It is Tumblr, a network ideal for photo and video integration, as well as reaching out to a niche demographic.
Benefits of Being on Tumblr
Tumblr boasts 39 million users, half of whom are under the age of 25. Since the bigger social networks have more varied demographics, it offers marketers a chance to connect with a defined audience.
And because photos and videos are proven to be more engaging than text online, this micro-blogging site is the perfect place to connect with users on more than one front.
With the introduction of ads that appear as highlighted posts, as well as the fact that Adidas just ran the first-ever large-scale brand campaign on the site, Tumblr is likely to keep on gaining traction and influence.
Simply Pleasure, The UK’s largest retailer of adult toys, has partnered with ImpactFive (www.impactfive.com) to launch a performance marketing campaign for its online store (www.simplypleasure.com).Simply Pleasure, which has shops in 30 high streets nationwide, has the largest range of products for the adult market; including toys, gifts, lingerie and clothing. The company will be extending [more…]
Marketers champion email and social media over mobile and SEO marketing
Teradata Corporation (NYSE: TDC), the global leader in analytic data platforms, applications and services, today released, through Teradata eCircle, the UK results of its Data Driven Marketing Survey, Europe.
Over 70% of shoppers recently admitted to sometimes abandoning carts while browsing online (OnePoll). This problem can be fatal for eCommerce businesses which have to offer their customers the best user experience possible, or risk losing sales to the competition.
A golfer was involved in a terrible car crash and was rushed to the hospital. Just before he was put under, the surgeon popped in to see him. "I have some good news and some bad news, says the surgeon. "The bad news is that I have to remove your right arm!"
"Oh god no!" cries the man. "My golfing is over! Please Doc, what’s the good news?"
Meadowhall in Sheffield, one of the UK’s top 10 shopping centres, has taken a step into the future of shopping centre communication by implementing Toolbox Marketing’s retailer communication tool, Mallcomm. The centre will be launching the app in January and becomes the latest UK scheme to take the step of revolutionising its retailer relations, by installing Mallcomm, thus joining some of the leading shopping centres in Europe and Turkey.