The launch of IMG, Funcom and 505 Games latest development, Fashion Week Live is the first interactive social network experience to authentically represent the fashion industry, allowing players to forge a career for themselves in the fashion industry.
Fashion Week Live is the first truly international social gaming site to offer global brands in-game opportunities which extend beyond any traditional form of advertising, placement or sponsorship activity.
Fashion Week Live takes branded content into the future, allowing brands to interact directly with consumers like never before.“We have created a completely subliminal environment where brands can communicate their key messages directly to new target markets. The consumer not only uses the virtual products but they fully engage with its core features.
Through the sophisticated analytics tools our reporting techniques are almost as comprehensive as focus groups. We can report on trends, demographics and offer our partners extensive product feedback.” says Matthew Primack, Managing Director of Fashion Week Live and Vice President of IMG Licencing.
Launching with international fashion house DKNY, not only are Fashion Week Live leading the way in interactive experience but they are pioneering the most innovative and intelligent marketing techniques through Social brand integration.
This is fraught with hazards as viewers may come to the conclusion that everybody in advertising – and therefore all advertising – is mad.
Here’s the first ad with Ewan McGregor demanding to know what all the fuss is about, consigning footballers Alex Oxlade-Chamberlain and Robin Van Persie to the sidelines (where the latter spends most of his time anyway). Plus the agency creative team.
Ooh I say! Amanda Holden has been making sure she avoids wardrobe faux pas with the use of nipple covers while presenting on This Morning
You’d think they’d have given her something a bit more substantial to keep her warm.
Talented horsewoman killed herself hours after her beloved mare was put to sleep – and was found clutching a lock of his mane Much as I am saddened by this story – mares are girlhorses, for Heaven’s sake.[more…]
Free The Joy at 11am with new Cadbury Dairy Milk Oat Crunch
Cadbury has launched a £4.5m advertising push to promote its new Dairy Milk Oat Crunch product, the brand's first foray into the mid-morning snack market. TheMarketingblog wants to know if you think it's not up to their normal standards. What do you think?
B2B Marketers : Want more quality leads for your sales team? Check this new 'Engagement Marketing Plan' Look at these sites etc. and imagine your content being featured and spotlighted there - producing results every week. Results your sales team can convert into orders.
A 15 ft replica of underwater rescue vehicle Thunderbird 4 whizzed passed many landmarks of the capital including the Houses of Parliament and Tower Bridge last week to celebrate the return of the the classic children’s show on ITV.
A blonde was taking helicopter lessons. The instructor said, "I'll radio you every 1,000 feet to see how you're doing." At 1,000 feet, the instructor radioed her and said she was doing great. At 2,000 feet, he said she was still doing well.
National housekeeping service Bright & Beautiful http://www.brightandbeautifulhome.com is to launch Doll's Housekeeping, the UK's first and only doll's house cleaning service, which will be rolled out across the UK from 1st April 2015.
The specialist doll's house clean takes around 30 minutes to complete and uses bespoke equipment such as miniature vacuum cleaners and cloths as well as eco friendly, hypo allergenic and natural products. The service includes: