In 2010, branded content was one the largest trends among retailers and brands. In 2011, branded content shifted to branded entertainment. Now, in 2012, we’ll look toward content cultivation and aggregation.
By creatively using Pinterest and Tumblr, brands are becoming enthralled with consumer curation, primarily because these types of curated sites create non-linear paths to purchases.
First, retailers post visually appealing images and ideas that are accessible to the online user/consumer. Then, consumers post those images to curated sites. From there, retailers can build brand awareness by directly linking to product pages and encouraging purchase conversions.
“We’re demonstrating the power of peer-to-peer shopping search,” says Buyosphere’s Tara Hunt. “Algorithms are a long way off from picking up nuances that a person can. And personal taste is full of nuance.”
The future of ecommerce, search and social marketing is now tied to personality-influenced consumer curation. Here are 10 product discovery and sharing sites worth paying attention to.
They have fired off a barrage of policy announcements, promising just about everything except free Ferraris all round, they have contrasted their solid economic record with the catastrophic failure of the Labour years, and they have sought to portray the Labour leader as a man ill-suited to the pressures of office.
Outdoor PVC banners or billboards have long been considered one of the most popular and cost effective forms of marketing. While there is an increasingly wide range of mediums you can use to share your brand’s message with your target audience, both online and offline, banners and billboards are well established and are still popular today.
Long gone are the days when a business would limit themselves to using only one or two different forms of marketing.
These days, the businesses that achieve true success will take a more holistic, integrated approach to their marketing, utilising different approaches to achieve different aims, but all working towards a shared goal.
This is fraught with hazards as viewers may come to the conclusion that everybody in advertising – and therefore all advertising – is mad.
Here’s the first ad with Ewan McGregor demanding to know what all the fuss is about, consigning footballers Alex Oxlade-Chamberlain and Robin Van Persie to the sidelines (where the latter spends most of his time anyway). Plus the agency creative team.
Ooh I say! Amanda Holden has been making sure she avoids wardrobe faux pas with the use of nipple covers while presenting on This Morning
You’d think they’d have given her something a bit more substantial to keep her warm.
Talented horsewoman killed herself hours after her beloved mare was put to sleep – and was found clutching a lock of his mane Much as I am saddened by this story – mares are girlhorses, for Heaven’s sake.[more…]
Free The Joy at 11am with new Cadbury Dairy Milk Oat Crunch
Cadbury has launched a £4.5m advertising push to promote its new Dairy Milk Oat Crunch product, the brand's first foray into the mid-morning snack market. TheMarketingblog wants to know if you think it's not up to their normal standards. What do you think?
A 15 ft replica of underwater rescue vehicle Thunderbird 4 whizzed passed many landmarks of the capital including the Houses of Parliament and Tower Bridge last week to celebrate the return of the the classic children’s show on ITV.
A blonde was taking helicopter lessons. The instructor said, "I'll radio you every 1,000 feet to see how you're doing." At 1,000 feet, the instructor radioed her and said she was doing great. At 2,000 feet, he said she was still doing well.