The launch of IMG, Funcom and 505 Games latest development, Fashion Week Live is the first interactive social network experience to authentically represent the fashion industry, allowing players to forge a career for themselves in the fashion industry.
Fashion Week Live is the first truly international social gaming site to offer global brands in-game opportunities which extend beyond any traditional form of advertising, placement or sponsorship activity.
Fashion Week Live takes branded content into the future, allowing brands to interact directly with consumers like never before.“We have created a completely subliminal environment where brands can communicate their key messages directly to new target markets. The consumer not only uses the virtual products but they fully engage with its core features.
Through the sophisticated analytics tools our reporting techniques are almost as comprehensive as focus groups. We can report on trends, demographics and offer our partners extensive product feedback.” says Matthew Primack, Managing Director of Fashion Week Live and Vice President of IMG Licencing.
Launching with international fashion house DKNY, not only are Fashion Week Live leading the way in interactive experience but they are pioneering the most innovative and intelligent marketing techniques through Social brand integration.
Tropicana has unveiled a 5m-tall digital billboard at Westfield, London, dispensing free orange juice.
The outdoor campaign is to promote Tropicana’s ‘Little Glass’ proposition, and aims to educate consumers about the health benefits ‘of consuming just 150ml of 100% orange juice each day’. Apparently, 150ml contains 60% of the Vitamin C you need a day and counts as 1 of your 5 a day.[more…]
Influencer marketing is the first real consumer-driven marketing channel. It’s real people talking to real people
“Influencer marketing is the ability for brands to connect with influencers to create more authentic content that resonates with consumers.” -Todd Cameron
Todd explains, “Influencer marketing is the first real consumer-driven marketing channel. It’s real people talking to real people. If you look back, consumers have really only had a voice for about the last 10 years.”
World Naked Gardening Day (WNGD) is an annual international event celebrated on the first Saturday of May by gardeners and non-gardeners alike. WNGD has become a growing annual tradition that celebrates weeding, planting flowers and trimming hedges in the buff.
This year’s naked day of planting is on May 7th, and it is the 12th annual celebration. As the news of this unique celebration spreads, it has left many people wondering, why garden naked?
Contemporary notions of underwear have been largely formed by the male gaze. Sexualised advertising imagery of women in heighted poses and impossible designs are worlds apart from the daily reality of dressing in undergarments.
This film explores the unseen relationship five women have with their bodies and their undergarments.
A seven year old boy was at the centre of a courtroom drama yesterday when he challenged a court ruling over who should have custody of him.
The boy has a history of being beaten by his parents and the judge initially awarded custody to his aunt, in keeping with the child custody law and regulations requiring that family unity be maintained to the degree possible.