Nike may not have been a headline sponsor, but insight from Socialbakers’ CheerMeter tool today revealed that Nike was top of the podium for sporting social engagement during the London Olympics. From the 27th of July to the 2nd of August, Nike’s Facebook fan base grew by 166,718 – more than double the growth of its sporting rival, Adidas, who despite core sponsorship deals, netted just 80,761 new fans over the same period.
Nike dominated in the Twittersphere too, with over 16,020 tweets associating the brand with the word Olympic – 6,725 more tweets than Adidas, who were part of just 9,295 Olympic-themed tweets.
In fact, in the first week alone, Nike’s Facebook fan growth was three times that of a normal week. By comparison, Adidas netted just 4,129 new fans. Nike wasn’t the only non-sponsor causing a social buzz around the Games either, Mars generated over 29,740 Olympic-themed tweets, compared to Cadbury who attracted just 2,232.
Jan Rezab, CEO of Socialbakers commented on the trend: “There was a time when primetime slots around major sporting events were essential for maintaining position as a household name; but social media has levelled the playing field. Through its savvy social strategy, Nike demonstrated that you no longer need prime time to create brand buzz.”
In addition to its brand insights, Socialbakers also revealed wider social trends from the Games. Swimmers led the pack as most talked about athletes, with Michael Phelps and Ryan Lochte in first and second place respectively and Missy Franklin in 7th place. Meanwhile, British diver Tom Daley just missed the Twitter social podium as 4th most discussed athlete.
English-language speakers around the world were the loudest twitter cheerers, with 90% of tweets around the games in English and the most tweeted about day was the Saturday of the opening weekend. Further insights from Socialbakers’ CheerMeter can be found at http://cheermeter.socialbakers.com/ and a breakdown of the data is available graphically below.
UK supermarket Morrisons is tapping into a pie-based scandal at non-league football side Sutton FC, offering the club’s former reserve keeper an ambassadorial role.
Forty-six-year-old Wayne Shaw is currently under investigation from the FA under allegations of illegal gambling all revolving around his half time meal, a greasy pie, dined upon during Arsenal's 2-0 FA Cup victory on Monday.
British consumer spending confidence is at its highest level on record but a huge rise in concern about the economy saw it overtake terrorism and immigration as the nation’s biggest concern, according to Nielsen's latest global report on consumer confidence and spending intentions.
British consumer spending confidence has hit its highest level on record but a huge rise in concern about the economy saw it overtake terrorism and immigration as the nation’s biggest concern.
The latest Nielsen Global Survey of Consumer Confidence and Spending Intentions revealed that across 2016, the economy saw the biggest rise in the amount of Britons citing it as their 1st or 2nd biggest concern. The proportion doing so rose 12 percentage points to 28%. Political stability saw the next biggest rise, jumping eight points to 10% – five times higher than at the end of 2015.
Jacob Bailey Group, the creative business services agency, is launching the Brilliant Experiences Board to encourage diversity across the business. The new Board has seven members from departments within the agency: Jacob Bailey (UK), Jacob Bailey (US), 032, Technical Studio and Operations. It aims to create a diverse composition of backgrounds, experiences and talent to [more…]
A call to arms across the industry to design for an emotional response to customer communications to deepen engagement and bolster impactAmaze One, the CRM agency born from a fusion of digital creative experts, Amaze, [more…]
Next Plc is implementing a new Digital Asset Management (DAM) system to enhance its ability to use and manage its growing volume of digital assets, such as photos and videos. This will help the retailer [more…]
A young man is at a motorcycle dealership purchasing a Harley Davidson. The salesman tells the man about an old tip , "always keep a tub of vaseline with you so that when it rains , you should coat your handlebars in the vaseline to stop them from rusting'. The man purchases the bike , thanks the salesman and leaves.
Technology leader in blog and influencer marketing blogfoster (www.blogfoster.com) headquartered in Berlin, is looking to open up a local office in London. The Berlin based tech start-up, founded in 2013, has created a scalable software solution that connects advertisers, bloggers and influencers.
The young company has earned a leading role in technology a mere two years after entering the market and is opening up the British blogosphere for their advertising clients. The first step in the journey includes a co-working space in London’s vibrant district of Camden, put at blogfoster’s disposal by the city of Berlin. [more…]
Latest research from GfK into the UK’s OTT viewing habits has revealed surprisingly low audience numbers on mobile devices. It seems that watching subscription video content on Netflix, Amazon and Now TV is, for now, most definitely an in-home entertainment experience.
The vast majority (90 percent) of the UK’s OTT users have access to a mobile device (smartphone and/or tablet). Pic is Dan Hardwick, Senior Research Executive at GfK [more…]