Meet Ricky, the sort of rough guide that you wouldn’t want to be taking travel advice from. Ignorant, parochial and generally obnoxious; Ricky will be offering his own breed of advice to travellers across cinemas from 25th January as part of Rough Guides new ad campaign.
A nationwide 30 second cinema campaign will introduce Ricky to new and existing Rough Guide consumers. The cinema ad will be preceded by a teaser campaign launching via YouTube and Rough Guides social media with further travel tips and video advice from Ricky.
Launching Rough Guides first ever cinema/TV advertising campaign this new tongue-in-cheek direction for the brand will highlight the importance of Rough Guides ‘tell it as it is’ style but one that, unlike Ricky, is factually correct.
As well as advertising the Rough Guide books, Ricky will be pushing traffic to roughguides.com which has been given a total revamp and launched 22nd January.
The new site aims to be:
Inspirational and visual, a place where readers can dream about and plan their travels
A place for Rough Guides to engage with their readers, and for readers to engage with each other, via the community forum, blogs, personal profiles, topical features and updates
A much improved brand experience and shop front for our products. The site will inspire and encourage readers to take a Rough Guide with them on their travels
Flexible, easy to build on and update, so content can be kept fresh, exciting and current
There is virtually no advertising on the site other than a few links to brand partners such as Hostel Bookers. The focus is on building brand presence and consumer engagement.
This is just the start for the Rough Guides site; there will be 40 destinations initially with new features, new functionality, and new destinations being added regularly.
Ricky will have his own presence on the site and will be answering any questions via the site should anyone wish to gamble on his advice.
The cinema campaign runs from 25th January for two weeks.
Mother Superior called a young novice into her office one evening. ''Now dear, I want you to give the Father his nightly bath. You are to do as he tells you and be sure to report to me in the morning,'' she said.
The novice agreed to do as she was told and went to prepare the Father's bath. Doing as she was told, the novice washed the Father's hair and back. While she was doing this the Father told the novice that he had the key to heaven. The Father told her that if his key to heaven fit her gate, she would be saved.
London: January 20, 2015 - In the long-running debate over suite versus best-of-breed solutions, marketers are divided down the middle, according to an independent research study released today. But regardless of how they build their technology “stacks,” marketers say neither model solves the key challenge of how to gather, merge and activate their cross-channel data.
Founders create online inspiration hub for leaders and aspiring leaders
Creative Business Leaders launches today, founded by Gordon Christiansen and Susanna Simpson, to provide an online community for leaders and aspiring leaders in the creative industries. Interviews with inspiring individuals who share their career stories, success and failures and plans for the future are hosted on creativebusinessleaders.com.
If you’re a creative business leader who is interested in joining this free community or sharing your wisdom on the site – head over to creativebusinessleaders.com to find out more
'Best Business Blunders' and 'Great Laughter Spots' are two of the best read topics in theMarketingblog. If you are interested in talking about various sponsorship opportunities please call me Will Corry 01784 434 412 email@example.com
Turning the best ideas in multichannel into action. Hear from the best in multichannel and drive your business forward. IRX put a year’s worth of learning, ideas and solutions at your disposal, providing an experience for you that is the most efficient way to spend two days.
Small firms are being ‘plagued’ by a poor payment culture, with some respected household brand names ‘abusing’ their suppliers, it was claimed last night.
The accusations came as it emerged that US consumer giant Heinz has more than doubled the length of time it is making small British suppliers wait for bills to be settled.Leading lobby group the Federation of Small Businesses said large companies were being ‘tarnished’ by their treatment of small suppliers and that their behaviour is damaging the reputation of business as a whole.
With the Holiday Season upon us, I am writing to remind my friends about importance of driving safely – by sharing a personal experience about drinking and driving.
Some of us have been known to have brushes with the authorities from time to time on the way home after a "social session" out on the town. Two days ago I was at such a “social session” with friends including cocktails followed by some rather nice red wine.