We understand the need to provide credible and clear benefits for your product and have created a concise overview detailing how the acceptance of any claim is largely determined by personal beliefsrelating to the claim, as well as by the perceived fitbetween the product and the benefit.
To read more please click here to download the PDF:
Key to success are:
Determining the claims which are most motivating
Establishing credibility of the claims and their appropriateness to the product
Identifying the differentiation they provide within the category
Understanding their appeal across different consumer target groups
At SPA Future Thinking, we determine those claims with the greatest likelihood of success – to help drive the success of your brand.
For more information and to learn about what other research solutions we offer please call or email, Andrew Tharme, Managing Director, on +44(0)1865 336 491 or +44(0)7970 962091.
As the UEFA Champions League kicks off, Lay’s is launching an innovative 360 marketing campaign to engage fans across Europe and encourage customers to show their support by cheering for their favourite team. The campaign encompasses PR, experiential, ATL advertising, digital out of home, retail point of sale and a unique Snapchat lens.
You should consider sponsoring our 'Laughter Spots' They get massive click throughs each time they are loaded. In fact well over 8k in any month. You can have a bespoke sponsorship image sitting alongside our Laughter Spots each time. Great positioning!