Here’s a Inbound Marketing UK conference happening in London early November … TheMarketingblog are delighted to announce that we are a Bronze Sponsor. Will Corry – our editor will be giving a presentation on Content Marketing – ‘What works for me and what doesn’t’ ..
If I was you, I’d get there for 9am and listen to David Meerman Scott giving the Keynote speech. Some background. David Meerman Scott’s book “The New Rules of Marketing & PR” opened people’s eyes to the new realities of marketing. Six months on the BusinessWeek bestseller list with over a quarter of a million copies sold in more than 25 languages.
A Masterclass in Inbound Marketing, London 2012 conference
Inbound Marketing UK 2012 will provide you with everything you need to know about how modern internet marketing actually works. Discover the latest industry advice on; lead generation, lead nurturing, marketing automation, content creation, SEO, social media, blogging from the most innovative people in the business.So, if your marketing techniques are not giving you the returns you need, find out how inbound marketing can get you found and convert prospects into sales-ready leads.
FIFA has been thrown into chaos after the arrest of officials over claims of corruption in football. But former Visa global sponsorship head Andrew Woodward argues while change is needed sponsors would be mad to dump the organisation now.
Around the world today, PR folks in places like San Francisco, Seoul , Chicago, Nuremberg, St Louis and Atlanta are fielding calls from breathless journalists asking if they will continue their sponsorship of the FIFA World Cup.
Meanwhile, marketing is on the phone as social media is turning over at pace as people say things like “I am going to boycott your product unless you dump FIFA”.
[/caption]Customers today are spoilt for choice when it comes to purchase decisions. New customer channels have enabled more brands to engage a customer across multiple touchpoints, each with the core aim of incentivising them enough to encourage purchase. If brands get the approach right for that individual [more…]
Only a quarter of the top 50 online retailers in the UK are sending their customers insight-driven personalised communications, according to research conducted by Teradata.
The findings, when considered alongside a recent survey from Teradata and Celebrus Technologies, which revealed that 63 per cent of consumers across every age group like to receive personalised offers, demonstrates that retailers are failing to capitalise on consumers’ growing appetite for personalised brand interactions.
An ambitious new sales rep for Budweiser beer traveled all the way to Rome and managed to get an audience with the Pope himself.
As soon as the two were alone together, the rep leaned over and whispered, "Your Holiness, I have an offer I think might interest you. I'm in a position to give you one million dollars if you'll change the wording in the Lord's Prayer from 'Our Daily Bread' to 'Our Daily Beer.' What do you think?"