Meet Ricky, the sort of rough guide that you wouldn’t want to be taking travel advice from. Ignorant, parochial and generally obnoxious; Ricky will be offering his own breed of advice to travellers across cinemas from 25th January as part of Rough Guides new ad campaign.
A nationwide 30 second cinema campaign will introduce Ricky to new and existing Rough Guide consumers. The cinema ad will be preceded by a teaser campaign launching via YouTube and Rough Guides social media with further travel tips and video advice from Ricky.
Launching Rough Guides first ever cinema/TV advertising campaign this new tongue-in-cheek direction for the brand will highlight the importance of Rough Guides ‘tell it as it is’ style but one that, unlike Ricky, is factually correct.
As well as advertising the Rough Guide books, Ricky will be pushing traffic to roughguides.com which has been given a total revamp and launched 22nd January.
The new site aims to be:
Inspirational and visual, a place where readers can dream about and plan their travels
A place for Rough Guides to engage with their readers, and for readers to engage with each other, via the community forum, blogs, personal profiles, topical features and updates
A much improved brand experience and shop front for our products. The site will inspire and encourage readers to take a Rough Guide with them on their travels
Flexible, easy to build on and update, so content can be kept fresh, exciting and current
There is virtually no advertising on the site other than a few links to brand partners such as Hostel Bookers. The focus is on building brand presence and consumer engagement.
This is just the start for the Rough Guides site; there will be 40 destinations initially with new features, new functionality, and new destinations being added regularly.
Ricky will have his own presence on the site and will be answering any questions via the site should anyone wish to gamble on his advice.
The cinema campaign runs from 25th January for two weeks.
Campaign to launch new kitchen, bedroom and bathroom brand Bohen
The Market Creative has devised the brand identity and marketing campaign to launch Bohen – a brand new consumer retail concept for buying fitted kitchens, bathrooms and bedrooms backed by one of the UK’s leading builders and plumbers merchants groups, Grafton GB Ltd.
Following extensive research into how consumers shop the category, The Market Creative devised the name, identity and proposition for the new brand, which is aimed at high income women aged over 45.
A multichannel campaign launches Bohen on 27 December, supporting the opening of the first 13 showrooms1 as well as the opportunity to buy online at bohen.co.uk.
Caffѐ Nero has seen a strong sales increase among NatWest & RBS customers that have signed up to the Cashback Plus loyalty programme. In the first full month since launch, Caffѐ Nero enjoyed a 55 per cent sales uplift among those signed-up to the new loyalty scheme, which was supported by an increase in purchasing [more…]
UK consumers make 120 million visits to online retail sites in a single day
Visits up by 3.6 per cent compared to Cyber Monday
London, 10 December 2013 - Experian, the global information services company, has today revealed that for the first time ever the second Monday of December (9 December 2013), coined “Middle Cyber Monday”, was the biggest online shopping day of the year, eclipsing Cyber Monday (2 December 2013), the previous record holder.
9th December 2013: Starcom MediaVest Group (SMG) has today announced that Head of SEO, Andrea Brown, is to become Managing Director of its content arm, LiquidThread. The promotion will see Brown shift the area’s focus to develop greater content marketing activities across SMG London.
In her new role, Brown will lead the creation and optimisation of digital content for brand discovery through search engines. She will manage the creation of social objects and dynamic creative assets for consumers to engage with on display and paid and non paid for social media.
A man was walking in the street when he heard a voice. "Stop! Stand still! If you take one more step, a brick will fall down on your head and kill you." The man stopped and a big brick fell right in front of him. The man was astonished.