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Shaken & Stirred - Influential Brand Profiling and Positioning

All about exhibitors at Mobile Marketing live .. Textlocal, Prinovis, InMobi, Mojiva, Celtra, StrikeAd™, Adfonic and Fiksu

Exhibitor list

Textlocal provides a full range of mobile marketing and communications solutions for over 86,000 UK businesses through the Messenger platform. The Textlocal ethos is about delivering a simple, tailor-made Do-It-Yourself automated system, putting the power in clients’ hands to enable any size of business to instantly communicate with their customers, members or staff through mobile messaging.
Prinovis helps Europe’s leading retailers and publishers communicate with their customers. Our bespoke MOBILE COUPONING solutions deliver measurable results through increased footfall, multichannel customer loyalty, and actionable customer data.
InMobi is the largest independent mobile advertising network. With offices on five continents InMobi provides advertisers, publishers and developers with a uniquely global solution for advertising. The network is growing and now delivers the unprecedented ability to reach 578 Million consumers, in over 165 countries, through more than 93.4 Billion mobile ad impressions monthly. The recent acquisition of Sprout, a leading HTML5 authoring platform for mobile rich media, helps expand the InMobi offering to creative agencies and brand 

InMobi is venture-backed by investors including: SoftBank, Kleiner Perkins Caufield & Byers and Sherpalo Ventures. The company has offices in Bangalore, Johannesburg, London, Nairobi, New York, Paris, San Francisco, Seoul, Singapore and Tokyo.
To learn more, please visit www.inmobi.com/research, follow us on Twitter @InMobi, or read our blog at www.inmobi.com/inmobiblog/.
Mojiva develops unique, cutting-edge mobile advertising campaigns and monetisation strategies for agencies, brand advertisers and publishers around the world, with creative executions which can run across every device and tablet, mobile site and app. Mojiva provides a monthly reach of more than 1bn unique devices worldwide, with over 69m unique devices in Europe. Mojiva is headquartered in New York with offices in San Francisco, Los Angeles, Seattle, Detroit, Chicago and London, and offers a team with experience from Google, AdMob, DoubleClick, Microsoft and Motricity.
Celtra offers the most flexible and easy-to-use platform that enables scalable, rich media mobile advertising across native apps and the mobile web on the most popular device platforms. The company’s AdCreator lets advertisers easily create, distribute and measure rich media mobile display advertising. AdCreator offers unmatched control for creative campaign execution, cutting-edge ad formats and unified metrics to track and optimize campaigns. Celtra’s ads maximize reach because they can run across top mobile ad networks, thousands of premium publishers and DSPs. Leading brands Evian, Paramount Pictures, Sprint, Starbucks, Westin Hotel & Resorts and Volvo have utilized Celtra’s ads. Follow-us at www.celtra.com or @CeltraMobile on Twitter.
StrikeAd™ is a leading mobile advertising specialist and developer of the world’s first dedicated mobile advertising Demand Side Platform (DSP), allowing media agencies to plan, optimize and deliver effective global mobile advertising campaigns. 

StrikeAd has created a simple yet powerful self-service solution that lets a media agency buy media across multiple devices in a far more transparent and effective manner.

Global mobile advertising marketplace, Adfonic, enables
advertisers to bid for display advertising space on mobile sites
and applications to extend their reach and drive results, and publishers
to maximise the earning potential of their mobile traffic.

Advertisers can run performance, rich media and video ad
campaigns to drive direct response, increase consumer engagement and build
brand awareness. For publishers Adfonic offers access to top brand campaigns,
high fill rates and competitive eCPMs. The SDK version 2.0 for iOS and Android
includes MRAID support for rich media campaigns, alternative options for UDID
and full-page ad units.

Adfonic runs an average of over 4,000 campaigns a month for
clients including Samsung, Warner Bros., eBay, McDonalds, Groupon and Google
and reaches an estimated 200 million mobile unique users monthly. 80 billion
quarterly ad requests are generated through Adfonic’s network.

The company is headquartered in London with further operations
in New York, Paris, Madrid, Munich, San Francisco and Singapore.

To learn more, visit http://adfonic.com or http://blog.adfonic.com

Fiksu is a mobile app user acquisition platform that helps app marketers overcome the complex and expensive challenge of promoting their iOS and Android apps in the vastly crowded and competitive app marketplace. Fiksu increases ROI by cost-effectively delivering loyal users, those users most likely to engage by repeat use, registration, in-app purchase, etc. 

Fiksu works across many traffic sources, tracks ad performance and optimizes ad buys in real time, and generates more organic and loyal users at a lower cost, often lowering acquisition costs by as much as 10x.


Mobile Marketing Live
is a new two-day event for the global mobile marketing business from the team behind Mobile Marketing magazine, taking place at London’s Business Design Centre on 1 and 2 October 2012. The event will include an exhibition, with 500 square metres of exhibition space, which will be free to attend; a two-day conference programme; mobile training sessions, and one-on-one meetings.
Wherever you look now, the stats all tell the same story: consumers are going mobile in droves. And as consumers increasingly treat their mobile phone as the first port of call, whatever they need to do, from paying a car parking charge to deciding where to eat tonight, so brands are following, with mobile sites, mobile apps, mobile CRM activity, and mobile advertising campaigns, designed to reach potential customers where they spend a growing amount of their time.
Mobile Marketing Live brings together solutions providers in all of these mobile disciplines and more, with brands at all stages of their mobile marketing journey, in an environment designed to stimulate informed discussion and Commerce.

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