“Glancee is serendipity on steroids and it’s now joining Facebook”

by Will Corry on May 8, 2012 in Marketing, Mobile Marketing, Mobile/Tablet, Nuggets, Retail News

Mobile Marketing Magazine reports ..Facebook acquired Glancee late on Friday, expanding its mobile capabilities in the run up to a historic IPO. Financial details of the deal were undisclosed, but it appears to primarily be a talent grab.

The mobile app, which connects Facebook users based on location and interests, will eventually be shut down as the team joins Facebook.

Facebook confirmed the deal in a short statement: “We are thrilled to confirm that Facebook has acquired Glancee. The acquisition closed today. We can’t wait for co-founders Andrea, Alberto, and Gabriel (Chief Executive Officer Andrea Vaccari, Chief Operating Officer Alberto Tretti, and Chief Technology Officer Gabriel Grise) to join the Facebook team to work on products that help people discover new places and share them with friends.”

Tags: Alberto Tretti, Andrea Vaccari, Facebook, Gabriel Grise, Glancee, Location-based Services, Mobile Applications, Mobile Social Networking Print article