Celebrity endorsements are out in new advertising campaign for Sainsbury’s
Jack Monroe, a 25-year-old single mother whose stories of struggling to feed her son for £10 a week while on benefits have propelled her to national fame, will front Sainsbury's new campaign from next month.
Two years after terminating its relationship with another Essex-born foodie, Jamie Oliver, the retailer has hired Monroe as one of four "real" food lovers whose commitment to food on a budget and work in their local communities has impressed the bosses at Britain's third largest supermarket. [more…]
Sophie Burke, Head of Marketing at global digital fitness media company Zoom Media, thinks that brands should be turning up the music this Christmas...........
So, still a few days to go until we’re past the middle of winter. For now, it’s about waking up in the dark, soup instead of salad and total confusion about what to wear as the weather can’t make up its mind. It’s not all doom and gloom though; Christmas is upon us, the mulled wine is making an appearance and there is nothing better than log fires and a mince pie to warm the spirits.
…..apart from music. At the moment we are getting into the mood by listening to Christmas songs and buying/avoiding the X Factor single. It’s incredible how something as uncomplicated as music can evoke and produce so many varied feelings, emotions, connections and indeed influence your behaviour. Research by Dr Costas Karageorghis from Brunel University, London, has shown that running with music helps improve your physical performance by 15%, according to research they published in 2008. [more…]
If someone mentions algorithms to me again I am going to yell very loudly! People are using algorithms like they’re going out of fashion. In the world of programmatic buying they seem to be seen as the panacea for everything.
For publishers they’re apparently the answer to maximising revenue and for advertisers they are alleged to bring in the numbers in terms of response. And yet when those numbers are actually response rates of 0.5-0.6% aren’t people seriously over-egging how effective their algorithms are?! [more…]
UK consumers make 120 million visits to online retail sites in a single day
Visits up by 3.6 per cent compared to Cyber Monday
London, 10 December 2013 - Experian, the global information services company, has today revealed that for the first time ever the second Monday of December (9 December 2013), coined “Middle Cyber Monday”, was the biggest online shopping day of the year, eclipsing Cyber Monday (2 December 2013), the previous record holder.