Some 60 per cent of people who use a smartphone believe that their security could be compromised if they use it for an e-commerce transaction, according to Affinion International.
Around a quarter of people associated m-commerce with an increased risk of credit card fraud and identity theft, both of which have increased significantly in the last year according to fraud specialist CIFAS.
Interestingly, only 13 per cent felt that the same security fears surrounded online purchases when shopping on a desktop or laptop computer.
However, in spite of these concerns the m-commerce market is expected to grow even further this year.
The Center for Retail Research predicts that UK m-commerce will rise by a massive 53 per cent in 2012, accounting for £4.5 billion in revenue.
In this way, Britain is far ahead of its European neighbours, as the projected m-commerce spends for Germany and France are only £2.7 billion and £1.9 billion respectively.
Just two years ago, only £700 million was spent via mobile shopping in Britain, and if 2012′s estimates are reached it will represent a growth of 584 per cent.
With the rise of online gambling it seems there is no end to the number of sites looking to catch your interest. Whether it is online slots at 888 casino or live roulette at William Hill the sheer variety out there makes it so that whatever your tastes, there will be something out there for you. The problem with this of course is, with so many sites out there, they have to get your attention.
People in the UK will know one of the ways gambling sites are working on this problem, and that is television advertising. After the watershed has passed you’ll see no end of advertising for the big companies, with big stars appearing to catch your attention and get you signing up. With this in mind it comes as no surprise that £500 million has been spent on this advertising since 2012.[more…]
Outlines what’s happened in year since launch of “IAB Believes” initiative
One year after launching its “IAB Believes” initiative, the Internet Advertising Bureau UK is publishing a summary of the progress made to tackle the five biggest issues facing digital advertising. The “Believes” initiative¹ outlined a concise industry position and the direction for each issue – brand safety, viewability, ad-fraud, (all ad verification issues), ad blocking and privacy (both consumer-led issues).
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Dispatcher: 9-1-1 What is your emergency? Caller: I heard what sounded like gunshots coming from the brown house on the corner. Dispatcher: Do you have an address? Caller: No, I have on a blouse and slacks, why?
Telling a story is as old as history itself and is how ancient civilizations and cultures passed down information on their very being. Though the millennia storytelling has developed from verbal to drawn to written [more…]
Little Johnny comes home from Sunday school with a black eye. His father sees it and says,
"Johnny, how many times do I have to tell you not to fight with the other boys?"
"But Dad, it wasn't my fault. We were all in church saying our prayers. We all stood up and my teacher in front of me had her dress in the crack of her butt. I reached over and pulled it out. That's when she hit me!"
"What should I pay you?" the monk asks. "No price, for a holy man such as yourself," the barber replies. And what do you know, the next day the barber comes to open his shop, and finds on his doorstep a dozen gemstones.