Will Corry‘s insight: Women for Women success story. Well done Score 78
A Lancashire photographer who settled in the North East after gaining an Honours degree in Contemporary Photographic Practice at Northumbria University 13 years ago has developed a revolutionary new way of offering photographic services to PR and marketing agencies across the region.
Angela Carrington set up her photographic business, The Bigger Picture to provide specialist PR and marketing images for her clients. Her photographs have appeared regularly in the region’s print media as well as national and international publications.
Based at the prestigious Biscuit Factory art gallery in Newcastle, Angela realised that in order to grow, the only way forward was to capitalise on the good reputation of The Bigger Picture brand and to utilise the skills of other trusted photographers under her direction.
The result is a small but experienced team of specialist photographers all working to a high level of expertise in commercial photography with the same business ethics and can do attitude that catapulted Angela’s business upwards. Businesses signing up to one of Angela’s PR and marketing packages can look forward to lower photo shoot rates, guaranteed attendance and even more flexibility, reliability and creativity.
” I realised quite early on that I can’t be in two places at once but my brand and my photographic style could be,” said Angela.
“Now my clients don’t need to worry if I am not personally available as they will have the confidence to know that anyone of my team can deliver the results needed to help with their PR or marketing needs. For my clients it will be like having their own in house photographer but without the high costs.”
Invested in a 4×4 vehicle
Angela has placed a lot of emphasis on the reliability of her team and indeed, she has invested in a 4×4 vehicle which will ensure that she will get through to a client no matter what the winter weather may bring.
“I did a job in rural Northumberland recently that was in two locations and the shoot was on a day when many roads were flooded. I was so pleased to have my “Toyota truck” as it not only got me to the shoot on time but I was also asked to ferry my clients there too. Nothing will stop The Bigger Picture getting the best results possible and this expansion will see my business going from strength to strength.”
Ingenta Audience, powered by Enreach, the latest addition to the Ingenta Advertising package, allows digital publishers to sell online newspaper and magazine advertising space by leveraging programmatic buying capability to reach “the right audience, with the right offer, at the right time”, as never before.
The more publishers know about their audiences, the more enhanced the experience for their visitors, and the better placed they are to deliver a well-defined, engaged audience to their advertisers. When you know how audience profiles change from page-to-page, and how audiences move through the site, you can personalise content for the readers, thus improving relevance. The greater the relevance, the greater the engagement – in both editorial and advertising.
The positive side of negative reviews By Prelini Udayan-Chiechi, VP Marketing EMEA at Bazaarvoice
Following news that Airbnb has been accused of blocking unfavourable reviews of properties by guests who chose to leave early rather than endure another night in sub-standard accommodation, it’s essential to remember that it is not only a consumer’s right to have access to positive as well as negative reviews, but also a business’ responsibility to ensure authenticity of content at all times.
Anna Jones is stepping down as Chief Executive Officer (CEO) in 2017 to co-found AllBright, the ground-breaking funding platform dedicated to sourcing, nurturing and backing the most outstanding female-led companies in the UK. She will also become Executive Chairman of ShareStyle, a digital marketplace for style services.
For further information about AllBright and how it works, click here
NewVoiceMedia, a leading global provider of cloud technology that helps businesses sell more, serve better and grow faster, has been named in the ‘Accel EuroScape’, a list of top 100 most promising SaaS companies in Europe and Israel, developed by Venture Capital Firm Accel and presented to Tech.eu.
More than a thousand SaaS businesses across 12 countries were evaluated, with each ranked by criteria including market attractiveness, technology differentiation, strength of the team and traction such as monthly recurring revenue and growth in number of employees. The companies which qualified for the ‘EuroScape’ have raised a combined $2.5 billion, with NewVoiceMedia raising $140 million.
A young doctor moved to a small community to replace a doctor who was retiring. The older doctor suggested that the young one accompany him on his rounds, so the community could become used to the new doctor.
At the first house a woman complains, "I've been a little sick to my stomach."
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