NewVoiceMedia, the leading provider of cloud contact centre solutions, has appointed Clare Wenham to the new position of Product Marketing Manager.
Clare brings a wealth of experience and a solid understanding of contact centre operations and technologies to her new role. She previously operated as Contact Marketing Manager at BT Global Services, responsible for building and executing the marketing strategy for BT’s on-site and cloud contact centre products. Prior to that, Clare worked as a CRM consultant for BT’s professional services organisation.
Based at the company’s headquarters in Basingstoke and reporting to Strategy Director Bethany Ayers, Clare will define and articulate the go-to-market strategy for NewVoiceMedia’s products, alongside supporting the sales team’s enablement and collateral development. Key to the role is translating technical features and upgrades into benefits and value that are meaningful to customers.
NewVoiceMedia’s expansion plans
Bethany comments, “Clare’s appointment further reflects NewVoiceMedia’s expansion plans and our commitment to hiring the best people in the industry. Clare’s experience and knowledge of the Contact Centre industry will allow us to drive forward the next phase of our product marketing strategy more aggressively. She will be a key member of our team”.
Clare adds, “NewVoiceMedia’s success comes from building great relationships with its partners, backed-up with best-in-class cloud contact centre solutions. The company is in a remarkable growth phase and I am delighted to be joining at this exciting time”.
NewVoiceMedia provides fast, flexible and cost-effective contact centre technology as a true cloud service over the Internet, similar to the business models of Amazon, Google and salesforce.com. The company serves customers in 30 countries on 5 continents, including Long Tall Sally, BT, Parcelforce, Denplan, Citizens Advice Bureau and Lumesse.
The increasing complexity of the digital media landscape and the sustained pressure on advertising budgets present daily challenges for modern marketers. It is perhaps inevitable therefore that Transparency in media trading is an issue that is attracting increasing attention and concern for media budget holders.
At MediaSense, we address “the transparency issue” from a different perspective. While forensic accounting and legal counsel has a place in the debate, this will not change the direction the industry is heading in. [more…]
Chinwag Psych 2014 is the one day conference that focuses on psychology, neuroscience and behavioural economics for business and marketing.
Sessions cover a range of incisive areas; from the way cognitive biases affect our decisions, to predicting consumer behaviour and how changes to our routines can enrich the way we work. For more information and to book go to: http://psychmatters.co/chinwag-psych/
Around 100 marketers have booked on to attend the digital marketing conference, On The Edge, being held in Bristol, 19th March. If you’re coming along, why not introduce yourself to the other attendees by replying to this post. We find this helps to break the ice and means you’ll know more people when you get there! To book your ticket or to find out more information, just click here: http://ontheedgelive.co.uk/bristol
Volkswagen Commercial Vehicles has appointed Kirsten Stagg as its new Head of Marketing, with effect from 11 March 2014. In her new role, Stagg will report directly to Alex Smith, Director of Volkswagen Commercial Vehicles, and will be responsible for spearheading the brand’s marketing activities in the UK.
Stagg (above) joined the Volkswagen Group as a graduate in 1998. Since then she has progressed through the organisation, holding marketing roles at ŠKODA, Audi and most recently Volkswagen Passenger Cars as National Communications Manager where she orchestrated several high profile advertising campaigns including the recent Woofwagen range campaign. [more…]
By Simon Martin, Deputy Creative Director, Table19
I’m not anti-technology or digital, I’ve got all sorts of gadgets, but recently I’ve found myself getting more and more irritated by the need of advertising and marketing types (and everyone in between) to get me involved on a social level. Of course, technology has a massively important part to play in everyday life. But people are realising that it shouldn’t have this overarching power. It shouldn’t control our lives; it should just be a part of it. Advertisers and marketers would be wise to realise that, too.