New site eSeller. They say …When it comes to eCommerce and multichannel, if you look around your business and see that responsibility for this transformational growth area rests squarely on your shoulders… eSeller is for you!
Whether you are an ambitious owner/manager in a small or medium-sized enterprise or the pioneering (if under-resourced!) manager in a very large business, eSeller helps you with practical, flannel-free advice on how to get things done and just sell more!
Selling is at the heart of what we do. There are many wonderful business advice sites online and we leave it to them to cover health and safety, legal and compliance, funding and politics. We have a simple focus: selling. Our aim to is get you selling online, get you more customers, sell your products and services, set more to your retained customers and then grow your multichannel business further. That’s it. As a former Prime Minister might have said, our priority is Selling, Selling and Selling.
This means a combination of news and insights to inform and inspire, training and practical advice so you can act immediately, plus research, webinars and anything else we can create, reference or show in order to help you sell.
eSeller is for commercial people adopting digital channels, who aspire to the standards and experience of the established market leaders yet lack their resources. While we can’t provide free staff we’re doing our best to even the odds in your favour!
Campaign to launch new kitchen, bedroom and bathroom brand Bohen
The Market Creative has devised the brand identity and marketing campaign to launch Bohen – a brand new consumer retail concept for buying fitted kitchens, bathrooms and bedrooms backed by one of the UK’s leading builders and plumbers merchants groups, Grafton GB Ltd.
Following extensive research into how consumers shop the category, The Market Creative devised the name, identity and proposition for the new brand, which is aimed at high income women aged over 45.
A multichannel campaign launches Bohen on 27 December, supporting the opening of the first 13 showrooms1 as well as the opportunity to buy online at bohen.co.uk.
Caffѐ Nero has seen a strong sales increase among NatWest & RBS customers that have signed up to the Cashback Plus loyalty programme. In the first full month since launch, Caffѐ Nero enjoyed a 55 per cent sales uplift among those signed-up to the new loyalty scheme, which was supported by an increase in purchasing [more…]
UK consumers make 120 million visits to online retail sites in a single day
Visits up by 3.6 per cent compared to Cyber Monday
London, 10 December 2013 - Experian, the global information services company, has today revealed that for the first time ever the second Monday of December (9 December 2013), coined “Middle Cyber Monday”, was the biggest online shopping day of the year, eclipsing Cyber Monday (2 December 2013), the previous record holder.
9th December 2013: Starcom MediaVest Group (SMG) has today announced that Head of SEO, Andrea Brown, is to become Managing Director of its content arm, LiquidThread. The promotion will see Brown shift the area’s focus to develop greater content marketing activities across SMG London.
In her new role, Brown will lead the creation and optimisation of digital content for brand discovery through search engines. She will manage the creation of social objects and dynamic creative assets for consumers to engage with on display and paid and non paid for social media.
A man was walking in the street when he heard a voice. "Stop! Stand still! If you take one more step, a brick will fall down on your head and kill you." The man stopped and a big brick fell right in front of him. The man was astonished.