IRX is the only opportunity in the UK to blend marketing with technology, logistics with customer-facing design, mobile with in-store experience – the full range of skills and capabilities to sell in the multichannel era.It comprises a traditional trade show with an extensive programme of learning and trade opportunities so blending the need to see the latest solutions and hear the most strategic thinking available in the retail sector.
Brand Union, WPP’s global brand agency, has today announced its appointment by leading luxury hotel group, Shangri-La Hotels and Resorts, to create the new brand and integrated launch campaign for the iconic Le Touessrok resort in Mauritius, following a competitive pitch.
The agency will be responsible for uniting the unique Le Touessrok heritage with the renowned Shangri-La master brand qualities, following the takeover of the resort by Shangri-La earlier this year.
Brand Union will seek to challenge the existing codes of luxury travel adopting a brand-led communications strategy, looking beyond the launch to ensure the brand resonates across every facet of the resort, right through to the guest experience at the hotel.
After you've found the ideal conference venue by searching through Venue Search London, it's time to promote the event to get as many attendees as possible. But marketing a conference or business event is very different today than it was in the past, so merely sending out postcards and a few emails isn't going to be sufficient.
Continue reading for a few helpful tips on how to successfully market your upcoming business event or conference.
The Internet Advertising Bureau (IAB) UK has taken the bold decision to merge the IAB Board and Mobile Board to put mobile at the centre of everything the trade body does.
For the last six years, both groups have played a pivotal role in setting the strategy and direction of the IAB across online and mobile. The board merger reflects the growing importance of mobile to the digital industry as smartphones and tablets are now the most commonly used internet enabled devices
Buying a new smartphone can be tricky, as there’s just so much out there to choose from. Whether you’re considering buying a swanky new iPhone or you just want something simple and basic to text and talk with, there are a lot of different factors that you need to take into consideration when planning on buying a new phone
One of the things that you’ll need to think about is if you want a phone that is unlocked, or do you not mind only ever using it with one mobile phone network. If you’re not sure whether or not you should be going for an unlocked phone for your next mobile handset, we’ve listed some of the benefits here.
By Gary Arnold, Solution Strategy Director, Occam – a St Ives Group company
I had the pleasure of speaking about “the building blocks of omnichannel orchestration” at the Silverpop EMEA Amplify Event and three surprising things happened. Firstly, people turned up; secondly, I got some (intentional!) laughs and thirdly, no one fell asleep… so, I [more…]
Ronald McDonald House Charities and award-winning digital agency, Rawnet, today launch a nationwide campaign celebrating the bedtime story.
The Night Light campaign, which comprises of 10 unique story books and a series of new characters to accompany the Charity’s friend – Patch the Night Light, will be rolled out over the next four weeks.
The Royal Air Forces Association, the charity that supports the RAF family, is releasing the first ever Commemorative Medal to pay tribute not only to the airmen, but also the men and women from ground crew, [more…]
After a thorough investigation, a rich gangster finds out that his bookkeeper has cheated him out of $10 million. His bookkeeper is deaf. That was the reason he got the job in the first place. It was assumed that a deaf bookkeeper would not hear anything that he might have to testify about in court. [more…]