The launch of IMG, Funcom and 505 Games latest development, Fashion Week Live is the first interactive social network experience to authentically represent the fashion industry, allowing players to forge a career for themselves in the fashion industry.
Fashion Week Live is the first truly international social gaming site to offer global brands in-game opportunities which extend beyond any traditional form of advertising, placement or sponsorship activity.
Fashion Week Live takes branded content into the future, allowing brands to interact directly with consumers like never before.“We have created a completely subliminal environment where brands can communicate their key messages directly to new target markets. The consumer not only uses the virtual products but they fully engage with its core features.
Through the sophisticated analytics tools our reporting techniques are almost as comprehensive as focus groups. We can report on trends, demographics and offer our partners extensive product feedback.” says Matthew Primack, Managing Director of Fashion Week Live and Vice President of IMG Licencing.
Launching with international fashion house DKNY, not only are Fashion Week Live leading the way in interactive experience but they are pioneering the most innovative and intelligent marketing techniques through Social brand integration.
Carat Manchester @CaratManchester has been appointed to Pizza Hut's media planning and buying business. The £11m media account now moves from incumbent Starcom Mediavest, however Starcom will continue to hold responsibility for the group's takeaway business. Carat Manchester will work on all promotions regarding the dine-in menu and regional campaigns.
MEC @MECideas has been appointed to BGL Group's £110m media planning and buying account. The business was won following a head-to-head pitch against incumbent ZenithOptimedia.
Even though you want tweets to look effortless, each one of them should be well thought-out. You want to look at a Twitter campaign from every possible angle and get the opinions of others before it goes live. The following companies may have had the best of intentions, but their tweets will forever be known as some of the most epic social media fails.
An executive had to get rid of one member of his staff. He couldn't decide between Mary and Jack: both had equal seniority and qualifications. Unable to choose, he finally decided that whoever used the water fountain first would be let go.