The launch of IMG, Funcom and 505 Games latest development, Fashion Week Live is the first interactive social network experience to authentically represent the fashion industry, allowing players to forge a career for themselves in the fashion industry.
Fashion Week Live is the first truly international social gaming site to offer global brands in-game opportunities which extend beyond any traditional form of advertising, placement or sponsorship activity.
Fashion Week Live takes branded content into the future, allowing brands to interact directly with consumers like never before.“We have created a completely subliminal environment where brands can communicate their key messages directly to new target markets. The consumer not only uses the virtual products but they fully engage with its core features.
Through the sophisticated analytics tools our reporting techniques are almost as comprehensive as focus groups. We can report on trends, demographics and offer our partners extensive product feedback.” says Matthew Primack, Managing Director of Fashion Week Live and Vice President of IMG Licencing.
Launching with international fashion house DKNY, not only are Fashion Week Live leading the way in interactive experience but they are pioneering the most innovative and intelligent marketing techniques through Social brand integration.
British consumers are buying sportswear in droves, with the almost £6bn market being driven by women.
The UK market hit £5.91bn in 2014, up from £4.62bn in 2010, according to a report from Key Note. The research house estimates sportswear sales will total £8.65bn in 2019, based on current growth rates.
NewVoiceMedia, a leading global provider of cloud technology which helps businesses sell more, serve better and grow faster, announced today that TMC, a global, integrated media company, has named its ContactWorld for Service solution as a 2015 Communications Solutions Product of the Year Award winner.[more…]
It changes you. It teaches you. Lessons that you expect to learn, such as how to put on a nappy. The exact way your baby likes to be rocked to sleep. That it is possible to love each child the same, that your heart grows a little bit more each time to encompass that love.