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Women for Women / Oops … Men don’t know what dress or bra size his wife wears or what her favourite perfume is

by Will Corry on November 26, 2012 in Marketing, Nuggets, Research, Retail, Retail News, Special Issue

Millions of men are completely clueless when it comes to buying presents for their other half. They don’t know what dress or bra size she wears or what her favourite perfume is.

And some can’t even remember her date of birth. While 60 per cent of men claim to know their wife or girlfriend “very well”, 23 per cent have no idea what size dress she wears, according to research published yesterday.

Thirty-nine per cent admit they wouldn’t know what size bra to buy her, while a staggering 12 per cent can’t even remember when her birthday is. As a consequence, 40 per cent of couples have ended up falling out because the man has forgotten – or never asked – things he ought to know.

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