The Bournemouth-based agency’s expertise in user experience (UX) insights and user-centric design were integral to this project. Where Community’s incumbent site had gradually developed a cluttered navigation, its replacement delivers clear, concise user journeys for a diverse range of audiences. These include existing and potential members, the media, Community workplace reps, and those who simply want information about their rights at work.
A prominent call to action to join the union features throughout the site’s navigation, as does a link to a new feature, the ‘Rep’s Toolkit’. This provides quick and easy access to resources that are central to a rep’s work, but may not be relevant to other audiences.
Community is a modern, inclusive and diverse independent trade union that represents members and their families from all industries and sectors within the UK economy. But it also has a long, proud history, with its roots in the steel and textiles communities. This, along with the union’s branding, helped inspire the site’s core colour palette and visual touches such as ‘stitching’ around navigation features.
Media Marketing and Campaigns Officer at Community, Paul Talbot, said: “We selected Redweb for the project only after a very competitive process had taken place. They worked closely with us at each stage of the development and we have been very satisfied with the way matters have been handled. Our new website has attracted very favourable comments and we are confident it will be of great assistance to us in the future in promoting Community’s aims and values to both members and non-members alike.”
Redweb CEO Andrew Henning added: “Community does vital work and we’re delighted to have delivered a device-agnostic, responsive site to do that work justice. Redweb has a proven history of success with not-for-profit organisations and trade unions, which we’ve once again put to good use with this design and build project.”
This is fraught with hazards as viewers may come to the conclusion that everybody in advertising – and therefore all advertising – is mad.
Here’s the first ad with Ewan McGregor demanding to know what all the fuss is about, consigning footballers Alex Oxlade-Chamberlain and Robin Van Persie to the sidelines (where the latter spends most of his time anyway). Plus the agency creative team.
Ooh I say! Amanda Holden has been making sure she avoids wardrobe faux pas with the use of nipple covers while presenting on This Morning
You’d think they’d have given her something a bit more substantial to keep her warm.
Talented horsewoman killed herself hours after her beloved mare was put to sleep – and was found clutching a lock of his mane Much as I am saddened by this story – mares are girlhorses, for Heaven’s sake.[more…]
Free The Joy at 11am with new Cadbury Dairy Milk Oat Crunch
Cadbury has launched a £4.5m advertising push to promote its new Dairy Milk Oat Crunch product, the brand's first foray into the mid-morning snack market. TheMarketingblog wants to know if you think it's not up to their normal standards. What do you think?
B2B Marketers : Want more quality leads for your sales team? Check this new 'Engagement Marketing Plan' Look at these sites etc. and imagine your content being featured and spotlighted there - producing results every week. Results your sales team can convert into orders.
A 15 ft replica of underwater rescue vehicle Thunderbird 4 whizzed passed many landmarks of the capital including the Houses of Parliament and Tower Bridge last week to celebrate the return of the the classic children’s show on ITV.
A blonde was taking helicopter lessons. The instructor said, "I'll radio you every 1,000 feet to see how you're doing." At 1,000 feet, the instructor radioed her and said she was doing great. At 2,000 feet, he said she was still doing well.
National housekeeping service Bright & Beautiful http://www.brightandbeautifulhome.com is to launch Doll's Housekeeping, the UK's first and only doll's house cleaning service, which will be rolled out across the UK from 1st April 2015.
The specialist doll's house clean takes around 30 minutes to complete and uses bespoke equipment such as miniature vacuum cleaners and cloths as well as eco friendly, hypo allergenic and natural products. The service includes: