There is proof that 80% of your ad spend is linked to your headline. Get the headline right and your chances of a much better return on your hard earned marketing monies shoots up.
Clyde Bedell of Santa Barbara in the US wrote the best selling book - 'How to Write Advertising that Sells'. He outlined 36 selling strategies for ads - here are the five headline ingredients. Use as many of them as possible in your next headline and watch your results improve.
Independent creative agency, Wolfpack, is launching the first brand ad for New Balance Football titled #NBFootball. The ad premieres on YouTube on Weds 25th March and is part of the agency’s ongoing work for the brand following its official launch in February. Capturing the essence and attitude of New Balance Football, the film demonstrates [more…]
When Tesco opened a virtual supermarket on a subway platform in South Korea, it was a revolution in grocery shopping. Now they’ve teamed up with Samsung to open a more robust version of the same concept in Seoul. The store, in Seoulleung subway station, is larger than the original platform shopping stop but shares the same premise: pictures of products are posted with QR codes underneath.
Shoppers use their smartphones to scan the QR codes of the items they want.