Some 60 per cent of people who use a smartphone believe that their security could be compromised if they use it for an e-commerce transaction, according to Affinion International.
Around a quarter of people associated m-commerce with an increased risk of credit card fraud and identity theft, both of which have increased significantly in the last year according to fraud specialist CIFAS.
Interestingly, only 13 per cent felt that the same security fears surrounded online purchases when shopping on a desktop or laptop computer.
However, in spite of these concerns the m-commerce market is expected to grow even further this year.
The Center for Retail Research predicts that UK m-commerce will rise by a massive 53 per cent in 2012, accounting for £4.5 billion in revenue.
In this way, Britain is far ahead of its European neighbours, as the projected m-commerce spends for Germany and France are only £2.7 billion and £1.9 billion respectively.
Just two years ago, only £700 million was spent via mobile shopping in Britain, and if 2012′s estimates are reached it will represent a growth of 584 per cent.
Scroll through your social media feeds and it won’t be long before you stumble across a feline, frolicking around on your screen; but up until now, the cat has merely been the subject and not the creator, leading Whiskas to ask, what do they get up to when we’re not looking?
These figures are absolutely huge - nearly the biggest loss in UK corporate history. However, they need to be understood in context. They relate mostly to asset write-downs rather than poor trading performance.
They have fired off a barrage of policy announcements, promising just about everything except free Ferraris all round, they have contrasted their solid economic record with the catastrophic failure of the Labour years, and they have sought to portray the Labour leader as a man ill-suited to the pressures of office.
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