Meet Ricky, the sort of rough guide that you wouldn’t want to be taking travel advice from. Ignorant, parochial and generally obnoxious; Ricky will be offering his own breed of advice to travellers across cinemas from 25th January as part of Rough Guides new ad campaign.
A nationwide 30 second cinema campaign will introduce Ricky to new and existing Rough Guide consumers. The cinema ad will be preceded by a teaser campaign launching via YouTube and Rough Guides social media with further travel tips and video advice from Ricky.
Launching Rough Guides first ever cinema/TV advertising campaign this new tongue-in-cheek direction for the brand will highlight the importance of Rough Guides ‘tell it as it is’ style but one that, unlike Ricky, is factually correct.
As well as advertising the Rough Guide books, Ricky will be pushing traffic to roughguides.com which has been given a total revamp and launched 22nd January.
The new site aims to be:
Inspirational and visual, a place where readers can dream about and plan their travels
A place for Rough Guides to engage with their readers, and for readers to engage with each other, via the community forum, blogs, personal profiles, topical features and updates
A much improved brand experience and shop front for our products. The site will inspire and encourage readers to take a Rough Guide with them on their travels
Flexible, easy to build on and update, so content can be kept fresh, exciting and current
There is virtually no advertising on the site other than a few links to brand partners such as Hostel Bookers. The focus is on building brand presence and consumer engagement.
This is just the start for the Rough Guides site; there will be 40 destinations initially with new features, new functionality, and new destinations being added regularly.
Ricky will have his own presence on the site and will be answering any questions via the site should anyone wish to gamble on his advice.
The cinema campaign runs from 25th January for two weeks.
A few years ago, social networking sites were seen as ways for people to connect with each other.
Back then, there were no brands or corporations who took social media seriously. That soon changed and a lot of companies were left behind. Even today, there are still corporations and businesses who are trying to get their social media efforts more organised.
Design professionals know that to create high quality content, whether it is a newsletter, a video or an infographic, you need to use the top of the range design software.
However, for those people who don’t have the luxury of being able to invest hundreds of pounds in the latest design software, there are alternative solutions. There are a number of ways that you can create decent quality content without the huge outlay. So if compromising a little bit on the quality isn’t a problem, these alternatives could give your content creation a real boost:
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