It is Tumblr, a network ideal for photo and video integration, as well as reaching out to a niche demographic.
Benefits of Being on Tumblr
Tumblr boasts 39 million users, half of whom are under the age of 25. Since the bigger social networks have more varied demographics, it offers marketers a chance to connect with a defined audience.
And because photos and videos are proven to be more engaging than text online, this micro-blogging site is the perfect place to connect with users on more than one front.
With the introduction of ads that appear as highlighted posts, as well as the fact that Adidas just ran the first-ever large-scale brand campaign on the site, Tumblr is likely to keep on gaining traction and influence.
Mobile payments company iZettle, is today launching a marketing campaignwith Forsman & Bodenfors (F&B), one of the best advertising agencies in the world.
iZettle is the first mobile payments company in this space to do a big marketing push. Together with F&B it has created a campaign that centres on the notion that ‘big things start small’.
The campaign showcases that iZettle empowers small businesses to be the best they can be and highlights that SMEs can run their business and take card payments on a smartphone or tablet anywhere in the world using iZettle. These messages will be conveyed via TV, radio, print and digital adverts.
Today, the world is dancing to the tunes of technology. One such element of technology that has connected the globe in a swirl is video conferencing. You cannot deny the superb benefits that this technology is bringing to the world.
From delivering a tangible return on investment to reducing the cost of traveling and saving time, this technological development has opened up horizons for its users.
If you believe designer Alexander Wang, all the dystopian, futuristic fashion you see on the silver screen in the latest Sci-Fi epics aren't visions from tomorrow, they represent the look of 2014.
That was the message on Thursday when Wang live streamed a runway show from his website, officially launching his collaboration with retailer H&M. The tech-enabled, live event is unique in that it essentially bypassed September's Fashion Week, opting for an Apple iPhone event-style launch, catering to the mainstream, connected consumers both companies hope to reach [more…]
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Real-time marketing specialist launches following successful beta
Trigger Buzz, a specialist in real-time marketing, today announced its official launch along with the involvement of Greg Delaney, Mark Lund and Malcolm Green who’ve invested in the business and have taken roles on the company’s board.
Trigger Buzz will be led by founder and managing director Stephen Wise alongside head of operations Tom Maverley, with Delaney and Green offering creative support and direction. Lund will provide commercial expertise.