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iPhone5 launch – future of the smartphone / François Pétavy, CEO, eYeka


François Pétavy, CEO, eYeka comments
… “The handset market is extremely competitive, with manufacturers constantly chasing each other to release an ‘innovative’ product before their rivals that will delight and excite the public

“However the real issue is whether this fierce competition in handsets leaves companies blinkered in terms of creativity. Are we really giving customers what they want, or just what the handset manufacturers think customers need? Is it just a coincidence that most smartphones look similar with incremental improvements rather than true innovation?

“ When a handset manufacturer has the confidence and creativity to step away from its competitors, only then will this be achieved.”

 

 

eYeka

 

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