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All about Sony, Shopping Centre Hub, SKYFALL™, Wagon Wheels, nugg.ad and smartclip

by Will Corry on October 23, 2012 in Apps, Events, Events & Awards, FaceBook, Google, iPhone, Lead story, LinkedIn, Metrics, Mobile Marketing, Pinterest, Retail News

The IPM has been working with the UK’s leading shopping centre owners to create the Shopping Centre Hub – www.shoppingcentrehub.co.uk – an online resource that will allow brands and agencies to better plan marketing activities (in particular, experiential campaigns) in centres across the UK.

Brands and agencies are increasingly looking to include shopping centres in their marketing plans; and the Hub has been designed to provide them with essential information, facts and figures enabling them to do just that.

Shopping Centres account for 27% of the £285+ billion spent in the UK retail sector, and consumers actually enjoy shopping in them – 86% say they would rather visit a centre than the high street because of the array of leisure facilities including restaurants, coffee shops and entertainment venues.

Daniel Craig will reprise his role as MI6 secret agent James Bond in a new global product advertising campaign from Sony this Autumn.

The campaign celebrates Sony’s close partnership with the James Bond franchise, and the theatrical release of SKYFALL™, the 23rd Bond adventure, on Friday 26th October.

Launching on the same day, the integrated ‘INTELLIGENCE GATHERED’ Sony campaign will feature a selection of Sony’s innovative connected products. This will include the Xperia™ T smartphone, Xperia™ Tablet, VAIO laptops and BRAVIA TVs in on and offline creative advertising. A range of these products, including the Xperia T smartphone, can be seen on screen in SKYFALL.

 

Burton’s Biscuit Company, a major player in the UK biscuit market, has been awarded the Gold Standard in ‘Best Digital Rebrand’ for the relaunch of its iconic Wagon Wheels brand at Communicate magazine’s Digital Impact Awards.

Wagon Wheels secured the prestigious accolade – which is judged by industry leaders across the digital communications field – for its “Out of this World” digital campaign, which supported the relaunch of the brand. The campaign, which commenced in April 2012, was underpinned by the message of ‘more to discover’ and aimed to extend the brand’s appeal to a whole new generation of teenage consumers

 

Europe’s leading audience experts, nugg.ad, have appointed Jeanette Taylor to its London office as Commercial Director for the UK and Ireland, to further strengthen and extend its UK/Eire presence.

In a role that will make use of her great contacts and relationships with senior figures within the online advertising industry, Jeanette has been appointed to increase awareness of nugg.ad‘s cutting edge targeting technology.

A key focus of her position will be on communicating and evangelising nugg.ad‘s brand solutions, which provide publishers with the unique ability to measure and optimise brand engagement campaigns in a precise way. In addition, Jeanette’s role will involve taking a broader overview of the industry and demonstrating that digital can and will become the primary channel for big brand advertisers.

 

smartclip, the multiscreen and brand advertising platform, has won the ‘Best Video Advertising Platform’ award at the 2012 Streaming Media European Reader’s Choice Awards, announced at Streaming Media Europe in London yesterday.

The annual awards include 15 categories, receive more than 300 nominations and 14,000 votes. smartclip was voted the winner of the prestigious ‘Best Video Advertising Platform’ award by readers of Streaming Media, ahead of runners up Videoplaza and Gorillabox. Voted the winner by industry professionals who use video technology every day, these awards provide recognition of smartclip’s innovative work in the online video space.

The award tops off a successful 2012 for smartclip following the company’s expansion into the Australian market and its selection as exclusive advertising partner for LG Electronics’ Smart TV Ad Platform across Europe, Russia and Australia.

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