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All about MBA, Firefly Mobility, Crane.tv, BrightEdge

by on July 29, 2012 in Nuggets, Retail News

On Monday 30th July, leading independent marketing communications agency MBA will help the UK Trade & Investment (UKTI) position the UK as the world’s leading creative hub at the Global Business Summit.

MBA will showcase its experience in building global luxury brands, alongside Brazil-based client Embraer Executive Jets. From a shortlist of agencies based in London, New York and Paris, London-centric MBA was chosen by the BRIC brand to develop its global profile. MBA, one of the ‘World’s Leading Independent Agencies of 2012’, according to advertising bible Campaign, will speak to an audience of influential international business and government leaders and decision makers following keynote speeches from Sir Martin Sorrell, CEO of WPP and Jonathan Ive of Apple.

 

A new online retailer, committed to making mobility aids more accessible by creating a new user-friendly experience, is launching on 31 July.  Firefly Mobility will provide access to an initial product range of over 1,500 products across mobility, home physio and daily living aids, with the aim of delivering a more intuitive and empowering brand experience to a wider audience of elderly, less able and disabled people living in the UK.

The etailer offers a range of aids from walking aids and bottle openers to sports injury and disability products, designed to ensure full independence for people regardless of their age or mobility.  The modern, approachable brand and digital strategy has been developed by Pepper, the integrated brand, marketing and communications agency.

To appeal to a broader audience and make mobility aids more accessible, Pepper focused on improving the user journey in this sector by mapping out very specific signposting and through the use of more effective imagery and descriptions.  The fresh, vibrant brand is designed to create empathy with the consumer and work across all channels and media.  The platform has been constructed to anticipate future digital innovations and implement a full end to end customer experience online.

 

Digital storytelling company Crane.tv, announces the launch of their blog dedicated to the cultural happenings of the London 2012 Olympic games.

Over the next three weeks the Crane.tv team will be reporting live from events, posting photos from around the city and producing plenty of Games-inspired videos.

Highlights include:

•       A gymnastics-inspired fashion film featuring clothes by emerging London designer Kit Neale

•       An interview with team USA’s fencing star Tim Morehouse. Check out his take on how styles of fencing differ according to nationality

•       Elizabeth Streb’s One Extraordinary Day

•       A Crane.tv Olympic Challenge featuring one of our very own reporters as she trains with choreographer Aicha McKenzie

•       A mini documentary on the Rio Artists Occupy London project

BrightEdge (www.brightedge.com), the global leader in enterprise SEO, today announced major milestones in the UK and European search marketplace, demonstrating continued momentum and expansion.

BrightEdge has recently forged partnerships with leading UK and Europe-based brands and agencies such as Tesco, OMD, MoneySupermarket, SMV, Performics, Hotels.com and Cheap Flights, and is thepreferred SEO partner for Facebook, Twitter and Adobe.

Over 2000 major global brands and companies choose BrightEdge for its innovative search technology and platform, S3, which includes patented SEO share-of-voice competitive tracking, support for Google Search+ Your World and unique social SEO capabilities for its customers.

“Earlier this year, we built a solid foundation in the UK and Europe for growth and expansion based on high demand for our market-leading innovative SEO technology and platform – S3,” said Bob De Laney, MD of BrightEdge EMEA “Since then we’ve been on a blistering pace and continue to see strong, sustained momentum – driven by new partnerships with both leading agencies and with direct brands.”

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