In 2010, branded content was one the largest trends among retailers and brands. In 2011, branded content shifted to branded entertainment. Now, in 2012, we’ll look toward content cultivation and aggregation.
By creatively using Pinterest and Tumblr, brands are becoming enthralled with consumer curation, primarily because these types of curated sites create non-linear paths to purchases.
First, retailers post visually appealing images and ideas that are accessible to the online user/consumer. Then, consumers post those images to curated sites. From there, retailers can build brand awareness by directly linking to product pages and encouraging purchase conversions.
“We’re demonstrating the power of peer-to-peer shopping search,” says Buyosphere’s Tara Hunt. “Algorithms are a long way off from picking up nuances that a person can. And personal taste is full of nuance.”
The future of ecommerce, search and social marketing is now tied to personality-influenced consumer curation. Here are 10 product discovery and sharing sites worth paying attention to.
Three million packs with ten £5,000 holiday prizes on offer
Carling today announced the launch of its latest on-pack promotion, offering consumers the chance to win one of ten £5,000 holiday prizes.
The £5,000 Holiday Getaways promotion was designed by Carling to encourage consumers to make the most of their extended bank holiday weekend. The ten £5,000 holiday voucher prizes offer winners the choice to book holidays worldwide. The prizes offer great flexibility with each winner able to bring friends and family on their holiday, and even use the voucher across multiple holidays.
The regularity of our reporting on social media at B2B website Hospitality & Catering News might lead some to think we are receiving large quantities of champagne from them, sadly not the case. We monitor a number of social sites and this is one we find to be particularly ‘engaging’.
We took a peek this morning on our trawl through some of our favourite’s and found this, but how can one bottle of champagne garner such a response, and a very engaged response too for that matter?
Following their study in which two-thirds of senior agency and publisher execs said viewability guidelines were inadequate for non-standard ad formats (such as skins and wallpapers), InSkin Media has partnered globally with Moat to address the issue.
Attending conferences is fun. You learn a lot and you get to meet some great people and expand your network.
However, attending conferences isn’t a cheap affair. You have to pay for travel, accommodation and food. Not to mention, time off work and time to catch up with work. If you have family commitments, it can also be hard to justify the time away.[more…]
Sally Durcan writes ... Talk to Mums is a ‘Mum to Mum’ communications agency that connects brands with mums online and offline.
Our goal is to make marketers + PR’s jobs easier by offering multiple ways to reach mums, more than any other agency or group through our active online and offline communities. Access to these communities is via our range of services & programs.
The Super Bowl’s done and dusted but the ad wars will linger on, with claim and counter claim as to which did well and which didn’t. We’ll cover this intelligence (if such it be) as and when but here’s a pretty fair selection courtesy of the Guardian (feel free to ignore the trying-very-hard-to-be-funny commentary).
Here’s one from Jeep and agency Iris that didn’t surface before the Bowl, of the ‘heroic’ school of advertising that may be a bit over the top but comes as a welcome change from all those celeb-packed comic efforts. It topped Adweek’s top five.