The launch of IMG, Funcom and 505 Games latest development, Fashion Week Live is the first interactive social network experience to authentically represent the fashion industry, allowing players to forge a career for themselves in the fashion industry.
Fashion Week Live is the first truly international social gaming site to offer global brands in-game opportunities which extend beyond any traditional form of advertising, placement or sponsorship activity.
Fashion Week Live takes branded content into the future, allowing brands to interact directly with consumers like never before.“We have created a completely subliminal environment where brands can communicate their key messages directly to new target markets. The consumer not only uses the virtual products but they fully engage with its core features.
Through the sophisticated analytics tools our reporting techniques are almost as comprehensive as focus groups. We can report on trends, demographics and offer our partners extensive product feedback.” says Matthew Primack, Managing Director of Fashion Week Live and Vice President of IMG Licencing.
Launching with international fashion house DKNY, not only are Fashion Week Live leading the way in interactive experience but they are pioneering the most innovative and intelligent marketing techniques through Social brand integration.
Today, the world is dancing to the tunes of technology. One such element of technology that has connected the globe in a swirl is video conferencing. You cannot deny the superb benefits that this technology is bringing to the world.
From delivering a tangible return on investment to reducing the cost of traveling and saving time, this technological development has opened up horizons for its users.
If you believe designer Alexander Wang, all the dystopian, futuristic fashion you see on the silver screen in the latest Sci-Fi epics aren't visions from tomorrow, they represent the look of 2014.
That was the message on Thursday when Wang live streamed a runway show from his website, officially launching his collaboration with retailer H&M. The tech-enabled, live event is unique in that it essentially bypassed September's Fashion Week, opting for an Apple iPhone event-style launch, catering to the mainstream, connected consumers both companies hope to reach [more…]
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