The launch of IMG, Funcom and 505 Games latest development, Fashion Week Live is the first interactive social network experience to authentically represent the fashion industry, allowing players to forge a career for themselves in the fashion industry.
Fashion Week Live is the first truly international social gaming site to offer global brands in-game opportunities which extend beyond any traditional form of advertising, placement or sponsorship activity.
Fashion Week Live takes branded content into the future, allowing brands to interact directly with consumers like never before.“We have created a completely subliminal environment where brands can communicate their key messages directly to new target markets. The consumer not only uses the virtual products but they fully engage with its core features.
Through the sophisticated analytics tools our reporting techniques are almost as comprehensive as focus groups. We can report on trends, demographics and offer our partners extensive product feedback.” says Matthew Primack, Managing Director of Fashion Week Live and Vice President of IMG Licencing.
Launching with international fashion house DKNY, not only are Fashion Week Live leading the way in interactive experience but they are pioneering the most innovative and intelligent marketing techniques through Social brand integration.
Rakuten Marketing, a leading technology company that enables brands to thrive and profit through digital marketing, today released The Facebook Measurement Divide, its newest Rakuten Marketing Insights Report. The report finds marketers relying solely on third-party analytics platforms are not realising all earned Facebook revenue and potentially missing as much as $4.7 million annually in lost attributable revenue.[more…]
With the clocks going back this weekend, signalling the end of summertime, MARTINI, the world’s leading vermouth and best-selling Italian sparkling wine brand, is helping to keep summer alive by giving social media users their very own personalised DJ.
MARTINI will deploy a DJ chat bot to message fans over its Facebook page, asking users to sum up their summer using emojis. Based on the user’s emoji response the DJ chat bot will provide a personalised Spotify playlist encapsulating their experiences. [more…]
The Lovie Awards, the most prestigious, and only truly pan-European honour for online excellence, saw London play host to Europe’s brightest creative talent last night at The 6th Annual Lovie Awards show at The British Film Institute on Southbank. The show was hosted by BBC comedian Mark Watson.[more…]
In October 2015, Dell and EMC Corporation announced the largest technology merger in history. With complementary product portfolios and customer bases, the combined company would be an unmatched end-to-end provider. Together, Dell and EMC Corporation, along with its portfolio of brands (Pivotal, RSA, SecureWorks, Virtustream and VMware), would create the world’s largest privately-controlled technology company—Dell Technologies.
Latest ... NewVoiceMedia, a leading global provider of inside sales and contact centre technology which helps businesses sell more, serve better and grow faster, today announced it has been positioned by Gartner, Inc. in the “Challengers” quadrant of the Magic Quadrant for Contact Centre as a Service (CCaaS), Western Europe.[more…]
Creative agency, Don’t Panic, has created a new online video campaign for dating app TrueView, which highlights the negatives of contemporary online dating culture through apps, and pokes fun at the ‘swipe’ culture and bad behaviour of online dating apps. The satirical video, ‘Tinder in real life’ starring Jolyon Rubinstein of Don’t Panic’s BAFTA-winning comedy [more…]
An elderly couple was having dinner one evening when the husband reached across the table, took his wife's hand in his and said, "Martha, soon we will be married 50 years, and there's something I have to know. In all of these 50 years, have you ever been unfaithful to me?"
A young doctor moved to a small community to replace a doctor who was retiring. The older doctor suggested that the young one accompany him on his rounds, so the community could become used to the new doctor.
At the first house a woman complains, "I've been a little sick to my stomach."
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