Betway, one of Europe’s largest online betting companies, is planning to spend more than £10M this year on building its brand across Europe through a TV advertising campaign.
Of the total spend, £7.45M will be in the UK with the rest planned for Spain, Italy and Denmark, which are currently Betway’s key target European markets.
The campaign will run across a broad range of channels and will also feature on video on demand platforms. The campaign will continue to build on themes set out in Betway’s debut campaign in 2012. The ads will highlight that Betway’s games can be accessed by a host of devices including tablet and mobile, and will be designed to appeal to the increasing number of women who play online.
Betway has seen a significant rise in player numbers, and believes that the TV advertising campaign is partly responsible for the growth in customers in the UK. It expects that this will be repeated in target European markets.
The TV ad campaign follows the company’s decision to sponsor Trinity Mirror’s Fantasy Football platform for 3 years and its expansion in to social gaming through a partnership with Clickfun Casino. The company recently announced that it has become one of the first online operators to be regulated in the German state of Schleswig-Holstein, and the only operator to receive an online casino license in the latest round.
Richard Akitt, The Betway Group chief executive, said: “Our first foray in to TV advertising in the UK earlier this year has been highly successful and has added substantially to our player numbers. We intend to emulate and indeed build on this success next year in the UK where we are gathering momentum against our competitors.
“Our ads are designed also to appeal across our target European markets and we expect to mirror our success in brand building in the UK in Italy, Spain and Denmark.”
Mobile payments company iZettle, is today launching a marketing campaignwith Forsman & Bodenfors (F&B), one of the best advertising agencies in the world.
iZettle is the first mobile payments company in this space to do a big marketing push. Together with F&B it has created a campaign that centres on the notion that ‘big things start small’.
The campaign showcases that iZettle empowers small businesses to be the best they can be and highlights that SMEs can run their business and take card payments on a smartphone or tablet anywhere in the world using iZettle. These messages will be conveyed via TV, radio, print and digital adverts.
Today, the world is dancing to the tunes of technology. One such element of technology that has connected the globe in a swirl is video conferencing. You cannot deny the superb benefits that this technology is bringing to the world.
From delivering a tangible return on investment to reducing the cost of traveling and saving time, this technological development has opened up horizons for its users.
If you believe designer Alexander Wang, all the dystopian, futuristic fashion you see on the silver screen in the latest Sci-Fi epics aren't visions from tomorrow, they represent the look of 2014.
That was the message on Thursday when Wang live streamed a runway show from his website, officially launching his collaboration with retailer H&M. The tech-enabled, live event is unique in that it essentially bypassed September's Fashion Week, opting for an Apple iPhone event-style launch, catering to the mainstream, connected consumers both companies hope to reach [more…]
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Real-time marketing specialist launches following successful beta
Trigger Buzz, a specialist in real-time marketing, today announced its official launch along with the involvement of Greg Delaney, Mark Lund and Malcolm Green who’ve invested in the business and have taken roles on the company’s board.
Trigger Buzz will be led by founder and managing director Stephen Wise alongside head of operations Tom Maverley, with Delaney and Green offering creative support and direction. Lund will provide commercial expertise.