The Rugby Union of Russia (RUR) and organising committee of the Rugby World Cup Sevens 2013, Moscow are delighted to appoint Essentially Group, a division of CSM Sport & Entertainment, as the exclusive global commercial agency tasked with managing and implementing the commercial programme for Rugby World Cup Sevens 2013 in Russia.
One of Rugby’s most prestigious events, Rugby World Cup Sevens 2013 will be hosted at the iconic Luzhniki Olympic Complex, Moscow, across the weekend of the 28 – 30 June 2013. It is expected that more than 100,000 fans from Russia and around the world will attend the event which is promising to be the biggest party of the year in Russia’s capital, bringing together the world’s top 24 men’s and top 16 women’s nations for a stunning festival of world class Rugby, music and entertainment.sia (RUR) and organising committee of the Rugby World Cup Sevens 2013, Moscow are delighted to appointEssentially Group, a division of CSM Sport & Entertainment, as the exclusive global commercial agency tasked with managing and implementing the commercial programme for Rugby World Cup Sevens 2013 in Russia.
With Rugby Sevens being the newest Olympic Sport, Moscow 2013 will also offer the wider sports fan in Russia and around the world a unique insight to the highly competitive, action-packed and fan-friendly sport that looks set to capture hearts and minds when it debuts at the Rio 2016 Olympic Games.
With a year to go to Moscow 2013, planning and preparation is on track for the largest Rugby event ever to be hosted in the country. The announcement of a market-leading exclusive commercial agent for the organising body represents a further boost to what is set to be a spectacular event.
Vyacheslav Kopiev, President of the RUR and deputy Managing Director of RWC Sevens 2013 LOC, said, “ We are really looking forward to hosting what will be the biggest Rugby Sevens party yet; a true festival of Rugby and music. In Essentially we believe we have found a commercial team with in-depth knowledge and a proven record of success across this format of the sport, having worked with the IRB to secure a title partner to the HSBC Sevens World Series. We believe they are perfectly placed to help deliver us a full family of commercial partners and an outstanding tournament”.
Bart Campbell, Group COO at CSM said “We are delighted to be working with the RWC Sevens 2013 following on from our role at the RWC Sevens 2009 and are looking forward to working with the Russian Rugby Union to deliver one of the most exciting Sevens tournaments ever.”
Mike Vandrau, Head of Sales Essentially added “This really is going to be a fantastic opportunity for us to help develop the commercial support of Rugby in Russia and a superb opportunity for brands looking to enter or build their profile in the Russian market.”
Bernard Lapasset, Chairman of the International Rugby Board and tournament owners Rugby World Cup Limited, said: “The appointment of Essentially Group as commercial agents for the Moscow 2013 organising body represents another boost in planning and preparation for what promises to be a spectacular Rugby World Cup Sevens event. The scene is set for a unique festival that blends world class action on the field with a fantastic party off the field as Moscow welcomes Rugby fans from around the world with open arms.”
Very interesting to read!