Nike may not have been a headline sponsor, but insight from Socialbakers’ CheerMeter tool today revealed that Nike was top of the podium for sporting social engagement during the London Olympics. From the 27th of July to the 2nd of August, Nike’s Facebook fan base grew by 166,718 – more than double the growth of its sporting rival, Adidas, who despite core sponsorship deals, netted just 80,761 new fans over the same period.
Nike dominated in the Twittersphere too, with over 16,020 tweets associating the brand with the word Olympic – 6,725 more tweets than Adidas, who were part of just 9,295 Olympic-themed tweets.
In fact, in the first week alone, Nike’s Facebook fan growth was three times that of a normal week. By comparison, Adidas netted just 4,129 new fans. Nike wasn’t the only non-sponsor causing a social buzz around the Games either, Mars generated over 29,740 Olympic-themed tweets, compared to Cadbury who attracted just 2,232.
Jan Rezab, CEO of Socialbakers commented on the trend: “There was a time when primetime slots around major sporting events were essential for maintaining position as a household name; but social media has levelled the playing field. Through its savvy social strategy, Nike demonstrated that you no longer need prime time to create brand buzz.”
In addition to its brand insights, Socialbakers also revealed wider social trends from the Games. Swimmers led the pack as most talked about athletes, with Michael Phelps and Ryan Lochte in first and second place respectively and Missy Franklin in 7th place. Meanwhile, British diver Tom Daley just missed the Twitter social podium as 4th most discussed athlete.
English-language speakers around the world were the loudest twitter cheerers, with 90% of tweets around the games in English and the most tweeted about day was the Saturday of the opening weekend. Further insights from Socialbakers’ CheerMeter can be found at http://cheermeter.socialbakers.com/ and a breakdown of the data is available graphically below.
Chambord, the premium French black raspberry liqueur from Bacardi Brown-Forman Brands, is set to launch its new brand campaign for the trade at this year’s Imbibe Live exhibition – Europe’s largest drinks trade event.
Taking place on 4 – 5 July at the London Olympia, Chambord will be exhibiting on both days, where it will reveal its new below the line campaign platform. Aptly named ‘Just Add Chambord’, this latest platform looks to cement Chambord’s key messaging around elevating every day experiences, and will run from 1 July – 30 September 2016.
The effects of last week’s UK vote to leave the European Union are being felt across ecommerce. While negative effects are being seen as share prices fall, opportunities are opening up as the pound falls against currencies from the euro to the dollar – making the UK prices a bargain for overseas shoppers buying online.
Hive, a British Gas innovation, has today announced the launch of its new brand marketing campaign – entitled ‘Your Home Comes Alive with Hive’. Going live this week and next across radio, OOH, digital and print, the new campaign showcases the breadth of Hive products now available, such as Hive Active LightTM and Hive Active [more…]
"What should I pay you?" the monk asks. "No price, for a holy man such as yourself," the barber replies. And what do you know, the next day the barber comes to open his shop, and finds on his doorstep a dozen gemstones.
After their baby was born, the panicked father went to see the Obstetrician. 'Doctor,' the man said, 'I don't mind telling you, but I'm a little upset because my daughter has red hair. She can't possibly be mine!!
'Nonsense,' the doctor said. 'Even though you and your wife both have black hair, one of your ancestors may have contributed red hair to the gene pool.'[more…]
A young girl on a year’s training course in South Africa, recently received a "Dear John" letter from her boyfriend back home. It read as follows:
I can no longer continue our relationship. The distance between us is just too great. I must admit that I have cheated on you twice, since you’ve been gone,andit's not fair to either of us. I'm sorry. Please return the picture of me that I sent to you.
It’s hard to imagine a world without Twitter, and more specifically, a world without people making jokes on Twitter.
The medium has become so ingrained in Internet culture that it has now leaked fully beyond the constraints of Twitter so that people who have never even used Twitter before are seeing tweets on Facebook, Instagram, or Tumblr almost daily.