We understand the need to provide credible and clear benefits for your product and have created a concise overview detailing how the acceptance of any claim is largely determined by personal beliefsrelating to the claim, as well as by the perceived fitbetween the product and the benefit.
To read more please click here to download the PDF:
Key to success are:
Determining the claims which are most motivating
Establishing credibility of the claims and their appropriateness to the product
Identifying the differentiation they provide within the category
Understanding their appeal across different consumer target groups
At SPA Future Thinking, we determine those claims with the greatest likelihood of success – to help drive the success of your brand.
For more information and to learn about what other research solutions we offer please call or email, Andrew Tharme, Managing Director, on +44(0)1865 336 491 or +44(0)7970 962091.
What is normal for the Chinese economy – and for the Chinese consumer? Can anyone know for sure? On a macro level, headline GDP growth is dropping from the heady days of the mid-2000s, although this appears to represent a slow, steady shift to a more balanced economy based on greater domestic consumption.
Meanwhile, the growth of luxury products in the Chinese market continues to increase but in an ever fluctuating way.
The teacher gave her fifth grade class an assignment: Get their parents to tell them a story with a moral at the end of it.---The next day, the kids came back and, one by one, began to tell their stories.
There were all the regular types of stuff: Spilled milk and pennies saved. But then the teacher realized, that only Janie was left."Janie, do you have a story to share?"
After World War II, an American soldier was going back to London from the front. He was on a very crowded train, and was looking for a seat, but the only empty one was next to an older lady, and she had her pet poodle on it. He said, “Please, madam, I'm very tired. May I please sit here?”