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Officials trying to stop Kathrine Switzer running the Boston Marathon because, y’know, women can’t run marathons… Well, she ran the London Marathon today, aged 71

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Events : “GDPR – Respondents, Research and the Law” – exploring the key issues that may have been overlooked

The objective of this important GDPR seminar is to look beyond the practicalities associated with compliance to explore the key issues that may have been overlooked, or inadequately explored by researchers.

Friday 18th May 2018 – Devon Suite, Grand Connaught Rooms, Great Queen Street, Covent Garden, London WC2 5BA.

Click here >>>> to book your place.

[more…]

Research : Sky overtakes P&G as biggest traditional ad spender … Nielsen

Sky overtook Procter & Gamble as the biggest spender on traditional advertising in the UK in 2017, increasing year-on-year spend by 2.7% to £197.1m, reveals Nielsen data released today.

P&G’s spend dropped 1.4% versus 2016 to £196.8m, as did BT’s who retained third place despite a fall of 3.8% to £144.1m. Nielsen’s figures include the seven major traditional media formats but exclude internet advertising. [more…]

“UK ad viewability levels have hit their highest level since records began” … Meetrics

UK ad viewability levels have hit their highest level since records began back in the second quarter of 2014, according to the latest quarterly benchmark report from ad verification firm Meetrics.

In the first quarter of 2018, the proportion of banner ads served that met minimum viewability guidelines rose from 56% to 59% – the first time levels have risen for four consecutive quarters. [more…]

Did Arsenal sack Arsene Wenger and pay him £9m to leave?

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Officials trying to stop Kathrine Switzer running the Boston Marathon because, y’know, women can’t run marathons… Well, she ran the London Marathon today, aged 71

[more…]

Women for Women : The future role of women in hospitality now on the H&C EXPO conference agenda

Women for Women : The future role of women in hospitality now on the H&C EXPO conference agenda

The role women play in the hospitality industry now and in the future will be one of the hot topics discussed at this year’s H&C EXPO.

The EXPO, @HandCEXPO which takes place at Celtic Manor in Wales on 17th and 18th July, will include a number of panel debates and round-table discussions with Women in Hospitality one of the first to be revealed.

https://www.handcexpo.com/

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FMCG : New product launch from Heinz

April 1, 2018

Have you ever wondered what standard mayonnaise would taste like if combined with the delectable taste of Belgian dark chocolate?

Well, wonder no longer, as Heinz has developed an entirely new recipe bringing the two ingredients together just in time for Easter.

Culinary experts have created the “Heinz [Seriously] Good Chocolate Mayonnaise", a sauce which they claim can be paired with sweet and savoury foods alike.

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Laughter Spot : “You are not 21 you crazy old bat”

March 25, 2018

ANOTHER GREAT LAUGHTER SPOT

ONE OF THE BEST READ TOPICs IN THEMARKETINGBLOG.  IF YOU ARE INTERESTED IN TALKING ABOUT VARIOUS SPONSORSHIP OPPORTUNITIES PLEASE CALL ME - WILL CORRY ON 01784 434 412

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Mobile ads: they don’t have to be amazing, they just have to be right … IAB UK research

Mobile ads: they don’t have to be amazing, they just have to be right … IAB UK research

March 21, 2018

IAB UK research from more than 1200 UK online adults reveals that ‘fit for purpose’ ads significantly increase brand metrics for advertisers

The IAB UK today released a study that looked at the best ways to advertise to people on smartphones and revealed that fit for purpose ads – those optimised for smartphones – can shift brand metrics and can increase positive perceptions such as the brand being viewed as more premium and more trusted.  [more…]

Latest : UK has evidence that Russia has been creating and stockpiling deadly nerve agent

March 18, 2018

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Officials trying to stop Kathrine Switzer running the Boston Marathon because, y’know, women can’t run marathons… Well, she ran the London Marathon today, aged 71

[more…]

Events : “GDPR – Respondents, Research and the Law” – exploring the key issues that may have been overlooked

Events : “GDPR – Respondents, Research and the Law” – exploring the key issues that may have been overlooked

The objective of this important GDPR seminar is to look beyond the practicalities associated with compliance to explore the key issues that may have been overlooked, or inadequately explored by researchers.

Friday 18th May 2018 – Devon Suite, Grand Connaught Rooms, Great Queen Street, Covent Garden, London WC2 5BA.

Click here >>>> to book your place.

[more…]