This morning we managed a serious coup in confirming Autonomy’s co-founder Mike Lynch as a speaker for the London Web Summit on March 1st. We also want to confirm 2 more speakers today: investor Esther Dyson, and Mark Read, CEO of WPP Digital. That’s on top the speakers we already announced.
Event News : Mike Lynch is announced as a speaker for the London Web Summit | TheMarketingblog | @scoopitsco.lt/5vXLYP
Mike’s had a remarkable career that took him from creating the very first audio sampler for the Atari ST to developing computer-based finger print recognition and finally achieving one of Europe’s largest ever exits with Autonomy $11 billion sale to HP. He’ll reveal all at the Web Summit.
We’re also hosting a Pub Summit in London next Wednesday, January 30th along with Seedcamp – a perfect chance to meet attendees, investors, startups and more in advance of the Web Summit. It’s free to attend, simply RSVP here.
Campaign to launch new kitchen, bedroom and bathroom brand Bohen
The Market Creative has devised the brand identity and marketing campaign to launch Bohen – a brand new consumer retail concept for buying fitted kitchens, bathrooms and bedrooms backed by one of the UK’s leading builders and plumbers merchants groups, Grafton GB Ltd.
Following extensive research into how consumers shop the category, The Market Creative devised the name, identity and proposition for the new brand, which is aimed at high income women aged over 45.
A multichannel campaign launches Bohen on 27 December, supporting the opening of the first 13 showrooms1 as well as the opportunity to buy online at bohen.co.uk.
Caffѐ Nero has seen a strong sales increase among NatWest & RBS customers that have signed up to the Cashback Plus loyalty programme. In the first full month since launch, Caffѐ Nero enjoyed a 55 per cent sales uplift among those signed-up to the new loyalty scheme, which was supported by an increase in purchasing [more…]
UK consumers make 120 million visits to online retail sites in a single day
Visits up by 3.6 per cent compared to Cyber Monday
London, 10 December 2013 - Experian, the global information services company, has today revealed that for the first time ever the second Monday of December (9 December 2013), coined “Middle Cyber Monday”, was the biggest online shopping day of the year, eclipsing Cyber Monday (2 December 2013), the previous record holder.
9th December 2013: Starcom MediaVest Group (SMG) has today announced that Head of SEO, Andrea Brown, is to become Managing Director of its content arm, LiquidThread. The promotion will see Brown shift the area’s focus to develop greater content marketing activities across SMG London.
In her new role, Brown will lead the creation and optimisation of digital content for brand discovery through search engines. She will manage the creation of social objects and dynamic creative assets for consumers to engage with on display and paid and non paid for social media.
A man was walking in the street when he heard a voice. "Stop! Stand still! If you take one more step, a brick will fall down on your head and kill you." The man stopped and a big brick fell right in front of him. The man was astonished.