Will Corry‘s insight: Women for Women success story. Well done Score 78
A Lancashire photographer who settled in the North East after gaining an Honours degree in Contemporary Photographic Practice at Northumbria University 13 years ago has developed a revolutionary new way of offering photographic services to PR and marketing agencies across the region.
Angela Carrington set up her photographic business, The Bigger Picture to provide specialist PR and marketing images for her clients. Her photographs have appeared regularly in the region’s print media as well as national and international publications.
Based at the prestigious Biscuit Factory art gallery in Newcastle, Angela realised that in order to grow, the only way forward was to capitalise on the good reputation of The Bigger Picture brand and to utilise the skills of other trusted photographers under her direction.
The result is a small but experienced team of specialist photographers all working to a high level of expertise in commercial photography with the same business ethics and can do attitude that catapulted Angela’s business upwards. Businesses signing up to one of Angela’s PR and marketing packages can look forward to lower photo shoot rates, guaranteed attendance and even more flexibility, reliability and creativity.
” I realised quite early on that I can’t be in two places at once but my brand and my photographic style could be,” said Angela.
“Now my clients don’t need to worry if I am not personally available as they will have the confidence to know that anyone of my team can deliver the results needed to help with their PR or marketing needs. For my clients it will be like having their own in house photographer but without the high costs.”
Invested in a 4×4 vehicle
Angela has placed a lot of emphasis on the reliability of her team and indeed, she has invested in a 4×4 vehicle which will ensure that she will get through to a client no matter what the winter weather may bring.
“I did a job in rural Northumberland recently that was in two locations and the shoot was on a day when many roads were flooded. I was so pleased to have my “Toyota truck” as it not only got me to the shoot on time but I was also asked to ferry my clients there too. Nothing will stop The Bigger Picture getting the best results possible and this expansion will see my business going from strength to strength.”
By Natasha Evans, analyst, @Pragmauk– a St Ives Group company
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