We understand the need to provide credible and clear benefits for your product and have created a concise overview detailing how the acceptance of any claim is largely determined by personal beliefsrelating to the claim, as well as by the perceived fitbetween the product and the benefit.
To read more please click here to download the PDF:
Key to success are:
Determining the claims which are most motivating
Establishing credibility of the claims and their appropriateness to the product
Identifying the differentiation they provide within the category
Understanding their appeal across different consumer target groups
At SPA Future Thinking, we determine those claims with the greatest likelihood of success – to help drive the success of your brand.
For more information and to learn about what other research solutions we offer please call or email, Andrew Tharme, Managing Director, on +44(0)1865 336 491 or +44(0)7970 962091.
We are hearing that Yahoo is planning to acquire Flurry, a mobile app analytics and advertising company. Here is some data on the mobile advertising market and Yahoo's ad business.
- The global mobile advertising market is expected to reach $32.71 billion this year, according to eMarketer, up 84.7% from $17.71 billion in 2013. Through Q2 2014, Yahoo had not reported its mobile advertising revenues, but has reported signficant growth in that area, on its most recent earnings call referring to them as "meaningful," an upgrade from "not material" in previous quarterly earnings calls.
At a meeting of the Commonwealth Heads of State in London, the Queen Mother was standing next to the King of Tonga outside Buckingham Palace, when suddenly, one of the horses of the Household Cavalry farted very loudly.
For any modern traveller the provision of a robust, reliable Wi-Fi in a hotel would surely seem as basic a utility as running water, but we all know from bitter experience that for many hotels this does not seem to compute.
We have found an article in Hospitality & Catering News @HandCNews that sets out for readers exactly what is expected by guests, with thoroughly researched independent sources, of what guests want and how hotels can provide what is expected.
Social media presents many challenges, and a B2B marketing roundtable event held recently by Hospitality & Catering News at the citizenM hotel in Bankside, London, sponsored by Armourcoat saw delegates from pub groups, hotels, restaurants and coffee shops come together to share learning.
Leading B2C website 'Great British Chefs' which is very active across many social media channels took part discussing their tactics and strategies, channel by channel, explaining how they use each, how effective they find them as well as the differing metrics used.
This is the first such event but we understand the Hospitality & Catering News team are currently planning more so we look forward to following this progress. [more…]
There was an old man named Bozo, and all he had was a female donkey. One day he wins the lottery and gets $50,000. He doesn't know what to do with his money, so he decides to spend a night in a five star hotel.
He asks for the finest room and starts going up the stairs with his female donkey. The manager sees him and asks where he's going with his donkey.