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Peppa Pig Multivitamins to hit UK Shelves in 2013

by on October 19, 2012 in Advertising, Latest News, Retail, Retail News

Entertainment One Family (eOne Family) is proud to announce that it will be adding Multivitamins to Peppa Pig’s ever expanding FMCG category following a deal with leading health supplement firm DTP Europe.Arange of 4 different Peppa Pig branded Multivitamins for children will launch at UK retail from January 2013 targeting grocers and chemists across the country. Each box of vitamins will contain 5 bags of Peppa Pig character shaped fruit flavoured gummies; sku’s include Peppa Pig Multivitamins, George Pig Multivitamins, Vitamin C, and Vitamin D + Calcium.

DTP Europe Limited is a family owned business that has provided health and beauty products to the UK market for almost 15 years. As a leading provider of beneficial consumer products for a healthier life, DTP’s Kids FITVITS brand has been a huge success, providing the recommended daily allowance of vitamins to children in small sachets. These are an ideal size for lunch boxes and provide children with key nutritional ingredients to aid growth and development. eOne’s Peppa Pig will be the first licensed brand to appear on its FITVITS vitamins.

John Rowley, CEO at DTP Europe, comments: “I believe the association with Peppa Pig will enhance our Kids FITVITS range of children’s vitamins by helping the product stand out on shelf with its unique eye-catching packaging and increasing its appeal to both consumers and retailers alike. It’s quite simple: all children love Peppa and if this encourages kids to take their vital vitamins daily then we have every confidence in its success!”

Hannah Mungo, Head of UK Licensing adds, “The deal with DTP underlines our commitment to expanding the FMCG category of the Peppa Pig UK licensing programme. We’re delighted to welcome DTP to our roster of partners and look forward to seeing the product launch in January.”

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