Retailers selling through new Rakuten Marketplace on Rakuten Play.com website set to benefit from branded shopfronts and dedicated e-commerce consultants
Cambridge, 24th October 2012 – Today, Rakuten’s Play.com announced the launch of Rakuten Marketplace, a new merchant retail offering that will empower retailers large and small by allowing them to create their own branded e-shops within the Rakuten Play.com website.
Merchants listing on Rakuten Marketplace will be supported by a dedicated team of e-commerce consultants (ECCs), who are on hand to guide them on optimising online sales; from shop front design and e-marketing, to interpreting customer analytics. Key features in the Rakuten Marketplace Merchant Toolbox revealed today include:
Rakuten Play.com Superpoints – This unique online loyalty scheme branded Superpoints lets retailers reward and incentivise customers, by running their own multiplier promo campaigns where shoppers can earn extra loyalty points for buying from them.
Customer Databases and Rakuten Mail – Customers that shop with a merchant, can choose to receive updates on the latest products and special offers from that merchant. Using the RakutenMail tool merchants can then engage in direct communications with their customer base.
Branded Shop Front – Just because a merchant operates in a marketplace doesn’t mean they shouldn’t strive to create brand personality online, especially if they want to stand out from the competition. Rather than being confined to a standard template, on the Rakuten Marketplace all merchants will have the freedom to bring their brand to life.
E-commerce Consultants (ECCS) – Business is personal and the Rakuten Marketplace is not a faceless platform. Merchants are assigned a personal contact from within our team of e-commerce consultants to work collaboratively to maximise sales, by providing personalised guidance on everything from customer insight to promoting products..
Adam Stewart, Marketing Director at Rakuten’s Play.com explained why this collaborative approach is so critical: “Let’s face it, competition online is fierce. Whatever a retailer’s size, it’s crucial that they are armed with the tools to create a shopping experience that offers customers more than just the lowest price tag. Rather than competing with our merchant, at Rakuten’s Play.com we want to create lasting partnerships and help them maximise sales through the platform – it’s win, win, win. “
By Natasha Evans, analyst, @Pragmauk– a St Ives Group company
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