In 2010, branded content was one the largest trends among retailers and brands. In 2011, branded content shifted to branded entertainment. Now, in 2012, we’ll look toward content cultivation and aggregation.
By creatively using Pinterest and Tumblr, brands are becoming enthralled with consumer curation, primarily because these types of curated sites create non-linear paths to purchases.
First, retailers post visually appealing images and ideas that are accessible to the online user/consumer. Then, consumers post those images to curated sites. From there, retailers can build brand awareness by directly linking to product pages and encouraging purchase conversions.
“We’re demonstrating the power of peer-to-peer shopping search,” says Buyosphere’s Tara Hunt. “Algorithms are a long way off from picking up nuances that a person can. And personal taste is full of nuance.”
The future of ecommerce, search and social marketing is now tied to personality-influenced consumer curation. Here are 10 product discovery and sharing sites worth paying attention to.
For most people in the creative industries the main focus of their time and energy is their work. For a musician, writer, actor or visual artist, creating their opus and developing their creative genius is a priority, and quite rightly so.
Next up in the list of importance is getting the work out to the public, i.e. securing an exhibition, concert, book or record deal. [more…]
Facebook’s Changing Its News Feed Algorithm Again Facebook has announced it will once again adjust its algorithm (on January 1, 2015) to show fewer posts from brand pages that appear to be “overly promotional.”
A pretty little girl named Suzy was standing on the pavement in front of her home. Next to her was a basket containing a number of tiny creatures; in her hand was a sign announcing FREE KITTENS. Suddenly a line of big cars pulled up beside her.
Doug Smith is on his deathbed and knows the end is near. His nurse, his wife, his daughter and his two sons, are with him.He asks for two witnesses to be present and a camcorder be put in place to record his last wishes, and when all is ready he begins to speak:[more…]
British tax return. This example shows the importance of accuracy in your tax return.
The HMRC (Her Majesty's Revenue & Customs) has returned the Tax Return to a man in STANSTED after he apparently answered one of the questions incorrectly. In response to the question: "Do you have anyone dependant on you?" he wrote: ....