Leading web hosting company, 123-reg is launching a high-profile outdoor advertising campaign this summer on London buses, capitalising on the increased numbers of visitors to the capital during the 2012 Olympics. The promotion, launched on the 12th July will be supported with an extensive social media campaign.
123-reg is the UK’s leading domain registrar, with over three million domains in the UK, and responsible for registering one in every four .uk domains. The company’s promotional campaigns to date have focused on targeting potential customers online, and for the first time this activity takes it offline to reach a wider audience.
The creative focuses on conveying the key message to businesses of all sizes and sectors that setting up a website is as easy as 1, 2, 3. It alludes to the number of different companies represented by passengers on the bus, and how anyone can purchase a .com web address at a special price of just £9.99. Over 160 ‘streetliner’ advertisements will appear on 160 different vehicles on bus routes throughout Greater London for four weeks throughout July and August.
Social media activity will be aligned to the outdoor campaign and across 123-reg’s Twitter and Facebook channels. Fans and followers will be invited to take part in weekly picture competitions to guess the location of a bus while submitting their favourite bus-related stories. In addition to this branded Oyster Card holders are being produced and given out at key Underground locations, to drive potential customers to the bus campaign and to the 123-reg site.
Thomas Vollrath, chief executive of 123-reg comments: “This summer, there will be an increased number of visitors from all over the UK visiting London. This campaign is all about raising brand awareness and extending our consumer outreach, and this summer is the perfect time to do this. As a primarily online company, we felt it was worthwhile to move our advertising ‘offline’ in order to gain traction, and we look forward to measuring the results.
Anyone, whether an established business person or an amateur blogger, can set up a website with 123-reg and can even do so via their smartphone. There is a huge buzz around London and the UK as a whole at the moment, and this campaign gives us the opportunity to shout out about our credentials as the country’s number one and reach out to new audiences.”
Research from Hitwise, a division of Connexity, today reveals mobiles as the device of choice for budding UK travellers, with over half (52%) of visits to travel ‘destination’ sites made from a mobile.
Once booked, British holiday makers continue to plan their trip via a mobile device, with seven in ten (72%) researching ‘things to do’ from their smartphone.
The Hitwise data reveals Brits kick off Summer holiday searches at the beginning of May, with top destinations revealed as Spain and Tenerife, whilst Cornwall and Wales secure the top spot for British destinations. The number of UK people looking to take a trip to London, however, has declined 11 per cent, yet remains the third most popular holiday destination for American travellers[i].
Ticketmaster, a Live Nation Entertainment company, is pleased to announce the integration of the Preoday food, drink and merchandise ecommerce platform with Ticketmaster’s services to clients in the UK, Europe, Australia and New Zealand.
This exclusive partnership is the first and most significant agreement of its kind, with Ticketmaster leading the way in the market. Under this partnership Ticketmaster will work with Preoday to bring innovative in-venue solutions to clients - the Preoday platform will enable Ticketmaster to offer venues new online tools to manage the experience and enjoyment of fans at live events.
By integrating seamlessly with Ticketmaster’s online platforms, Preoday allows fans to order their food, drink and merchandise online via the Ticketmaster website or app, thereby avoiding lengthy queues at sports, theatre, arts, music venues and other c.
In the wake of both BHS and Austin Reed collapsing into administration this week... A growing army of tech startups, regional newspapers, on demand couriers, business directories, shopping apps, influential bloggers and more have joined forces on a shared mission to revive the high street...
From this May, online and local shopping will converge like never before, empowering the bricks and mortar high street to fight back at scale.
The ammunition is simple - products in stock in local shops registered with pockethighstreet.com will be available for 1 hour delivery or click & collect in minutes and discoverable across a wide range of digital publishers.
"SEO" means finding ways to increase your site's appearance in web visitors' search results. This generally means more traffic to your site. Intense search engine optimisation can involve complex site reconstructing with an SEO Sydney firm, but there are certain simple steps which you can take by yourself to increase your search engine ranking.
Here are some basic SEO tips to get you started:
1. Your website is like a big cake: Paid search, your links and social media acts like icing and you content, information architecture and infrastructure act as a sugar, which makes the cake. Without it, your website is tasteless, and will be thrown in the trash in no time.[more…]
The nurse approached him, smiling. "The labor is going great," she said. "Wouldn't you like to come in?" "Oh, no." The man shook his head.
The nurse returned to the mother's side, and the labor progressed smoothly. As the birth neared, the nurse returned to the man, now pacing frantically in the ball. "She's doing so well," she assured him. "Would, you like to at least come in and see her?"The man seemed to hesitate slightly, then shook his head again. "No, no, I couldn't do that." He jingled car keys in his sweaty palm and resumed his pacing.
A seven year old boy was at the centre of a courtroom drama yesterday when he challenged a court ruling over who should have custody of him.
The boy has a history of being beaten by his parents and the judge initially awarded custody to his aunt, in keeping with the child custody law and regulations requiring that family unity be maintained to the degree possible.