Some 60 per cent of people who use a smartphone believe that their security could be compromised if they use it for an e-commerce transaction, according to Affinion International.
Around a quarter of people associated m-commerce with an increased risk of credit card fraud and identity theft, both of which have increased significantly in the last year according to fraud specialist CIFAS.
Interestingly, only 13 per cent felt that the same security fears surrounded online purchases when shopping on a desktop or laptop computer.
However, in spite of these concerns the m-commerce market is expected to grow even further this year.
The Center for Retail Research predicts that UK m-commerce will rise by a massive 53 per cent in 2012, accounting for £4.5 billion in revenue.
In this way, Britain is far ahead of its European neighbours, as the projected m-commerce spends for Germany and France are only £2.7 billion and £1.9 billion respectively.
Just two years ago, only £700 million was spent via mobile shopping in Britain, and if 2012′s estimates are reached it will represent a growth of 584 per cent.
Hotwire group CEO Brendon Craigie joins Joanna Shields, Benjamin Southworth and Eric van der Kleij as one of the most influential people in Tech City.
LONDON, 09 December 2013: Hotwire, the global integrated PR and communications consultancy, announces today that Brendon Craigie, group CEO, has been named one of the 100 most influential people in Tech City.
The 2013 TechCityinsider Almanac highlights 100 individuals from London’s tech scene from startup founders and CEOs, to investors and media. The list includes the likes of Joanna Shields, chief executive, TCIO, Benjamin Southworth, tech evangelist and founder of 3Beards, Eric van der Kleij, head of Level39, Ben Hammersley, technologist, and Lily Cole, founder of Impossible. It highlights the people that TechCityinsider believe to be the people “redefining digital business in London and beyond.”
UK consumers make 120 million visits to online retail sites in a single day
Visits up by 3.6 per cent compared to Cyber Monday
London, 10 December 2013 - Experian, the global information services company, has today revealed that for the first time ever the second Monday of December (9 December 2013), coined “Middle Cyber Monday”, was the biggest online shopping day of the year, eclipsing Cyber Monday (2 December 2013), the previous record holder.
9th December 2013: Starcom MediaVest Group (SMG) has today announced that Head of SEO, Andrea Brown, is to become Managing Director of its content arm, LiquidThread. The promotion will see Brown shift the area’s focus to develop greater content marketing activities across SMG London.
In her new role, Brown will lead the creation and optimisation of digital content for brand discovery through search engines. She will manage the creation of social objects and dynamic creative assets for consumers to engage with on display and paid and non paid for social media.