IRX 2013http://www.internetretailingexpo.com/is the only opportunity in the UK to blend marketing with technology, logistics with customer facing design, mobile with instore experience – the full range of skills and capabilities to sell in the multichannel era.
Date & time: Day 1 – 10.30 Room: Workshop 3 – next to eSeller Theatre
Experts agree that the unconscious mind affects decision making processes more than is commonly thought. How we search and perceive things are long evolved and are predominantly unconscious processes.
Why is it then that campaign strategy is dominated by rational thinking that appeals to the conscious mind? Join Head of User Experience Mo Syed and CEO James Brooke and discover
1 How to appeal to the unconscious minds of your customers by creating media that
exploits these hidden processes
2 Examples of campaigns that tap these processes, delivering better performance
3 How to optimise campaign media rapidly for best results
Mo Syed is Head of User Experience at Amplience and an expert in the field. He works with Amplience delivery teams and customers to create inspirational content and digital experiences. Mo is completing a PhD in social software design – using social and social-psychological theories of cognition, decision-making and motivation.
James Brooke – CEO and co-founder, Amplience
James founded his first internet company in 1994, and since then has been at the forefront of interactive media and ecommerce, as an entrepreneur, and as a leader in the most innovative global agencies and consultancies. As CEO and co-founder of Amplience, the leading cloud based merchandising and marketing platform, James is committed to transforming the economics of interactive media production for retailers and brand owners
A man and a woman were having a quiet, romantic dinner in a fine restaurant. They were gazing lovingly at each other and holding hands.
The waitress, taking another order at a table a few steps away, suddenly noticed that the woman was slowly sliding down her chair, under the table and under the table-cloth - but the man just stared straight ahead.
MACMA present its new campaign: “Everybody Loves Boobs”, created by DAVID and produced by LANDIA
The agency creatively led by Ferioli and Cubría, present a new campaign for the early detection of breast cancer and against censorship. After the successful campaign “#ManBoobs4Boobs”, which in 2016 explained how to self-exam and observe breasts for signs of cancer featuring a male model to avoid censorship on social media, the Breast Cancer Help Movement (MACMA) introduces a new initiative created by Buenos Aires based agency, David.
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