The Bournemouth-based agency’s expertise in user experience (UX) insights and user-centric design were integral to this project. Where Community’s incumbent site had gradually developed a cluttered navigation, its replacement delivers clear, concise user journeys for a diverse range of audiences. These include existing and potential members, the media, Community workplace reps, and those who simply want information about their rights at work.
A prominent call to action to join the union features throughout the site’s navigation, as does a link to a new feature, the ‘Rep’s Toolkit’. This provides quick and easy access to resources that are central to a rep’s work, but may not be relevant to other audiences.
Community is a modern, inclusive and diverse independent trade union that represents members and their families from all industries and sectors within the UK economy. But it also has a long, proud history, with its roots in the steel and textiles communities. This, along with the union’s branding, helped inspire the site’s core colour palette and visual touches such as ‘stitching’ around navigation features.
Media Marketing and Campaigns Officer at Community, Paul Talbot, said: “We selected Redweb for the project only after a very competitive process had taken place. They worked closely with us at each stage of the development and we have been very satisfied with the way matters have been handled. Our new website has attracted very favourable comments and we are confident it will be of great assistance to us in the future in promoting Community’s aims and values to both members and non-members alike.”
Redweb CEO Andrew Henning added: “Community does vital work and we’re delighted to have delivered a device-agnostic, responsive site to do that work justice. Redweb has a proven history of success with not-for-profit organisations and trade unions, which we’ve once again put to good use with this design and build project.”
The increasing complexity of the digital media landscape and the sustained pressure on advertising budgets present daily challenges for modern marketers. It is perhaps inevitable therefore that Transparency in media trading is an issue that is attracting increasing attention and concern for media budget holders.
At MediaSense, we address “the transparency issue” from a different perspective. While forensic accounting and legal counsel has a place in the debate, this will not change the direction the industry is heading in. [more…]
Around 100 marketers have booked on to attend the digital marketing conference, On The Edge, being held in Bristol, 19th March. If you’re coming along, why not introduce yourself to the other attendees by replying to this post. We find this helps to break the ice and means you’ll know more people when you get there! To book your ticket or to find out more information, just click here: http://ontheedgelive.co.uk/bristol
Volkswagen Commercial Vehicles has appointed Kirsten Stagg as its new Head of Marketing, with effect from 11 March 2014. In her new role, Stagg will report directly to Alex Smith, Director of Volkswagen Commercial Vehicles, and will be responsible for spearheading the brand’s marketing activities in the UK.
Stagg (above) joined the Volkswagen Group as a graduate in 1998. Since then she has progressed through the organisation, holding marketing roles at ŠKODA, Audi and most recently Volkswagen Passenger Cars as National Communications Manager where she orchestrated several high profile advertising campaigns including the recent Woofwagen range campaign. [more…]
By Simon Martin, Deputy Creative Director, Table19
I’m not anti-technology or digital, I’ve got all sorts of gadgets, but recently I’ve found myself getting more and more irritated by the need of advertising and marketing types (and everyone in between) to get me involved on a social level. Of course, technology has a massively important part to play in everyday life. But people are realising that it shouldn’t have this overarching power. It shouldn’t control our lives; it should just be a part of it. Advertisers and marketers would be wise to realise that, too.