IRX is the only opportunity in the UK to blend marketing with technology, logistics with customer-facing design, mobile with in-store experience – the full range of skills and capabilities to sell in the multichannel era.It comprises a traditional trade show with an extensive programme of learning and trade opportunities so blending the need to see the latest solutions and hear the most strategic thinking available in the retail sector.
Dan Machen writes ... We have submitted a talk for SXSW conference but we need 1000s of votes to get in. Any support you might lend would be very gratefully received.
This talk is proper clever as it is about brains and that - neuroplasticity is the concept that technology is actually changing how we think, behave and connect. And this is not heresay - our dependence on technology has already been shown to affect our memories, our visual skills, our creativity and even our dreams. Woah.
Dove Men+Care’s digital campaign for Father’s Day riffs off the idea that dads are sick of their Ward Cleaver image and want credit for changing nappies, making dinner and consoling heartbroken teens. But this creative isn’t all touchy-feely—it’s based on some hard data.
Danone launches NEW Actimel for Kids
New recipe and characters AC, TI and MEL designed to appeal to children and parents
Actimel, @ActimelUK the yogurt drink, is now available in funky bottles designed especially for kids. New Actimel for Kids is available in Strawberry, Raspberry and Vanilla flavours; a tasty accompaniment to breakfast, lunch box or as part of an after-school snack. [more…]