Retailers selling through new Rakuten Marketplace on Rakuten Play.com website set to benefit from branded shopfronts and dedicated e-commerce consultants
Cambridge, 24th October 2012 – Today, Rakuten’s Play.com announced the launch of Rakuten Marketplace, a new merchant retail offering that will empower retailers large and small by allowing them to create their own branded e-shops within the Rakuten Play.com website.
Merchants listing on Rakuten Marketplace will be supported by a dedicated team of e-commerce consultants (ECCs), who are on hand to guide them on optimising online sales; from shop front design and e-marketing, to interpreting customer analytics. Key features in the Rakuten Marketplace Merchant Toolbox revealed today include:
Rakuten Play.com Superpoints – This unique online loyalty scheme branded Superpoints lets retailers reward and incentivise customers, by running their own multiplier promo campaigns where shoppers can earn extra loyalty points for buying from them.
Customer Databases and Rakuten Mail – Customers that shop with a merchant, can choose to receive updates on the latest products and special offers from that merchant. Using the RakutenMail tool merchants can then engage in direct communications with their customer base.
Branded Shop Front – Just because a merchant operates in a marketplace doesn’t mean they shouldn’t strive to create brand personality online, especially if they want to stand out from the competition. Rather than being confined to a standard template, on the Rakuten Marketplace all merchants will have the freedom to bring their brand to life.
E-commerce Consultants (ECCS) – Business is personal and the Rakuten Marketplace is not a faceless platform. Merchants are assigned a personal contact from within our team of e-commerce consultants to work collaboratively to maximise sales, by providing personalised guidance on everything from customer insight to promoting products..
Adam Stewart, Marketing Director at Rakuten’s Play.com explained why this collaborative approach is so critical: “Let’s face it, competition online is fierce. Whatever a retailer’s size, it’s crucial that they are armed with the tools to create a shopping experience that offers customers more than just the lowest price tag. Rather than competing with our merchant, at Rakuten’s Play.com we want to create lasting partnerships and help them maximise sales through the platform – it’s win, win, win. “
A Scot was drinking in a bar in London when he gets a call on his cell phone. He orders drinks for everybody in the bar as he announces, his wife has just produced a typical Scottish baby boy, weighing 25 pounds
Entries for World Media Awards (hosted by the World Media Group) are now open. The global World Media Awards (WMAs) are the only awards that celebrate the effectiveness of cross platform, cross border, content-driven advertising.
An Airplane Was About To Crash. There Were 4 Passengers On Board But only 3 Parachutes. Then This Happend
The 1st passenger said, " I am Steph Curry , the best NBA basketball player. The warriors and my millions of fans need me , and i can't afford to die" So he took the 1st pack and left the plane.[more…]
DFS, the UK’s biggest sofa manufacturer and retailer, has partnered with Oscar-winning studio Aardman to create a multichannel advertising campaign that heroes its talented team of craftsmen and women.
A cop waited outside a popular pub hoping to nab a drunk-driver.
At closing time, as everyone came out, he spotted his potential quarry. The man was so obviously inebriated that he could barely walk. He stumbled around the parking lot for a few minutes looking for his car.
Verbatim leverages Getty Images’ world leading editorial photography expertise to bring authenticity to commercial campaigns
Getty Images, the world’s leader in visual communications, has today announced the launch of a new commercial assignments venture, Verbatim. With the launch of Verbatim, the company is dedicating focus, resource and its world-leading photo expertise to capture the opportunity within the commercial sector to bring authentic visual storytelling to the fore.