We understand the need to provide credible and clear benefits for your product and have created a concise overview detailing how the acceptance of any claim is largely determined by personal beliefsrelating to the claim, as well as by the perceived fitbetween the product and the benefit.
To read more please click here to download the PDF:
Key to success are:
Determining the claims which are most motivating
Establishing credibility of the claims and their appropriateness to the product
Identifying the differentiation they provide within the category
Understanding their appeal across different consumer target groups
At SPA Future Thinking, we determine those claims with the greatest likelihood of success – to help drive the success of your brand.
For more information and to learn about what other research solutions we offer please call or email, Andrew Tharme, Managing Director, on +44(0)1865 336 491 or +44(0)7970 962091.
Jacob’s Cream Crackers celebrates 130th anniversary as a kitchen cupboard staple
United Biscuits (UB), the leading international manufacturer of biscuits, snacks and cakes, is this month celebrating the 130th birthday of its much loved Jacob’s Cream Crackers. First devised in Dublin by William Jacob in 1885, the ‘Famous Creams’ remain the UK’s number one savoury cracker and have risen to a brand worth £26m today.
Sales have soared for seven small businesses that received free advertising space on prime time television in November. Each company won a week's worth of advertising on channels including Sky Sports, Sky News and Comedy Central after entering iZettle's 15 Seconds of Fame competition in October 2015.
Hundreds of small businesses throughout the UK submitted 15 seconds videos about their company to be in with a chance of winning. Six of the businesses that won the competition were chosen by iZettle. The seventh was up to the public and thousands of people across the UK voted for their favourite submission to win.
Razorfish, part of the Publicis.Sapient platform, has today announced the launch of a multichannel communications campaign, influencer engagement and online film ‘me and my bear’ for popular photograph sharing mobile application, Lifecake.
Lifecake – which was acquired by Canon in 2015 - is a mobile app that allows its users to store all of their child’s captured image moments in one place so that family and friends can enjoy them again and again. Users are encouraged to share their child’s daily stories with family and loved ones near and far, reliving and reminiscing together; enabling special memories of children captured from the very beginning of their lives to be accessed on a timeline as they grow and mature. [more…]
Ponchos are perfect for pregnancy and bang on trend. Kim Murray has been seen recently in a poncho just like the Winser London cashmere blend poncho (RRP £99) invaluable for expectant mums wanting to look chic and cover the bump with style or after the baby is born and when breastfeeding.
It also doubles-up as a luxurious baby blanket - useful and smart in a pram or buggy.
The World Media Group has launched the World Media Awards – the first ever global media industry Awards to celebrate the best in content-driven communications campaigns that have truly international reach.
NewVoiceMedia has helped Vax reach the final of the Midlands Contact Centre Forum Awards, in the ‘Contact Centre of the Year – over 50 seats’ and ‘Manager of the Year’ categories, for its head of customer contact Carole Edwards.