Some 60 per cent of people who use a smartphone believe that their security could be compromised if they use it for an e-commerce transaction, according to Affinion International.
Around a quarter of people associated m-commerce with an increased risk of credit card fraud and identity theft, both of which have increased significantly in the last year according to fraud specialist CIFAS.
Interestingly, only 13 per cent felt that the same security fears surrounded online purchases when shopping on a desktop or laptop computer.
However, in spite of these concerns the m-commerce market is expected to grow even further this year.
The Center for Retail Research predicts that UK m-commerce will rise by a massive 53 per cent in 2012, accounting for £4.5 billion in revenue.
In this way, Britain is far ahead of its European neighbours, as the projected m-commerce spends for Germany and France are only £2.7 billion and £1.9 billion respectively.
Just two years ago, only £700 million was spent via mobile shopping in Britain, and if 2012′s estimates are reached it will represent a growth of 584 per cent.
WDMP has hired OgilvyOne creative team, Jorge Oliveira and Valentina Lauro. Having won Iris’ Academy of Extraordinary creative competition in 2013, the creative duo enjoyed stints at VCCP, WARL, Doner and TMW. They were then invited to join OgivlyOne’s social media team to work on Nescafe and Phillips.
At a meeting of the Commonwealth Heads of State in London, the Queen Mother was standing next to the King of Tonga outside Buckingham Palace, when suddenly, one of the horses of the Household Cavalry farted very loudly.
For any modern traveller the provision of a robust, reliable Wi-Fi in a hotel would surely seem as basic a utility as running water, but we all know from bitter experience that for many hotels this does not seem to compute.
We have found an article in Hospitality & Catering News @HandCNews that sets out for readers exactly what is expected by guests, with thoroughly researched independent sources, of what guests want and how hotels can provide what is expected.
Social media presents many challenges, and a B2B marketing roundtable event held recently by Hospitality & Catering News at the citizenM hotel in Bankside, London, sponsored by Armourcoat saw delegates from pub groups, hotels, restaurants and coffee shops come together to share learning.
Leading B2C website 'Great British Chefs' which is very active across many social media channels took part discussing their tactics and strategies, channel by channel, explaining how they use each, how effective they find them as well as the differing metrics used.
This is the first such event but we understand the Hospitality & Catering News team are currently planning more so we look forward to following this progress. [more…]