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Fox Kalomaski Crossing, the integrated creative communications company, has been appointed to create a new TV campaign to introduce the unique Milton Mini portable steriliser for soothers on behalf of brand owners, Laboratoire Rivadis, represented in the UK by Ceuta Healthcare.

The main target audience is mums whose babies already use or will be using soothers but advertising will also target expectant mums in the final trimester of pregnancy who may be thinking for the first time about the need to sterilise baby equipment.

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