Nike may not have been a headline sponsor, but insight from Socialbakers’ CheerMeter tool today revealed that Nike was top of the podium for sporting social engagement during the London Olympics. From the 27th of July to the 2nd of August, Nike’s Facebook fan base grew by 166,718 – more than double the growth of its sporting rival, Adidas, who despite core sponsorship deals, netted just 80,761 new fans over the same period.
Nike dominated in the Twittersphere too, with over 16,020 tweets associating the brand with the word Olympic – 6,725 more tweets than Adidas, who were part of just 9,295 Olympic-themed tweets.
In fact, in the first week alone, Nike’s Facebook fan growth was three times that of a normal week. By comparison, Adidas netted just 4,129 new fans. Nike wasn’t the only non-sponsor causing a social buzz around the Games either, Mars generated over 29,740 Olympic-themed tweets, compared to Cadbury who attracted just 2,232.
Jan Rezab, CEO of Socialbakers commented on the trend: “There was a time when primetime slots around major sporting events were essential for maintaining position as a household name; but social media has levelled the playing field. Through its savvy social strategy, Nike demonstrated that you no longer need prime time to create brand buzz.”
In addition to its brand insights, Socialbakers also revealed wider social trends from the Games. Swimmers led the pack as most talked about athletes, with Michael Phelps and Ryan Lochte in first and second place respectively and Missy Franklin in 7th place. Meanwhile, British diver Tom Daley just missed the Twitter social podium as 4th most discussed athlete.
English-language speakers around the world were the loudest twitter cheerers, with 90% of tweets around the games in English and the most tweeted about day was the Saturday of the opening weekend. Further insights from Socialbakers’ CheerMeter can be found at http://cheermeter.socialbakers.com/ and a breakdown of the data is available graphically below.
UK consumers make 120 million visits to online retail sites in a single day
Visits up by 3.6 per cent compared to Cyber Monday
London, 10 December 2013 - Experian, the global information services company, has today revealed that for the first time ever the second Monday of December (9 December 2013), coined “Middle Cyber Monday”, was the biggest online shopping day of the year, eclipsing Cyber Monday (2 December 2013), the previous record holder.
9th December 2013: Starcom MediaVest Group (SMG) has today announced that Head of SEO, Andrea Brown, is to become Managing Director of its content arm, LiquidThread. The promotion will see Brown shift the area’s focus to develop greater content marketing activities across SMG London.
In her new role, Brown will lead the creation and optimisation of digital content for brand discovery through search engines. She will manage the creation of social objects and dynamic creative assets for consumers to engage with on display and paid and non paid for social media.
A man was walking in the street when he heard a voice. "Stop! Stand still! If you take one more step, a brick will fall down on your head and kill you." The man stopped and a big brick fell right in front of him. The man was astonished.