Research from Rakuten LinkShare reveals over a third of men under 34 buy more clothes online than offline with 25% sourcing purchase inspiration from fashion blogs
Rakuten LinkShare, the world’s largest affiliate network, today released insights into British men’s shopping and fashion habits.*
Young men are fuelling fashion purchases with nearly halfof 18-24 year olds making more purchases this year than last
49% of men between 18-24 shop for fashion on their mobiles
Over a quarter of 25-35 yr olds purchase fashion items on a tablet
76% of men indicated that vouchers, incentives and discounts encourage them to make a purchase and 95% did not think this damages a brands’ reputation
Over a third (36%) of men between 18 – 34 consider themselves very fashionable
These men are looking online for their style advice and inspiration, with a quarter of young men in this age bracket reading fashion blogs for fashion inspiration (26%). Men’s fashion is now big business, despite the squeeze on household incomes, figures from the NPD Group; revealed men’s clothing sales saw positive growth of 4% in 2010 to $55.71 billion (£36 billion). The industry has not let this go unnoticed – June 2012 saw London’s first ever Men’s Fashion Week.
39% of men under 34 now buy more clothes online than offline
Rakuten LinkShare’s research indicates that young men are fuelling fashion purchases, with nearly half of 18-25 year olds (44%) making more fashion purchase this year than last. This fashion-forward, young, male audience is also leading mobile commerce for the fashion industry with nearly half of 18-24 year olds making fashion purchases on their Smartphones and over a quarter of 25-34 year olds making purchases on their Tablet devices.
95% of respondents felt that that vouchers and discounts did not damage their opinion of a brand
Across the board, men surveyed were keen to ensure they get the best deal online. Over three quarters of respondents to Rakuten LinkShare’s research (76%) indicated that vouchers, incentives and discounts encourage them to make a purchase. Free delivery also proved popular, with a quarter of men wanting to use this. However, vouchers and incentives do not just encourage single purchases, 40% think vouchers and special sales increase loyalty to a brand.
18-24 year olds are the biggest impulse purchasers, with 33% purchasing an item whenever they see something they like
Conversely, it’s older men in the 35-54 age bracket saying they like to experiment with new clothes. Unsurprisingly, men of all ages look to their partners, friends and family for inspiration on fashion and style, with 46% saying this is important to them. With social shopping online growing in popularity, driven by sites like Facebook and Pinterest, brands could make use of this, encouraging people to share and recommend items to friends.
Rakuten LinkShare surveyed 1,000 British male consumers on their fashion style and shopping habits. The data was collected by Redshift Research in June 2012.
Campaign to launch new kitchen, bedroom and bathroom brand Bohen
The Market Creative has devised the brand identity and marketing campaign to launch Bohen – a brand new consumer retail concept for buying fitted kitchens, bathrooms and bedrooms backed by one of the UK’s leading builders and plumbers merchants groups, Grafton GB Ltd.
Following extensive research into how consumers shop the category, The Market Creative devised the name, identity and proposition for the new brand, which is aimed at high income women aged over 45.
A multichannel campaign launches Bohen on 27 December, supporting the opening of the first 13 showrooms1 as well as the opportunity to buy online at bohen.co.uk.
Caffѐ Nero has seen a strong sales increase among NatWest & RBS customers that have signed up to the Cashback Plus loyalty programme. In the first full month since launch, Caffѐ Nero enjoyed a 55 per cent sales uplift among those signed-up to the new loyalty scheme, which was supported by an increase in purchasing [more…]
UK consumers make 120 million visits to online retail sites in a single day
Visits up by 3.6 per cent compared to Cyber Monday
London, 10 December 2013 - Experian, the global information services company, has today revealed that for the first time ever the second Monday of December (9 December 2013), coined “Middle Cyber Monday”, was the biggest online shopping day of the year, eclipsing Cyber Monday (2 December 2013), the previous record holder.
9th December 2013: Starcom MediaVest Group (SMG) has today announced that Head of SEO, Andrea Brown, is to become Managing Director of its content arm, LiquidThread. The promotion will see Brown shift the area’s focus to develop greater content marketing activities across SMG London.
In her new role, Brown will lead the creation and optimisation of digital content for brand discovery through search engines. She will manage the creation of social objects and dynamic creative assets for consumers to engage with on display and paid and non paid for social media.
A man was walking in the street when he heard a voice. "Stop! Stand still! If you take one more step, a brick will fall down on your head and kill you." The man stopped and a big brick fell right in front of him. The man was astonished.