Research from Rakuten LinkShare reveals over a third of men under 34 buy more clothes online than offline with 25% sourcing purchase inspiration from fashion blogs
Rakuten LinkShare, the world’s largest affiliate network, today released insights into British men’s shopping and fashion habits.*
Young men are fuelling fashion purchases with nearly halfof 18-24 year olds making more purchases this year than last
49% of men between 18-24 shop for fashion on their mobiles
Over a quarter of 25-35 yr olds purchase fashion items on a tablet
76% of men indicated that vouchers, incentives and discounts encourage them to make a purchase and 95% did not think this damages a brands’ reputation
Over a third (36%) of men between 18 – 34 consider themselves very fashionable
These men are looking online for their style advice and inspiration, with a quarter of young men in this age bracket reading fashion blogs for fashion inspiration (26%). Men’s fashion is now big business, despite the squeeze on household incomes, figures from the NPD Group; revealed men’s clothing sales saw positive growth of 4% in 2010 to $55.71 billion (£36 billion). The industry has not let this go unnoticed – June 2012 saw London’s first ever Men’s Fashion Week.
39% of men under 34 now buy more clothes online than offline
Rakuten LinkShare’s research indicates that young men are fuelling fashion purchases, with nearly half of 18-25 year olds (44%) making more fashion purchase this year than last. This fashion-forward, young, male audience is also leading mobile commerce for the fashion industry with nearly half of 18-24 year olds making fashion purchases on their Smartphones and over a quarter of 25-34 year olds making purchases on their Tablet devices.
95% of respondents felt that that vouchers and discounts did not damage their opinion of a brand
Across the board, men surveyed were keen to ensure they get the best deal online. Over three quarters of respondents to Rakuten LinkShare’s research (76%) indicated that vouchers, incentives and discounts encourage them to make a purchase. Free delivery also proved popular, with a quarter of men wanting to use this. However, vouchers and incentives do not just encourage single purchases, 40% think vouchers and special sales increase loyalty to a brand.
18-24 year olds are the biggest impulse purchasers, with 33% purchasing an item whenever they see something they like
Conversely, it’s older men in the 35-54 age bracket saying they like to experiment with new clothes. Unsurprisingly, men of all ages look to their partners, friends and family for inspiration on fashion and style, with 46% saying this is important to them. With social shopping online growing in popularity, driven by sites like Facebook and Pinterest, brands could make use of this, encouraging people to share and recommend items to friends.
Rakuten LinkShare surveyed 1,000 British male consumers on their fashion style and shopping habits. The data was collected by Redshift Research in June 2012.
Mobile payments company iZettle, is today launching a marketing campaignwith Forsman & Bodenfors (F&B), one of the best advertising agencies in the world.
iZettle is the first mobile payments company in this space to do a big marketing push. Together with F&B it has created a campaign that centres on the notion that ‘big things start small’.
The campaign showcases that iZettle empowers small businesses to be the best they can be and highlights that SMEs can run their business and take card payments on a smartphone or tablet anywhere in the world using iZettle. These messages will be conveyed via TV, radio, print and digital adverts.
Today, the world is dancing to the tunes of technology. One such element of technology that has connected the globe in a swirl is video conferencing. You cannot deny the superb benefits that this technology is bringing to the world.
From delivering a tangible return on investment to reducing the cost of traveling and saving time, this technological development has opened up horizons for its users.
If you believe designer Alexander Wang, all the dystopian, futuristic fashion you see on the silver screen in the latest Sci-Fi epics aren't visions from tomorrow, they represent the look of 2014.
That was the message on Thursday when Wang live streamed a runway show from his website, officially launching his collaboration with retailer H&M. The tech-enabled, live event is unique in that it essentially bypassed September's Fashion Week, opting for an Apple iPhone event-style launch, catering to the mainstream, connected consumers both companies hope to reach [more…]
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Real-time marketing specialist launches following successful beta
Trigger Buzz, a specialist in real-time marketing, today announced its official launch along with the involvement of Greg Delaney, Mark Lund and Malcolm Green who’ve invested in the business and have taken roles on the company’s board.
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