We understand the need to provide credible and clear benefits for your product and have created a concise overview detailing how the acceptance of any claim is largely determined by personal beliefsrelating to the claim, as well as by the perceived fitbetween the product and the benefit.
To read more please click here to download the PDF:
Key to success are:
Determining the claims which are most motivating
Establishing credibility of the claims and their appropriateness to the product
Identifying the differentiation they provide within the category
Understanding their appeal across different consumer target groups
At SPA Future Thinking, we determine those claims with the greatest likelihood of success – to help drive the success of your brand.
For more information and to learn about what other research solutions we offer please call or email, Andrew Tharme, Managing Director, on +44(0)1865 336 491 or +44(0)7970 962091.
Award-winning app and iBeacon developer Mobikats Enterprise (www.mobikatsenterprise.com) today announces the successful roll-out of its Beura iBeacon Platform at Guildhall Galleries in London.
The installation is one of the first consumer-facing iBeacon installations in Britain and is destined to pave the way for other iBeacon installations across retail, malls, hotels, museums, airports and any other public site.
Yummi Media Group,@YummiMediaGroup the British company specialising in second screen interactivity, has today announced a commercial partnership with WerbeWeischer - the influential market leader in German cinema advertising.
Yummi’s partnership with WerbeWeischer secures distribution of its interactive mobile app cinime through WerbeWeischer’s network of theatres, which equates to 80 per cent of the German cinema market. The collaboration represents a significant opportunity for advertisers to use smartphone technology to engage directly with German consumers before, during and after a cinema visit.
Fancy adding an element of surprise to your Wordpress site? The quick, dead easy Ninja Popups should be right up your alley!
They come complete with a bevy of killer popup responsive designs which you can go live with in no time. Split-tests, analytics and social media integration are also included. By default their popup looks just like the one below (you can obviously customise it to your liking - ninjas are masters of disguise ;) [more…]
Fairlife’s new milk adverts are unoriginal & tediously #sexist. There is what's pretty overtly wrong with this and then there's the underlying symbolism, which is even more disturbing. You don't need to be a radical feminist to see some pretty shocking commodification and objectification of ladies going on in this ad, which is only one in a series. Not to mention that one of the models is now suing.
Valamar Hotels & Resorts’ Introduction To Performance Marketing Results In A Triple Figure Increase In Sales For Croatia’s Largest Tourism Brand
Valamar Hotels and Resorts is the Croatian hospitality management company, operating 39 properties in the most popular tourist regions in Croatia. Valamar is the leading Croatian hotel brand with the country’s largest tourism portfolio.
Facebook’s Changing Its News Feed Algorithm Again Facebook has announced it will once again adjust its algorithm (on January 1, 2015) to show fewer posts from brand pages that appear to be “overly promotional.”