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More leads : How to get your own bespoke newsletter – call Will Corry 01784 434 412

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IAB launches ‘Gold Standard’ to clean up online advertising

23 senior IAB Board members commit to new initiative

In an effort to raise the standards in digital advertising and address the key issues facing the industry, the IAB UK is launching the “IAB Gold Standard” initiative, comprising three primary actions that media owners can take. [more…]

New Research : Apple and Google maintained their standings as the top two most relevant brands in the UK

Apple, Google and Android are Most Relevant Brands to UK Consumers According to the New Prophet Brand Relevance Index®

Global consultancy Prophet today announced the results of the third annual Brand Relevance Index ®, a ranking of the most relevant brands in consumers’ lives today.

Apple and Google maintained their standings as the top two most relevant brands in the UK for the second year. New entrants in the top ten: Android, Dyson and Lush, squeezed out John Lewis, Disney and WhatsApp.

The complete results across regions can be found here. [more…]

Online video overtakes banner ad spend for first time: PwC/IAB

The rise in popularity of people watching online video means advertisers spent more on video ads than banner ads for the first ever time, according to the latest PwC/IAB Digital Adspend study. [more…]

NewVoiceMedia wins 2017 CUSTOMER Contact Center Technology Award

Latest : NewVoiceMedia, a leading global provider of cloud contact centre and inside sales technology that enables businesses to have more successful conversations, today announced that its ContactWorld solution has been named a 2017 CUSTOMER Contact Center Technology Award winner.

The award, presented for the 12th year by global, integrated media company TMC and CUSTOMER Magazine, honours vendors that have embraced technology as a key tool for customer service excellence, distinguishing their success as innovators, thought leaders and market movers in the contact centre and customer care industries.

For more information about NewVoiceMedia, visit www.newvoicemedia.com [more…]

Women for Women : Ignoring marketing to women is costing financial services firms £113bn per year

Women for Women : Ignoring marketing to women is costing financial services firms £113bn per year

Banks and insurers are losing money by not tailoring their communications.

Financial services firms miss out on £113bn per year by ignoring the wants and needs of female customers, research by Kantar has suggested.[1] This disregard for tailoring communications for women is symptomatic of a wider problem in customer engagement in the sector, says Optimove

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Women for Women : How can we work together to break down the barriers of gender stereotyping?

Women for Women : How can we work together to break down the barriers of gender stereotyping?

Comment from Josh Krichefski, CEO at MediaCom on Kantar’s latest ‘Winning over Women’ research.

In order to shatter gender stereotypes, brands of all kinds should be engaging women through advertisements based on age, regions, life stages, career aspirations and culture; just like they would with any other audience. [more…]

Delete unveils new branded content collaboration with Movember and WeTransfer

Delete unveils new branded content collaboration with Movember and WeTransfer

October 12, 2017

Latest : The Movember Foundation has partnered with digital agency Delete to deliver a branded content campaign to support Movember this autumn.

Following a donation of free ad space from WeTransfer, Delete worked in collaboration with Movember to take advantage of the support the site’s seven million impressions would give the charity’s 2017 campaign. In line with the visual nature of WeTransfer,

Delete has designed a series of digital canvases to bring the campaign to life in an artistic manner, aimed to inspire new ‘Mo Bros’ and ‘Mo Sistas’ to sign up and raise awareness that Movember is much more than just growing a moustache.  http://www.deleteagency.com

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Laughter Spot : “What did Eve say to Adam after she had her twenty-third child?”

October 7, 2017

Little April was not the best student in Sunday school. Usually she slept through the class. One day the teacher called on her while she was napping: "Tell me, April, who created the universe?"

When April didn't stir, little Johnny, seated in the chair behind her, took a pin and jabbed her in the rear.

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Not all research needs to come with an eye-watering price tag

September 30, 2017

Startup culture has embedded the idea that budgets don’t need to be sky high to get great results. Companies big and small are learning that not all research needs to come with an eye-watering price tag.

Marketing Week explores six ways marketers can make the money work harder when it comes to exploring the market, without sacrificing quality.  [more…]

5 marketing tricks we can learn from online casinos

5 marketing tricks we can learn from online casinos

September 29, 2017

Did you know that tens of billions of dollars are spent annually on gambling online?

While that includes both sports betting and real money casino games, it’s safe to say a fair percentage of that is spent on slots, scratchcards, roulette, and other casino games.  What does this tell us? That online casino marketers are experts at getting people to part with their money - which is the aim of every business, truth be told.

Through years of working in this industry, we have come to learn some of the ways they do it. The tactics are applicable to many other businesses, too, so whatever it is you’re selling, you can apply some of these marketing tactics used by the top online casinos.

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Delete unveils fresh customer-centric digital presence for property services leader Carter Jonas

Delete unveils fresh customer-centric digital presence for property services leader Carter Jonas

September 26, 2017

Latest: Carter Jonas, the national property consultancy, has launched a new online presence, supported by digital agency Delete. Carter Jonas’ new website reflects and enhances the business’ role in delivering a highly personalised customer experience for its clients.

Created with the objective of delivering a fresh, ‘best in class’ presence which showcases Carter Jonas’ expansive product offering,

Delete www.deleteagency.com worked with the firm to redesign and restructure the site for better conversion and engagement with Carter Jonas’ clients, by streamlining and enhancing the entire user experience.

Watch the short video summary

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Bringing great art to the masses … Rise Art & Tin Man

Latest : Rise Art, an online marketplace that sells and rents affordable, contemporary art from around the world, has appointed Tin Man following a three-way pitch.

The agency was tasked with devising a year-long PR programme that changes perceptions of the art industry as elitist and inaccessible, to engage new audiences and bring great art to the masses. [more…]

NewVoiceMedia showcases useful innovation for more successful conversations at CloudFest London

NewVoiceMedia showcases useful innovation for more successful conversations at CloudFest London

Latest : NewVoiceMedia, a leading global provider of cloud contact centre and inside sales technology that enables businesses to have more successful conversations, unveiled its latest product enhancements at CloudFest London yesterday, as part of a showcase of useful innovation in action. The new features will help power more personal conversations globally, extract instant insights to drive actions and be more effective in all business communications, while also helping sales teams be more successful.

In an exciting keynote led by NewVoiceMedia CEO Jonathan Gale, the company revealed three major product innovations

NewVoiceMedia's 650+ customers include MobileIron, Lumesse, Vax, JustGiving and Canadian Cancer Society. For more information, visit www.newvoicemedia.com or follow NewVoiceMedia on Twitter @NewVoiceMedia.

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