In 2010, branded content was one the largest trends among retailers and brands. In 2011, branded content shifted to branded entertainment. Now, in 2012, we’ll look toward content cultivation and aggregation.
By creatively using Pinterest and Tumblr, brands are becoming enthralled with consumer curation, primarily because these types of curated sites create non-linear paths to purchases.
First, retailers post visually appealing images and ideas that are accessible to the online user/consumer. Then, consumers post those images to curated sites. From there, retailers can build brand awareness by directly linking to product pages and encouraging purchase conversions.
“We’re demonstrating the power of peer-to-peer shopping search,” says Buyosphere’s Tara Hunt. “Algorithms are a long way off from picking up nuances that a person can. And personal taste is full of nuance.”
The future of ecommerce, search and social marketing is now tied to personality-influenced consumer curation. Here are 10 product discovery and sharing sites worth paying attention to.
A few years ago, social networking sites were seen as ways for people to connect with each other.
Back then, there were no brands or corporations who took social media seriously. That soon changed and a lot of companies were left behind. Even today, there are still corporations and businesses who are trying to get their social media efforts more organised.
Design professionals know that to create high quality content, whether it is a newsletter, a video or an infographic, you need to use the top of the range design software.
However, for those people who don’t have the luxury of being able to invest hundreds of pounds in the latest design software, there are alternative solutions. There are a number of ways that you can create decent quality content without the huge outlay. So if compromising a little bit on the quality isn’t a problem, these alternatives could give your content creation a real boost:
Latest : NewVoiceMedia, a global provider of cloud call centre and inside sales technology that enables businesses to have more successful conversations, has announced a partnership with Monet Software, a leading cloud-based workforce management solution provider.
‘Monet WFO Live’ integrates seamlessly with NewVoiceMedia’s ContactWorld platform to help optimise customers’ call centre management and operations to transform their customer service experience.
Human Behavioural research agency The Mix announces brand new pitch opportunity for filmmakers to create works that dispel the myths associated with British Baby Boomer Generation.
Today, human behavioural research agency, The Mix, announces its partnership with Sheffield Doc/Fest as it launches its Boomer Pitch competition; the first-ever partnership between a research agency and [more…]
A call to arms across the industry to design for an emotional response to customer communications to deepen engagement and bolster impactAmaze One, the CRM agency born from a fusion of digital creative experts, Amaze, [more…]