Of course, Facebook's rip-roaring success as a new American institution could lend to the new movie's box-office appeal, says Brad Berens, head of programming for the Ad:Tech and iMedia conferences and senior research fellow at the University of Southern California Annenberg Center for the Digital Future.

"Facebook is still compelling — even addictive," he says.
"The site has survived and thrived and will continue to do so until somebody comes up with something better

Register for ad:tech London 21-22 September 2010.
[inside]
 

ad:tech London Conference 


Hear from three distinctive brands that have used a diverse range of social media tactics and platforms to communicate their brand values in innovative ways. 

The results? Quantifiable uplift in engagement and sales 

How marketing personalisation helps BBC to rise to the challenges in the world of media abundance
Mark Kelleher, Head of Technology, Marketing & Audiences, BBC
Saab: A brand that went through it all in 2009.
Johan Grundin, Manager, Global Interactive Marketing, Saab.
How Just-Eat integrated eCRM with social networking
Mat Braddy, CMO, Just-Eat

ad:tech London 2010
[inside]
 

The viral carries the strapline; ‘Bowtime. Hard Earned’ has been created by St Luke’s. Lucy Henderson, brand manager for Strongbow at Heineken UK, said: “The new viral is a brilliant parody of our latest ads for Strongbow and the fact that it will be shown before the new Wall Street film, a film about greed in the city, will heighten its relevance and we hope, the enjoyment, of cinema audiences.
 

On the 21st – 22nd September they will be present on stand 180 at the National Hall, London Olympia. During the two days you will be able to meet the Simply team and discuss your advertising and publishing requirements.
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The call of mobile marketing is one you can't afford to miss - with clickthrough rates now surpassing email and smartphone sales reaching an all-time high, learning more about mobile is essential to keep you connected with a massive digital market.

At ad:tech London, there will be a dedicated Mobile Marketing Theatre and Apps Zone, where you can find out the easiest and best ways to engage with your market and how to prepare for future innovations.

ad:tech London 2010 Newsletter 6
 

Serial entrepreneur Sir Stelios Haji-Ioannou has announced plans to expand his empire with the launch of no-frills fitness club chain easyGym.

The easyGroup tycoon has teamed up with private equity-backed Fore Fitness for the start-up, which marks the first new business under the easy brand for four years.
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By completing our online form, you will gain access to our FREE seminar sessions, the IDM Academy, Google Ads Factory and more.
 

Facebook: Making it social
- How consumer
behaviour is changing
- Making it social
- Brand examples

Joanna Shields
VP, EMEA Sales and Business Development
Facebook at
ad:tech London 2010
 

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Conference Programme
 

"If your time is limited, like mine, you need leverage which brings you leads and helps build your brand"
Call Will Corry 01784 434 412 for a special issue like this one for your company

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Call me Will Corry on 01784 434 412
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