Food – it seems- has become the cause of a global epidemic that we all seem to be casually ignoring. The marketing of junk to kids, the rewarding of junk as a treat and or ignorance as to how this crap affects us is alarming.
But the debates surrounding the issues are complex. We don’t have enough of an understanding of them to offer an educated alternative in this forum, but what we do feel however is that money and greed seems to be put before people in countries around the world struggling with this ‘problem’. via Cherryflava
The blame seems to be squarely put at the door of the individual [as is the case in this HBO documentary called ‘The weight of a nation’], but what connection is being made with the lies that food marketers are selling people. Sugar-laden breakfast cereals supposedly sold as ‘low-fat’, corn starch-rich rubbish marketed as a ‘healthy’ alternative, should be outlawed.
Products packed for ‘convenience’ are killing people without them even realising that these are the things causing their illness. People are ignorant, but ‘trusted’ brands are not exactly helping matters. Do yourself a favour – next time you’re in the supermarket queue, look around at what people have in their baskets. It’s a bad habit of ours, but one we have difficulty resisting.
Our personal observation – if it comes in a package with bright colours, cartoon characters or ‘loud’ typefaces – it’s most likely crap.
Keep in mind however – that a lot of people are making a lot of money ‘solving’ the obesity trend at the same time. If you talk it up enough – you’ll convince a generation that they need to do something about it to solve the problem.
Many of you will know this photo: officials trying to stop Kathrine Switzer running the Boston Marathon in 1967 because, y'know, women can't run marathons... Well, she ran the London Marathon today, aged 71, and with the same bib number, 261. HUGE respect, @KVSwitzer! pic.twitter.com/2ZRH7VKwrj
Sky overtook Procter & Gamble as the biggest spender on traditional advertising in the UK in 2017, increasing year-on-year spend by 2.7% to £197.1m, reveals Nielsen data released today.
P&G’s spend dropped 1.4% versus 2016 to £196.8m, as did BT’s who retained third place despite a fall of 3.8% to £144.1m. Nielsen’s figures include the seven major traditional media formats but exclude internet advertising. [more…]
UK ad viewability levels have hit their highest level since records began back in the second quarter of 2014, according to the latest quarterly benchmark report from ad verification firm Meetrics.
In the first quarter of 2018, the proportion of banner ads served that met minimum viewability guidelines rose from 56% to 59% – the first time levels have risen for four consecutive quarters. [more…]
Social Media platforms have multitudinous advantages when compared to plenty of conventional marketing tools.
Also, changes in these sites are happing at a very fast rate and if any marketing campaign is not in sync with the latest updates then the chances for it to succeed is less. [more…]
Many of you will know this photo: officials trying to stop Kathrine Switzer running the Boston Marathon in 1967 because, y'know, women can't run marathons... Well, she ran the London Marathon today, aged 71, and with the same bib number, 261. HUGE respect, @KVSwitzer! pic.twitter.com/2ZRH7VKwrj
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