Some 60 per cent of people who use a smartphone believe that their security could be compromised if they use it for an e-commerce transaction, according to Affinion International.
Around a quarter of people associated m-commerce with an increased risk of credit card fraud and identity theft, both of which have increased significantly in the last year according to fraud specialist CIFAS.
Interestingly, only 13 per cent felt that the same security fears surrounded online purchases when shopping on a desktop or laptop computer.
However, in spite of these concerns the m-commerce market is expected to grow even further this year.
The Center for Retail Research predicts that UK m-commerce will rise by a massive 53 per cent in 2012, accounting for £4.5 billion in revenue.
In this way, Britain is far ahead of its European neighbours, as the projected m-commerce spends for Germany and France are only £2.7 billion and £1.9 billion respectively.
Just two years ago, only £700 million was spent via mobile shopping in Britain, and if 2012′s estimates are reached it will represent a growth of 584 per cent.
LIDA launches its first integrated campaign for UK’s leading dementia charity -
LIDA, has launched the ‘Staying Connected’ kit for Alzheimer’s Society (AS), the UK’s leading dementia charity. The integrated campaign aims to increase the acquisition of new supporters and is the first in a series from LIDA following its appointment in April 2014. [more…]
A farmer was at a pub one day having a pint when he noticed an old friend.
What really caught his attention was that this friend was wearing an earring. The farmer knew his old friend to be a fairly conservative fellow, and was intrigued by his sudden change in “fashion sense.”
Ebuzzing & Teads, the fast-growing video advertising company, today announced the appointment of Christophe Parcot, former head of Yahoo! EMEA, as Chief Operating Officer. Christophe will run all sales and publishers teams out of the company’s international headquarters in London in a move to drive operational excellence on a global scale.
A man and his wife walked into a dentist's office.
The man said to the dentist, "Doc, I'm in one heck of a hurry. I have two buddies sitting out in my car waiting for us to go play golf, so forget about the anesthetic, I don't have time for the gums to get numb. I just want you to pull the tooth, and be done with it! [more…]
"Words that come after ‘the dot’ could become just as important as what comes before it" New domain names: a golden opportunity for brands / By Stuart Fuller, Director of Commercial Operations and Communications at NetNamesThe internet is an ungoverned mesh of intertwined networks with very few barriers to entry, yet it provides huge benefits to businesses.
A friend went to Beijing recently and was given this brochure by the hotel. It is precious.
She is keeping it and reading it whenever she feels depressed.
Obviously, it has been translated directly, word for word from Mandarin to English. [more…]