Will Corry‘s insight: Women for Women success story. Well done Score 78
A Lancashire photographer who settled in the North East after gaining an Honours degree in Contemporary Photographic Practice at Northumbria University 13 years ago has developed a revolutionary new way of offering photographic services to PR and marketing agencies across the region.
Angela Carrington set up her photographic business, The Bigger Picture to provide specialist PR and marketing images for her clients. Her photographs have appeared regularly in the region’s print media as well as national and international publications.
Based at the prestigious Biscuit Factory art gallery in Newcastle, Angela realised that in order to grow, the only way forward was to capitalise on the good reputation of The Bigger Picture brand and to utilise the skills of other trusted photographers under her direction.
The result is a small but experienced team of specialist photographers all working to a high level of expertise in commercial photography with the same business ethics and can do attitude that catapulted Angela’s business upwards. Businesses signing up to one of Angela’s PR and marketing packages can look forward to lower photo shoot rates, guaranteed attendance and even more flexibility, reliability and creativity.
” I realised quite early on that I can’t be in two places at once but my brand and my photographic style could be,” said Angela.
“Now my clients don’t need to worry if I am not personally available as they will have the confidence to know that anyone of my team can deliver the results needed to help with their PR or marketing needs. For my clients it will be like having their own in house photographer but without the high costs.”
Invested in a 4×4 vehicle
Angela has placed a lot of emphasis on the reliability of her team and indeed, she has invested in a 4×4 vehicle which will ensure that she will get through to a client no matter what the winter weather may bring.
“I did a job in rural Northumberland recently that was in two locations and the shoot was on a day when many roads were flooded. I was so pleased to have my “Toyota truck” as it not only got me to the shoot on time but I was also asked to ferry my clients there too. Nothing will stop The Bigger Picture getting the best results possible and this expansion will see my business going from strength to strength.”
The increasing complexity of the digital media landscape and the sustained pressure on advertising budgets present daily challenges for modern marketers. It is perhaps inevitable therefore that Transparency in media trading is an issue that is attracting increasing attention and concern for media budget holders.
At MediaSense, we address “the transparency issue” from a different perspective. While forensic accounting and legal counsel has a place in the debate, this will not change the direction the industry is heading in. [more…]
But what is the point of having a blog if no one is going to read it? There are many reasons why you’d would want to increase the traffic to your blog . It could be for monetary reasons, to gain more public exposure or to show off your skills. Bloggers want to see their sites develop, evolve and grow. So, how can you get more visitors to your blog?
Marketing business Jaywing has appointed Nicola Carey as head of planning.
Formerly a Senior Consultant at brand strategy consultancy Sparkler, Nicola brings with her a wealth of brand consultancy, planning and innovation experience, having worked with many well-known brands including Nokia, British Gas, Britvic and the BBC. In her previous role Nicola was also responsible for the management of the EE, Diageo and Red Bull Media House accounts.
Around 100 marketers have booked on to attend the digital marketing conference, On The Edge, being held in Bristol, 19th March. If you’re coming along, why not introduce yourself to the other attendees by replying to this post. We find this helps to break the ice and means you’ll know more people when you get there! To book your ticket or to find out more information, just click here: http://ontheedgelive.co.uk/bristol
Volkswagen Commercial Vehicles has appointed Kirsten Stagg as its new Head of Marketing, with effect from 11 March 2014. In her new role, Stagg will report directly to Alex Smith, Director of Volkswagen Commercial Vehicles, and will be responsible for spearheading the brand’s marketing activities in the UK.
Stagg (above) joined the Volkswagen Group as a graduate in 1998. Since then she has progressed through the organisation, holding marketing roles at ŠKODA, Audi and most recently Volkswagen Passenger Cars as National Communications Manager where she orchestrated several high profile advertising campaigns including the recent Woofwagen range campaign. [more…]