Here’s a Inbound Marketing UK conference happening in London early November … TheMarketingblog are delighted to announce that we are a Bronze Sponsor. Will Corry – our editor will be giving a presentation on Content Marketing – ‘What works for me and what doesn’t’ ..
If I was you, I’d get there for 9am and listen to David Meerman Scott giving the Keynote speech. Some background. David Meerman Scott’s book “The New Rules of Marketing & PR” opened people’s eyes to the new realities of marketing. Six months on the BusinessWeek bestseller list with over a quarter of a million copies sold in more than 25 languages.
A Masterclass in Inbound Marketing, London 2012 conference
Inbound Marketing UK 2012 will provide you with everything you need to know about how modern internet marketing actually works. Discover the latest industry advice on; lead generation, lead nurturing, marketing automation, content creation, SEO, social media, blogging from the most innovative people in the business.So, if your marketing techniques are not giving you the returns you need, find out how inbound marketing can get you found and convert prospects into sales-ready leads.
This week, theMarketingblog chats to Catherine Becker, adconnection CEO, @adconnectionUK who on the back of judging some of this year’s industry awards, including the Campaign Media, the Media Week and the DMA Awards, takes a look at some of the key trends spotted that effect our business and that demonstrate the direction the advertising industry is taking.
By Gary Arnold, Solution Strategy Director, Occam – a St Ives Group company
I had the pleasure of speaking about “the building blocks of omnichannel orchestration” at the Silverpop EMEA Amplify Event and three surprising things happened. Firstly, people turned up; secondly, I got some (intentional!) laughs and thirdly, no one fell asleep… so, I figured I would share the top-level principles discussed to see if I can continue my run of form.
Brand Union, WPP’s global brand agency, has today announced its appointment by leading luxury hotel group, Shangri-La Hotels and Resorts, to create the new brand and integrated launch campaign for the iconic Le Touessrok resort in Mauritius, following a competitive pitch.
The agency will be responsible for uniting the unique Le Touessrok heritage with the renowned Shangri-La master brand qualities, following the takeover of the resort by Shangri-La earlier this year.
Brand Union will seek to challenge the existing codes of luxury travel adopting a brand-led communications strategy, looking beyond the launch to ensure the brand resonates across every facet of the resort, right through to the guest experience at the hotel.
St Ives Group, the international marketing services business, has today unveiled impressive financial results for the year ended 31 July 2015. Its strong performance is based on international expansion as well as clients buying into multiple areas of the group, according to chief executive Matt Armitage.
Ronald McDonald House Charities and award-winning digital agency, Rawnet, today launch a nationwide campaign celebrating the bedtime story.
The Night Light campaign, which comprises of 10 unique story books and a series of new characters to accompany the Charity’s friend – Patch the Night Light, will be rolled out over the next four weeks.
The Royal Air Forces Association, the charity that supports the RAF family, is releasing the first ever Commemorative Medal to pay tribute not only to the airmen, but also the men and women from ground crew, [more…]
After a thorough investigation, a rich gangster finds out that his bookkeeper has cheated him out of $10 million. His bookkeeper is deaf. That was the reason he got the job in the first place. It was assumed that a deaf bookkeeper would not hear anything that he might have to testify about in court. [more…]