Shaken & Stirred - Influential Brand Profiling and Positioning

Want to see your recipe on the shelves of M&S and win £20,000?

Optomen Television called me to tell me about an exciting new food series for ITV1 called Food Glorious Food.

They said … This is a search for Britain’s best loved recipe, and it’s a competition that anyone can enter, as an individual or as a group all it takes is the ability to cook one delicious dish. It could be someone with a dish that has been passed on down through generations, do they have an age-old, favourite recipe that you’d like to make a comeback or perfected a traditional dish with a secret ingredient.

The winning dish from the series will earn its owner £20,000 as well as the pride of seeing their dish on the shelves of Marks & Spencer. The closing date for all applications is 29 June 2012.

Here is more coverage on the new show.

Not content with taking over the reality TV talent show market, Simon Cowell will reportedly take over the reality TV cooking market following the reports that he is going to launch a new cooking show, titled, Food Glorious Food.

According to The Sun, the show will search for the best home-cooked meal in the UK and the winner will receive £20,000 as well as having their dish sold in Marks And Spencer stores across the country

Dermot O’Leary is reportedly the frontrunner to host the new series, which aims to find the UK’s best home-cooked meal with a British theme.

Cowell, who has worked with O’Leary on The X Factor and who is behind other such TV juggernauts as Britain’s Got Talent, is offering the series’ winner £20,000 in prize money, as well as the chance to have their meal sold in Marks & Spencer stores.

A show source told The Sun: ‘We’re tapping into the Jubilee spirit with a Best of British theme. It’s open to all ages – from a granny with Cornish pasties to a youngster who has the ultimate recipe for jellied eels. We’re looking for characters too – with the “likeability factor”.’

Food Glorious Food, which would be produced by the same production company behind many of Gordon Ramsay’s TV shows, will be another multimillion pound endeavour for Cowell, who is apparently in talks with ITV to air the show.

The new show will see hopeful chefs cook for a panel of food experts in heats due to begin next month, before the successful cooks are sent through to the semi-final and final stages of the competition.

At the beginning of this year, Simon set out his plans to launch a cooking show to rival the BBC’s MasterChef and The Great British Bake Off and he even named his ideal host: Dawn French.

He told the Daily Mail: ‘I would love Dawn to do it. I know she has lost a lot of weight, but I am hoping to persuade her to put a tiny bit back on with me.

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