Will Corry‘s insight: Women for Women success story. Well done Score 78
A Lancashire photographer who settled in the North East after gaining an Honours degree in Contemporary Photographic Practice at Northumbria University 13 years ago has developed a revolutionary new way of offering photographic services to PR and marketing agencies across the region.
Angela Carrington set up her photographic business, The Bigger Picture to provide specialist PR and marketing images for her clients. Her photographs have appeared regularly in the region’s print media as well as national and international publications.
Based at the prestigious Biscuit Factory art gallery in Newcastle, Angela realised that in order to grow, the only way forward was to capitalise on the good reputation of The Bigger Picture brand and to utilise the skills of other trusted photographers under her direction.
The result is a small but experienced team of specialist photographers all working to a high level of expertise in commercial photography with the same business ethics and can do attitude that catapulted Angela’s business upwards. Businesses signing up to one of Angela’s PR and marketing packages can look forward to lower photo shoot rates, guaranteed attendance and even more flexibility, reliability and creativity.
” I realised quite early on that I can’t be in two places at once but my brand and my photographic style could be,” said Angela.
“Now my clients don’t need to worry if I am not personally available as they will have the confidence to know that anyone of my team can deliver the results needed to help with their PR or marketing needs. For my clients it will be like having their own in house photographer but without the high costs.”
Invested in a 4×4 vehicle
Angela has placed a lot of emphasis on the reliability of her team and indeed, she has invested in a 4×4 vehicle which will ensure that she will get through to a client no matter what the winter weather may bring.
“I did a job in rural Northumberland recently that was in two locations and the shoot was on a day when many roads were flooded. I was so pleased to have my “Toyota truck” as it not only got me to the shoot on time but I was also asked to ferry my clients there too. Nothing will stop The Bigger Picture getting the best results possible and this expansion will see my business going from strength to strength.”
The Kitcatt Nohr loyalty club curse appears to have struck again after it was revealed that its Starbucks client is talking to rival agencies about its direct marketing and CRM account.
Publicis-owned Kitcatt Nohr has held the coffee chain’s business since 2011, when it beat off Havas EHS to become Starbucks’ first dedicated UK direct agency. It went on to devise the My Starbucks Rewards card, which allows customers to collect “stars” each time they buy a drink, and is also available as a mobile app.
Teradata (NYSE: TDC), the analytic data platforms, marketing applications and services company, today announced the findings of a global study of senior digital marketers strategic priorities for technology investment for 2015 and beyond.
Two-thirds (62%) of respondents cited improving customer satisfaction as their top reason for investing in more technology. Becoming more customer-centric was found [more…]
With 21 million people following her on Facebook and 18 million on Twitter, pop singer Ariana Grande can’t personally chat with each of her loves, as she affectionately calls her fans.
So she and many other stars are spreading their messages through new-style social networks, via mobile apps that are more associated with private, intimate conversation, hoping that marketing in a cozier digital setting adds a breath of warmth and a dash of personality.
It’s the Internet’s equivalent of mailing postcards rather than plastering a billboard. [more…]
As regular readers of theMarketingblog will know we often find and report on articles at H&C News
What is a “brand promise”?
It’s simply what it says it is, a promise from the brand to its customer. They are shaped by many factors. The brand offer, the marketplace it operates in, the capability of the brand and in some cases the promises of competing brands.
Today's generation of increasingly child-centric parents will smile in recognition at this U.K. spot for the Volkswagen Tiguan, which highlights the lengths they will go to for their kids with a gentle, wry humour.
It features a dad who looks increasingly wistful as he misses out on a golf trip to take his daughter to ballet, is marched off to a kid-friendly eaterie, sits watching "The Powerpuff Girls" with his daughter, and misses the goal in a soccer match because his son's in the bathroom.
AffiliRed (www.affilired.com), the performance marketing company for the travel and tourism sector, has appointed Irene Otero in a strategic move that focuses on driving business in critical European markets .
A graduate in Cultural Communication and Journalism, Irene has a great deal of experience in marketing and PR, with previous roles in the audio-visual sector as well as international promotion for the Ministry of Foreign Affairs in Spain.