This morning we managed a serious coup in confirming Autonomy’s co-founder Mike Lynch as a speaker for the London Web Summit on March 1st. We also want to confirm 2 more speakers today: investor Esther Dyson, and Mark Read, CEO of WPP Digital. That’s on top the speakers we already announced.
Event News : Mike Lynch is announced as a speaker for the London Web Summit | TheMarketingblog | @scoopitsco.lt/5vXLYP
Mike’s had a remarkable career that took him from creating the very first audio sampler for the Atari ST to developing computer-based finger print recognition and finally achieving one of Europe’s largest ever exits with Autonomy $11 billion sale to HP. He’ll reveal all at the Web Summit.
We’re also hosting a Pub Summit in London next Wednesday, January 30th along with Seedcamp – a perfect chance to meet attendees, investors, startups and more in advance of the Web Summit. It’s free to attend, simply RSVP here.
Carat Manchester @CaratManchester has been appointed to Pizza Hut's media planning and buying business. The £11m media account now moves from incumbent Starcom Mediavest, however Starcom will continue to hold responsibility for the group's takeaway business. Carat Manchester will work on all promotions regarding the dine-in menu and regional campaigns.
MEC @MECideas has been appointed to BGL Group's £110m media planning and buying account. The business was won following a head-to-head pitch against incumbent ZenithOptimedia.
Even though you want tweets to look effortless, each one of them should be well thought-out. You want to look at a Twitter campaign from every possible angle and get the opinions of others before it goes live. The following companies may have had the best of intentions, but their tweets will forever be known as some of the most epic social media fails.
An executive had to get rid of one member of his staff. He couldn't decide between Mary and Jack: both had equal seniority and qualifications. Unable to choose, he finally decided that whoever used the water fountain first would be let go.