This is one of my occasional updates to theMarketingblog aimed at keeping your readers informed about the various events and media we are producing that may be of interest to them in the fields of Internet Retailing, Social Media and Digital Signage, DOOH & Digital Place Based Media.
The 3rd Internet Retailing Expo takes place March 20-21 2013 at the NEC UK. The largest trade show in the UK for online & multichannel retailers you can register to visit or request a brochure at www.internetretailingexpo.com Mark Pigou
There is a call for papers going out this week for 6 new conferences at the show and we have introduced a whole new content area for 2013 – IRIS or Internet Retailing In Store. For details email email@example.com
eSellermedia.com is our new “How to” website for SME’s seeking help with building their digital business. Let me know what you think at www.esellermedia.com
Digital Signage, DOOH & Digital place based media; The dates for Screenmedia expo 2013 are May 22-23 in London. If you would like a 2013 information pack then firstname.lastname@example.org
The retailer, which makes products from electronics to garden furniture, and the supermarket chain see the partnership as an opportunity to boost customer numbers, convenience and choice for shoppers, despite both offering general merchandise (GM) including TVs.
Integrated marketing and design agency strengthens creative and customer focus
Lick Creative, part of The Delta Group, the international visual communications specialist, has announced the expansion of three roles within the senior management team.
Group Creative Director James Hale, will take a consultancy lead across the group and Jo Wilby, Creative Director, will now lead creative strategy at the agency. Lick has also promoted Group Account Director Mark Sibborn to Client Services Director. [more…]
Are you ever worried that your social presence is a little dry and could do with being a little juicier? Well, orange you glad to see SocialBro and Innocent pear up to help your Twitter profile become the apple of your customer’s eye?[more…]
To celebrate its 80th anniversary, fashion brand Sperry will be sending 80 adventurers around the world to partake in odysseys#odyysseysawaitmeant to pull them out of their comfort zones.
The content-driven campaign, created out of Mono, will be tapping musicians, bloggers, entrepreneurs and photographers to go out in the world to discover something new, in the spirit of founder Paul Sperry, who launched the company in 1935. Watch the video.
"Odyssey Project" will give control over the campaign's content to the 80 "ambassadors" who are experiencing it. For example, one of the first is Kari White, an entrepreneur and sister of Olympian Shaun White, who sets off to Ireland to discover more about her Irish roots -- appropriate for St. Patrick's Day.
Your website is the digital face of your brand. It is where people go to check you out, to learn about your services or products, to learn from your subject matter expertise, and to share your content.
It is also where they go as part of their purchasing process to make a more informed decision before then buying “something” from you. Well, in theory at least.
When Tesco opened a virtual supermarket on a subway platform in South Korea, it was a revolution in grocery shopping. Now they’ve teamed up with Samsung to open a more robust version of the same concept in Seoul. The store, in Seoulleung subway station, is larger than the original platform shopping stop but shares the same premise: pictures of products are posted with QR codes underneath.
Shoppers use their smartphones to scan the QR codes of the items they want.