Simon Jackson, chief commercial officer at NetNames writes .. “Online retailers in the UK are gearing up for the busiest day of the year with online retail spend set to hit over £420 million in the UK on Cyber Monday. However, our research into the UK’s online shopping trends suggests that this Monday will only be the start of a record breaking four week period of ecommerce spend.
Whilst we will see a surge in online traffic with over 110 million visits to online retail websites on 3rd December, Mondays will remain the most popular online shopping day throughout December and we will witness increased spending at the start of the week right up until Christmas Eve. However, it will be Boxing Day when the UK sees records broken and we predict that there will be 140 million visits to online retail sites and approximately £500 million spent as retailers launch post-Christmas sales in the UK.
Whilst many retailers will slash their prices to attract bargain hunters in the run up to Christmas, consumers must remain wary of “too good to be true offers” for the must-have festive gifts. As part of a recent study into counterfeit goods, we discovered over 88,000 thousand listings for the top ten “must-have” Christmas toys, for example, 1,600 listings were discovered for LeapPad2s on online marketplace sites. However to avoid falling victim to the latest online scams, consumers need to remember that if the price seems too good to be true, it probably is. Companies need online brand protection to safeguard their reputation, revenues and customers.”
First episode of new series of BBCdrama Happy Valley aired on Monday >>>>But fans called sound quality 'awful' and said actors were 'mumbling' >>>> Writer Sally Wainwright's gritty police drama was widely praised for acting >>>> Fans enjoyed spotting Harry Potter's Neville and Myrtle, Prince Andrei from War and Peace and Mr Moseley from Downton Abbey in new series
US lingerie and loungewear brand Aerie has named longtime #AerieReal girl and UK pin-up Iskra Lawrence as its new #AerieReal Role Model.
The plus-sized model and National Eating Disorder Association (NEDA) advocate has been modelling with the US brand for one year, starring in its famously unretouched campaigns. She is known for championing body positivity and acceptance.
JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announced today that it has been awarded the Bus Shelter advertising contract for the Royal Borough of Kensington and Chelsea.
This 15 year contract previously held by Clear Channel, was awarded following a competitive tender process and includes the provision, installation, maintenance and [more…]
Teradata Marketing Applications, the big data analytics and marketing applications company, today announced it has again been positioned by Gartner, Inc. in the “Leaders” Quadrant of the “Magic Quadrant for Marketing Resource Management (MRM)” report [more…]
Sally Durcan writes ... Talk to Mums is a ‘Mum to Mum’ communications agency that connects brands with mums online and offline.
Our goal is to make marketers + PR’s jobs easier by offering multiple ways to reach mums, more than any other agency or group through our active online and offline communities. Access to these communities is via our range of services & programs.
The Super Bowl’s done and dusted but the ad wars will linger on, with claim and counter claim as to which did well and which didn’t. We’ll cover this intelligence (if such it be) as and when but here’s a pretty fair selection courtesy of the Guardian (feel free to ignore the trying-very-hard-to-be-funny commentary).
Here’s one from Jeep and agency Iris that didn’t surface before the Bowl, of the ‘heroic’ school of advertising that may be a bit over the top but comes as a welcome change from all those celeb-packed comic efforts. It topped Adweek’s top five.