We understand the need to provide credible and clear benefits for your product and have created a concise overview detailing how the acceptance of any claim is largely determined by personal beliefsrelating to the claim, as well as by the perceived fitbetween the product and the benefit.
To read more please click here to download the PDF:
Key to success are:
Determining the claims which are most motivating
Establishing credibility of the claims and their appropriateness to the product
Identifying the differentiation they provide within the category
Understanding their appeal across different consumer target groups
At SPA Future Thinking, we determine those claims with the greatest likelihood of success – to help drive the success of your brand.
For more information and to learn about what other research solutions we offer please call or email, Andrew Tharme, Managing Director, on +44(0)1865 336 491 or +44(0)7970 962091.
NewVoiceMedia, a leading provider of cloud technology that helps businesses sell more, serve better and grow faster, announced today that TMC, a global, integrated media company, has awarded ContactWorld a 2016 Communications Solutions Product of the Year Award.
ContactWorld is a multi-tenant intelligent communications platform that integrates seamlessly with Salesforce, enabling companies to have more successful conversations with their customers.
Core contact centre functionality such as omni-channel contact routing, self-service IVR, automated outbound dialling, screen pops and instantaneous CRM updates are provided globally with proven 99.999% platform availability.
Weather Rules can be used to set rules determining what content is shown to an online visitor or email recipient. For example, if customers are in an area where it is raining or a downpour is expected, a retailer can elect to automatically present customers with a selection of wellies and umbrellas.
Two wives go out for girls' night. Both got drunk, started walking home and had to go to the bathroom. They stopped at a cemetery but had nothing to wipe with. One used her panties and the other grabbed a wreath off a grave.[more…]
My kids have always been observant of their surroundings, but they tend to pick out details no one else would notice. I was driving with my three young children one warm summer evening when a woman in the convertible ahead of us stood up and waved.
She was stark naked! As I was reeling from the shock, I heard my 5-year-old shout from the back seat, "Mom! That lady isn't wearing a seat belt!"
Dispatcher: 9-1-1 What is your emergency? Caller: I heard what sounded like gunshots coming from the brown house on the corner. Dispatcher: Do you have an address? Caller: No, I have on a blouse and slacks, why?