Victoria’s Secret is the top retailer on Facebook, with nearly 18.5 million fans, followed by Walmart with about 15 million fans. According to Campalyst, 97% of the Top 250 Internet Retailers are on Facebook, and average number of fans there is close to 1 million.
On Twitter, Major League Baseball is the leading Internet retailer account with 1.9 followers. The brand also has the most on Google+, boasting more than 600,000 followers.
Retail channels on YouTube do not show numbers as large as the other social platforms. Nike has the most subscribers with more than 200,000.
Pinterest is still relatively new to the social media game, which explains why its numbers are the lowest. It may also suggest that the platform is better for user-generated content, rather than retail. Nordstrom leads on Pinterest with more than 14,000 followers.
Creative agency Space has been appointed by Arla, the UK’s largest farmer-owned dairy company, to support the launch and ongoing development of a game-changing concept in the milk aisle: Arla Best of Both (BOB), the country’s first yellow-top milk.
Space’s remit covers live brand activation as well as digital and social.
Sally Durcan writes ... Talk to Mums is a ‘Mum to Mum’ communications agency that connects brands with mums online and offline.
Our goal is to make marketers + PR’s jobs easier by offering multiple ways to reach mums, more than any other agency or group through our active online and offline communities. Access to these communities is via our range of services & programs.[more…]
Ingenuity, the independent integrated new business consultancy for agencies and brands, has appointed Claire van der Zant as business director as it pursues strong growth in 2016.
Van der Zant joins from Cherry London where she was head of new business. At Cherry, she developed partnership-led CRM, acquisition and loyalty programmes, helping to launch O2 Priority. Prior to that she was client partner at Rainmaker.
According to a OnePoll.com survey, 70% of us regularly send texts and emails to the wrong people. The worrying word here is ‘regularly’.This isn’t a post about accidentally sending raunchy messages to your mum, but it does highlight the point that when it comes to targeting our messages to the right people, we’re painfully poor [more…]
mcm creative group, the communications consultancy, today announces the launch of their brand new app ‘Emplify’, designed to help clients improve employee engagement and communication within their businesses.‘Emplify’ was created by the team at mcm [more…]
The Super Bowl’s done and dusted but the ad wars will linger on, with claim and counter claim as to which did well and which didn’t. We’ll cover this intelligence (if such it be) as and when but here’s a pretty fair selection courtesy of the Guardian (feel free to ignore the trying-very-hard-to-be-funny commentary).
Here’s one from Jeep and agency Iris that didn’t surface before the Bowl, of the ‘heroic’ school of advertising that may be a bit over the top but comes as a welcome change from all those celeb-packed comic efforts. It topped Adweek’s top five.