Your news story, success story etc. really deserves to get more ongoing exposure across as many extra platforms /sites as possible. You can load it into seven of theMarketingblog sites plus all the big social media sites. Get disruptive in 2013!
You can spread it across various social sites. Twitter, LinkedIn, Google + etc. We have over 2,600 targeted followers on Twitter and 1,100 on LinkedIn – both are growing by the day.
One special offer which would give very solid results would be to run a series of articles in www.themarketingblog.co.uk for your company. You could have a minimum of ten of these over the next five months at only £48 per exposure (Great value at £480). The extra syndication plus the 45,000+ newsletter exposure is a real ‘Cherry on the Top’.
You could double up also – 20 + exposures would come in at only £785. That’s only £39 each time. A no brainer!
E mail me or call me for a chinwag and I can explain it further in three minutes flat! Your time will be well spent – that’s a promise.
This week, theMarketingblog chats to Catherine Becker, adconnection CEO, @adconnectionUK who on the back of judging some of this year’s industry awards, including the Campaign Media, the Media Week and the DMA Awards, takes a look at some of the key trends spotted that effect our business and that demonstrate the direction the advertising industry is taking.
By Gary Arnold, Solution Strategy Director, Occam – a St Ives Group company
I had the pleasure of speaking about “the building blocks of omnichannel orchestration” at the Silverpop EMEA Amplify Event and three surprising things happened. Firstly, people turned up; secondly, I got some (intentional!) laughs and thirdly, no one fell asleep… so, I figured I would share the top-level principles discussed to see if I can continue my run of form.
Brand Union, WPP’s global brand agency, has today announced its appointment by leading luxury hotel group, Shangri-La Hotels and Resorts, to create the new brand and integrated launch campaign for the iconic Le Touessrok resort in Mauritius, following a competitive pitch.
The agency will be responsible for uniting the unique Le Touessrok heritage with the renowned Shangri-La master brand qualities, following the takeover of the resort by Shangri-La earlier this year.
Brand Union will seek to challenge the existing codes of luxury travel adopting a brand-led communications strategy, looking beyond the launch to ensure the brand resonates across every facet of the resort, right through to the guest experience at the hotel.
After you've found the ideal conference venue by searching through Venue Search London, it's time to promote the event to get as many attendees as possible. But marketing a conference or business event is very different today than it was in the past, so merely sending out postcards and a few emails isn't going to be sufficient.
Continue reading for a few helpful tips on how to successfully market your upcoming business event or conference.
Addresses rising trend of non-viewable ads in programmatic era and aims to encourage brands to shift more spend from TV
Digital advertising company, Exponential Interactive, @exponentialinc has entered into a global partnership with analytics firm Moat to address the issue of ads not being seen, by only charging advertisers for ads that are viewable according to the IAB definition*.
St Ives Group, the international marketing services business, has today unveiled impressive financial results for the year ended 31 July 2015. Its strong performance is based on international expansion as well as clients buying into [more…]
Ronald McDonald House Charities and award-winning digital agency, Rawnet, today launch a nationwide campaign celebrating the bedtime story.
The Night Light campaign, which comprises of 10 unique story books and a series of new characters to accompany the Charity’s friend – Patch the Night Light, will be rolled out over the next four weeks.
The Royal Air Forces Association, the charity that supports the RAF family, is releasing the first ever Commemorative Medal to pay tribute not only to the airmen, but also the men and women from ground crew, [more…]
After a thorough investigation, a rich gangster finds out that his bookkeeper has cheated him out of $10 million. His bookkeeper is deaf. That was the reason he got the job in the first place. It was assumed that a deaf bookkeeper would not hear anything that he might have to testify about in court. [more…]