Meet Ricky, the sort of rough guide that you wouldn’t want to be taking travel advice from. Ignorant, parochial and generally obnoxious; Ricky will be offering his own breed of advice to travellers across cinemas from 25th January as part of Rough Guides new ad campaign.
A nationwide 30 second cinema campaign will introduce Ricky to new and existing Rough Guide consumers. The cinema ad will be preceded by a teaser campaign launching via YouTube and Rough Guides social media with further travel tips and video advice from Ricky.
Launching Rough Guides first ever cinema/TV advertising campaign this new tongue-in-cheek direction for the brand will highlight the importance of Rough Guides ‘tell it as it is’ style but one that, unlike Ricky, is factually correct.
As well as advertising the Rough Guide books, Ricky will be pushing traffic to roughguides.com which has been given a total revamp and launched 22nd January.
The new site aims to be:
Inspirational and visual, a place where readers can dream about and plan their travels
A place for Rough Guides to engage with their readers, and for readers to engage with each other, via the community forum, blogs, personal profiles, topical features and updates
A much improved brand experience and shop front for our products. The site will inspire and encourage readers to take a Rough Guide with them on their travels
Flexible, easy to build on and update, so content can be kept fresh, exciting and current
There is virtually no advertising on the site other than a few links to brand partners such as Hostel Bookers. The focus is on building brand presence and consumer engagement.
This is just the start for the Rough Guides site; there will be 40 destinations initially with new features, new functionality, and new destinations being added regularly.
Ricky will have his own presence on the site and will be answering any questions via the site should anyone wish to gamble on his advice.
The cinema campaign runs from 25th January for two weeks.
Meltwater have identified the top ten Women Influencers in the UK.
They write .. Ever wondered who are the most influential women on social media in the UK? Luckily we are global leaders in online and social media analysis, so we have been able to identify ten influential women on twitter, from journalists to CEOs within the UK.
To make things fair, we have based their rankings on their Klout score. Klout is a number from 1-100 based on their online presence and popularity. The higher the number, the more influential they are. For example, JK Rowling has a Klout score of 89... So let's kick off with number ten. The other nine will follow over the next few weeks in August
WDMP has hired OgilvyOne creative team, Jorge Oliveira and Valentina Lauro. Having won Iris’ Academy of Extraordinary creative competition in 2013, the creative duo enjoyed stints at VCCP, WARL, Doner and TMW. They were then invited to join OgivlyOne’s social media team to work on Nescafe and Phillips.
At a meeting of the Commonwealth Heads of State in London, the Queen Mother was standing next to the King of Tonga outside Buckingham Palace, when suddenly, one of the horses of the Household Cavalry farted very loudly.
For any modern traveller the provision of a robust, reliable Wi-Fi in a hotel would surely seem as basic a utility as running water, but we all know from bitter experience that for many hotels this does not seem to compute.
We have found an article in Hospitality & Catering News @HandCNews that sets out for readers exactly what is expected by guests, with thoroughly researched independent sources, of what guests want and how hotels can provide what is expected.
Social media presents many challenges, and a B2B marketing roundtable event held recently by Hospitality & Catering News at the citizenM hotel in Bankside, London, sponsored by Armourcoat saw delegates from pub groups, hotels, restaurants and coffee shops come together to share learning.
Leading B2C website 'Great British Chefs' which is very active across many social media channels took part discussing their tactics and strategies, channel by channel, explaining how they use each, how effective they find them as well as the differing metrics used.
This is the first such event but we understand the Hospitality & Catering News team are currently planning more so we look forward to following this progress. [more…]