UK mums lead the world when it comes to smartphone usage
27 November 2012 – The Global Media Mum 2012 Report released today by BabyCentre, the world’s number one pregnancy and parenting brand, shows that UK mums are leading the world when it comes to smartphone and laptop ownership and usage.For more information on the 2012 Global Media Mum report please visit www.babycentresolutions.co.uk.
In the UK, nine out of 10 mums (86%) either own or regularly use a laptop and nearly three quarters of mums (72%) have their own smartphone, figures that are higher than anywhere else in the world. In the US, Canada, China and Australia approximately eight out of 10 mums own, or regularly use a laptop and smartphone ownership is also significantly lower elsewhere in comparison to the UK market (65% in the US, 58% in Canada and China and 68% in Australia).
The research, conducted with over 8,300 mums across 10 international markets and spanning six languages revealed that tech-savvy British mums are also leading the way when it comes to mobile search and shopping. Amongst device owners, more UK mums said that they have purchased something (nearly half), or used a shopping app on their smartphone or tablet (a third) than in any other market. When using mobile as her shopping sidekick, UK mums are also more likely to have scanned a QR code while out shopping or used a barcode scanning app to run price comparisons.
And when it comes to mobile search, nearly nine out of 10 mums (86%) said that they had used their smartphone or tablet to search in the past 30 days. Furthermore, three-quarters of mums also said that they use search engines on their smartphones as often as on their computer, a figure no other market comes close to (China comes next at 36% with the US just behind that at 31%).
Mike Fogarty, SVP Global Publisher of BabyCentre comments:
“Typically with technological trends we will see patterns emerging in the UK that we’ve seen before in the US. However, the increased reliance on smartphones as mum’s ‘do-it-all device’ is very much a UK-led trend. When it comes to gadgets, British mums know their stuff and their ‘need’ to feel connected (more so than we see in other markets) means that they’re embracing mobile technology at a faster rate than anywhere else in the world.”
Currently, UK mums only lag behind US and Canadian mums when it comes to tablet and internet TV device ownership. But Mike expects to see UK mums catching up and overtaking their North American counterparts over the next 12 months:
“With the UK launch of internet TV devices like YouView and Humax we’re going to see this technology really take off amongst British mums in 2013. The flexibility offered by internet TV portals perfectly fits mum’s lifestyle allowing her to fit her favourite shows around parenting. It’s an area digital marketers wanting to reach mum need to monitor closely over the next few months.”
The Global Media Mum report which is the latest instalment of BabyCentre’s 21st Century Mum Insights series revealed that higher smartphone ownership rates in the UK are being driven by ‘always-on’ mums feeling more concerned about being connected while they’re out and about and wanting to keep in close contact with friends, family and work. In the UK, nearly half of mums (45%) described a ‘need’ to feel connected, compared to less than a third of mums in other markets.
Over 8,300 mums across 10 markets and six languages we polled for BabyCentre’s Global Media Mum report. The Report was developed through a mix of in-depth surveying, and industry statistics. Research was conducted through Babycentre’s Australian, Brazilian, Canadian, Chinese, German, Indian, Russian, UK, US and US Hispanic websites.
Research from Hitwise, a division of Connexity, today reveals mobiles as the device of choice for budding UK travellers, with over half (52%) of visits to travel ‘destination’ sites made from a mobile.
Once booked, British holiday makers continue to plan their trip via a mobile device, with seven in ten (72%) researching ‘things to do’ from their smartphone.
The Hitwise data reveals Brits kick off Summer holiday searches at the beginning of May, with top destinations revealed as Spain and Tenerife, whilst Cornwall and Wales secure the top spot for British destinations. The number of UK people looking to take a trip to London, however, has declined 11 per cent, yet remains the third most popular holiday destination for American travellers[i].
Ticketmaster, a Live Nation Entertainment company, is pleased to announce the integration of the Preoday food, drink and merchandise ecommerce platform with Ticketmaster’s services to clients in the UK, Europe, Australia and New Zealand.
This exclusive partnership is the first and most significant agreement of its kind, with Ticketmaster leading the way in the market. Under this partnership Ticketmaster will work with Preoday to bring innovative in-venue solutions to clients - the Preoday platform will enable Ticketmaster to offer venues new online tools to manage the experience and enjoyment of fans at live events.
By integrating seamlessly with Ticketmaster’s online platforms, Preoday allows fans to order their food, drink and merchandise online via the Ticketmaster website or app, thereby avoiding lengthy queues at sports, theatre, arts, music venues and other c.
In the wake of both BHS and Austin Reed collapsing into administration this week... A growing army of tech startups, regional newspapers, on demand couriers, business directories, shopping apps, influential bloggers and more have joined forces on a shared mission to revive the high street...
From this May, online and local shopping will converge like never before, empowering the bricks and mortar high street to fight back at scale.
The ammunition is simple - products in stock in local shops registered with pockethighstreet.com will be available for 1 hour delivery or click & collect in minutes and discoverable across a wide range of digital publishers.
"SEO" means finding ways to increase your site's appearance in web visitors' search results. This generally means more traffic to your site. Intense search engine optimisation can involve complex site reconstructing with an SEO Sydney firm, but there are certain simple steps which you can take by yourself to increase your search engine ranking.
Here are some basic SEO tips to get you started:
1. Your website is like a big cake: Paid search, your links and social media acts like icing and you content, information architecture and infrastructure act as a sugar, which makes the cake. Without it, your website is tasteless, and will be thrown in the trash in no time.[more…]
The nurse approached him, smiling. "The labor is going great," she said. "Wouldn't you like to come in?" "Oh, no." The man shook his head.
The nurse returned to the mother's side, and the labor progressed smoothly. As the birth neared, the nurse returned to the man, now pacing frantically in the ball. "She's doing so well," she assured him. "Would, you like to at least come in and see her?"The man seemed to hesitate slightly, then shook his head again. "No, no, I couldn't do that." He jingled car keys in his sweaty palm and resumed his pacing.
A seven year old boy was at the centre of a courtroom drama yesterday when he challenged a court ruling over who should have custody of him.
The boy has a history of being beaten by his parents and the judge initially awarded custody to his aunt, in keeping with the child custody law and regulations requiring that family unity be maintained to the degree possible.