Research from Rakuten LinkShare reveals over a third of men under 34 buy more clothes online than offline with 25% sourcing purchase inspiration from fashion blogs
Rakuten LinkShare, the world’s largest affiliate network, today released insights into British men’s shopping and fashion habits.*
Young men are fuelling fashion purchases with nearly halfof 18-24 year olds making more purchases this year than last
49% of men between 18-24 shop for fashion on their mobiles
Over a quarter of 25-35 yr olds purchase fashion items on a tablet
76% of men indicated that vouchers, incentives and discounts encourage them to make a purchase and 95% did not think this damages a brands’ reputation
Over a third (36%) of men between 18 – 34 consider themselves very fashionable
These men are looking online for their style advice and inspiration, with a quarter of young men in this age bracket reading fashion blogs for fashion inspiration (26%). Men’s fashion is now big business, despite the squeeze on household incomes, figures from the NPD Group; revealed men’s clothing sales saw positive growth of 4% in 2010 to $55.71 billion (£36 billion). The industry has not let this go unnoticed – June 2012 saw London’s first ever Men’s Fashion Week.
39% of men under 34 now buy more clothes online than offline
Rakuten LinkShare’s research indicates that young men are fuelling fashion purchases, with nearly half of 18-25 year olds (44%) making more fashion purchase this year than last. This fashion-forward, young, male audience is also leading mobile commerce for the fashion industry with nearly half of 18-24 year olds making fashion purchases on their Smartphones and over a quarter of 25-34 year olds making purchases on their Tablet devices.
95% of respondents felt that that vouchers and discounts did not damage their opinion of a brand
Across the board, men surveyed were keen to ensure they get the best deal online. Over three quarters of respondents to Rakuten LinkShare’s research (76%) indicated that vouchers, incentives and discounts encourage them to make a purchase. Free delivery also proved popular, with a quarter of men wanting to use this. However, vouchers and incentives do not just encourage single purchases, 40% think vouchers and special sales increase loyalty to a brand.
18-24 year olds are the biggest impulse purchasers, with 33% purchasing an item whenever they see something they like
Conversely, it’s older men in the 35-54 age bracket saying they like to experiment with new clothes. Unsurprisingly, men of all ages look to their partners, friends and family for inspiration on fashion and style, with 46% saying this is important to them. With social shopping online growing in popularity, driven by sites like Facebook and Pinterest, brands could make use of this, encouraging people to share and recommend items to friends.
Rakuten LinkShare surveyed 1,000 British male consumers on their fashion style and shopping habits. The data was collected by Redshift Research in June 2012.
Mother Superior called a young novice into her office one evening. ''Now dear, I want you to give the Father his nightly bath. You are to do as he tells you and be sure to report to me in the morning,'' she said.
The novice agreed to do as she was told and went to prepare the Father's bath. Doing as she was told, the novice washed the Father's hair and back. While she was doing this the Father told the novice that he had the key to heaven. The Father told her that if his key to heaven fit her gate, she would be saved.
London: January 20, 2015 - In the long-running debate over suite versus best-of-breed solutions, marketers are divided down the middle, according to an independent research study released today. But regardless of how they build their technology “stacks,” marketers say neither model solves the key challenge of how to gather, merge and activate their cross-channel data.
Aer Lingus has confirmed that its board is considering a sweetened offer from British Airways owner IAG.
The Irish flag carrier said IAG had raised its all-cash offer to €2.55 (£1.90) per share, including a cash dividend per share of five euro cents.
It added that the proposal remains conditional on due diligence, board recommendation and the receipt of "irrevocable commitments from Ryanair and the minister of finance for Ireland" to accept the offer.
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Small firms are being ‘plagued’ by a poor payment culture, with some respected household brand names ‘abusing’ their suppliers, it was claimed last night.
The accusations came as it emerged that US consumer giant Heinz has more than doubled the length of time it is making small British suppliers wait for bills to be settled.Leading lobby group the Federation of Small Businesses said large companies were being ‘tarnished’ by their treatment of small suppliers and that their behaviour is damaging the reputation of business as a whole.