In 2010, branded content was one the largest trends among retailers and brands. In 2011, branded content shifted to branded entertainment. Now, in 2012, we’ll look toward content cultivation and aggregation.
By creatively using Pinterest and Tumblr, brands are becoming enthralled with consumer curation, primarily because these types of curated sites create non-linear paths to purchases.
First, retailers post visually appealing images and ideas that are accessible to the online user/consumer. Then, consumers post those images to curated sites. From there, retailers can build brand awareness by directly linking to product pages and encouraging purchase conversions.
“We’re demonstrating the power of peer-to-peer shopping search,” says Buyosphere’s Tara Hunt. “Algorithms are a long way off from picking up nuances that a person can. And personal taste is full of nuance.”
The future of ecommerce, search and social marketing is now tied to personality-influenced consumer curation. Here are 10 product discovery and sharing sites worth paying attention to.
Following a year of continued growth, London and Leeds-based digital agency Delete have appointed Philippe Feraille as their new Client Services Director.
Having previously held the position of Business Director at Omnicom’s production network agency eg+ worldwide (TBWA Network) and hub+ (BBDO Network), Feraille joins the Delete team with the focus of growing and maintaining highly successful, long term relationships with the agency’s growing client base. The role will see him responsible for developing the agency’s ‘Digital Success Framework’ for key client accounts and enhancing the value-focused business partnerships already in place.[more…]
Mapp Digital, LLC (www.mapp.com), one of the largest independent digital marketing technology companies in the world, today launched The Digital Customer Engagement Index  – a forensic analysis of the digital marketing methods of the Top 50 leading ecommerce brands in the UK. The study, which focuses on three key channels (email, mobile apps and [more…]
An Airplane Was About To Crash. There Were 4 Passengers On Board But only 3 Parachutes. Then This Happend
The 1st passenger said, " I am Steph Curry , the best NBA basketball player. The warriors and my millions of fans need me , and i can't afford to die" So he took the 1st pack and left the plane.[more…]
DFS, the UK’s biggest sofa manufacturer and retailer, has partnered with Oscar-winning studio Aardman to create a multichannel advertising campaign that heroes its talented team of craftsmen and women.
A cop waited outside a popular pub hoping to nab a drunk-driver.
At closing time, as everyone came out, he spotted his potential quarry. The man was so obviously inebriated that he could barely walk. He stumbled around the parking lot for a few minutes looking for his car.