New site eSeller. They say …When it comes to eCommerce and multichannel, if you look around your business and see that responsibility for this transformational growth area rests squarely on your shoulders… eSeller is for you!
Whether you are an ambitious owner/manager in a small or medium-sized enterprise or the pioneering (if under-resourced!) manager in a very large business, eSeller helps you with practical, flannel-free advice on how to get things done and just sell more!
Selling is at the heart of what we do. There are many wonderful business advice sites online and we leave it to them to cover health and safety, legal and compliance, funding and politics. We have a simple focus: selling. Our aim to is get you selling online, get you more customers, sell your products and services, set more to your retained customers and then grow your multichannel business further. That’s it. As a former Prime Minister might have said, our priority is Selling, Selling and Selling.
This means a combination of news and insights to inform and inspire, training and practical advice so you can act immediately, plus research, webinars and anything else we can create, reference or show in order to help you sell.
eSeller is for commercial people adopting digital channels, who aspire to the standards and experience of the established market leaders yet lack their resources. While we can’t provide free staff we’re doing our best to even the odds in your favour!
The increasing complexity of the digital media landscape and the sustained pressure on advertising budgets present daily challenges for modern marketers. It is perhaps inevitable therefore that Transparency in media trading is an issue that is attracting increasing attention and concern for media budget holders.
At MediaSense, we address “the transparency issue” from a different perspective. While forensic accounting and legal counsel has a place in the debate, this will not change the direction the industry is heading in. [more…]
Around 100 marketers have booked on to attend the digital marketing conference, On The Edge, being held in Bristol, 19th March. If you’re coming along, why not introduce yourself to the other attendees by replying to this post. We find this helps to break the ice and means you’ll know more people when you get there! To book your ticket or to find out more information, just click here: http://ontheedgelive.co.uk/bristol
Volkswagen Commercial Vehicles has appointed Kirsten Stagg as its new Head of Marketing, with effect from 11 March 2014. In her new role, Stagg will report directly to Alex Smith, Director of Volkswagen Commercial Vehicles, and will be responsible for spearheading the brand’s marketing activities in the UK.
Stagg (above) joined the Volkswagen Group as a graduate in 1998. Since then she has progressed through the organisation, holding marketing roles at ŠKODA, Audi and most recently Volkswagen Passenger Cars as National Communications Manager where she orchestrated several high profile advertising campaigns including the recent Woofwagen range campaign. [more…]
By Simon Martin, Deputy Creative Director, Table19
I’m not anti-technology or digital, I’ve got all sorts of gadgets, but recently I’ve found myself getting more and more irritated by the need of advertising and marketing types (and everyone in between) to get me involved on a social level. Of course, technology has a massively important part to play in everyday life. But people are realising that it shouldn’t have this overarching power. It shouldn’t control our lives; it should just be a part of it. Advertisers and marketers would be wise to realise that, too.