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Claims made about your product provide a strategic route to driving brand value and sales

by Will Corry on January 24, 2013 in Apps, FaceBook, featured item, Google, iPhone, Lead story, LinkedIn, Metrics, Mobile Marketing, Nuggets, Pinterest, Research, Retail News, Small Business, Social Media, Startups, Twitter

SPA Future Thinking write ….

We understand the need to provide credible and clear benefits for your product and have created a concise overview detailing how the acceptance of any claim is largely determined by personal beliefs relating to the claim, as well as by the perceived fit between the product and the benefit.

To read more please click here to download the PDF:

Key to success are:

  • Determining the claims which are most motivating
  • Establishing credibility of the claims and their appropriateness to the product
  • Identifying the differentiation they provide within the category
  • Understanding their appeal across different consumer target groups

At SPA Future Thinking, we determine those claims with the greatest likelihood of success – to help drive the success of your brand.

For more information and to learn about what other research solutions we offer please call or email, Andrew Tharme, Managing Director, on +44(0)1865 336 491 or +44(0)7970 962091.

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