In 2010, branded content was one the largest trends among retailers and brands. In 2011, branded content shifted to branded entertainment. Now, in 2012, we’ll look toward content cultivation and aggregation.
By creatively using Pinterest and Tumblr, brands are becoming enthralled with consumer curation, primarily because these types of curated sites create non-linear paths to purchases.
First, retailers post visually appealing images and ideas that are accessible to the online user/consumer. Then, consumers post those images to curated sites. From there, retailers can build brand awareness by directly linking to product pages and encouraging purchase conversions.
“We’re demonstrating the power of peer-to-peer shopping search,” says Buyosphere’s Tara Hunt. “Algorithms are a long way off from picking up nuances that a person can. And personal taste is full of nuance.”
The future of ecommerce, search and social marketing is now tied to personality-influenced consumer curation. Here are 10 product discovery and sharing sites worth paying attention to.
The increasing complexity of the digital media landscape and the sustained pressure on advertising budgets present daily challenges for modern marketers. It is perhaps inevitable therefore that Transparency in media trading is an issue that is attracting increasing attention and concern for media budget holders.
At MediaSense, we address “the transparency issue” from a different perspective. While forensic accounting and legal counsel has a place in the debate, this will not change the direction the industry is heading in. [more…]
Around 100 marketers have booked on to attend the digital marketing conference, On The Edge, being held in Bristol, 19th March. If you’re coming along, why not introduce yourself to the other attendees by replying to this post. We find this helps to break the ice and means you’ll know more people when you get there! To book your ticket or to find out more information, just click here: http://ontheedgelive.co.uk/bristol
Volkswagen Commercial Vehicles has appointed Kirsten Stagg as its new Head of Marketing, with effect from 11 March 2014. In her new role, Stagg will report directly to Alex Smith, Director of Volkswagen Commercial Vehicles, and will be responsible for spearheading the brand’s marketing activities in the UK.
Stagg (above) joined the Volkswagen Group as a graduate in 1998. Since then she has progressed through the organisation, holding marketing roles at ŠKODA, Audi and most recently Volkswagen Passenger Cars as National Communications Manager where she orchestrated several high profile advertising campaigns including the recent Woofwagen range campaign. [more…]
By Simon Martin, Deputy Creative Director, Table19
I’m not anti-technology or digital, I’ve got all sorts of gadgets, but recently I’ve found myself getting more and more irritated by the need of advertising and marketing types (and everyone in between) to get me involved on a social level. Of course, technology has a massively important part to play in everyday life. But people are realising that it shouldn’t have this overarching power. It shouldn’t control our lives; it should just be a part of it. Advertisers and marketers would be wise to realise that, too.
New Talent and Increased Creative Services Collaboration with Paris Announced
Prodigious, Publicis Groupe’s global production platform, has announced further steps towards strengthening its broadcasting facility in London, with increased access to the Paris-based in-house 3D service, the appointment of Scott Marshall of Bam Sound to the audio team, and a partnership with offline editor Pete Lurie.