Retailers selling through new Rakuten Marketplace on Rakuten Play.com website set to benefit from branded shopfronts and dedicated e-commerce consultants
Cambridge, 24th October 2012 – Today, Rakuten’s Play.com announced the launch of Rakuten Marketplace, a new merchant retail offering that will empower retailers large and small by allowing them to create their own branded e-shops within the Rakuten Play.com website.
Merchants listing on Rakuten Marketplace will be supported by a dedicated team of e-commerce consultants (ECCs), who are on hand to guide them on optimising online sales; from shop front design and e-marketing, to interpreting customer analytics. Key features in the Rakuten Marketplace Merchant Toolbox revealed today include:
Rakuten Play.com Superpoints – This unique online loyalty scheme branded Superpoints lets retailers reward and incentivise customers, by running their own multiplier promo campaigns where shoppers can earn extra loyalty points for buying from them.
Customer Databases and Rakuten Mail – Customers that shop with a merchant, can choose to receive updates on the latest products and special offers from that merchant. Using the RakutenMail tool merchants can then engage in direct communications with their customer base.
Branded Shop Front – Just because a merchant operates in a marketplace doesn’t mean they shouldn’t strive to create brand personality online, especially if they want to stand out from the competition. Rather than being confined to a standard template, on the Rakuten Marketplace all merchants will have the freedom to bring their brand to life.
E-commerce Consultants (ECCS) – Business is personal and the Rakuten Marketplace is not a faceless platform. Merchants are assigned a personal contact from within our team of e-commerce consultants to work collaboratively to maximise sales, by providing personalised guidance on everything from customer insight to promoting products..
Adam Stewart, Marketing Director at Rakuten’s Play.com explained why this collaborative approach is so critical: “Let’s face it, competition online is fierce. Whatever a retailer’s size, it’s crucial that they are armed with the tools to create a shopping experience that offers customers more than just the lowest price tag. Rather than competing with our merchant, at Rakuten’s Play.com we want to create lasting partnerships and help them maximise sales through the platform – it’s win, win, win. “
Three million packs with ten £5,000 holiday prizes on offer
Carling today announced the launch of its latest on-pack promotion, offering consumers the chance to win one of ten £5,000 holiday prizes.
The £5,000 Holiday Getaways promotion was designed by Carling to encourage consumers to make the most of their extended bank holiday weekend. The ten £5,000 holiday voucher prizes offer winners the choice to book holidays worldwide. The prizes offer great flexibility with each winner able to bring friends and family on their holiday, and even use the voucher across multiple holidays.
The regularity of our reporting on social media at B2B website Hospitality & Catering News might lead some to think we are receiving large quantities of champagne from them, sadly not the case. We monitor a number of social sites and this is one we find to be particularly ‘engaging’.
We took a peek this morning on our trawl through some of our favourite’s and found this, but how can one bottle of champagne garner such a response, and a very engaged response too for that matter?
Following their study in which two-thirds of senior agency and publisher execs said viewability guidelines were inadequate for non-standard ad formats (such as skins and wallpapers), InSkin Media has partnered globally with Moat to address the issue.
Attending conferences is fun. You learn a lot and you get to meet some great people and expand your network.
However, attending conferences isn’t a cheap affair. You have to pay for travel, accommodation and food. Not to mention, time off work and time to catch up with work. If you have family commitments, it can also be hard to justify the time away.[more…]
Sally Durcan writes ... Talk to Mums is a ‘Mum to Mum’ communications agency that connects brands with mums online and offline.
Our goal is to make marketers + PR’s jobs easier by offering multiple ways to reach mums, more than any other agency or group through our active online and offline communities. Access to these communities is via our range of services & programs.
The Super Bowl’s done and dusted but the ad wars will linger on, with claim and counter claim as to which did well and which didn’t. We’ll cover this intelligence (if such it be) as and when but here’s a pretty fair selection courtesy of the Guardian (feel free to ignore the trying-very-hard-to-be-funny commentary).
Here’s one from Jeep and agency Iris that didn’t surface before the Bowl, of the ‘heroic’ school of advertising that may be a bit over the top but comes as a welcome change from all those celeb-packed comic efforts. It topped Adweek’s top five.