I am often asked at local networking events – ’what is the benefit of social media for my business?Quickly followed with ’Will I make any money out of it?’, and ‘When will it start to work?’
Many online marketing pro’s (including me) preach about how social is important, but for the smaller local business who don’t have the resources or the knowledge, this is a very real question, especially when there are many articles floating around suggesting that if you get an intern to do your social, you may be committing brand suicide.
Small local businesses want hard facts and figures as to how much money social might make and how long it will take to see results, so I thought I’d do an experiment on a local level to see just how much reach there might be with a ‘bit of social‘ and publish the results.
Hopefully you will see that we got more than great content, we made some fantastic local connections and became part of the festival itself. You may also think differently about short term Social Media for events as just the starting point as opposed to the beginning and the end.
If nothing else, I hope this post can show you how simple ideas can be put together and that thinking of what to tweet is not as hard as it seems when you are surrounded by shareable content!
Jackie Hole is the MD of PPC Agency 22 Minds Ltd – www.22m.co.uk, and newly incorporated Search and Social company Carnival Creative Ltd – www.carnivalcreative.com Both companies can be found at: The Media Centre, 7 Northumberland Street, Huddersfield, HD1 1RL Tel: Huddersfield – 01484 483027 or Leeds – 0113 815 1822
Research from Hitwise, a division of Connexity, today reveals mobiles as the device of choice for budding UK travellers, with over half (52%) of visits to travel ‘destination’ sites made from a mobile.
Once booked, British holiday makers continue to plan their trip via a mobile device, with seven in ten (72%) researching ‘things to do’ from their smartphone.
The Hitwise data reveals Brits kick off Summer holiday searches at the beginning of May, with top destinations revealed as Spain and Tenerife, whilst Cornwall and Wales secure the top spot for British destinations. The number of UK people looking to take a trip to London, however, has declined 11 per cent, yet remains the third most popular holiday destination for American travellers[i].
Ticketmaster, a Live Nation Entertainment company, is pleased to announce the integration of the Preoday food, drink and merchandise ecommerce platform with Ticketmaster’s services to clients in the UK, Europe, Australia and New Zealand.
This exclusive partnership is the first and most significant agreement of its kind, with Ticketmaster leading the way in the market. Under this partnership Ticketmaster will work with Preoday to bring innovative in-venue solutions to clients - the Preoday platform will enable Ticketmaster to offer venues new online tools to manage the experience and enjoyment of fans at live events.
By integrating seamlessly with Ticketmaster’s online platforms, Preoday allows fans to order their food, drink and merchandise online via the Ticketmaster website or app, thereby avoiding lengthy queues at sports, theatre, arts, music venues and other c.
In the wake of both BHS and Austin Reed collapsing into administration this week... A growing army of tech startups, regional newspapers, on demand couriers, business directories, shopping apps, influential bloggers and more have joined forces on a shared mission to revive the high street...
From this May, online and local shopping will converge like never before, empowering the bricks and mortar high street to fight back at scale.
The ammunition is simple - products in stock in local shops registered with pockethighstreet.com will be available for 1 hour delivery or click & collect in minutes and discoverable across a wide range of digital publishers.
"SEO" means finding ways to increase your site's appearance in web visitors' search results. This generally means more traffic to your site. Intense search engine optimisation can involve complex site reconstructing with an SEO Sydney firm, but there are certain simple steps which you can take by yourself to increase your search engine ranking.
Here are some basic SEO tips to get you started:
1. Your website is like a big cake: Paid search, your links and social media acts like icing and you content, information architecture and infrastructure act as a sugar, which makes the cake. Without it, your website is tasteless, and will be thrown in the trash in no time.[more…]
The nurse approached him, smiling. "The labor is going great," she said. "Wouldn't you like to come in?" "Oh, no." The man shook his head.
The nurse returned to the mother's side, and the labor progressed smoothly. As the birth neared, the nurse returned to the man, now pacing frantically in the ball. "She's doing so well," she assured him. "Would, you like to at least come in and see her?"The man seemed to hesitate slightly, then shook his head again. "No, no, I couldn't do that." He jingled car keys in his sweaty palm and resumed his pacing.
A seven year old boy was at the centre of a courtroom drama yesterday when he challenged a court ruling over who should have custody of him.
The boy has a history of being beaten by his parents and the judge initially awarded custody to his aunt, in keeping with the child custody law and regulations requiring that family unity be maintained to the degree possible.