Get in Touch

3 simple storytelling methods that can do your selling for you

by Will Corry on March 11, 2012 in featured item, Media, News you can use, PR

Ben Settle writes…Sometimes this gets me in trouble with the hardcore copywriters …

I believe a story can potentially carry the entire sale for your product, even if everything else is technically “wrong” in your ads (no clear call to action, lame bullets, weak offer, etc).

Take the 1986 box office hit “Top Gun”, for example.

Top Gun is about a couple of hotshot Naval pilots given a chance to train with the “best of the best” pilots in the world at the “Top Gun” fighter pilot school. And it was, in many ways, an extremely profitable sales letter.

Here’s why … After the movie was released:

1.Ray-Ban Aviator sunglasses (the kind Tom Cruise’s character “Maverick” wore) jumped 40%

2.Air Force and Navy recruitment shot through the roof

The movie was so good at “selling” the young whippersnappers of the day on how cool being a fighter pilot is, recruitment booths were set up inside theaters it played in!

More

 

Do you want to encourage the right profile and have quality positioning with clarity, freshness and authority for your company in 2012?

  • Create a series of quality content ‘Lead Story’/ Storytelling articles with this new ‘View from the Top’ plan

    Remember Google’s recent update indicates an increasing significance being placed on the freshness of the content on your site. TheMarketingblog’s ‘View from the Top’ plan means you get that important ‘freshness’. It’a a no brainer.

    • Plan today to spend £235 per month to get this ‘View from the Top’ Social Media / E Mail Marketing plan set up for your company from  March / April 2012 onwards

      For as little as £235 per month you can have twelve ‘View from the Top’ articles working for your business in 2012. Get started today for improved results in the second quarter of 2012. – at only £235 per month it’s great value and it will improve your bottom line figures – fact!

      They say word of mouth is the best recommendation you can get – and we agree! Check out these glowing references from just a few of our happy, satisfied users!



Print article

Leave a Reply

You must be logged in to post a comment.