Alex Balfour, head of digital for London 2012 Olympics LOCOG is speaking at the Inbound Marketing UK 2012 #imuk12 on 6th November. He joins David Meerman Scott, Mike Volpe, Paul Berney, Bas Ellen and a host of other speakers
While most employees are comfortable using email, only half feel the same about instant messenger tools, just 60 per cent about SMS and of those that talk to colleagues using it a third are uncomfortable using social media.
Poll also exposes that senior employees have even approved sub-standard work to avoid upsetting their colleagues[more…]
Fresh Relevance, the real-time engagement marketing company, today announces the launch of its new personalised coupon feature, for inclusion in emails and on e-commerce sites.
Now marketers and retailers can personalise the content of coupons based on the shopping behaviours of existing customers and new visitors, such as browsing habits on the website and recent purchases.[more…]
Greyhound Lines, Inc., the intercity bus service which is a US subsidiary of Scotland-based FirstGroup, has started on a digital transformation journey with the support of digital agency Realise.
Realise, owned by international marketing services group St Ives, was appointed to define the digital strategy, starting with an overhaul of Greyhound’s corporate website. The resulting site reinvents the way customers plan and book bus travel for the digital age.
The World Media Group has launched the World Media Awards – the first ever global media industry Awards to celebrate the best in content-driven communications campaigns that have truly international reach.
NewVoiceMedia has helped Vax reach the final of the Midlands Contact Centre Forum Awards, in the ‘Contact Centre of the Year – over 50 seats’ and ‘Manager of the Year’ categories, for its head of customer contact Carole Edwards.