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Wise solution for listed energy plc

by on July 30, 2012 in Latest News, Lead story, Marketing, Northern England, Retail News

Energy and utilities consultancy Utilitywise plc has unveiled its new brand identity following a collaborative project with Solution Group as the company was listed on the stock market.

The Tyneside-based agency devised the company’s new logo using a striking red and black combination to help it stand out in its crowded, competitive marketplace. www.utilitywise.com

The rebranding project for Utilitywise also involved the design and build of a new website (www.utilitywise.com). Its new identity has now also been rolled out across all literature, stationery and display materials to accompany the firm’s launch on the Alternative Investment Market (AIM).

Tony Hitchens, marketing manager at Utilitywise, said: “Having worked with the exceptional team at Solution Group in the past, I knew they had the business experience and creative ability to deliver this major rebranding exercise under tight timescales. In addition, their full service offering meant we could keep everything with one design partner.

“It was essential for us to achieve a clearer and more consistent brand identity both online and offline that has enabled us to bring all of our products under one easy to understand style.”

Solution Group

One of the first design agencies to be set-up in North-East England over 20 years ago, Solution Group works with several high profile clients such as Sarah Mains, The Sage Gateshead, Oxfam, Intellect and Home Group.

Peter McGlynn, director at Solution Group, said: “Given the sheer size and profile of this project, it was one our team was delighted to get its teeth into as it involved creative design across several multi-media platforms

“Based on the client brief, we designed and executed an illustration style to visualise its offers as we felt its product did not lend itself to photography, which is the heavily utilised approach by other players in the market.”

Formed in 2006, Utilitywise assists businesses across the UK and Ireland with their energy management needs. The company has gone from strength-to-strength and now employs around 230 staff and manages over 50,000 energy meters.

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