hotel Bill
Next time you think your hotel bill is too high, you might want to consider this....
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