Jon Davey,winner of Social Media Week’s Social Media Personality of the Year, lives in Windsor and in 2002 launched Business in Berkshire as a vehicle for local businesses to boost awareness of their products and services.
I love his enthusiasm, the hustle and bustle of all of his sites and his friendly, easy to read style. What do you think? Use the comment box to let us know your thoughts etc.
Jon writes .. Since the launch of our content management system in 2004, hundreds of local businesses joined in but 99% failed to add regular content to their BinB web space, so have not made the most of its potential. The few that listened have generated thousands of pounds worth of revenue… one over £100,000!
The website still commands a great deal of SEO power and we are happy to share that power with our business partners.
Through a process of trial and error, I have worked out new ways to maximise awareness of your business using online marketing & social media engagement… I am happy to share my thoughts with you as a one off meeting or alternatively, you may choose to engage me on a more regular basis… take a look at a couple of options over on my Social Media Directors website.
The beauty of WordPress is in its flexibility, made all the more powerful by plugins. There are more than 40,000 free plugins, which have been downloaded more than a billion times, not to mention some great premium plugins with more robust functionality. With that many plugins, deciding which ones to install on your site may seem daunting.
Established in the late '80s, Figleaves was a very early adopter of eCommerce technology. Using dotcom money spent on developing its own systems and infrastructure, the founders created a pureplay lingerie retailer. But pushing 30 years later, the in-house systems which enabled the retailer to trade in 100 countries across the globe have become dated in a mobile-first retailing industry.
Tom Fitzgibbons, head of web and IT at Figleaves, describes to Essential Retail how up until recently, all the e-tailer's systems, platforms and applications were custom built in-house, supported by an IT team of 16 in its Hertfordshire HQ.
The story began on 19 July 2016 when the Los Angeles-based designer Tuesday Bassen uploaded an astounding image on Instagram that compared her designs to nearly identical Zara products, stating that the major fashion label Zara had been stealing her designs “over the past year”.
Included in the image is a snippet of a letter from Zara’s parent organization Inditex that dismissed her claims, citing that the “lack of distinctiveness of [Bassen]’s purported designs makes it very hard to see how a significant part of the population anywhere in the world would associate the signs with Tuesday Bassen”. [more…]
Today is exactly 2 weeks until the Olympics starts and new research reveals the huge amount of Olympic content people will share and why this is good news for marketers:
60% of people interested in the Olympics will share content online about it - over 40% of this group doing so on a daily basis. World records will be the specific content most heavily shared
Nearly three-quarters of sharers will share via ‘Dark Social’: Samsung, Omega and Panasonic are the most reliant Olympic partners on Dark Social; DFS, Adidas and Muller the most reliant Team GB partners on it (link also provided to chart on Olympic sports most reliant)
How marketers can tap into the above, citing specific brand examples
Global entertainment media company A+E Networks has appointed Arena Media to handle its UK media account. The agency won the multi-million-pound business after a competitive pitch, following the end of A+E Networks’ contract with Goodstuff Communications.
Telling a story is as old as history itself and is how ancient civilizations and cultures passed down information on their very being. Though the millennia storytelling has developed from verbal to drawn to written [more…]
Little Johnny comes home from Sunday school with a black eye. His father sees it and says,
"Johnny, how many times do I have to tell you not to fight with the other boys?"
"But Dad, it wasn't my fault. We were all in church saying our prayers. We all stood up and my teacher in front of me had her dress in the crack of her butt. I reached over and pulled it out. That's when she hit me!"
"What should I pay you?" the monk asks. "No price, for a holy man such as yourself," the barber replies. And what do you know, the next day the barber comes to open his shop, and finds on his doorstep a dozen gemstones.