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Premier Foods will sell Sarson’s and Dufrais vinegars and Haywards pickles for £41m

Premier Foods is selling its vinegar and sour pickles business as it continues its strategy of concentrating on “power brands”.

It will sell Sarson’s and Dufrais vinegars and Haywards pickles for £41m to Japanese food producer Mizkan.

The products are predominately made in Middleton near Manchester and Premier said all staff will transfer to Mizkan.

Premier is concentrating on eight brands it thinks have the best prospects, including Hovis and Oxo. Others include Mr Kipling, Bachelors, Oxo and Sharwood’s.

Sarson’s is the UK’s best-selling vinegar brand. Both it and the Haywards business date back more than 100 years, with Sarson’s created in 1794 by Thomas Sarson. Haywards dates back to 1868 and also makes pickled onions red cabbage and gherkins.

‘Beloved’ brands

The sale to Mizkan will not include Premier’s factory at Bury St Edmunds in Suffolk, where some of the Haywards pickles are currently produced.

Premier said in a statement this latest move represented a further step in its strategy to prioritise investment behind the eight brands.

Mizkan said it was delighted to have bought the brands, which it said were “beloved” by consumers and provided a solid foundation for further growth in the UK. Premier, which is the country’s largest food manufacturer, ran into trouble last year partly because of a huge pension scheme deficit.

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