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Nuggets .. All about Samsung / Red Bull TV / Adobe / mBlox / MARS\Y&R

by on February 23, 2012 in Advertising, Digital Marketing, Mobile/Tablet, Nuggets, Retail

Nuggets .. The best of the PR releases…

Samsung Electronics Co. UK Ltd, the UK’s number one TV brand with the most awarded TV range1, today announced the availability of Red Bull TV on its SMART TV platform.

Adobe is today announcing a new multi-million pound marketing campaign in the UK to showcase how it is changing the world through digital experiences.

The brand campaign will be the company’s first in the UK since it aligned its business around the explosive growth categories of Digital Media and Digital Marketing.

Research by mBlox, the mobile consumer interaction and payment specialist, today reveals that 21% of young people (18 to 24 year olds) prefer to purchase products or services on their mobile phones.

Furthermore, one in ten (10%) would like brands to send them promotions through their mobile phones.

 

MARS\Y&R has formally launched its London office as the headquarters from which to drive its shopper marketing expertise into Europe.

The agency opens its doors with a client list that comprises global brands including Colgate-Palmolive, Coca-Cola, Kraft and Bacardi. Here in the UK, Y&R also has a stake holding in the business.

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