The Internet Advertising Bureau (IAB) UK has taken the bold decision to merge the IAB Board and Mobile Board to put mobile at the centre of everything the trade body does.
For the last six years, both groups have played a pivotal role in setting the strategy and direction of the IAB across online and mobile. The board merger reflects the growing importance of mobile to the digital industry as smartphones and tablets are now the most commonly used internet enabled devices
Buying a new smartphone can be tricky, as there’s just so much out there to choose from. Whether you’re considering buying a swanky new iPhone or you just want something simple and basic to text and talk with, there are a lot of different factors that you need to take into consideration when planning on buying a new phone
One of the things that you’ll need to think about is if you want a phone that is unlocked, or do you not mind only ever using it with one mobile phone network. If you’re not sure whether or not you should be going for an unlocked phone for your next mobile handset, we’ve listed some of the benefits here.
mcm creative group today unveils a brand refresh to support its new positioning as a marketing communications agency. Building on its heritage in live experiential events, mcm has redefined itself to bridge the gap between creative concept agency and technical production company, spanning corporate events, experiential activation and film production.
By Rachel Johnson, marketing consultant, Amaze One - a St Ives Group collaboration
Being customer-centric begins with a big dollop of curiosity.
In its simplest form, business is about matching the products and services you have to offer with people who want to buy them. As you can’t have failed to notice, companies employ wildly differing strategies to do that.
For some, it’s the ‘throw everything at them and something’s bound to stick’ approach. This is the blanket email, the impersonal offer and the mailshot that probably begins “Dear occupier”.
When you're trying to figure out how to maximize your customer base, always return to the brand, because that's what people remember. Whether you spend much time on your marketing plan or not, brand recognition is essential in the busy global marketplace of today.
Ronald McDonald House Charities and award-winning digital agency, Rawnet, today launch a nationwide campaign celebrating the bedtime story.
The Night Light campaign, which comprises of 10 unique story books and a series of new characters to accompany the Charity’s friend – Patch the Night Light, will be rolled out over the next four weeks.
The Royal Air Forces Association, the charity that supports the RAF family, is releasing the first ever Commemorative Medal to pay tribute not only to the airmen, but also the men and women from ground crew, [more…]
After a thorough investigation, a rich gangster finds out that his bookkeeper has cheated him out of $10 million. His bookkeeper is deaf. That was the reason he got the job in the first place. It was assumed that a deaf bookkeeper would not hear anything that he might have to testify about in court. [more…]
It changes you. It teaches you. Lessons that you expect to learn, such as how to put on a nappy. The exact way your baby likes to be rocked to sleep. That it is possible to love each child the same, that your heart grows a little bit more each time to encompass that love.