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Naked Pizza is effectively using Twitter for communications, customer service and most importantly, new sales

by Will Corry on May 3, 2012 in Best advertising story, Marketing, Media, Nuggets, PR, Retail, Retail News, Small Business, Social Media, Startups, Twitter

New Orleans’ own Naked Pizza (@NAKEDpizza) is changing the minds of experts and engaging its local community – using Twitter – in a profitable way. Naked Pizza is effectively using Twitter for communications, customer service and most importantly, new sales.

There has been a LOT written about Twitter in general and as a marketing and branding tool. But as yet, there is no primer, no “Twitter for Business for Dummies.”

Even without a primer Jeff Leach, co-owner of Naked Pizza, seems to be well on the way to figuring it out. That’s not to say that Jeff’s approach would map to the “best practices” of Public Relations (PR) and Social Media (SM) pros but it’s working for @NAKEDpizza and most importantly Jeff is tying it to metrics which matter to his busines

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