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FMCG latest news : Welch’s, Burton’s Biscuit Company, Twinings, Halewood International

by Will Corry on January 24, 2013 in Latest News, Marketing, Retail, Retail News

  • WELCHES ADDS NEW ADDITIONS TO ITS JUICE RANGE

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    Welch’s is welcoming three brand new grape juice varieties into their portfolio.

    White Grape Light, Rosé Grape Light and White Grape and Raspberry will be making their appearance on-shelf alongside the current Welch’s range, offering even more choice for consumers.

    Dre Masso, a mixologist, has been working with Welch’s to create the ‘Welch’s Temperance Cocktail’ range, using the new juices to create a series of bespoke drinks. (more…)

  • BURTON’S BISCUIT COMPANY RELEASES NEW MARYLAND CAMPAIGN

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    Burton’s Biscuit Company is launching a new £1.1m TV advertising campaign for Maryland Cookies.

    The Maryland brand enjoyed a whopping £7.5m growth in value in the last year, to become the sixth biggest brand in sweet biscuits.

    The campaign will run until mid-February and will be seen by 46 million individuals in the UK. (more…)

  • Thursday, January 24th, 2013, (9:06 am)

    TWININGS LAUNCHES NEW EVERYDAY TEA BLEND

    twinings

    Twinings has launched a new blend of its Everyday Tea.

    Twinings has drawn on its 300 years of blending experience and knowledge of tea growing origins around the globe to create the new everyday tea.

    The new blend combines a traditionally strong base of African and Indonesian teas, with the taste of Assam. (more…)

  • Thursday, January 24th, 2013, (7:03 am)

    HALEWOOD INTERNATIONAL UNVEILS SIDEKICK RE-LAUNCH

    side kick

    Halewood International has unveiled a new pack design for its flavoured alcoholic drink Sidekick.

    The launch will be supported by a on-pack offer to give away iPads, iPhones and iPods between February and April.

    The new design will feature on all eight of the Sidekick flavours, in a bid to provide greater shelf and back-bar stand-out within the Trade. (more…)

 

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