Victoria’s Secret is the top retailer on Facebook, with nearly 18.5 million fans, followed by Walmart with about 15 million fans. According to Campalyst, 97% of the Top 250 Internet Retailers are on Facebook, and average number of fans there is close to 1 million.
On Twitter, Major League Baseball is the leading Internet retailer account with 1.9 followers. The brand also has the most on Google+, boasting more than 600,000 followers.
Retail channels on YouTube do not show numbers as large as the other social platforms. Nike has the most subscribers with more than 200,000.
Pinterest is still relatively new to the social media game, which explains why its numbers are the lowest. It may also suggest that the platform is better for user-generated content, rather than retail. Nordstrom leads on Pinterest with more than 14,000 followers.
Even though you want tweets to look effortless, each one of them should be well thought-out. You want to look at a Twitter campaign from every possible angle and get the opinions of others before it goes live. The following companies may have had the best of intentions, but their tweets will forever be known as some of the most epic social media fails.
In her Oscars® winner’s acceptance speech Cate Blanchett announced that Dame Judi Dench was filming in India. It drew attention to the news that a sequel to ‘The Best Exotic Marigold Hotel’ is in production following its great success in 2012 when it took £82m at the box office worldwide.
The sequel, which will feature Richard Gere as a new resident of the hotel, is due to premiere in 2015.
Tremor Video, @TremorVideo a leading provider of technology-driven video advertising solutions, today announced it has launched the industry’s first screen agnostic (all-screen) optimisation offering for online video advertising.
Marketing News ... F&C Investments, has appointed direct response and relationship marketing agency WDMP (@curiousWDMP) to create a direct response campaign aiming to maximise funds deposited and customer return on investment through its ISA products before the tax year end on 5th April.
F&C chose WDMP to create the campaign as a result of the strategic approach that the agency developed, using a strong data segmentation strategy to identify the most effective targets on its database. Data forms the foundation of the campaign, which delivers personalised, relevant and impactful communications to the different behavioural and lifestyle groups identified. [more…]