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Archive September 2012

Human butchery – J’avo caught human thigh steaks’ – Gruesome Resident Evil PR stunt

by on September 30, 2012

Rich Leigh who is an account director at 10 Yetis PR Agency writes ..  Capcom has opened Wesker & Son, a “pop up human butchery and morgue” at Smithfield meat market in London to promote the new Resident Evil (6).

This blog post by creative director Miss Cakehead really delves into the process and includes some brilliant images, so please do have a read.

Members of the public are being invited to sample and buy edible human limbs including hands, feet and a human head, which will be available to buy directly from the shop. Shoppers can also buy ‘Peppered Human & Lemon Sausages’ and ‘J’avo Caught Human Thigh Steaks’.

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WDMP, Rakuten’s Play.com, Monarch Airlines, Chemmy Alcott, Blippar, G2 Joshua,Euro Effie Awards and Pringles

by on September 30, 2012

Adam Stewart, Marketing Director at Rakuten’s Play.com : “As we launch into the Golden Quarter, retailers are preparing for their busiest months of the year. However, the difficulties the high street has faced this summer, including the disruption the Olympics brought to the high street, and the millions of pounds retailers will spend on commercial rent this weekend on property will inevitably encourage them to think about the ways that they can reduce overheads.

The high street will always be integral to retail but this quarterly rent payment makes it clear that shop owners’ budgets are being squeezed by huge costs.

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New group event managers for UBM Live – Adrian Newton, James Samuel and Kevin Pearce

by on September 30, 2012

UBM Live has announced that International Confex and Live Experience Event Manager, James Samuel will take on a new role as Group Event Manager for the venues and leisure exhibitions.

This position will see Samuel manage Leisure Industry Week in addition to his existing products.

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EventCity to be marketed by Fox Kalomaski Crossing

by on September 29, 2012

Fox Kalomaski Crossing, the integrated creative communications company, has been appointed by The Peel Group property firm to market Manchester’s EventCity, one of the UK’s largest exhibition spaces. [more…]

“The critical challenge is to make promises that you can effectively support” Walter Blackwood, director of group logistics, Mothercare

by on September 29, 2012

In this preview of  Internet Retailing 2012 (IR 2012), to be held in London on October 9, we have the latest in a series of interviews with speakers at the conference. Walter Blackwood, director of group logistics at Mothercare, is in the hot seat.

Walter Blackwood’s presentation, Moving from the virtual world into a physical delivery, will be in stream three of Internet Retailing 2012 on October 9. His presentation starts at 11.20am.

Internet Retailing: If we asked you for one piece of advice for retailers looking to improve their logistics, what would it be?

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Video : ‘Made the Small Way’ – conveys the Cafédirect point of difference

by on September 28, 2012

Cafédirect, one of the UK’s fastest growing coffee brands, has rebranded its entire range of tea, coffee and cocoa packaging to drive consumer demand. In addition, all digital channels and POS have been completely redesigned to bring the new look to life.

The rebrand is being supported by a major advertising campaign launching on 1 October 2012 and continues to the end of the year. It is expected to reach up to 7 million consumers micro targeted through the use of innovative new digital advertising technology. A 30 second film will feature across online video platforms, the Guardian food and drink network and Facebook.   Watch the video.

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Hyper Marketing has acquired Dublin-based Acorn

by on September 28, 2012

Hyper Marketing announced today it has acquired Dublin-based Acorn, a full-service integrated marketing agency.

The acquisition allows HMI to begin serving its global client partners in Europe through Acorn’s pan-European network.  Terms of the transaction were not disclosed. [more…]

City Dressing’s Virtual Retaility turns an empty shop into an income generator by linking the window to the web

by on September 28, 2012

City Dressing, the pop up shop and virtual windows specialist, brings websites to windows with “Virtual Retaility,” a new approach to boosting retail business without the cost of bricks and mortar.

“Virtual Retaility” offers a new 24/7 shopping experience to the consumer and freedom from physical overheads and management to the retailer.  More details about City Dressing can be found at www.citydressing.co.uk or by contacting Jeremy Rucker at 01249 450 969 for more information.

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Professor Wolfgang Henseler, Google’s renowned consultant to keynote at the Conversion Conference London

by on September 28, 2012

Professor Wolfgang Henseler, Google’s renowned consultant on natural interface design and creative director at SENSORY-MINDS to keynote at this year’s conference

Rising Media and SiteTuners, producers of the Conversion Conference, today confirmed that Professor Wolfgang Henseler will be a keynote speaker as details of this year’s London event are announced. www.conversionconference.co.uk/

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Bownty – All daily deals gathered on one website and in one newsletter / Save up to 70 % on products and experiences online

by on September 28, 2012

Are you also tired of receiving 20 different newsletters from different daily deal sites like Groupon, LivingSocial and KGB Deals? Then you are not alone. But still you might be afraid of missing out on a good deal. Bownty helps you solve this dilemma by collecting all daily deals in one newsletter so that you can easily create an overview of what the market has to offer.

Save up to 70 % on products and experiences online

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