The Bournemouth-based agency’s expertise in user experience (UX) insights and user-centric design were integral to this project. Where Community’s incumbent site had gradually developed a cluttered navigation, its replacement delivers clear, concise user journeys for a diverse range of audiences. These include existing and potential members, the media, Community workplace reps, and those who simply want information about their rights at work.
A prominent call to action to join the union features throughout the site’s navigation, as does a link to a new feature, the ‘Rep’s Toolkit’. This provides quick and easy access to resources that are central to a rep’s work, but may not be relevant to other audiences.
Community is a modern, inclusive and diverse independent trade union that represents members and their families from all industries and sectors within the UK economy. But it also has a long, proud history, with its roots in the steel and textiles communities. This, along with the union’s branding, helped inspire the site’s core colour palette and visual touches such as ‘stitching’ around navigation features.
Media Marketing and Campaigns Officer at Community, Paul Talbot, said: “We selected Redweb for the project only after a very competitive process had taken place. They worked closely with us at each stage of the development and we have been very satisfied with the way matters have been handled. Our new website has attracted very favourable comments and we are confident it will be of great assistance to us in the future in promoting Community’s aims and values to both members and non-members alike.”
Redweb CEO Andrew Henning added: “Community does vital work and we’re delighted to have delivered a device-agnostic, responsive site to do that work justice. Redweb has a proven history of success with not-for-profit organisations and trade unions, which we’ve once again put to good use with this design and build project.”
Last night London’s Blue Fin Building played host to the launch of the DMA Awards 2016, where the DMA also revealed its latest insight into what it takes and means to be an award winner.
The research into the last 4 years of DMA Award entries reveals that a win can mean much more than just a trophy for the victor, as winners also perform better in commercial terms than non-winners, with 56% of winners in the top half of their industry ROI performance – compared to 44% for non-winners. [more…]
iProspect has today launched its Consult practice, as part of its long-term mission to drive business performance in the digital economy. Designed to offer specialist consultancy on marketing technology, experiences and audience activation, while also helping clients structure themselves to stay ahead. The business is already working with Wickes and Diageo.
Consult helps deliver a unique concept to the market; a team of professionally trained consultants who are seamlessly integrated with iProspect’s award winning teams of data, technology and digital marketing specialists. It offers one complete service hub for brands facing transformational challenges and wanting to embrace the digital economy.
Chambord, the premium French black raspberry liqueur from Bacardi Brown-Forman Brands, is set to launch its new brand campaign for the trade at this year’s Imbibe Live exhibition – Europe’s largest drinks trade event.
Taking place on 4 – 5 July at the London Olympia, Chambord will be exhibiting on both days, where it will reveal its new below the line campaign platform. Aptly named ‘Just Add Chambord’, this latest platform looks to cement Chambord’s key messaging around elevating every day experiences, and will run from 1 July – 30 September 2016.
The effects of last week’s UK vote to leave the European Union are being felt across ecommerce. While negative effects are being seen as share prices fall, opportunities are opening up as the pound falls against currencies from the euro to the dollar – making the UK prices a bargain for overseas shoppers buying online.
Hive, a British Gas innovation, has today announced the launch of its new brand marketing campaign – entitled ‘Your Home Comes Alive with Hive’. Going live this week and next across radio, OOH, digital and print, the new campaign showcases the breadth of Hive products now available, such as Hive Active LightTM and Hive Active [more…]
"What should I pay you?" the monk asks. "No price, for a holy man such as yourself," the barber replies. And what do you know, the next day the barber comes to open his shop, and finds on his doorstep a dozen gemstones.
After their baby was born, the panicked father went to see the Obstetrician. 'Doctor,' the man said, 'I don't mind telling you, but I'm a little upset because my daughter has red hair. She can't possibly be mine!!
'Nonsense,' the doctor said. 'Even though you and your wife both have black hair, one of your ancestors may have contributed red hair to the gene pool.'[more…]
A young girl on a year’s training course in South Africa, recently received a "Dear John" letter from her boyfriend back home. It read as follows:
I can no longer continue our relationship. The distance between us is just too great. I must admit that I have cheated on you twice, since you’ve been gone,andit's not fair to either of us. I'm sorry. Please return the picture of me that I sent to you.
It’s hard to imagine a world without Twitter, and more specifically, a world without people making jokes on Twitter.
The medium has become so ingrained in Internet culture that it has now leaked fully beyond the constraints of Twitter so that people who have never even used Twitter before are seeing tweets on Facebook, Instagram, or Tumblr almost daily.