We understand the need to provide credible and clear benefits for your product and have created a concise overview detailing how the acceptance of any claim is largely determined by personal beliefsrelating to the claim, as well as by the perceived fitbetween the product and the benefit.
To read more please click here to download the PDF:
Key to success are:
Determining the claims which are most motivating
Establishing credibility of the claims and their appropriateness to the product
Identifying the differentiation they provide within the category
Understanding their appeal across different consumer target groups
At SPA Future Thinking, we determine those claims with the greatest likelihood of success – to help drive the success of your brand.
For more information and to learn about what other research solutions we offer please call or email, Andrew Tharme, Managing Director, on +44(0)1865 336 491 or +44(0)7970 962091.
It’s hard to imagine a world without Twitter, and more specifically, a world without people making jokes on Twitter.
The medium has become so ingrained in Internet culture that it has now leaked fully beyond the constraints of Twitter so that people who have never even used Twitter before are seeing tweets on Facebook, Instagram, or Tumblr almost daily.
The nurse approached him, smiling. "The labor is going great," she said. "Wouldn't you like to come in?" "Oh, no." The man shook his head.
The nurse returned to the mother's side, and the labor progressed smoothly. As the birth neared, the nurse returned to the man, now pacing frantically in the ball. "She's doing so well," she assured him. "Would, you like to at least come in and see her?"The man seemed to hesitate slightly, then shook his head again. "No, no, I couldn't do that." He jingled car keys in his sweaty palm and resumed his pacing.