FIFA has been thrown into chaos after the arrest of officials over claims of corruption in football. But former Visa global sponsorship head Andrew Woodward argues while change is needed sponsors would be mad to dump the organisation now.
Around the world today, PR folks in places like San Francisco, Seoul , Chicago, Nuremberg, St Louis and Atlanta are fielding calls from breathless journalists asking if they will continue their sponsorship of the FIFA World Cup.
Meanwhile, marketing is on the phone as social media is turning over at pace as people say things like “I am going to boycott your product unless you dump FIFA”.
[/caption]Customers today are spoilt for choice when it comes to purchase decisions. New customer channels have enabled more brands to engage a customer across multiple touchpoints, each with the core aim of incentivising them enough to encourage purchase. If brands get the approach right for that individual [more…]
Only a quarter of the top 50 online retailers in the UK are sending their customers insight-driven personalised communications, according to research conducted by Teradata.
The findings, when considered alongside a recent survey from Teradata and Celebrus Technologies, which revealed that 63 per cent of consumers across every age group like to receive personalised offers, demonstrates that retailers are failing to capitalise on consumers’ growing appetite for personalised brand interactions.
An ambitious new sales rep for Budweiser beer traveled all the way to Rome and managed to get an audience with the Pope himself.
As soon as the two were alone together, the rep leaned over and whispered, "Your Holiness, I have an offer I think might interest you. I'm in a position to give you one million dollars if you'll change the wording in the Lord's Prayer from 'Our Daily Bread' to 'Our Daily Beer.' What do you think?"