I am often asked at local networking events – ’what is the benefit of social media for my business?Quickly followed with ’Will I make any money out of it?’, and ‘When will it start to work?’
Many online marketing pro’s (including me) preach about how social is important, but for the smaller local business who don’t have the resources or the knowledge, this is a very real question, especially when there are many articles floating around suggesting that if you get an intern to do your social, you may be committing brand suicide.
Small local businesses want hard facts and figures as to how much money social might make and how long it will take to see results, so I thought I’d do an experiment on a local level to see just how much reach there might be with a ‘bit of social‘ and publish the results.
Hopefully you will see that we got more than great content, we made some fantastic local connections and became part of the festival itself. You may also think differently about short term Social Media for events as just the starting point as opposed to the beginning and the end.
If nothing else, I hope this post can show you how simple ideas can be put together and that thinking of what to tweet is not as hard as it seems when you are surrounded by shareable content!
Jackie Hole is the MD of PPC Agency 22 Minds Ltd – www.22m.co.uk, and newly incorporated Search and Social company Carnival Creative Ltd – www.carnivalcreative.com Both companies can be found at: The Media Centre, 7 Northumberland Street, Huddersfield, HD1 1RL Tel: Huddersfield – 01484 483027 or Leeds – 0113 815 1822
Did you see Virgin Holidays' luxury tree house PR stunt?
The Virgin family of brands, headed up by maverick entrepreneur Richard Branson, are known for doing things their own way, and being open to cool and exciting ideas. Virgin Holidays recently decided to put its marketing budget to good use
Comparison site Gocompare.com has launched with global performance marketing network Affiliate Window. Launched by a team of insurance experts in November 2006, Gocompare.com is one of Britain’s most popular comparison sites.
With the move to Affiliate Window, the brand plans to diversify and automate their affiliate programme. Gocompare.com will use Affiliate Window’s market-leading reporting and automation to help grow the channel.
Attending conferences is fun. You learn a lot and you get to meet some great people and expand your network.
However, attending conferences isn’t a cheap affair. You have to pay for travel, accommodation and food. Not to mention, time off work and time to catch up with work. If you have family commitments, it can also be hard to justify the time away.[more…]
Sally Durcan writes ... Talk to Mums is a ‘Mum to Mum’ communications agency that connects brands with mums online and offline.
Our goal is to make marketers + PR’s jobs easier by offering multiple ways to reach mums, more than any other agency or group through our active online and offline communities. Access to these communities is via our range of services & programs.
The Super Bowl’s done and dusted but the ad wars will linger on, with claim and counter claim as to which did well and which didn’t. We’ll cover this intelligence (if such it be) as and when but here’s a pretty fair selection courtesy of the Guardian (feel free to ignore the trying-very-hard-to-be-funny commentary).
Here’s one from Jeep and agency Iris that didn’t surface before the Bowl, of the ‘heroic’ school of advertising that may be a bit over the top but comes as a welcome change from all those celeb-packed comic efforts. It topped Adweek’s top five.