The launch of IMG, Funcom and 505 Games latest development, Fashion Week Live is the first interactive social network experience to authentically represent the fashion industry, allowing players to forge a career for themselves in the fashion industry.
Fashion Week Live is the first truly international social gaming site to offer global brands in-game opportunities which extend beyond any traditional form of advertising, placement or sponsorship activity.
Fashion Week Live takes branded content into the future, allowing brands to interact directly with consumers like never before.“We have created a completely subliminal environment where brands can communicate their key messages directly to new target markets. The consumer not only uses the virtual products but they fully engage with its core features.
Through the sophisticated analytics tools our reporting techniques are almost as comprehensive as focus groups. We can report on trends, demographics and offer our partners extensive product feedback.” says Matthew Primack, Managing Director of Fashion Week Live and Vice President of IMG Licencing.
Launching with international fashion house DKNY, not only are Fashion Week Live leading the way in interactive experience but they are pioneering the most innovative and intelligent marketing techniques through Social brand integration.
Marketers champion email and social media over mobile and SEO marketing
Teradata Corporation (NYSE: TDC), the global leader in analytic data platforms, applications and services, today released, through Teradata eCircle, the UK results of its Data Driven Marketing Survey, Europe.
Over 70% of shoppers recently admitted to sometimes abandoning carts while browsing online (OnePoll). This problem can be fatal for eCommerce businesses which have to offer their customers the best user experience possible, or risk losing sales to the competition.
A golfer was involved in a terrible car crash and was rushed to the hospital. Just before he was put under, the surgeon popped in to see him. "I have some good news and some bad news, says the surgeon. "The bad news is that I have to remove your right arm!"
"Oh god no!" cries the man. "My golfing is over! Please Doc, what’s the good news?"