Online fashion and beauty retailer Very.co.uk has launched the £600,000 Very Beauty Bus tour campaign, #VeryBeautyTour which has been designed, planned and executed by Posterscope, PSLive, Vizeum and Liveposter. The tour visits Liverpool, Leeds and Birmingham over the next two weeks, offering mini-makeovers in a transparent, branded bus to help local residents capture and share their ‘getting ready’ moments.
It combines both experiential marketing and digital out-of-home (DOOH) so consumers can share their post-makeover pictures to DOOH screens. [more…]
A lawyer married a woman who had previously divorced ten husbands. On their wedding night, she told her new husband, "Please be gentle, I'm still a virgin.""What?" said the puzzled groom. "How can that be if you've been married ten times?"
Gwyneth Paltrow's lifestyle website GOOP was sued for copyright infringement over the moniker 'Diet Detective.' According to Radar , the Oscar winner's legal woes began when Manhattan-based nutrition & public health advocate Charles Platkin noticed the soon-to-be 42-year-old had allegedly used his professional alias in her July 17 article .