By Natasha Evans, analyst, @Pragmauk– a St Ives Group company
The new Foyles flagship store was unveiled on London’s Charing Cross Road in July, in the iconic former Central Saint Martin’s building. With customers hailing it ‘the future of the modern bookstore’, I decided it was time to see the store for myself.
I visited the store with trepidation that it might have lost some of Foyles’ charm in the quest for modernisation, whilst simultaneously compromising the quirkiness of the original Saint Martin's building. Whilst this fear wasn't unfounded, the store is big, bright and has irrefutably thrown Foyles into the 21st Century.
Squawka & RadiumOne UK Agree Audience Extension Partnership
RadiumOne UK, the programmatic advertising experts, today announces an audience extension partnership with Squawka, the web-based football statistics application.
The partnership will enable Squawka to harness and better understand its key social, mobile and web audiences in order to extend its advertising inventory, which currently sells out during key football events such as the World Cup.
Danone launches NEW Actimel for Kids
New recipe and characters AC, TI and MEL designed to appeal to children and parents
Actimel, @ActimelUK the yogurt drink, is now available in funky bottles designed especially for kids. New Actimel for Kids is available in Strawberry, Raspberry and Vanilla flavours; a tasty accompaniment to breakfast, lunch box or as part of an after-school snack. [more…]